PURPLE INNOVATION INC (PRPL)
Institutional ownership reported to the SEC as of Q2 2026, across 31 quarters.
63
Reporting holders
$22.4M
Reported value
0.1%
Calls
0.0%
Puts
-5
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | $16.7M | 46,855,291 | 1.44% | 31q | HELD |
| WASATCH ADVISORS LP | $1.8M | 5,071,444 | 0.01% | 15q | HELD |
| VANGUARD CAPITAL MANAGEMENT LLC | $789.1K | 2,210,496 | 0.00% | 2q | -2.0%-$15.8K |
| BlackRock, Inc. | $373.2K | 1,045,427 | 0.00% | 8q | HELD |
| Dynamic Advisor Solutions LLC | $268.5K | 752,200 | 0.01% | 14q | HELD |
| MILLENNIUM MANAGEMENT LLC | $259.9K | 727,895 | 0.00% | 5q | -14.2%-$43.2K |
| GEODE CAPITAL MANAGEMENT, LLC | $220.6K | 617,869 | 0.00% | 31q | -8.6%-$20.8K |
| JACOBS LEVY EQUITY MANAGEMENT, INC | $217.1K | 608,180 | 0.00% | 4q | HELD |
| STATE STREET CORP | $185.5K | 519,676 | 0.00% | 31q | +100.0%+$92.8K |
| Shay Capital LLC | $132.5K | 371,207 | 0.01% | 4q | +199.1%+$88.2K |
| Crumly & Associates Inc. | $119.0K | 333,263 | 0.02% | 17q | +14.1%+$14.7K |
| GOLDMAN SACHS GROUP INC | $112.8K | 315,877 | 0.00% | 27q | +115.9%+$60.5K |
| VANGUARD FIDUCIARY TRUST CO | $110.1K | 308,521 | 0.00% | 2q | HELD |
| Anson Funds Management LP | $107.1K | 300,000 | 0.01% | 5q | -50.0%-$107.1K |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $100.8K | 282,242 | 0.00% | 27q | -1.7%-$1.7K |
| Sixth Street Partners Management Company, L.P. | $100.8K | 282,242 | 0.00% | new | NEW |
| Stratos Wealth Partners, LTD. | $97.7K | 273,561 | 0.00% | 14q | HELD |
| UBS Group AG | $55.8K | 156,167 | 0.00% | 31q | +171.5%+$35.2K |
| TUDOR INVESTMENT CORP ET AL | $53.8K | 150,649 | 0.00% | 20q | HELD |
| Divisadero Street Capital Management, LP | $49.5K | 138,605 | 0.00% | 9q | HELD |
| NORTHERN TRUST CORP | $48.9K | 137,104 | 0.00% | 31q | +41.0%+$14.2K |
| MML INVESTORS SERVICES, LLC | $46.1K | 128,993 | 0.00% | 3q | -2.2%-$1.1K |
| Qube Research & Technologies Ltd | $42.3K | 118,352 | 0.00% | 5q | +383.5%+$33.5K |
| Midwest Financial Group LLC | $41.1K | 115,000 | 0.01% | 5q | HELD |
| LPL Financial LLC | $35.7K | 100,119 | 0.00% | 5q | +30.9%+$8.4K |
| B.O.S.S. Retirement Advisors, LLC | $29.6K | 82,832 | 0.01% | 7q | -17.2%-$6.1K |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | $26.8K | 75,000 | 0.00% | 4q | HELD |
| GSA CAPITAL PARTNERS LLP | $26.0K | 74,000 | 0.00% | new | NEW |
| SIMPLEX TRADING, LLC | $21.7K | 59,705 | 0.00% | 7q | +27.6%+$4.7K |
| CITADEL ADVISORS LLC | $20.6K | options only | 0.00% | 26q | OPTIONS |
| MAI Capital Management | $17.9K | 50,000 | 0.00% | 5q | HELD |
| RENAISSANCE TECHNOLOGIES LLC | $15.5K | 43,477 | 0.00% | 4q | -93.6%-$226.4K |
| Vanguard Global Advisers, LLC | $10.7K | 30,040 | 0.00% | 2q | HELD |
| Legacy Wealth Managment, LLC/ID | $10.2K | 28,627 | 0.00% | 8q | -50.3%-$10.3K |
| Caprock Group, LLC | $9.8K | 27,420 | 0.00% | 12q | HELD |
| DAVENPORT & Co LLC | $8.9K | 25,000 | 0.00% | 4q | HELD |
| XTX Topco Ltd | $8.5K | 23,684 | 0.00% | 5q | -79.6%-$33.0K |
| HRT FINANCIAL LP | $7.0K | 19,811 | 0.00% | 2q | +80.0%+$3.1K |
| Cottage Street Advisors LLC | $5.1K | 14,300 | 0.00% | 6q | HELD |
| Plan Group Financial, LLC | $4.6K | 13,000 | 0.00% | 2q | HELD |
| KESTRA PRIVATE WEALTH SERVICES, LLC | $3.8K | 10,767 | 0.00% | new | NEW |
| Tower Research Capital LLC (TRC) | $3.7K | 10,482 | 0.00% | new | NEW |
| GROUP ONE TRADING LLC | $3.7K | 10,450 | 0.00% | 3q | -10.6% |
| Kesler, Norman & Wride, LLC | $3.6K | 10,027 | 0.00% | 13q | HELD |
| Sterling Investment Counsel, LLC | $3.6K | 10,000 | 0.00% | 19q | HELD |
| Seros Financial, LLC | $3.6K | 10,000 | 0.00% | 7q | HELD |
| OSAIC HOLDINGS, INC. | $3.3K | 9,140 | 0.00% | 26q | -12.9% |
| JPMORGAN CHASE & CO | $3.2K | 8,356 | 0.00% | 31q | -97.5%-$121.3K |
| Crewe Advisors LLC | $3.2K | 8,849 | 0.00% | 4q | HELD |
| JONES FINANCIAL COMPANIES LLLP | $780 | 2,000 | 0.00% | 4q | HELD |
| Optiver Holding B.V. | $569 | 1,593 | 0.00% | 4q | HELD |
| MORGAN STANLEY | $525 | 1,471 | 0.00% | 34q | -1.1% |
| IFP Advisors, Inc | $301 | 844 | 0.00% | 10q | HELD |
| ARMSTRONG ADVISORY GROUP, INC | $179 | 500 | 0.00% | new | NEW |
| WELLS FARGO & COMPANY/MN | $147 | 413 | 0.00% | 31q | -50.0% |
| BARCLAYS PLC | $140 | 394 | 0.00% | 30q | +39300.0% |
| Larson Financial Group LLC | $105 | 293 | 0.00% | 13q | HELD |
| BNP PARIBAS FINANCIAL MARKETS | $67 | 188 | 0.00% | 31q | HELD |
| Rockefeller Capital Management L.P. | $11 | 30 | 0.00% | 4q | HELD |
| SBI Securities Co., Ltd. | $4 | 10 | 0.00% | 7q | HELD |
| Arax Advisory Partners | $2 | 5 | 0.00% | 9q | +400.0% |
| ROYAL BANK OF CANADA | $0 | 150 | 0.00% | new | NEW |
| NewEdge Advisors, LLC | $0 | 1 | 0.00% | new | NEW |
What the company announced
Form 8-K filings from the last 120 days, showing only the items worth a reader's attention. Earnings releases, exhibit attachments and general disclosures are filed constantly and are left out. Filed is when the SEC received it; event is the date the company says the thing happened.
| Filed | Event date | What | Source |
|---|---|---|---|
| 2026-10-05 | 2026-09-30 | Delisting notice | filing |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 63 | $22.4M | 62,583,239 | 8 | 12 | 16 | 0.1% |
| Q1 2026 | 68 | $42.2M | 63,745,754 | 3 | 15 | 18 | 0.0% |
| Q4 2025 | 74 | $44.6M | 64,576,352 | 7 | 13 | 20 | 0.1% |
| Q3 2025 | 85 | $64.0M | 68,108,768 | 21 | 8 | 26 | 0.5% |
| Q2 2025 | 80 | $51.6M | 70,497,140 | 20 | 10 | 27 | 0.4% |
| Q1 2025 | 84 | $57.3M | 75,419,292 | 8 | 12 | 29 | 0.1% |
| Q4 2024 | 85 | $59.7M | 76,312,649 | 7 | 25 | 12 | 0.2% |
| Q3 2024 | 88 | $79.1M | 79,878,230 | 10 | 25 | 20 | 0.2% |
| Q2 2024 | 86 | $84.4M | 80,972,003 | 14 | 17 | 22 | 0.2% |
| Q1 2024 | 76 | $142.7M | 81,799,091 | 8 | 25 | 24 | 0.3% |
| Q4 2023 | 86 | $85.3M | 82,699,478 | 14 | 18 | 24 | 0.2% |
| Q3 2023 | 98 | $161.8M | 94,420,035 | 6 | 17 | 37 | 0.2% |
| Q2 2023 | 110 | $272.9M | 97,866,626 | 23 | 37 | 32 | 0.3% |
| Q1 2023 | 109 | $296.3M | 111,355,433 | 21 | 46 | 19 | 0.8% |
| Q4 2022 | 118 | $401.2M | 82,948,515 | 27 | 38 | 27 | 1.0% |
| Q3 2022 | 111 | $348.9M | 84,766,153 | 21 | 27 | 39 | 1.6% |
| Q2 2022 | 112 | $292.4M | 93,616,268 | 15 | 35 | 42 | 1.1% |
| Q1 2022 | 135 | $543.7M | 91,445,173 | 34 | 42 | 36 | 1.4% |
| Q4 2021 | 134 | $1.0B | 75,343,922 | 30 | 45 | 34 | 3.5% |
| Q3 2021 | 132 | $1.5B | 70,795,682 | 13 | 62 | 30 | 2.7% |
| Q2 2021 | 163 | $1.8B | 65,981,174 | 39 | 76 | 36 | 3.4% |
| Q1 2021 | 158 | $2.1B | 65,742,168 | 31 | 54 | 59 | 2.3% |
| Q4 2020 | 165 | $2.2B | 62,822,064 | 40 | 43 | 57 | 3.8% |
| Q3 2020 | 155 | $1.4B | 55,342,457 | 62 | 49 | 28 | 3.6% |
| Q2 2020 | 118 | $632.9M | 34,773,289 | 55 | 49 | 13 | 1.1% |
| Q1 2020 | 77 | $118.8M | 20,781,986 | 26 | 26 | 17 | 0.0% |
| Q4 2019 | 61 | $152.3M | 17,379,250 | 28 | 20 | 3 | 0.0% |
| Q3 2019 | 36 | $53.5M | 7,099,150 | 7 | 9 | 13 | 0.0% |
| Q2 2019 | 29 | $46.3M | 6,865,250 | 2 | 8 | 12 | 0.0% |
| Q1 2019 | 29 | $31.9M | 6,880,983 | 3 | 2 | 14 | 0.0% |
| Q4 2018 | 27 | $41.3M | 7,011,108 | 0 | 0 | 2 | 0.0% |