SERVICENOW INC (NOW)
Institutional ownership reported to the SEC as of Q3 2026, across 32 quarters.
93
Reporting holders
$307.2M
Reported value
0.0%
Calls
0.0%
Puts
-2,159
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Quintet Private Bank (Europe) S.A. | $35.0M | 261,476 | 1.54% | 16q | +51.0%+$11.8M |
| JIA INVESTMENT ALLIANCE PTE. LTD. | $34.5M | 257,400 | 2.97% | 12q | HELD |
| AVITY INVESTMENT MANAGEMENT INC. | $28.5M | 212,979 | 1.79% | 16q | +33.9%+$7.2M |
| Gradient Investments LLC | $25.9M | 193,191 | 0.37% | 30q | -25.6%-$8.9M |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC | $16.1M | 120,230 | 0.37% | 32q | HELD |
| Venture Visionary Partners LLC | $12.6M | 94,071 | 0.33% | 24q | +22.1%+$2.3M |
| MassMutual Private Wealth & Trust, FSB | $12.4M | 92,873 | 0.33% | 32q | +11.9%+$1.3M |
| Oak Grove Capital LLC | $11.1M | 83,075 | 0.50% | 29q | +22.1%+$2.0M |
| SAPIENT CAPITAL LLC | $9.1M | 67,916 | 0.12% | 12q | -56.3%-$11.7M |
| Kessler Investment Group, LLC | $8.8M | 65,825 | 4.26% | 2q | -7.7%-$736.9K |
| Farther Finance Advisors, LLC | $7.7M | 57,385 | 0.05% | 16q | +8.2%+$584.0K |
| YHB Investment Advisors, Inc. | $7.6M | 56,476 | 0.48% | 26q | HELD |
| Brown Shipley& Co Ltd | $6.8M | 50,383 | 3.25% | 15q | HELD |
| Deane Retirement Strategies, Inc. | $6.5M | 48,359 | 2.65% | 3q | -0.8%-$53.4K |
| TITLEIST ASSET MANAGEMENT, LLC | $6.4M | 47,840 | 0.41% | 2q | -8.1%-$563.5K |
| FIRST FINANCIAL BANK - TRUST DIVISION | $5.5M | 41,124 | 0.40% | new | NEW |
| Overbrook Management Corp | $5.3M | 39,478 | 0.82% | 2q | +10.7%+$511.5K |
| Strong Retirement Solutions LLC | $4.5M | 33,677 | 2.54% | 4q | -8.3%-$407.8K |
| GAMMA Investing LLC | $3.9M | 29,473 | 0.13% | 12q | +21.7%+$703.8K |
| Bell Asset Management Ltd | $2.6M | 19,247 | 0.93% | 3q | -37.4%-$1.5M |
| Central Pacific Bank - Trust Division | $2.6M | 19,131 | 0.27% | 11q | +7.0%+$168.7K |
| DOLIVER ADVISORS, LP | $2.5M | 18,445 | 0.54% | 26q | +6.1%+$141.4K |
| Gallagher Capital Advisors, LLC | $2.4M | 17,596 | 1.26% | 8q | HELD |
| MFG WEALTH MANAGEMENT, INC. | $2.2M | 16,675 | 1.62% | new | NEW |
| CONGRESS ASSET MANAGEMENT CO | $2.2M | 16,218 | 0.01% | 21q | -16.0%-$414.9K |
| CANANDAIGUA NATIONAL BANK & TRUST CO | $2.2M | 16,078 | 0.19% | 16q | +8.3%+$164.8K |
| Valeo Financial Advisors, LLC | $2.1M | 15,286 | 0.04% | 16q | +11.6%+$213.5K |
| Cooper Financial Group | $2.0M | 15,260 | 0.16% | 6q | -4.1%-$87.0K |
| ACIMA PRIVATE WEALTH, LLC | $2.0M | 14,785 | 0.58% | 32q | HELD |
| Investment Partners Asset Management, Inc. | $1.8M | 13,460 | 0.97% | 3q | -9.0%-$179.4K |
| MOODY NATIONAL BANK TRUST DIVISION | $1.7M | 13,038 | 0.14% | 32q | +3.9%+$64.9K |
| DIVERSIFIED MANAGEMENT INC | $1.7M | 12,601 | 0.29% | 4q | +0.8%+$13.5K |
| Eleva Capital SAS | $1.7M | 12,324 | 1.46% | new | NEW |
| RHODES INVESTMENT ADVISORS INC /ADV | $1.6M | 11,859 | 1.13% | 2q | +1.0%+$15.4K |
| Wedmont Private Capital | $1.6M | 11,354 | 0.04% | 19q | +11.8%+$167.3K |
| Legacy Wealth Asset Management, LLC | $1.6M | 11,599 | 0.34% | 18q | -15.1%-$275.7K |
| Noble Wealth Management PBC | $1.5M | 10,910 | 0.65% | 7q | -1.4%-$20.1K |
| Bank of New Hampshire | $1.4M | 10,544 | 0.31% | 8q | -15.7%-$263.3K |
| Everhart Financial Group, Inc. | $1.4M | 10,235 | 0.08% | 18q | +7.7%+$98.0K |
| Avidian Wealth Enterprises, LLC | $1.1M | 8,520 | 0.03% | 10q | +10.6%+$109.9K |
| STABLEFORD CAPITAL II LLC | $1.1M | 8,457 | 0.39% | new | NEW |
| Canandaigua National Trust Co of Florida | $1.1M | 8,379 | 0.62% | 2q | +16.8%+$161.9K |
| CENTRAL BANK & TRUST CO | $1.0M | 7,566 | 0.14% | 26q | +100.9%+$509.2K |
| Investors Research Corp | $1.0M | 7,524 | 0.18% | 7q | -2.0%-$20.1K |
| EASTERN BANK | $894.1K | 6,672 | 0.01% | 21q | -39.2%-$577.0K |
| Meadowbrook Wealth Management, LLC | $831.5K | 6,205 | 0.87% | 5q | +87.5%+$388.0K |
| First Heartland Consultants, Inc. | $810.1K | 6,045 | 0.05% | 6q | -3.1%-$26.1K |
| MFA WEALTH ADVISORS, LLC | $762.9K | 5,693 | 0.13% | 18q | +33.0%+$189.2K |
| Apella Capital, LLC | $739.9K | 5,367 | 0.01% | new | NEW |
| AMERICAN NATIONAL BANK & TRUST | $687.6K | 5,131 | 0.06% | 19q | -1.5%-$10.7K |
| TOTH FINANCIAL ADVISORY CORP | $662.1K | 4,940 | 0.07% | 32q | +193.0%+$436.1K |
| DLK Investment Management, LLC | $635.9K | 4,745 | 0.23% | new | NEW |
| Whalen Wealth Management Inc. | $619.3K | 4,621 | 0.26% | new | NEW |
| Sunburst Financial Group, LLC | $609.7K | 4,550 | 0.10% | 6q | -6.4%-$41.4K |
| VALLEY WEALTH MANAGERS, INC. | $579.2K | 4,322 | 0.03% | 11q | +7.5%+$40.6K |
| Worth Asset Management, LLC | $555.5K | 4,145 | 0.16% | new | NEW |
| Balefire, LLC | $509.2K | 3,800 | 0.08% | 18q | -11.7%-$67.5K |
| Sound Income Strategies, LLC | $491.7K | 3,518 | 0.02% | 19q | +7.6%+$34.5K |
| Versant Capital Management, Inc | $471.6K | 3,519 | 0.04% | 15q | +9.5%+$41.0K |
| ELEVATION WEALTH PARTNERS, LLC | $460.7K | 3,438 | 0.13% | 5q | HELD |
| ANB BANK | $352.3K | 2,629 | 0.13% | 8q | +8.0%+$26.0K |
| DECISION INVESTMENTS, INC | $317.6K | 2,370 | 0.29% | 3q | -29.7%-$134.0K |
| BENEDICT FINANCIAL ADVISORS INC | $284.8K | 2,125 | 0.06% | 2q | HELD |
| RIVERSEDGE ADVISORS, LLC | $278.9K | 2,081 | 0.03% | new | NEW |
| INSPIRION WEALTH ADVISORS, LLC | $276.1K | 2,060 | 0.03% | 3q | HELD |
| Defender Capital, LLC. | $268.0K | 2,000 | 0.08% | new | NEW |
| Mirador Capital Partners LP | $260.6K | 1,945 | 0.03% | new | NEW |
| Nautilus Advisors LLC | $258.5K | 1,929 | 0.16% | 8q | -7.3%-$20.2K |
| Grove Bank & Trust | $256.4K | 1,913 | 0.03% | 27q | -3.6%-$9.6K |
| BAKER TILLY WEALTH MANAGEMENT, LLC | $231.9K | 1,730 | 0.05% | new | NEW |
| David J Yvars Group | $226.5K | 1,690 | 0.10% | new | NEW |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC | $216.4K | 1,615 | 0.15% | 4q | -22.1%-$61.4K |
| GILPIN WEALTH MANAGEMENT, LLC | $194.0K | 1,448 | 0.13% | 4q | +2796.0%+$187.3K |
| CoreCap Advisors, LLC | $183.7K | 1,371 | 0.01% | 12q | -4.5%-$8.7K |
| GK Wealth Management LLC | $141.3K | 1,055 | 0.08% | new | NEW |
| Coastline Trust Co | $124.5K | 929 | 0.01% | 9q | -50.4%-$126.5K |
| Trust Co | $117.0K | 873 | 0.01% | 8q | +157.5%+$71.6K |
| Acropolis Investment Management, LLC | $108.8K | 812 | 0.00% | 3q | -68.7%-$238.7K |
| Roxbury Financial LLC | $88.0K | 657 | 0.07% | 2q | +557.0%+$74.6K |
| ATWOOD & PALMER INC | $80.4K | 600 | 0.00% | 3q | HELD |
| Byrne Asset Management LLC | $71.1K | 516 | 0.04% | 20q | +253.4%+$51.0K |
| Hickory Point Bank & Trust | $65.0K | 485 | 0.04% | 3q | HELD |
| Mn Services Vermogensbeheer B.V. | $41.3K | 308,040 | 0.31% | 31q | +1.1% |
| Marquette Asset Management, LLC | $40.3K | 301 | 0.01% | 3q | HELD |
| GoalVest Advisory LLC | $38.9K | 290 | 0.01% | 22q | HELD |
| Rosenberg Matthew Hamilton | $37.3K | 278 | 0.01% | 6q | +164.8%+$23.2K |
| ARMSTRONG ADVISORY GROUP, INC | $20.6K | 154 | 0.00% | 16q | +54.0%+$7.2K |
| Planning Strategies Inc. | $19.3K | 144 | 0.01% | 2q | +2.9% |
| Retirement Wealth Solutions LLC | $18.6K | 139 | 0.01% | 8q | +31.1%+$4.4K |
| Lakehouse Capital Pty Ltd | $16.7K | 124,338 | 14.61% | 24q | HELD |
| Westwind Capital | $11.6K | 86,597 | 2.72% | 10q | -8.4%-$1.1K |
| Bangor Savings Bank | $9.4K | 70 | 0.00% | 4q | -51.7%-$10.1K |
| JACOBS & CO/CA | $9.2K | 68,387 | 0.79% | 14q | -2.4% |
| WoodTrust Financial Corp | $8.7K | 65,236 | 1.06% | 7q | +1.1% |
| Olistico Wealth, LLC | $8.0K | 60 | 0.00% | 4q | HELD |
| Wealth Enhancement Trust Services, Inc. | $6.0K | 45 | 0.00% | 4q | -99.6%-$1.5M |
| Davis Capital Management | $4.4K | 33 | 0.00% | 5q | -76.1%-$14.1K |
| Bullock Wealth Management Group | $2.1K | 15 | 0.00% | 11q | -46.4%-$1.8K |
| CX Institutional | $1.2K | 9,082 | 0.03% | 15q | +7.9% |
| Polaris Financial Partners | $109 | 811 | 0.05% | new | FIRST |
What the insiders did
Open market purchases and sales reported on Form 4 in the last 180 days. Grants, option exercises and shares surrendered to cover tax are left out: they are compensation rather than a decision to buy or sell. Where a broker filled one order in tranches the lines are summed, because it was one decision.
Officers and directors
| Date | Insider | Role | Side | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-14 | Sands Anita M | Director | Sold | 16,445 | $1.5M |
| 2026-08-28 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sold | 7,847 | $1.1M |
| 2026-04-24 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sold | 8,927 | $799.9K |
| 2026-08-27 | Chamberlain Paul Edward | Director | Sold | 2,700 | $365.9K |
| 2026-08-31 | Fipps Paul | President, Global Customer Ops | Sold | 2,034 | $300.8K |
| 2026-08-13 | Chamberlain Paul Edward | Director | Sold | 1,500 | $188.4K |
| 2026-05-28 | Briggs Teresa | Director | Sold | 1,595 | $173.4K |
| 2026-05-14 | Chamberlain Paul Edward | Director | Sold | 1,500 | $130.8K |
| 2026-05-18 | Fipps Paul | President, Global Customer Ops | Sold | 1,048 | $103.2K |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 93 | $307.2M | 2,291,395 | 14 | 35 | 30 | 0.0% |
| Q2 2026 | 2,252 | $104.1B | 917,649,936 | 314 | 951 | 765 | 12.7% |
| Q1 2026 | 2,214 | $99.0B | 875,555,635 | 269 | 1,028 | 721 | 7.4% |
| Q4 2025 | 2,326 | $146.3B | 909,422,770 | 163 | 1,958 | 32 | 4.6% |
| Q3 2025 | 2,255 | $179.4B | 187,352,090 | 162 | 982 | 689 | 4.1% |
| Q2 2025 | 2,313 | $197.8B | 183,463,330 | 263 | 946 | 695 | 4.7% |
| Q1 2025 | 2,179 | $152.5B | 183,141,161 | 180 | 897 | 718 | 4.4% |
| Q4 2024 | 2,271 | $204.1B | 184,102,942 | 238 | 726 | 732 | 4.4% |
| Q3 2024 | 1,957 | $176.4B | 188,292,750 | 186 | 719 | 654 | 4.5% |
| Q2 2024 | 1,890 | $153.8B | 186,463,264 | 184 | 794 | 555 | 4.7% |
| Q1 2024 | 1,830 | $156.8B | 197,807,308 | 171 | 723 | 601 | 3.9% |
| Q4 2023 | 1,769 | $139.9B | 191,775,863 | 208 | 593 | 571 | 3.4% |
| Q3 2023 | 1,572 | $104.3B | 180,815,382 | 136 | 571 | 532 | 3.1% |
| Q2 2023 | 1,513 | $105.0B | 181,131,452 | 171 | 575 | 467 | 3.2% |
| Q1 2023 | 1,422 | $88.0B | 183,852,743 | 155 | 608 | 393 | 2.9% |
| Q4 2022 | 1,367 | $72.3B | 179,934,626 | 130 | 505 | 464 | 3.4% |
| Q3 2022 | 1,323 | $70.1B | 179,321,324 | 111 | 492 | 494 | 3.2% |
| Q2 2022 | 1,378 | $88.6B | 179,289,506 | 131 | 554 | 435 | 3.8% |
| Q1 2022 | 1,413 | $102.6B | 177,087,296 | 140 | 550 | 479 | 3.9% |
| Q4 2021 | 1,418 | $121.5B | 176,438,396 | 85 | 513 | 429 | 5.8% |
| Q3 2021 | 1,338 | $114.3B | 175,008,634 | 125 | 514 | 428 | 4.7% |
| Q2 2021 | 1,284 | $100.4B | 173,842,031 | 132 | 521 | 403 | 4.8% |
| Q1 2021 | 1,270 | $89.7B | 173,007,669 | 122 | 492 | 435 | 3.6% |
| Q4 2020 | 1,283 | $104.3B | 177,004,891 | 143 | 506 | 347 | 5.8% |
| Q3 2020 | 1,136 | $88.5B | 173,828,612 | 132 | 449 | 366 | 4.8% |
| Q2 2020 | 1,071 | $74.9B | 176,237,794 | 190 | 454 | 296 | 4.6% |
| Q1 2020 | 948 | $53.7B | 179,274,226 | 159 | 376 | 297 | 4.2% |
| Q4 2019 | 869 | $56.5B | 187,727,326 | 141 | 296 | 247 | 6.3% |
| Q3 2019 | 785 | $47.2B | 174,596,272 | 98 | 278 | 264 | 6.0% |
| Q2 2019 | 787 | $51.7B | 175,057,027 | 127 | 301 | 242 | 7.0% |
| Q1 2019 | 726 | $44.8B | 174,911,206 | 131 | 250 | 211 | 3.7% |
| Q4 2018 | 658 | $32.7B | 178,269,957 | 7 | 17 | 7 | 2.8% |