HolderBook

Sterling Investment Counsel, LLC

Reported holdings as of Q2 2026, from 19 quarterly filings.

CIK
1925853
Reported value
$424.8M
Positions
195
Top 10 weight
50.8%
Filed
2026-07-20
Days after quarter end
20

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
ISHARES TRIVW$39.6M287,8669.32%+0.34pp19q+1.7%+$645.6K
INVESCO EXCH TRADED FD TR IIQQQM$37.2M122,8548.76%+0.71pp18q+1.6%+$592.3K
J P MORGAN EXCHANGE TRADED FJEPI$31.1M551,2417.33%-1.13pp10q+3.5%+$1.1M
CAPITAL GROUP INTL FOCUS EQTCGXU$30.3M876,5837.14%+0.08pp17q+2.6%+$767.1K
APPLE INCAAPL$17.1M59,1604.03%-0.28pp19q-2.4%-$425.7K
ISHARES TRIJH$15.6M202,5853.68%-0.09pp19q+1.8%+$283.5K
J P MORGAN EXCHANGE TRADED F$12.7M253,6863.00%-newNEW
ALPHABET INCGOOGL$11.5M32,1272.70%+0.11pp19qHELD
ISHARES TRIJR$10.3M69,2182.42%+0.04pp18q+1.4%+$138.1K
FIDELITY COVINGTON TRUSTFTEC$10.1M35,5412.39%+0.37pp3q+2.8%+$278.2K
NVIDIA CORPORATIONNVDA$9.6M48,2282.27%+0.02pp19q+4.6%+$427.6K
ISHARES INCEMXC$9.6M93,7072.26%+0.20pp12qHELD
ISHARES TRIVV$8.7M11,5812.04%-0.09pp19q-0.8%-$67.4K
AMAZON COM INCAMZN$7.3M30,7711.73%-0.04pp19q+1.8%+$129.9K
MICROSOFT CORPMSFT$6.7M17,9401.58%-0.23pp19q+3.2%+$207.8K
BERKSHIRE HATHAWAY INC DELBRKB$5.5M10,9691.29%-0.19pp19q-0.8%-$45.0K
JPMORGAN CHASE & COJPM$4.8M14,5121.12%-0.11pp19q-2.6%-$128.3K
PALO ALTO NETWORKS INCPANW$4.5M13,0831.05%+0.49pp17q+4.4%+$187.6K
META PLATFORMS INCMETA$4.4M7,8271.04%-0.12pp19q+8.0%+$328.4K
WALMART INCWMT$4.0M35,4830.95%-0.29pp19qHELD
VISA INCV$3.9M11,3590.92%-0.05pp19q-0.6%-$25.4K
GE VERNOVA INCGEV$3.6M3,0360.84%+0.10pp5qHELD
COCA COLA COKO$3.2M39,9460.76%-0.08pp19q+1.4%+$45.1K
STATE STR SPDR S&P 500 ETF TSPY$3.0M4,0670.71%-0.03pp19qHELD
ELI LILLY & COLLY$2.8M2,3270.66%+0.06pp6q+0.9%+$25.2K
ALPHABET INCGOOG$2.7M7,7820.65%+0.01pp19q-1.2%-$34.6K
ISHARES TRIWF$2.7M21,3570.62%-0.03pp4q+288.8%+$2.0M
BROADCOM INCAVGO$2.6M6,8150.61%+0.04pp8q+4.5%+$110.3K
ABBVIE INCABBV$2.3M9,2410.55%+0.01pp19q+4.9%+$108.5K
CITIZENS FINL GROUP INCCFG$2.3M32,8840.54%flat16q+1.8%+$40.6K
ISHARES TRIXUS$2.3M24,0090.54%-0.11pp18q-10.1%-$257.6K
ISHARES TRDGRO$2.3M30,1860.54%-0.06pp19q-1.5%-$35.6K
EATON CORP PLCETN$2.2M5,2220.52%flat14q-1.0%-$21.7K
ISHARES TRIVE$2.2M9,7400.52%-0.06pp19q-0.7%-$16.1K
ISHARES TRIUSG$2.1M11,1290.49%-0.06pp19q-11.7%-$278.6K
ANALOG DEVICES INCADI$2.1M5,1870.48%+0.02pp12q-0.6%-$12.3K
AMPHENOL CORPAPH$2.1M11,6820.48%+0.08pp6q+3.2%+$63.8K
SERVICENOW INC OPTNOW$2.0M20,1470.47%-0.02pp15q+18.9%+$320.0K
CITIGROUP INCC$1.9M13,8610.46%+0.02pp7q+1.8%+$33.9K
AMERICAN ELEC PWR CO INCAEP$1.8M13,3550.43%-0.05pp6q+2.6%+$45.8K
HOME DEPOT INCHD$1.7M4,8960.41%-0.03pp19q+2.5%+$42.0K
MERCK & CO INCMRK$1.7M13,3440.40%-0.04pp19q+2.0%+$34.1K
GLOBAL X FDSBOTZ$1.7M45,0560.40%flat19q+5.2%+$85.2K
SEAGATE TECHNOLOGY HLDNGS PLSTX$1.7M1,7490.40%+0.20pp3q-1.7%-$28.9K
SELECT SECTOR SPDR TRXLE$1.7M31,5150.39%-0.24pp17q-15.2%-$299.2K
ARK ETF TRARKW$1.6M11,3800.39%+0.02pp19q+5.7%+$88.5K
INVESCO QQQ TRQQQ$1.6M2,2300.39%+0.03pp4qHELD
MCDONALDS CORP OPTMCD$1.6M5,6240.37%-0.09pp19q+6.1%+$89.9K
ISHARES TRSHYG$1.6M37,0380.37%-0.06pp3q+1.6%+$24.2K
THERMO FISHER SCIENTIFIC INCTMO$1.5M3,0900.36%-0.03pp19q+6.6%+$95.3K
VANGUARD INDEX FDSVOO$1.5M2,2150.36%-0.04pp14q-7.9%-$130.5K
PARKER-HANNIFIN CORPPH$1.5M1,5190.35%-0.02pp17q+1.8%+$26.4K
CORNING INCGLW$1.5M5,7950.35%+0.02pp19q-31.9%-$694.0K
COSTCO WHOLESALE CORPORATIONCOST$1.5M1,5720.35%-0.09pp19q+0.8%+$12.2K
UBER TECHNOLOGIES INCUBER$1.4M19,8130.34%-0.04pp10q+6.3%+$84.6K
SELECT SECTOR SPDR TRXLB$1.4M26,8830.32%-0.04pp14q+3.2%+$42.8K
APPLIED MATLS INCAMAT$1.4M1,8800.32%+0.13pp19q-3.8%-$53.5K
CARDINAL HEALTH INCCAH$1.4M5,7040.32%-0.35pp15q-49.8%-$1.3M
ISHARES INCEZU$1.3M18,6180.30%+0.01pp2q+10.1%+$118.5K
MICRON TECHNOLOGY INCMU$1.3M1,1060.30%+0.19pp3q-8.9%-$124.7K
VANGUARD INDEX FDSVOT$1.2M3,7660.27%-0.03pp11q-11.3%-$147.0K
BLACKROCK INCBLK$1.1M1,1910.27%-0.04pp6q+3.7%+$40.4K
GILEAD SCIENCES INCGILD$1.1M9,0130.27%-0.08pp4q+2.3%+$25.9K
GLOBAL X FDSBUG$1.1M29,2120.26%+0.07pp10q+7.8%+$80.8K
ISHARES TRHYG$1.1M13,8020.26%-0.05pp3q+0.8%+$8.3K
FIDELITY COMWLTH TRONEQ$1.1M10,4620.25%+0.01pp4qHELD
JOHNSON & JOHNSONJNJ$1.1M4,1720.25%-0.03pp4q+0.5%+$5.3K
SALESFORCE INCCRM$1.0M6,6750.25%-0.08pp19q+5.9%+$58.0K
DEERE & CODE$1.0M1,6390.24%-0.01pp6qHELD
VANECK ETF TRUSTNLR$1.0M8,7900.24%-0.07pp4q+5.9%+$56.6K
M & T BK CORPMTB$1.0M4,2160.24%-0.01pp19qHELD
SPDR SERIES TRUSTSPMD$1.0M14,8470.24%-0.05pp18q-12.8%-$146.8K
TESLA INCTSLA$964.0K2,2920.23%-0.01pp19q-1.0%-$9.7K
EQUINIX INCEQIX$951.7K9130.22%-0.02pp4q+2.6%+$24.0K
ISHARES TRIGV$938.2K10,3550.22%+0.02pp17q+17.4%+$138.7K
ISHARES TRLRGF$936.4K12,3810.22%+0.02pp4q+13.8%+$113.4K
MASTERCARD INCORPORATEDMA$927.6K1,8060.22%-0.04pp19q-0.9%-$8.2K
STRYKER CORPORATIONSYK$820.8K2,6070.19%-0.04pp4q+2.8%+$22.7K
MERCADOLIBRE INCMELI$785.9K4630.18%-0.02pp10q+7.4%+$54.3K
STATE STR SPDR DOW JONES INDDIA$779.9K1,4930.18%-0.01pp4qHELD
VANGUARD WORLD FDVGT$773.5K6,4720.18%+0.02pp4q+700.0%+$676.8K
ISHARES TRIWR$761.8K6,9050.18%-0.02pp2q-3.6%-$28.1K
VANGUARD ADMIRAL FDS INCVOOG$761.6K9,2180.18%flat4q+500.1%+$634.7K
SCHWAB CHARLES CORPSCHW$752.7K8,1580.18%flat3q+21.9%+$135.3K
BERKSHIRE HATHAWAY INC DELBRKA$748.9K10.18%-0.02pp4qHELD
CATERPILLAR INCCAT$746.9K7010.18%+0.02pp12q-7.9%-$63.9K
IQVIA HLDGS INCIQV$727.5K3,7650.17%flat4q+4.2%+$29.6K
ISHARES INCEWJ$625.9K6,7110.15%flat2q+7.4%+$43.0K
VANGUARD WHITEHALL FDSVYM$622.8K3,9410.15%+0.03pp4q+37.7%+$170.5K
GOLDMAN SACHS GROUP INCGS$598.6K5920.14%flat8qHELD
VANGUARD WORLD FDMGK$596.2K6,7820.14%-0.01pp3q+378.3%+$471.5K
EXXON MOBIL CORPXOMXXXX$589.5K4,3120.14%-0.08pp15q-8.3%-$53.5K
PHILIP MORRIS INTL INCPM$577.1K3,1900.14%-0.01pp3qHELD
ISHARES TRIWM$566.0K1,8840.13%flat2qHELD
PEPSICO INCPEP$565.7K4,1780.13%-0.05pp4qHELD
CINTAS CORPCTAS$564.0K3,3160.13%-0.04pp3q-10.0%-$62.9K
CINCINNATI FINL CORPCINF$551.7K2,9800.13%flat3qHELD
VANGUARD INDEX FDSVTV$531.1K2,4370.13%-0.01pp4q+2.7%+$14.2K
CROWDSTRIKE HLDGS INCCRWD$525.8K6890.12%+0.05pp4q+1.3%+$6.9K
J P MORGAN EXCHANGE TRADED FJPST$525.2K10,3860.12%-0.08pp4q-27.4%-$197.8K
TRANE TECHNOLOGIES PLCTT$520.1K1,0590.12%flat3qHELD
PROLOGIS INC.PLD$506.0K3,7350.12%-0.02pp3qHELD
SELECT SECTOR SPDR TRXLK$493.8K2,5920.12%+0.02pp4qHELD
FIFTH THIRD BANCORPFITB$487.4K8,6460.11%flat3qHELD
ISHARES TREMB$477.2K4,9480.11%-0.02pp3qHELD
VANGUARD INDEX FDSVOE$476.2K2,4100.11%-0.02pp3q-5.0%-$24.9K
US BANCORPUSB$474.9K7,8620.11%flat3qHELD
GRAHAM HLDGS COGHC$461.8K4050.11%-0.01pp16qHELD
PROCTER & GAMBLE COPG$457.4K3,1190.11%-0.03pp19q-8.9%-$44.4K
ISHARES INCEWC$455.4K7,9000.11%flat2q+17.6%+$68.0K
FIDELITY NATL FINL INCFNF$443.4K9,4020.10%-0.02pp11qHELD
AT&T INCT$441.9K21,3480.10%-0.07pp3qHELD
WILLIAMS COS INCWMB$441.2K5,9350.10%-0.02pp3qHELD
BANK OF AMER CORPBAC$433.6K7,6100.10%flat19q-2.2%-$9.7K
VANGUARD INDEX FDSVBR$426.9K1,7570.10%-0.01pp3q-1.3%-$5.8K
MARATHON PETE CORPMPC$425.7K1,6650.10%-0.01pp3qHELD
UNITEDHEALTH GROUP INCUNH$421.9K1,0150.10%+0.01pp3q-15.5%-$77.3K
GLOBAL X FDSCATH$418.5K4,7290.10%-0.01pp19q-2.9%-$12.5K
ADVANCED MICRO DEVICES INCAMD$412.4K7100.10%-newNEW
LOWES COS INCLOW$409.9K1,8590.10%-0.03pp4q+0.6%+$2.6K
UNITED PARCEL SVCS INCUPS$405.3K3,7700.10%-0.01pp13q-1.3%-$5.5K
VANGUARD WORLD FDMGV$401.8K2,4580.09%-0.01pp3q-3.8%-$16.0K
INTERNATIONAL BUSINESS MACHSIBM$395.9K1,4080.09%-0.01pp3q-5.7%-$23.9K
ISHARES TRNYF$395.6K7,3380.09%-0.02pp4qHELD
FORD MTR COF$395.4K28,4490.09%+0.01pp3q+11.7%+$41.4K
OIL DRI CORP AMERODC$393.9K3,8540.09%+0.02pp2qHELD
ISHARES TRIJT$392.3K2,1960.09%flat4q-0.7%-$2.7K
TOMPKINS FINL CORPTMP$375.1K3,9680.09%-0.09pp16q-52.1%-$407.6K
CSX CORPCSX$373.6K7,8610.09%flat2qHELD
EDISON INTLEIX$371.3K4,9870.09%-0.01pp2q+10.6%+$35.7K
VANGUARD SPECIALIZED FUNDSVIG$369.6K1,5620.09%-0.03pp4q-19.2%-$87.5K
CISCO SYS INCCSCO$359.2K3,0580.08%+0.02pp3qHELD
PROSHARES TRSPXE$357.4K4,4290.08%flat4qHELD
METLIFE INCMET$355.5K4,2020.08%flat3qHELD
SPDR GOLD TRGLD$355.1K9640.08%-0.03pp6qHELD
ENTERGY CORP NEWETR$350.3K3,0500.08%-0.01pp3qHELD
QUANTA SVCS INCPWR$349.2K4850.08%+0.01pp3qHELD
WISDOMTREE TRDES$343.1K8,4340.08%flat3qHELD
CHEVRON CORPORATIONCVX$339.1K2,0460.08%-0.12pp19q-41.9%-$244.5K
HCA HEALTHCARE INCHCA$334.1K8570.08%-0.04pp3q-1.2%-$3.9K
AMGEN INCAMGN$333.5K9210.08%-0.03pp4q-13.8%-$53.2K
LINDE PLCLIN$331.1K6380.08%-0.01pp4q+2.2%+$7.3K
HARTFORD INSURANCE GROUP INCHIG$330.0K2,4900.08%-0.02pp3qHELD
EVERSOURCE ENERGYES$328.8K4,5490.08%-0.01pp3q-0.9%-$3.1K
KLA CORPKLAC$325.8K1,0800.08%-newNEW
ISHARES TRUSMV$322.0K3,3380.08%-0.01pp4qHELD
ISHARES INCEPP$309.7K5,8150.07%flat2q+16.5%+$43.9K
J P MORGAN EXCHANGE TRADED FJIRE$308.5K3,7400.07%-0.01pp2q-0.6%-$1.9K
VANGUARD INDEX FDSVTI$308.2K8330.07%+0.01pp4q+12.9%+$35.2K
ISHARES TREWU$306.3K6,6380.07%flat2q+11.0%+$30.3K
AMERICAN EXPRESS COAXP$305.0K9020.07%-0.01pp4q-3.4%-$10.8K
REGIONS FINANCIAL CORP NEWRF$303.4K10,0470.07%flat3q+0.6%+$1.8K
ISHARES TRIWP$303.4K2,0720.07%-0.01pp3q-3.8%-$11.9K
ISHARES TRIJK$302.7K2,5760.07%flat4qHELD
DUKE ENERGY CORP NEWDUK$300.8K2,3760.07%-0.06pp3q-31.4%-$137.5K
LOCKHEED MARTIN CORPLMT$295.5K5800.07%-0.03pp3q+3.6%+$10.2K
DOMINION ENERGY INCD$290.8K4,2590.07%-0.01pp3qHELD
ISHARES TRSUB$289.1K2,7150.07%-0.02pp2q-3.2%-$9.5K
PUBLIC SVC ENTERPRISE GROUPPEG$288.6K3,5560.07%-0.01pp3qHELD
ALTRIA GROUP INCMO$285.9K3,9730.07%-0.03pp3q-27.7%-$109.7K
SPDR SERIES TRUSTJNK$279.0K2,8950.07%-0.01pp3q+1.4%+$3.8K
ISHARES TRIWS$277.8K1,6880.07%-0.02pp3q-17.4%-$58.6K
ISHARES TRGOVT$277.5K12,1820.07%-0.02pp2q-3.6%-$10.5K
VANGUARD CHARLOTTE FDSBNDX$275.0K5,6780.06%-0.01pp3q-2.5%-$7.2K
ISHARES TRACWX$274.8K3,6100.06%flat4q+2.2%+$5.9K
J P MORGAN EXCHANGE TRADED FJEPQ$274.1K4,4600.06%-newNEW
UNUM GROUPUNM$272.0K3,0430.06%flat3qHELD
ISHARES TRIEFA$262.9K2,7220.06%-0.01pp2q-4.5%-$12.5K
TJX COS INC NEWTJX$262.2K1,7310.06%-0.02pp3q-0.9%-$2.3K
ISHARES TRITOT$260.5K1,5860.06%flat4q+3.7%+$9.2K
MARKEL GROUP INCMKL$257.8K1320.06%flat3q+15.8%+$35.2K
ISHARES TRUSIG$253.5K4,9430.06%-0.01pp2q-3.7%-$9.7K
SPDR SERIES TRUSTXBI$253.0K1,5990.06%flat2qHELD
SPDR SERIES TRUSTSPYV$249.7K4,1070.06%-0.02pp4q-17.4%-$52.5K
SSGA ACTIVE ETF TRSRLN$248.2K6,1600.06%-0.01pp2qHELD
BEST BUY INCBBY$246.5K3,2490.06%-0.01pp2q-13.8%-$39.3K
FIRSTENERGY CORPFE$246.4K5,1830.06%-0.02pp3qHELD
ISHARES TRQUAL$246.3K1,1230.06%-0.06pp19q-47.7%-$224.6K
ISHARES BITCOIN TRUST ETFIBIT$245.3K7,3680.06%-newNEW
BROOKFIELD INFRASTRUCTURE PABIP$244.9K6,7110.06%-0.01pp3qHELD
NETFLIX INCNFLX$243.3K3,4070.06%-0.03pp4qHELD
VANGUARD WORLD FDVHT$236.2K7900.06%flat4qHELD
ISHARES TROEF$235.6K6440.06%flat4qHELD
ISHARES TRIBB$230.3K1,2110.05%-0.01pp3q-6.6%-$16.2K
ISHARES TRIWO$228.9K5810.05%-newNEW
ISHARES TRUSXF$222.7K3,2060.05%-newNEW
ISHARES TRDMXF$215.9K2,5520.05%-newNEW
EXELON CORPEXC$213.5K4,5800.05%-0.01pp2q+12.1%+$23.1K
GRAYSCALE BITCOIN TRUST ETFGBTC$212.4K4,6650.05%-0.02pp6qHELD
VERIZON COMMUNICATIONS INCVZ$209.2K4,9410.05%-0.03pp3q-14.4%-$35.1K
AUTOMATIC DATA PROCESSING INADP$206.6K9230.05%-newNEW
T-MOBILE US INCTMUS$205.6K1,2260.05%-0.02pp3qHELD
SOUNDHOUND AI INCSOUN$108.0K16,6970.03%-0.02pp3q-26.7%-$39.4K
EVA LIVE INCGOAI$65.8K25,0000.02%-0.01pp2qHELD
PURPLE INNOVATION INCPRPL$3.6K10,0000.00%flat19qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 6.9%Computer Hardware 5.7%Semiconductors & Electronics 5.4%Retail & Consumer 4.1%Banks & Lending 2.9%Biotech & Pharma 2.4%Insurance 2.1%Business Services 1.8%Other sectors 8.4%Not classified 60.4%
 
SectorValueShare
Software & IT Services$29.3M6.9%
Computer Hardware$24.0M5.7%
Semiconductors & Electronics$23.0M5.4%
Retail & Consumer$17.6M4.1%
Banks & Lending$12.4M2.9%
Biotech & Pharma$10.1M2.4%
Insurance$8.9M2.1%
Business Services$7.5M1.8%
Other sectors$35.7M8.4%
Not classified$256.4M60.4%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2026$424.8M195970621050.8%20
Q1 2026$356.9M1962371741450.0%16
Q4 2025$349.0M187637323651.4%27
Q3 2025$311.9M130476895754.4%21
Q2 2025$170.5M1408171014253.3%21
Q1 2025$292.2M174491087348.4%21
Q4 2024$151.3M128512795054.2%22
Q3 2024$280.7M173166930749.8%22
Q2 2024$254.0M164855771551.8%25
Q1 2024$216.5M171198540546.8%26
Q4 2023$196.0M1572061451448.0%12
Q3 2023$174.5M1511060371349.4%19
Q2 2023$185.2M154957321151.1%17
Q1 2023$168.3M156134572950.8%18
Q4 2022$161.8M152206323547.8%20
Q3 2022$136.9M137852391651.7%21
Q2 2022$131.0M1451677191848.2%112
Q1 2022$148.4M1472051541449.7%40
Q4 2021$147.6M141000049.2%119

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.