High Falls Advisors, Inc
Reported holdings as of Q4 2025, from 29 quarterly filings.
This filer last reported in Q4 2025; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IUSB | $44.2M | 949,545 | -0.43pp | 20q | -2.7%-$1.2M | |
| ISHARES TR | IVV | $41.5M | 60,629 | +0.21pp | 29q | +1.8%+$750.0K | |
| ISHARES TR | IVE | $35.4M | 166,772 | +2.17pp | 8q | +42.1%+$10.5M | |
| BLACKROCK ETF TRUST | DYNF | $34.5M | 567,822 | +0.28pp | 8q | +3.1%+$1.0M | |
| ISHARES TR | IVW | $29.5M | 239,321 | +0.04pp | 11q | HELD | |
| ISHARES INC | IEMG | $27.3M | 406,202 | +1.12pp | 12q | +24.9%+$5.4M | |
| ISHARES TR | OEF | $25.5M | 74,369 | +0.37pp | 12q | +6.2%+$1.5M | |
| ISHARES TR | EFV | $23.0M | 321,564 | -0.59pp | 20q | -14.3%-$3.8M | |
| ISHARES TR | TLH | $17.5M | 172,268 | -0.04pp | 18q | +1.8%+$309.8K | |
| APPLE INC | AAPL | $14.9M | 54,654 | -0.08pp | 29q | -7.1%-$1.1M | |
| ISHARES TR | QUAL | $14.6M | 73,422 | -2.42pp | 12q | -45.2%-$12.0M | |
| ISHARES TR | MBB | $14.1M | 148,287 | +0.06pp | 29q | +3.8%+$513.0K | |
| BLACKROCK ETF TRUST | THRO | $13.0M | 336,400 | +0.06pp | 4q | +2.2%+$278.9K | |
| BLACKROCK ETF TRUST | BAI | $12.9M | 386,610 | +0.23pp | 3q | +14.2%+$1.6M | |
| ISHARES TR | MTUM | $12.4M | 49,463 | +0.88pp | 5q | +60.6%+$4.7M | |
| BLACKROCK ETF TRUST II | BINC | $10.4M | 196,352 | +0.04pp | 8q | +4.7%+$461.1K | |
| ISHARES GOLD TR | IAU | $10.0M | 122,904 | +0.15pp | 5q | -1.7%-$168.3K | |
| ISHARES TR | IAGG | $9.4M | 188,334 | +0.02pp | 3q | +5.5%+$488.9K | |
| ISHARES TR | MUB | $7.1M | 66,390 | +0.09pp | 28q | +7.8%+$513.0K | |
| VANGUARD MUN BD FDS | VTEB | $6.2M | 124,241 | -0.10pp | 10q | -6.4%-$429.0K | |
| ISHARES TR | ITA | $5.3M | 24,514 | +0.16pp | 2q | +16.8%+$758.7K | |
| INVESCO QQQ TR | QQQ | $4.1M | 6,605 | -0.35pp | 2q | -30.5%-$1.8M | |
| ISHARES TR | EMB | $3.8M | 39,852 | +0.03pp | 12q | +4.1%+$151.8K | |
| NVIDIA CORPORATION | NVDA | $3.4M | 18,193 | -0.03pp | 12q | -2.2%-$74.8K | |
| MICROSOFT CORP | MSFT | $3.4M | 6,955 | -0.10pp | 21q | -5.4%-$193.0K | |
| CATERPILLAR INC | CAT | $3.1M | 5,344 | +0.10pp | 21q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $3.0M | 4,377 | -0.14pp | 29q | -19.3%-$716.0K | |
| ISHARES TR | ESGU | $2.6M | 17,673 | flat | 24q | HELD | |
| VISA INC | V | $2.3M | 6,648 | -0.01pp | 21q | -2.9%-$69.8K | |
| ISHARES TR | IYW | $1.9M | 9,487 | -0.16pp | 13q | -30.1%-$814.1K | |
| JPMORGAN CHASE & CO | JPM | $1.9M | 5,827 | -0.06pp | 21q | -13.4%-$290.7K | |
| ISHARES TR | GOVT | $1.8M | 78,546 | +0.02pp | 27q | +7.9%+$132.4K | |
| ISHARES TR | EFG | $1.5M | 13,483 | -0.38pp | 23q | -54.2%-$1.8M | |
| SPDR SERIES TRUST | SDY | $1.5M | 10,499 | -0.09pp | 29q | -22.5%-$423.6K | |
| ISHARES TR | IWF | $1.3M | 2,828 | flat | 21q | HELD | |
| BLACKROCK ETF TRUST II | HIMU | $1.3M | 25,728 | -0.05pp | 4q | -13.5%-$194.7K | |
| TAIWAN SEMICONDUCTOR MANUFAC | TSM | $1.2M | 4,030 | +0.02pp | 9q | HELD | |
| ISHARES TR | SYSB | $1.2M | 13,567 | - | new | NEW | |
| STATE STR SPDR S&P MIDCAP 40 | MDY | $1.1M | 1,902 | -0.01pp | 21q | -5.0%-$60.3K | |
| ISHARES TR | IVLU | $1.1M | 28,977 | +0.01pp | 14q | +0.6%+$7.1K | |
| EXXON MOBIL CORP | XOMXXXX | $993.1K | 8,253 | +0.03pp | 29q | +9.0%+$82.1K | |
| ISHARES TR | AOA | $986.4K | 11,013 | -0.01pp | 19q | -4.4%-$45.3K | |
| AMAZON COM INC | AMZN | $972.3K | 4,213 | flat | 21q | -3.1%-$31.4K | |
| WALMART INC | WMT | $960.3K | 8,619 | +0.01pp | 21q | HELD | |
| ISHARES TR | IEV | $921.0K | 13,426 | +0.01pp | 14q | +2.6%+$23.0K | |
| BROADCOM INC | AVGO | $917.6K | 2,651 | flat | 8q | -5.6%-$54.0K | |
| MICRON TECHNOLOGY INC | MU | $898.0K | 3,146 | +0.07pp | 2q | HELD | |
| ISHARES TR | DVY | $865.0K | 6,128 | -0.10pp | 29q | -34.8%-$461.3K | |
| ISHARES TR | USMV | $858.0K | 9,112 | -0.02pp | 29q | -6.8%-$63.1K | |
| ISHARES TR | TLT | $819.2K | 9,399 | +0.11pp | 18q | +226.8%+$568.5K | |
| ISHARES TR | AOR | $812.3K | 12,495 | -0.02pp | 20q | -12.5%-$115.8K | |
| ISHARES INC | EMXC | $761.8K | 10,482 | flat | 9q | -7.9%-$65.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKA | $754.8K | 1 | flat | 8q | HELD | |
| ORACLE CORP | ORCL | $690.0K | 3,540 | -0.06pp | 21q | +2.0%+$13.6K | |
| ELI LILLY & CO | LLY | $606.9K | 565 | +0.03pp | 8q | -7.8%-$51.6K | |
| VANGUARD WORLD FD | VGT | $603.0K | 800 | -0.01pp | 8q | -5.5%-$35.4K | |
| WORLD GOLD TR | GLDM | $594.9K | 6,968 | +0.02pp | 2q | +5.6%+$31.3K | |
| ARM HOLDINGS PLC | ARM | $590.3K | 5,400 | -0.04pp | 9q | HELD | |
| ISHARES TR | ICVT | $566.5K | 5,751 | +0.03pp | 7q | +34.2%+$144.3K | |
| PAYCHEX INC | PAYX | $555.4K | 4,951 | -0.04pp | 21q | -13.0%-$83.1K | |
| CAPITAL GROUP GROWTH ETF | CGGR | $553.2K | 12,440 | +0.01pp | 7q | +14.3%+$69.4K | |
| FIDELITY MERRIMACK STR TR | FSEC | $543.0K | 12,305 | flat | 3q | +4.9%+$25.5K | |
| ISHARES TR | IGEB | $513.3K | 11,242 | flat | 3q | +7.4%+$35.4K | |
| TESLA INC | TSLA | $510.4K | 1,135 | flat | 21q | HELD | |
| ISHARES TR | LQD | $509.5K | 4,624 | -0.03pp | 29q | -18.7%-$117.6K | |
| CORNING INC | GLW | $506.6K | 5,785 | flat | 13q | HELD | |
| ISHARES TR | QLTA | $494.4K | 10,282 | -0.07pp | 6q | -40.1%-$330.6K | |
| ISHARES TR | IWD | $488.2K | 2,321 | +0.01pp | 4q | +4.3%+$20.0K | |
| CAPITAL GROUP CORE EQUITY ET | CGUS | $479.8K | 11,926 | -0.02pp | 10q | -20.3%-$122.0K | |
| SPDR GOLD TR | GLD | $478.0K | 1,206 | +0.01pp | 6q | HELD | |
| ISHARES TR | ACWX | $476.7K | 7,101 | flat | 4q | -0.7%-$3.2K | |
| ISHARES TR | IGM | $474.9K | 3,677 | flat | 12q | +1.9%+$8.8K | |
| ISHARES TR | IJH | $459.7K | 6,965 | -0.02pp | 29q | -14.3%-$77.0K | |
| ISHARES TR | ITOT | $459.6K | 3,091 | +0.01pp | 5q | +6.5%+$28.1K | |
| ISHARES TR | DGRO | $458.1K | 6,599 | flat | 21q | HELD | |
| FIDELITY COVINGTON TRUST | FDEV | $456.3K | 13,185 | -0.01pp | 3q | -12.8%-$66.9K | |
| ISHARES TR | IUSG | $450.2K | 2,681 | -0.07pp | 21q | -43.5%-$346.5K | |
| ALPHABET INC | GOOG | $428.3K | 1,365 | +0.02pp | 7q | HELD | |
| SPDR SERIES TRUST | SPYM | $415.4K | 5,179 | flat | 4q | +2.3%+$9.3K | |
| ALPHABET INC | GOOGL | $413.4K | 1,321 | +0.02pp | 3q | HELD | |
| ISHARES TR | DMAX | $396.4K | 14,863 | flat | 3q | +4.7%+$17.7K | |
| ISHARES TR | IXN | $393.3K | 3,746 | -0.02pp | 28q | -18.1%-$87.1K | |
| ISHARES TR | IEF | $390.6K | 4,062 | -0.01pp | 13q | -4.5%-$18.5K | |
| INTUIT | INTU | $378.1K | 571 | flat | 19q | HELD | |
| FIDELITY COVINGTON TRUST | FIVA | $375.1K | 10,958 | +0.02pp | 2q | +29.5%+$85.3K | |
| FIDELITY COVINGTON TRUST | FDRR | $370.8K | 6,077 | +0.02pp | 3q | +37.9%+$101.8K | |
| BLACKROCK ETF TRUST II | CLOA | $368.1K | 7,113 | +0.02pp | 7q | +35.7%+$96.9K | |
| CAPITAL GROUP DIVIDEND VALUE | CGDV | $359.3K | 8,232 | flat | 9q | HELD | |
| FIDELITY COVINGTON TRUST | FDMO | $356.2K | 4,242 | -0.01pp | 3q | -13.0%-$53.1K | |
| CAPITAL GROUP CORE BALANCED | CGBL | $355.6K | 10,064 | flat | 5q | +4.5%+$15.2K | |
| ISHARES TR | IWO | $346.1K | 1,071 | -0.04pp | 21q | -35.7%-$192.3K | |
| ISHARES TR | IWB | $344.7K | 923 | flat | 3q | +3.4%+$11.2K | |
| LOCKHEED MARTIN CORP | LMT | $339.6K | 702 | -0.02pp | 11q | -20.7%-$88.5K | |
| ISHARES TR | IWP | $339.6K | 2,480 | -0.02pp | 8q | -14.3%-$56.6K | |
| FIDELITY MERRIMACK STR TR | FBND | $338.1K | 7,344 | flat | 3q | +5.2%+$16.9K | |
| VANGUARD INDEX FDS | VV | $337.8K | 1,073 | flat | 3q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSP | $336.7K | 1,757 | flat | 21q | -2.4%-$8.2K | |
| ISHARES TR | IJR | $334.9K | 2,787 | -0.01pp | 29q | -12.8%-$49.0K | |
| ISHARES TR | IBHF | $333.8K | 14,462 | +0.01pp | 4q | +14.4%+$42.0K | |
| FIDELITY MERRIMACK STR TR | FCOR | $332.9K | 6,960 | flat | 3q | +4.9%+$15.6K | |
| GE AEROSPACE | GE | $329.1K | 1,069 | flat | 4q | +3.0%+$9.5K | |
| CAPITAL GROUP GBL GROWTH EQT | CGGO | $320.5K | 9,251 | flat | 7q | +7.0%+$21.0K | |
| BLACKROCK ETF TRUST | LCTU | $317.2K | 4,281 | flat | 9q | HELD | |
| INVESCO EXCH TRADED FD TR II | SPLV | $316.9K | 4,437 | flat | 29q | -0.7%-$2.2K | |
| ISHARES TR | IJK | $310.0K | 3,200 | flat | 21q | HELD | |
| INVESCO EXCH TRADED FD TR II | SPMO | $294.7K | 2,470 | - | new | NEW | |
| META PLATFORMS INC | META | $294.5K | 446 | -0.02pp | 6q | -13.6%-$46.2K | |
| ISHARES TR | IEFA | $293.4K | 3,280 | -0.04pp | 29q | -42.0%-$212.6K | |
| ISHARES TR | SUB | $283.1K | 2,653 | -0.01pp | 19q | -12.3%-$39.6K | |
| ISHARES TR | HYGW | $282.2K | 9,450 | -0.01pp | 5q | -13.7%-$44.6K | |
| ABBVIE INC | ABBV | $280.1K | 1,226 | -0.02pp | 17q | -25.7%-$97.1K | |
| ISHARES TR | IMCG | $279.7K | 3,503 | flat | 12q | HELD | |
| FIDELITY COVINGTON TRUST | FQAL | $278.9K | 3,689 | flat | 2q | +2.1%+$5.8K | |
| SELECT SECTOR SPDR TR | XLF | $278.6K | 5,086 | -0.01pp | 13q | -20.4%-$71.3K | |
| PUBLIC SVC ENTERPRISE GROUP | PEG | $278.2K | 3,464 | flat | 9q | HELD | |
| ISHARES TR | IXUS | $268.3K | 3,169 | flat | 11q | +1.7%+$4.6K | |
| VANECK ETF TRUST | SMH | $268.1K | 744 | flat | 3q | -1.2%-$3.2K | |
| LAKELAND INDS INC | LAKE | $267.3K | 30,235 | -0.05pp | 15q | -10.3%-$30.6K | |
| ISHARES TR | HDV | $254.9K | 2,096 | flat | 15q | +1.0%+$2.4K | |
| VANGUARD INDEX FDS | VUG | $254.5K | 522 | -0.03pp | 21q | -34.6%-$134.6K | |
| COCA COLA CO | KO | $251.7K | 3,601 | -0.02pp | 11q | -26.5%-$90.9K | |
| J P MORGAN EXCHANGE TRADED F | JBND | $245.6K | 4,541 | flat | 3q | +5.0%+$11.8K | |
| SRH TOTAL RETURN FUND INC | STEW | $245.5K | 13,240 | flat | 21q | +0.9%+$2.3K | |
| ISHARES INC | ESGE | $243.8K | 5,519 | flat | 2q | +10.7%+$23.6K | |
| JOHNSON & JOHNSON | JNJ | $237.9K | 1,150 | -0.02pp | 21q | -30.8%-$106.1K | |
| INVESCO EXCHANGE TRADED FD T | EQWL | $236.3K | 2,000 | flat | 2q | +1.1%+$2.6K | |
| VANGUARD INDEX FDS | VO | $232.6K | 801 | flat | 3q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $231.9K | 1,055 | flat | 7q | HELD | |
| ISHARES TR | IBHG | $228.7K | 10,248 | - | new | NEW | |
| INVESCO EXCH TRADED FD TR II | PZA | $228.5K | 9,853 | flat | 2q | HELD | |
| SPDR SERIES TRUST | SPSM | $223.9K | 4,779 | flat | 3q | HELD | |
| SCHWAB STRATEGIC TR | FNDF | $221.5K | 4,900 | -0.02pp | 3q | -30.0%-$95.0K | |
| SELECT SECTOR SPDR TR | XLU | $220.8K | 5,172 | -0.03pp | 29q | +31.0%+$52.2K | |
| J P MORGAN EXCHANGE TRADED F | JEPQ | $219.9K | 3,784 | - | new | NEW | |
| VANGUARD WHITEHALL FDS | VYM | $218.8K | 1,525 | flat | 3q | -3.7%-$8.3K | |
| ISHARES TR | SUSC | $216.5K | 9,259 | flat | 2q | +2.1%+$4.5K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $215.6K | 429 | -0.01pp | 2q | -10.4%-$25.1K | |
| PALANTIR TECHNOLOGIES INC | PLTR | $213.6K | 1,202 | -0.18pp | 3q | -79.6%-$835.3K | |
| WEC ENERGY GROUP INC | WEC | $213.3K | 2,022 | flat | 4q | +0.5%+$1.2K | |
| ISHARES TR | DSI | $209.8K | 1,629 | flat | 2q | HELD | |
| ISHARES TR | VLUE | $207.6K | 1,518 | - | new | NEW | |
| VANECK ETF TRUST | EMLC | $203.4K | 7,879 | - | new | NEW | |
| GE VERNOVA INC | GEV | $200.7K | 307 | - | new | NEW | |
| ISHARES TR | STIP | $200.3K | 1,956 | -0.32pp | 4q | -88.3%-$1.5M |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Computer Hardware | $14.9M | 3.0% |
| Capital Markets | $11.0M | 2.2% |
| Funds & ETFs | $8.4M | 1.7% |
| Semiconductors & Electronics | $7.6M | 1.5% |
| Other sectors | $20.0M | 4.1% |
| Not classified | $431.7M | 87.5% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q4 2025 | $493.6M | 144 | 7 | 51 | 59 | 9 | 59.4% | 49 |
| Q3 2025 | $485.7M | 146 | 12 | 47 | 52 | 8 | 58.6% | 45 |
| Q2 2025 | $451.9M | 142 | 28 | 49 | 40 | 11 | 58.9% | 46 |
| Q1 2025 | $426.0M | 125 | 18 | 47 | 39 | 9 | 63.5% | 43 |
| Q4 2024 | $431.2M | 116 | 10 | 40 | 43 | 14 | 67.5% | 45 |
| Q3 2024 | $436.8M | 120 | 6 | 46 | 42 | 9 | 69.4% | 46 |
| Q2 2024 | $411.7M | 123 | 11 | 41 | 41 | 11 | 68.7% | 46 |
| Q1 2024 | $397.4M | 123 | 15 | 31 | 43 | 2 | 67.5% | 46 |
| Q4 2023 | $373.8M | 110 | 14 | 34 | 37 | 6 | 69.3% | 46 |
| Q3 2023 | $333.1M | 102 | 6 | 31 | 39 | 15 | 71.1% | 46 |
| Q2 2023 | $350.7M | 111 | 12 | 31 | 38 | 6 | 73.6% | 46 |
| Q1 2023 | $336.0M | 105 | 9 | 26 | 42 | 18 | 73.9% | 45 |
| Q4 2022 | $321.1M | 114 | 12 | 26 | 58 | 6 | 69.5% | 45 |
| Q3 2022 | $305.1M | 108 | 10 | 21 | 34 | 11 | 71.0% | 45 |
| Q2 2022 | $321.8M | 109 | 7 | 29 | 40 | 15 | 70.3% | 46 |
| Q1 2022 | $372.7M | 117 | 6 | 39 | 43 | 19 | 69.5% | 46 |
| Q4 2021 | $391.8M | 130 | 22 | 33 | 43 | 9 | 66.6% | 46 |
| Q3 2021 | $368.2M | 117 | 12 | 25 | 37 | 13 | 63.8% | 46 |
| Q2 2021 | $371.7M | 118 | 13 | 33 | 38 | 8 | 65.0% | 47 |
| Q1 2021 | $348.3M | 113 | 18 | 20 | 45 | 9 | 51.3% | 44 |
| Q4 2020 | $344.6M | 104 | 64 | 14 | 23 | 1 | 45.7% | 47 |
| Q3 2020 | $288.0K | 41 | 2 | 22 | 16 | 52 | 50.0% | 47 |
| Q2 2020 | $268.5M | 91 | 19 | 14 | 36 | 8 | 51.4% | 44 |
| Q1 2020 | $250.9M | 80 | 4 | 13 | 41 | 21 | 63.0% | 45 |
| Q4 2019 | $355.8M | 97 | 8 | 41 | 26 | 6 | 56.7% | 45 |
| Q3 2019 | $322.9M | 95 | 5 | 36 | 25 | 7 | 56.4% | 52 |
| Q2 2019 | $308.4M | 97 | 10 | 40 | 19 | 7 | 57.2% | 46 |
| Q1 2019 | $292.2M | 94 | 20 | 32 | 21 | 3 | 57.4% | 46 |
| Q4 2018 | $258.9M | 77 | 0 | 0 | 0 | 0 | 74.5% | 46 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.