PURPLE INNOVATION INC (PRPL)
Institutional ownership reported to the SEC as of Q2 2026, across 31 quarters.
61
Reporting holders
$22.2M
Reported value
0.0%
Held as options
-3
Holder change
Options share is the part of reported value carried in derivative lines rather than shares. A high figure means institutions are expressing a view on this security without owning much of it.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | $16.7M | 46,855,291 | 1.44% | 31q | HELD |
| WASATCH ADVISORS LP | $1.8M | 5,071,444 | 0.01% | 15q | HELD |
| VANGUARD CAPITAL MANAGEMENT LLC | $789.1K | 2,210,496 | 0.00% | 2q | -2.0%-$15.8K |
| BlackRock, Inc. | $373.2K | 1,045,427 | 0.00% | 8q | HELD |
| Dynamic Advisor Solutions LLC | $268.5K | 752,200 | 0.01% | 14q | HELD |
| MILLENNIUM MANAGEMENT LLC | $259.9K | 727,895 | 0.00% | 5q | -14.2%-$43.2K |
| GEODE CAPITAL MANAGEMENT, LLC | $220.6K | 617,869 | 0.00% | 31q | -8.6%-$20.8K |
| JACOBS LEVY EQUITY MANAGEMENT, INC | $217.1K | 608,180 | 0.00% | 4q | HELD |
| Shay Capital LLC | $132.5K | 371,207 | 0.01% | 4q | +199.1%+$88.2K |
| Crumly & Associates Inc. | $119.0K | 333,263 | 0.02% | 17q | +14.1%+$14.7K |
| GOLDMAN SACHS GROUP INC | $112.8K | 315,877 | 0.00% | 27q | +115.9%+$60.5K |
| VANGUARD FIDUCIARY TRUST CO | $110.1K | 308,521 | 0.00% | 2q | HELD |
| Anson Funds Management LP | $107.1K | 300,000 | 0.01% | 5q | -50.0%-$107.1K |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $100.8K | 282,242 | 0.00% | 27q | -1.7%-$1.7K |
| Sixth Street Partners Management Company, L.P. | $100.8K | 282,242 | 0.00% | new | NEW |
| Stratos Wealth Partners, LTD. | $97.7K | 273,561 | 0.00% | 14q | HELD |
| STATE STREET CORP | $92.8K | 259,838 | 0.00% | 31q | HELD |
| UBS Group AG | $55.8K | 156,167 | 0.00% | 31q | +171.5%+$35.2K |
| TUDOR INVESTMENT CORP ET AL | $53.8K | 150,649 | 0.00% | 20q | HELD |
| Divisadero Street Capital Management, LP | $49.5K | 138,605 | 0.00% | 9q | HELD |
| NORTHERN TRUST CORP | $48.9K | 137,104 | 0.00% | 31q | +41.0%+$14.2K |
| MML INVESTORS SERVICES, LLC | $46.1K | 128,993 | 0.00% | 3q | -2.2%-$1.1K |
| Qube Research & Technologies Ltd | $42.3K | 118,352 | 0.00% | 5q | +383.5%+$33.5K |
| Midwest Financial Group LLC | $41.1K | 115,000 | 0.01% | 5q | HELD |
| LPL Financial LLC | $35.7K | 100,119 | 0.00% | 5q | +30.9%+$8.4K |
| B.O.S.S. Retirement Advisors, LLC | $29.6K | 82,832 | 0.01% | 7q | -17.2%-$6.1K |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | $26.8K | 75,000 | 0.00% | 4q | HELD |
| SIMPLEX TRADING, LLC | $21.7K | 59,705 | 0.00% | 7q | +27.6%+$4.7K |
| MAI Capital Management | $17.9K | 50,000 | 0.00% | 5q | HELD |
| RENAISSANCE TECHNOLOGIES LLC | $15.5K | 43,477 | 0.00% | 4q | -93.6%-$226.4K |
| Vanguard Global Advisers, LLC | $10.7K | 30,040 | 0.00% | 2q | HELD |
| CITADEL ADVISORS LLC | $10.3K | options only | 0.00% | 26q | OPTIONS |
| Legacy Wealth Managment, LLC/ID | $10.2K | 28,627 | 0.00% | 8q | -50.3%-$10.3K |
| Caprock Group, LLC | $9.8K | 27,420 | 0.00% | 12q | HELD |
| DAVENPORT & Co LLC | $8.9K | 25,000 | 0.00% | 4q | HELD |
| XTX Topco Ltd | $8.5K | 23,684 | 0.00% | 5q | -79.6%-$33.0K |
| Cottage Street Advisors LLC | $5.1K | 14,300 | 0.00% | 6q | HELD |
| Plan Group Financial, LLC | $4.6K | 13,000 | 0.00% | 2q | HELD |
| KESTRA PRIVATE WEALTH SERVICES, LLC | $3.8K | 10,767 | 0.00% | new | NEW |
| Tower Research Capital LLC (TRC) | $3.7K | 10,482 | 0.00% | new | NEW |
| GROUP ONE TRADING LLC | $3.7K | 10,450 | 0.00% | 3q | -10.6% |
| Kesler, Norman & Wride, LLC | $3.6K | 10,027 | 0.00% | 13q | HELD |
| Sterling Investment Counsel, LLC | $3.6K | 10,000 | 0.00% | 19q | HELD |
| Seros Financial, LLC | $3.6K | 10,000 | 0.00% | 7q | HELD |
| OSAIC HOLDINGS, INC. | $3.3K | 9,140 | 0.00% | 26q | -12.9% |
| JPMORGAN CHASE & CO | $3.2K | 8,356 | 0.00% | 31q | -97.5%-$121.3K |
| Crewe Advisors LLC | $3.2K | 8,849 | 0.00% | 4q | HELD |
| JONES FINANCIAL COMPANIES LLLP | $780 | 2,000 | 0.00% | 4q | HELD |
| Optiver Holding B.V. | $569 | 1,593 | 0.00% | 4q | HELD |
| MORGAN STANLEY | $525 | 1,471 | 0.00% | 34q | -1.1% |
| IFP Advisors, Inc | $301 | 844 | 0.00% | 10q | HELD |
| ARMSTRONG ADVISORY GROUP, INC | $179 | 500 | 0.00% | new | NEW |
| WELLS FARGO & COMPANY/MN | $147 | 413 | 0.00% | 31q | -50.0% |
| BARCLAYS PLC | $140 | 394 | 0.00% | 30q | +39300.0% |
| Larson Financial Group LLC | $105 | 293 | 0.00% | 13q | HELD |
| BNP PARIBAS FINANCIAL MARKETS | $67 | 188 | 0.00% | 31q | HELD |
| GSA CAPITAL PARTNERS LLP | $26 | 74,000 | 0.00% | new | NEW |
| Rockefeller Capital Management L.P. | $11 | 30 | 0.00% | 4q | HELD |
| HRT FINANCIAL LP | $7 | 19,811 | 0.00% | 2q | +80.0% |
| SBI Securities Co., Ltd. | $4 | 10 | 0.00% | 7q | HELD |
| Arax Advisory Partners | $2 | 5 | 0.00% | 9q | +400.0% |
| ROYAL BANK OF CANADA | $0 | 150 | 0.00% | new | NEW |
| NewEdge Advisors, LLC | $0 | 1 | 0.00% | new | NEW |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 61 | $22.2M | 62,229,590 | 7 | 10 | 16 | 0.0% |
| Q1 2026 | 64 | $42.1M | 63,632,040 | 2 | 14 | 17 | 0.0% |
| Q4 2025 | 71 | $44.5M | 64,435,127 | 7 | 12 | 19 | 0.1% |
| Q3 2025 | 81 | $63.7M | 67,892,891 | 18 | 8 | 25 | 0.4% |
| Q2 2025 | 77 | $51.5M | 70,348,012 | 20 | 8 | 25 | 0.3% |
| Q1 2025 | 78 | $57.2M | 75,214,385 | 7 | 10 | 28 | 0.1% |
| Q4 2024 | 79 | $59.5M | 76,093,689 | 6 | 24 | 12 | 0.2% |
| Q3 2024 | 81 | $78.9M | 79,651,150 | 8 | 24 | 19 | 0.2% |
| Q2 2024 | 79 | $84.1M | 80,697,431 | 13 | 17 | 20 | 0.2% |
| Q1 2024 | 67 | $142.2M | 81,471,165 | 5 | 23 | 21 | 0.3% |
| Q4 2023 | 79 | $85.1M | 82,492,185 | 14 | 17 | 20 | 0.2% |
| Q3 2023 | 89 | $161.2M | 94,094,297 | 6 | 13 | 35 | 0.2% |
| Q2 2023 | 97 | $270.3M | 96,930,987 | 18 | 33 | 28 | 0.3% |
| Q1 2023 | 93 | $289.7M | 108,906,781 | 17 | 41 | 15 | 0.8% |
| Q4 2022 | 94 | $382.1M | 79,022,080 | 20 | 25 | 25 | 0.9% |
| Q3 2022 | 111 | $348.9M | 84,766,153 | 21 | 27 | 39 | 1.6% |
| Q2 2022 | 112 | $292.4M | 93,616,268 | 15 | 35 | 42 | 1.1% |
| Q1 2022 | 135 | $543.7M | 91,445,173 | 34 | 42 | 36 | 1.4% |
| Q4 2021 | 134 | $1.0B | 75,343,922 | 30 | 45 | 34 | 3.5% |
| Q3 2021 | 132 | $1.5B | 70,795,682 | 13 | 62 | 30 | 2.7% |
| Q2 2021 | 163 | $1.8B | 65,981,174 | 39 | 76 | 36 | 3.4% |
| Q1 2021 | 158 | $2.1B | 65,742,168 | 31 | 54 | 59 | 2.3% |
| Q4 2020 | 165 | $2.2B | 62,822,064 | 40 | 43 | 57 | 3.8% |
| Q3 2020 | 155 | $1.4B | 55,342,457 | 62 | 49 | 28 | 3.6% |
| Q2 2020 | 118 | $632.9M | 34,773,289 | 55 | 49 | 13 | 1.1% |
| Q1 2020 | 77 | $118.8M | 20,781,986 | 26 | 26 | 17 | 0.0% |
| Q4 2019 | 61 | $152.3M | 17,379,250 | 28 | 20 | 3 | 0.0% |
| Q3 2019 | 36 | $53.5M | 7,099,150 | 7 | 9 | 13 | 0.0% |
| Q2 2019 | 29 | $46.3M | 6,865,250 | 2 | 8 | 12 | 0.0% |
| Q1 2019 | 29 | $31.9M | 6,880,983 | 3 | 2 | 14 | 0.0% |
| Q4 2018 | 27 | $41.3M | 7,011,108 | 0 | 0 | 2 | 0.0% |