HolderBook

MORRIS FINANCIAL CONCEPTS, INC.

Reported holdings as of Q2 2026, from 19 quarterly filings.

CIK
1387386
Reported value
$326.1M
Positions
204
Top 10 weight
56.7%
Filed
2026-07-29
Days after quarter end
29

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
ISHARES TRIVV$44.9M59,99513.78%+0.31pp19q-1.2%-$561.7K
SCHWAB STRATEGIC TRSCHX$41.8M1,421,89012.83%+0.08pp19q-3.0%-$1.3M
ISHARES TRIEFA$19.8M204,7576.06%-0.21pp17qHELD
ISHARES TRIJR$18.2M122,9155.59%+0.32pp19q-1.6%-$299.3K
VANGUARD BD INDEX FDSBSV$12.3M157,7213.77%-0.16pp17q+7.0%+$801.3K
SCHWAB STRATEGIC TRSCHA$11.0M303,9853.37%+0.25pp19q-3.7%-$420.2K
ISHARES TRSHY$10.4M127,2243.20%-0.37pp15qHELD
ISHARES TRISTB$9.0M185,8782.75%-0.36pp17q-1.6%-$146.9K
DIMENSIONAL ETF TRUSTDFAC$8.8M199,4852.71%+0.08pp15qHELD
ISHARES TRSHV$8.6M78,2892.65%-0.30pp19qHELD
STATE STR SPDR S&P 500 ETF TSPY$7.0M9,3412.14%+0.09pp19q+0.9%+$59.0K
ISHARES TRIVW$5.7M41,1951.74%+0.16pp19qHELD
DIMENSIONAL ETF TRUSTDFIS$5.2M149,3671.60%-0.12pp15q-1.1%-$57.5K
DIMENSIONAL ETF TRUSTDFLV$4.9M124,0111.50%+0.06pp15q+3.8%+$179.6K
ISHARES TRIVE$4.4M19,4261.35%-0.06pp19q-1.3%-$59.9K
DIMENSIONAL ETF TRUSTDFAT$4.0M57,2531.23%+0.01pp15qHELD
DIMENSIONAL ETF TRUSTDFAS$3.5M42,7881.08%+0.04pp15qHELD
JPMORGAN CHASE & COJPM$3.3M10,0881.01%-0.01pp19q-1.0%-$34.0K
DIMENSIONAL ETF TRUSTDISV$3.2M80,4130.99%-0.13pp14q-3.5%-$118.1K
DIMENSIONAL ETF TRUSTDFAE$3.2M79,8160.98%+0.14pp15q+8.5%+$251.6K
TESLA INCTSLA$3.2M7,5880.98%+0.02pp19qHELD
ISHARES TREFA$2.8M27,2930.87%-0.07pp19q-4.3%-$125.9K
AMERICAN CENTY ETF TRAVUS$2.7M21,2230.83%-0.03pp19q-7.2%-$211.6K
VANGUARD INDEX FDSVOO$2.7M3,9400.83%+0.04pp8q+1.7%+$46.0K
ELI LILLY & COLLY$2.6M2,1760.80%+0.29pp19q+33.1%+$648.9K
DIMENSIONAL ETF TRUSTDFIV$2.6M47,3330.78%flat8q+8.4%+$197.9K
APPLE INCAAPL$2.6M8,8270.78%+0.04pp19q+2.2%+$53.8K
DIMENSIONAL ETF TRUSTDFGR$2.4M82,3430.73%flat15q+1.9%+$43.6K
VANGUARD SCOTTSDALE FDSVCIT$2.2M26,6280.67%-0.09pp19q-2.6%-$59.1K
ISHARES INCIEMG$2.0M24,4550.62%+0.03pp10q-1.5%-$30.9K
DIMENSIONAL ETF TRUSTDFCF$1.9M46,1400.60%-0.04pp15q+4.2%+$78.0K
ISHARES TRIUSG$1.8M9,7880.56%+0.04pp9q-1.2%-$22.4K
ISHARES TRIWB$1.7M4,2240.53%+0.01pp17q-1.3%-$23.3K
ISHARES TRIWM$1.7M5,7570.53%+0.04pp19q-0.7%-$12.9K
DIMENSIONAL ETF TRUSTDFSU$1.6M35,1440.50%+0.03pp8q+4.9%+$75.9K
ISHARES TRIWN$1.6M7,2890.49%+0.02pp19qHELD
AMERICAN CENTY ETF TRAVDE$1.6M17,8040.49%-0.06pp19q-6.3%-$107.4K
DIMENSIONAL ETF TRUSTDFAX$1.5M42,0000.47%-0.01pp15q+1.0%+$15.1K
ISHARES TRSCZ$1.5M18,7890.47%-0.05pp19q-4.6%-$74.6K
DIMENSIONAL ETF TRUSTDFSD$1.4M29,8990.44%-0.05pp15qHELD
ISHARES TRREET$1.4M50,3650.43%-0.02pp19q-2.7%-$39.0K
DIMENSIONAL ETF TRUSTDFAU$1.4M26,5800.42%+0.01pp15q-0.6%-$8.6K
ISHARES TREEM$1.3M19,3720.41%-0.01pp19q-10.6%-$156.9K
DIMENSIONAL ETF TRUSTDFEM$1.3M31,2830.39%flat13q-6.6%-$89.1K
VANGUARD WHITEHALL FDSVYMI$1.2M12,6540.38%-0.03pp14q-1.3%-$16.2K
MICROSOFT CORPMSFT$1.2M3,1900.36%-0.03pp19q+1.6%+$19.0K
ISHARES TRIUSB$1.1M23,8650.34%-0.02pp18q+3.4%+$36.2K
ISHARES TRIJS$1.1M7,9160.33%flat19q-3.9%-$43.3K
ISHARES TREFG$1.0M8,3170.32%flat19q-1.5%-$16.2K
ALPHABET INCGOOGL$1.0M2,8690.31%+0.03pp19qHELD
EXXON MOBIL CORPXOMXXXX$960.2K7,0230.29%-0.11pp19qHELD
ISHARES TRSUSA$903.3K5,8540.28%+0.02pp18q+3.1%+$27.3K
ISHARES TRIJH$842.0K10,9190.26%flat19q-1.8%-$15.4K
INTERNATIONAL BUSINESS MACHSIBM$811.5K2,8860.25%+0.01pp19qHELD
AMERICAN CENTY ETF TRAVEM$809.4K8,3880.25%+0.01pp19q-4.6%-$39.0K
VANGUARD WORLD FDVFH$790.4K6,0060.24%flat19qHELD
GOLDMAN SACHS ETF TRGSLC$778.4K5,4860.24%+0.01pp16qHELD
ISHARES TRIWO$770.6K1,9560.24%+0.03pp19qHELD
ISHARES TRIWD$751.8K3,1010.23%flat19q-2.4%-$18.7K
DIMENSIONAL ETF TRUSTDFAI$704.0K17,0670.22%-0.01pp15q+1.6%+$11.0K
MASTERCARD INCORPORATEDMA$686.3K1,3360.21%-0.02pp11qHELD
NVIDIA CORPORATIONNVDA$676.9K3,3830.21%+0.01pp9q+0.6%+$4.0K
PIMCO ETF TRMUNI$670.1K12,7390.21%flat6q+10.0%+$60.9K
WALMART INCWMT$665.3K5,8740.20%-0.04pp8qHELD
ABBVIE INCABBV$659.3K2,6200.20%+0.01pp19qHELD
CUMMINS INCCMI$650.4K9120.20%+0.04pp8q+1.4%+$9.3K
GE AEROSPACEGE$648.0K1,7340.20%+0.03pp11qHELD
JOHNSON & JOHNSONJNJ$644.4K2,5370.20%flat19q+8.5%+$50.5K
BERKSHIRE HATHAWAY INC DELBRKB$628.0K1,2550.19%+0.01pp15q+10.6%+$60.0K
DIMENSIONAL ETF TRUSTDFSI$616.2K13,6620.19%-0.01pp8q+0.7%+$4.0K
ISHARES TRESML$615.6K11,0070.19%flat14q-5.2%-$34.0K
META PLATFORMS INCMETA$594.3K1,0550.18%-0.02pp14qHELD
TAIWAN SEMICONDUCTOR MANUFACTSM$589.3K1,2340.18%+0.04pp9qHELD
APPLIED MATLS INCAMAT$578.4K8000.18%+0.09pp2q+2.4%+$13.7K
SCHWAB STRATEGIC TRSCHB$570.3K19,6910.17%+0.01pp14qHELD
GOLDMAN SACHS ETF TRGEM$567.0K10,9030.17%+0.01pp16q-4.3%-$25.2K
VANGUARD STAR FDSVXUS$565.6K6,6160.17%flat6qHELD
GE VERNOVA INCGEV$535.7K4560.16%+0.03pp5q+1.3%+$7.0K
BROADCOM INCAVGO$533.8K1,4130.16%+0.02pp8q+3.7%+$18.9K
COMFORT SYS USA INCFIX$523.2K2640.16%+0.04pp5qHELD
AMERICAN CENTY ETF TRAVSF$511.6K10,9860.16%-0.01pp19q+4.7%+$23.0K
ADVANCED MICRO DEVICES INCAMD$501.9K8640.15%-newNEW
GOLDMAN SACHS GROUP INCGS$497.6K4920.15%+0.01pp8qHELD
WELLS FARGO & COWFC$476.1K5,7610.15%-0.01pp11qHELD
HOME DEPOT INCHD$459.2K1,3020.14%flat19qHELD
COSTCO WHOLESALE CORPORATIONCOST$451.6K4830.14%-0.02pp11qHELD
SCHWAB STRATEGIC TRSCHC$447.6K9,3020.14%-0.02pp19q-3.9%-$18.4K
SCHWAB STRATEGIC TRFNDX$438.6K14,1040.13%flat19q-0.8%-$3.5K
ISHARES TREAGG$437.8K9,2350.13%flat14q+7.6%+$31.0K
VANGUARD WHITEHALL FDSVYM$433.4K2,7420.13%-0.01pp14q-0.9%-$3.8K
DEERE & CODE$426.3K6720.13%flat19q-1.8%-$7.6K
PEPSICO INCPEP$414.6K3,0620.13%-0.04pp19q-2.2%-$9.2K
PROCTER & GAMBLE COPG$412.4K2,8130.13%-0.01pp19q+4.9%+$19.2K
COCA COLA COKO$407.9K5,0190.13%flat19qHELD
MERCK & CO INCMRK$395.7K3,0790.12%flat19q+1.1%+$4.2K
RTX CORPORATIONRTX$371.3K1,9570.11%-0.02pp8q-2.8%-$10.8K
SCHWAB STRATEGIC TRFNDC$369.9K7,6180.11%-0.01pp19qHELD
AMAZON COM INCAMZN$362.0K1,5190.11%flat8q-6.2%-$23.8K
TEXAS INSTRS INCTXN$347.3K1,1650.11%+0.03pp7qHELD
VANGUARD BD INDEX FDSBND$345.0K4,7000.11%-0.01pp14qHELD
ISHARES TRESGD$343.2K3,3380.11%flat11q+6.0%+$19.4K
ALTRIA GROUP INCMO$339.6K4,7200.10%+0.02pp6q+24.6%+$67.0K
SCHWAB STRATEGIC TRSCHD$334.4K10,5450.10%-0.01pp18qHELD
CISCO SYS INCCSCO$323.6K2,7550.10%+0.03pp2qHELD
GOLDMAN SACHS ETF TRGSSC$312.9K3,4290.10%flat16q-6.4%-$21.4K
SCHWAB STRATEGIC TRSCHV$310.3K8,9140.10%flat19q-1.7%-$5.4K
MONDELEZ INTL INCMDLZ$309.9K5,3590.10%flat19q+8.3%+$23.8K
YUM BRANDS INCYUM$306.5K1,9180.09%-0.01pp2qHELD
VANGUARD INDEX FDSVNQ$305.3K3,1660.09%-0.01pp19q-8.7%-$28.9K
NETFLIX INCNFLX$302.6K4,2380.09%-0.05pp10q-1.8%-$5.6K
TRUIST FINL CORPTFC$297.9K5,9800.09%-0.01pp19q-7.8%-$25.2K
ISHARES TRSUB$296.9K2,7890.09%-0.01pp19qHELD
SCHWAB STRATEGIC TRFNDF$296.5K5,6200.09%-0.01pp19q-2.9%-$8.8K
SCHWAB STRATEGIC TRSCHF$293.7K10,6020.09%flat19qHELD
GOLDMAN SACHS ETF TRGSIE$290.6K6,3590.09%-0.01pp16q-1.7%-$5.1K
SOUTHERN COSO$287.9K3,0080.09%-0.01pp19q-1.3%-$3.7K
SCHWAB STRATEGIC TRSCHE$287.7K7,9330.09%flat19q-1.8%-$5.4K
PIMCO ETF TRSMMU$286.7K5,6770.09%+0.01pp6q+19.6%+$47.0K
AMERICAN CENTY ETF TRAVIG$283.1K6,8360.09%-0.01pp19q+4.1%+$11.2K
COMMERCIAL METALS COCMC$279.6K4,4550.09%-0.01pp5q+1.8%+$4.8K
SCHWAB STRATEGIC TRSCHG$273.3K8,0760.08%flat8qHELD
ALPHABET INCGOOG$271.7K7690.08%+0.01pp19q+2.9%+$7.8K
MOODYS CORPMCO$266.8K5890.08%-0.01pp19qHELD
VERTEX PHARMACEUTICALS INCVRTX$266.2K5360.08%flat8q+1.1%+$3.0K
J P MORGAN EXCHANGE TRADED FJPST$263.2K5,2050.08%-0.01pp13q+1.7%+$4.5K
SCHWAB STRATEGIC TRFNDA$260.7K6,8500.08%flat19q-1.5%-$4.0K
AUTONATION INCAN$258.8K1,3930.08%-0.01pp8q+0.7%+$1.7K
PHILIP MORRIS INTL INCPM$255.3K1,4110.08%flat6qHELD
CATERPILLAR INCCAT$250.3K2350.08%-newNEW
BJS WHSL CLUB HLDGS INCBJ$233.1K2,6720.07%-0.01pp7q+12.0%+$25.0K
ISHARES TRAGG$233.0K2,3540.07%-0.01pp19q-2.1%-$4.9K
VANGUARD CHARLOTTE FDSBNDX$220.9K4,5610.07%-0.01pp6q+1.2%+$2.6K
ISHARES TRIWR$216.4K1,9620.07%flat19q-1.4%-$3.0K
DOMINION ENERGY INCD$216.0K3,1630.07%-0.01pp4q-7.7%-$18.0K
DISNEY WALT CODIS$213.6K2,2200.07%-0.01pp4q-3.7%-$8.2K
ABBOTT LABORATORIESABT$209.3K2,3070.06%-0.02pp13qHELD
ETF SER SOLUTIONSDUBS$204.6K4,9140.06%flat4qHELD
INTUITIVE SURGICAL INCISRG$202.4K5090.06%-0.01pp8q+4.1%+$8.0K
INVESCO EXCHANGE TRADED FD TRSP$200.4K9420.06%-newNEW
INVESCO EXCH TRD SLF IDX FDBSCQ$199.4K10,2140.06%-0.01pp8qHELD
INVESCO EXCH TRD SLF IDX FDBSCR$198.5K10,1220.06%-0.01pp8qHELD
INVESCO EXCH TRD SLF IDX FDBSCS$197.7K9,7080.06%-0.01pp8qHELD
INVESCO EXCH TRD SLF IDX FDBSCT$197.0K10,6050.06%-0.01pp8qHELD
MANAGER DIRECTED PORTFOLIOSVGSR$195.3K17,1580.06%flat11q+0.7%+$1.3K
VANGUARD INDEX FDSVTV$152.1K6980.05%flat13qHELD
SCHWAB STRATEGIC TRFNDE$109.6K2,7620.03%flat19qHELD
ISHARES TRISCF$106.8K2,4670.03%-0.01pp15q-8.1%-$9.4K
VANGUARD INDEX FDSVUG$88.4K1,0260.03%flat19q+575.0%+$75.3K
VANGUARD INDEX FDSVO$81.5K1,0120.03%flat19q+300.0%+$61.2K
ISHARES TRIDV$78.9K1,9040.02%flat15q-3.6%-$3.0K
ISHARES TRMUB$76.1K7070.02%flat19q+3.1%+$2.3K
VANGUARD SCOTTSDALE FDSVGSH$73.8K1,2680.02%flat15qHELD
ISHARES INCESGE$72.8K1,3310.02%flat10qHELD
DIMENSIONAL ETF TRUSTDFSV$72.0K1,8550.02%flat15qHELD
SCHWAB STRATEGIC TRSCHM$68.4K1,8540.02%flat19q-2.4%-$1.7K
ISHARES TRDVY$60.8K3890.02%flat19qHELD
ISHARES TRIXUS$57.3K6000.02%flat17qHELD
AMERICAN CENTY ETF TRAVLV$55.6K6100.02%flat16q-13.2%-$8.5K
DIMENSIONAL ETF TRUSTDFAW$55.4K6690.02%flat11qHELD
ISHARES TRIXN$54.2K3750.02%flat17qHELD
ISHARES TRIWF$39.7K3200.01%flat19q+300.0%+$29.8K
AMERICAN CENTY ETF TRAVRE$38.5K8120.01%flat17q-5.0%-$2.0K
ETF SER SOLUTIONSIDUB$37.9K1,3800.01%flat4qHELD
SCHWAB STRATEGIC TRSCHH$36.9K1,5590.01%flat19qHELD
ISHARES TRILCB$31.1K3000.01%flat19qHELD
ISHARES TRDGRO$30.3K4000.01%flat2qHELD
ISHARES TRIBDR$25.8K1,0660.01%flat11qDEBT
ISHARES TRXT$22.7K2750.01%flat19q+6.6%+$1.4K
PIMCO ETF TRMINT$21.5K2130.01%flat6qHELD
AMERICAN CENTY ETF TRAVUV$20.5K1640.01%flat15q-16.8%-$4.1K
VANGUARD INDEX FDSVB$19.7K650.01%flat8qHELD
VANGUARD INDEX FDSVBR$18.7K770.01%flat15qHELD
VANGUARD INDEX FDSVTI$17.2K460.01%flat6qHELD
ISHARES TRIBB$17.1K900.01%flat19q+233.3%+$12.0K
PIMCO ETF TRLDUR$16.3K1710.01%flat6q-10.5%-$1.9K
AMERICAN CENTY ETF TRAVGE$15.1K1520.00%-newNEW
VANGUARD WORLD FDVGT$15.0K1250.00%-newNEW
J P MORGAN EXCHANGE TRADED FBBCA$13.1K1320.00%flat13q+45.1%+$4.1K
ISHARES TRLQD$12.9K1180.00%flat19qHELD
PIMCO ETF TRBOND$12.1K1310.00%flat6q-5.1%
ISHARES TRIDRV$11.4K3000.00%flat14q-44.3%-$9.1K
VANGUARD INDEX FDSVOT$10.4K340.00%flat19qHELD
ISHARES TRACWI$9.9K630.00%flat19q+3.3%
ISHARES TRIWV$9.8K230.00%flat2qHELD
J P MORGAN EXCHANGE TRADED FBBJP$8.3K1100.00%flat13q+69.2%+$3.4K
ISHARES TRIWS$7.4K450.00%flat19qHELD
VANGUARD BD INDEX FDSBIV$7.1K920.00%flat17qHELD
VANGUARD SCOTTSDALE FDSVGIT$6.5K1110.00%-newNEW
VANGUARD SCOTTSDALE FDSVCSH$5.4K680.00%flat19qHELD
INVESCO EXCHANGE TRADED FD TRSPT$4.9K760.00%-newNEW
ISHARES TRQUAL$4.6K210.00%flat17qHELD
ISHARES TREFV$3.8K500.00%flat8qHELD
J P MORGAN EXCHANGE TRADED FBBEU$3.8K490.00%-newNEW
ISHARES TRIEF$3.8K400.00%flat13qHELD
ISHARES TRTLT$3.5K400.00%flat13qHELD
ISHARES TRIQLT$3.0K600.00%flat10qHELD
AMERICAN CENTY ETF TRAVSD$3.0K370.00%flat10qHELD
J P MORGAN EXCHANGE TRADED FBBAX$2.7K450.00%-newNEW
ISHARES INCEWJ$2.4K260.00%-newNEW
ISHARES TRMTUM$1.7K50.00%flat8qHELD
INVESCO EXCHANGE TRADED FD TPHO$1.6K230.00%-newNEW
SCHWAB STRATEGIC TRSCHR$1.4K580.00%flat19qHELD
VANGUARD SCOTTSDALE FDSVMBS$983210.00%flat19qHELD
SCHWAB STRATEGIC TRSCHO$435180.00%-newNEW

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Funds & ETFs 2.1%Other sectors 10.4%Not classified 87.5%
 
SectorValueShare
Funds & ETFs$7.0M2.1%
Other sectors$33.9M10.4%
Not classified$285.2M87.5%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2026$326.1M204125260356.7%29
Q1 2026$294.6M19565858457.1%17
Q4 2025$285.5M19304652557.1%40
Q3 2025$276.8M19845840357.1%21
Q2 2025$251.9M19753963657.4%28
Q1 2025$238.3M198165551257.5%29
Q4 2024$233.2M184473361359.9%29
Q3 2024$232.8M193336336059.5%30
Q2 2024$208.9M16036144961.6%29
Q1 2024$195.5M166134856861.5%18
Q4 2023$175.1M161135129460.2%29
Q3 2023$150.5M15203941259.7%24
Q2 2023$154.7M154114830760.4%40
Q1 2023$141.9M150104245559.4%40
Q4 2022$123.8M145313634358.1%19
Q3 2022$96.6M117633241363.0%25
Q2 2022$105.2M124123432760.8%25
Q1 2022$119.9M119114222162.3%29
Q4 2021$119.9M109000063.7%46

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.