HolderBook

LifePro Asset Management

Reported holdings as of Q3 2024, from 18 quarterly filings.

This filer last reported in Q3 2024; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.

CIK
1838533
Reported value
$163.4M
Positions
149
Top 10 weight
25.6%
Filed
2024-10-09
Days after quarter end
9

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
INVESCO EXCH TRADED FD TR IIBKLN$7.7M366,4884.71%-0.48pp8q+6.4%+$460.2K
PIMCO ETF TRLONZ$4.7M91,0422.85%-0.28pp8q+6.6%+$287.9K
MICROSOFT CORPMSFT$4.4M10,2692.71%+2.24pp6q+608.2%+$3.8M
AGNC INVT CORPAGNC$4.2M398,3832.55%-0.03pp4q+5.4%+$213.0K
DIMENSIONAL ETF TRUSTDFSD$3.8M80,1752.34%+0.13pp3q+22.2%+$695.7K
DIMENSIONAL ETF TRUSTDFCF$3.6M82,9232.19%+0.06pp3q+15.9%+$490.3K
BONDBLOXX ETF TRUSTXCCC$3.5M88,7382.16%+0.57pp2q+49.4%+$1.2M
ISHARES BITCOIN TRUST ETFIBIT$3.4M93,5892.07%-newNEW
INVESCO EXCH TRADED FD TR IIPGHY$3.4M166,8002.07%-0.16pp8q+4.9%+$157.8K
DIMENSIONAL ETF TRUSTDFAC$3.2M94,2761.98%-0.39pp5q-8.2%-$289.0K
DIMENSIONAL ETF TRUSTDFSU$3.2M86,8071.98%+0.66pp5q+64.6%+$1.3M
DIMENSIONAL ETF TRUSTDFGX$3.2M58,8331.95%+0.09pp3q+19.1%+$509.9K
SHOPIFY INCSHOP$3.1M38,3161.88%-newNEW
GRAYSCALE ETHEREUM MINI TR EETHXXXX$2.9M1,184,9651.77%-newNEW
ARMOUR RESIDENTIAL REIT INCARR$2.9M141,4261.77%+0.31pp2q+34.7%+$743.4K
TWO HARBORS INVENTMENT CORPOTWO$2.8M201,7921.71%+0.26pp2q+30.9%+$661.9K
ANNALY CAPITAL MANAGEMENT INNLY$2.8M139,4791.71%-0.09pp4q+5.5%+$147.0K
KRANESHARES TRUSTKHYB$2.5M100,5351.54%-0.08pp2q+9.6%+$220.2K
COINBASE GLOBAL INCCOIN$2.5M13,9951.53%-newNEW
SOFI TECHNOLOGIES INCSOFI$2.5M311,7491.50%-newNEW
REDDIT INCRDDT$2.4M36,2341.46%-newNEW
SPDR SERIES TRUSTBIL$2.4M25,6241.44%-0.72pp8q-21.9%-$660.1K
MICRON TECHNOLOGY INCMU$2.3M22,4991.43%-newNEW
ALTRIA GROUP INCMO$2.3M45,1181.41%-0.17pp2q-7.0%-$173.7K
MARA HOLDINGS INCMARA$2.2M138,7001.38%-newNEW
DIMENSIONAL ETF TRUSTDGCB$2.2M40,6111.36%-0.01pp3q+12.0%+$238.0K
UNITY SOFTWARE INCU$2.2M96,0881.33%-newNEW
AFFIRM HLDGS INCAFRM$2.1M50,9041.27%-newNEW
DIMENSIONAL ETF TRUSTDFAX$2.0M75,6401.25%-0.41pp5q-17.1%-$421.5K
CORE SCIENTIFIC INC NEWCORZ$2.0M170,2781.24%-newNEW
UPSTART HLDGS INCUPST$2.0M50,1791.23%-newNEW
APPLE INCAAPL$1.9M8,3131.19%+0.04pp17q+9.9%+$175.2K
PAYPAL HLDGS INCPYPL$1.8M23,0291.10%-newNEW
ZACKS TRUSTZECP$1.8M57,9361.09%+0.05pp6q+14.8%+$229.8K
FIRST SOLAR INCFSLR$1.8M7,1431.09%-newNEW
ROBLOX CORPRBLX$1.7M38,7731.05%-newNEW
SUPER MICRO COMPUTER INCSMCIXXXX$1.7M4,1081.05%-newNEW
ROBINHOOD MKTS INCHOOD$1.7M71,6021.03%-newNEW
VANGUARD INDEX FDSVTV$1.6M9,1480.98%-0.15pp8q-6.4%-$109.6K
SSGA ACTIVE ETF TRSRLN$1.6M37,1400.95%-0.12pp6q+4.5%+$66.3K
ENPHASE ENERGY INCENPH$1.5M13,1580.91%-1.47pp2q-60.5%-$2.3M
ELI LILLY & COLLY$1.4M1,5650.85%-0.16pp10q+1.0%+$14.2K
ISHARES TRHYG$1.4M16,8840.83%-0.22pp18q-10.9%-$166.6K
BANK OF AMER CORPBAC$1.3M31,9100.78%-0.17pp18q-3.4%-$44.8K
VANGUARD INDEX FDSVUG$1.2M3,1680.74%-0.11pp18q-0.7%-$8.1K
AMAZON COM INCAMZN$1.2M6,4840.74%+0.22pp16q+74.3%+$515.2K
EXXON MOBIL CORPXOMXXXX$1.1M9,7470.70%-0.38pp15q-25.8%-$397.3K
ISHARES TRAGG$1.1M11,1430.69%-0.13pp6q-5.7%-$68.7K
ISHARES TRMUB$1.1M10,1250.67%-0.27pp9q-18.2%-$244.5K
UBER TECHNOLOGIES INCUBER$1.0M13,5460.62%-newNEW
NORTHERN LTS FD TR IVSECT$1.0M18,8770.62%-0.09pp7q-2.6%-$26.6K
JPMORGAN CHASE & COJPM$1.0M4,7990.62%-0.29pp6q-23.7%-$313.8K
HOME DEPOT INCHD$911.0K2,2480.56%+0.28pp3q+97.4%+$449.4K
SELECT SECTOR SPDR TRXLE$872.5K9,9370.53%-0.20pp14q-11.7%-$116.2K
STARBUCKS CORPSBUX$852.6K8,7460.52%-newNEW
PFIZER INCPFE$847.7K29,2910.52%-newNEW
ORACLE CORPORCL$844.7K4,9570.52%+0.06pp16q+9.1%+$70.2K
GOLDMAN SACHS GROUP INCGS$798.1K1,6120.49%-0.07pp4q-6.9%-$59.4K
CITIZENS FINL GROUP INCCFG$791.8K19,2800.48%-0.03pp4q-4.1%-$34.0K
CATERPILLAR INCCAT$773.6K1,9780.47%-newNEW
FREEPORT-MCMORAN INCFCX$760.6K15,2360.47%-0.05pp2q+2.5%+$18.8K
AUTOMATIC DATA PROCESSING INADP$756.6K2,7340.46%flat16qHELD
SYNCHRONY FINANCIALSYF$752.7K15,0900.46%-0.04pp3q+2.6%+$19.0K
VANGUARD WHITEHALL FDSVYM$734.6K5,7300.45%-0.03pp15q+2.6%+$18.6K
ISHARES TRTLT$733.0K7,4720.45%-0.14pp8q-17.0%-$149.8K
ZACKS TRUSTSMIZ$722.7K21,8350.44%+0.04pp4q+19.6%+$118.5K
UNITEDHEALTH GROUP INCUNH$705.7K1,2070.43%+0.09pp3q+29.6%+$161.4K
NVIDIA CORPORATIONNVDA$693.4K5,7100.42%-0.13pp6q-8.6%-$64.8K
DIMENSIONAL ETF TRUSTDFSI$656.9K18,3820.40%+0.13pp3q+62.4%+$252.4K
PIMCO INCOME STRATEGY FD IIPFN$612.9K80,4270.38%-0.04pp3qHELD
PEPSICO INCPEP$596.0K3,5050.36%-0.05pp16q-1.1%-$6.8K
KRANESHARES TRUSTKWEB$584.3K17,1750.36%+0.02pp5q-2.0%-$12.1K
CISCO SYS INCCSCO$538.5K10,1190.33%-newNEW
VANGUARD INDEX FDSVOO$531.4K1,0070.33%-0.05pp3q-2.8%-$15.3K
IRON MTN INC DELIRM$529.7K4,4580.32%+0.04pp3qHELD
ETFIS SER TR IPFFA$520.2K22,7840.32%-0.03pp3qHELD
VANGUARD INDEX FDSVTI$517.6K1,8280.32%-0.04pp5q-0.9%-$4.5K
ISHARES TRSHY$510.1K6,1350.31%+0.04pp3q+31.4%+$121.8K
ISHARES TRIEFA$503.9K6,4560.31%-0.01pp6q+6.9%+$32.6K
INGERSOLL RAND INCIR$488.0K4,9710.30%-0.17pp6q-30.3%-$212.2K
VANGUARD INDEX FDSVV$463.7K1,7610.28%-newNEW
SELECT SECTOR SPDR TRXLF$462.3K10,2000.28%-0.03pp4q-3.4%-$16.1K
META PLATFORMS INCMETA$461.1K8050.28%flat6q+1.5%+$6.9K
FIRST TR EXCHANGE-TRADED FDFTCS$456.7K5,0300.28%-0.02pp12qHELD
SPDR SERIES TRUSTXBI$447.0K4,5240.27%-0.04pp10q-5.6%-$26.3K
ISHARES TRPFF$439.2K13,2170.27%-0.06pp16q-8.3%-$40.0K
BROADRIDGE FINL SOLUTIONS INBR$438.7K2,0400.27%-0.02pp16qHELD
VANGUARD SCOTTSDALE FDSVMBS$421.3K8,9250.26%-0.03pp5qHELD
EMERSON ELEC COEMR$418.0K3,8220.26%+0.01pp16q+20.5%+$71.1K
VANGUARD SCOTTSDALE FDSVCSH$414.4K5,2180.25%-0.26pp6q-43.4%-$317.8K
SELECT SECTOR SPDR TRXLI$399.5K2,9490.24%-0.02pp6q-4.0%-$16.5K
GOLDMAN SACHS PHYSICAL GOLDAAAU$398.9K15,3260.24%+0.07pp2q+41.5%+$117.0K
JOHNSON & JOHNSONJNJ$397.2K2,4510.24%-0.13pp16q-31.5%-$182.5K
DIMENSIONAL ETF TRUSTDFSB$393.9K7,4080.24%-0.03pp5qHELD
BERKSHIRE HATHAWAY INC DELBRKB$356.2K7740.22%flat16q+3.8%+$12.9K
VANGUARD TAX-MANAGED FDSVEA$355.7K6,7350.22%-newNEW
ALPHABET INCGOOG$353.4K2,1140.22%-newNEW
VANGUARD SCOTTSDALE FDSVGSH$348.6K5,9060.21%-0.02pp2q+7.3%+$23.8K
DIMENSIONAL ETF TRUSTDFAU$345.1K8,6940.21%-0.03pp4q-1.4%-$4.9K
DIMENSIONAL ETF TRUSTDFSE$341.2K9,6320.21%+0.04pp3q+37.8%+$93.5K
VANGUARD WORLD FDVGT$330.8K5640.20%-0.04pp5q-2.6%-$8.8K
NETFLIX INCNFLX$327.7K4620.20%-newNEW
COSTCO WHOLESALE CORPORATIONCOST$317.4K3580.19%-0.02pp4qHELD
SPDR SERIES TRUSTSPIB$316.4K9,3850.19%flat6q+14.9%+$41.1K
ALPHABET INCGOOGL$314.1K1,8940.19%-0.06pp6q-3.6%-$11.8K
STATE STR SPDR S&P 500 ETF TSPY$312.7K5450.19%-0.03pp5q+3.8%+$11.5K
LIBERTY ALL STAR EQUITY FDUSA$311.3K43,8500.19%-0.02pp3qHELD
SCHWAB STRATEGIC TRSCHD$310.1K3,6680.19%-newNEW
FIRST TR EXCHANGE-TRADED FDRDVY$310.0K5,2360.19%-0.03pp12q-6.7%-$22.3K
SERVICENOW INCNOW$306.8K3430.19%-newNEW
ACCENTURE PLC IRELANDACN$304.7K8620.19%-newNEW
ISHARES TRDGRO$301.1K4,8030.18%-0.03pp2q-8.4%-$27.5K
ADOBE INCADBE$299.8K5790.18%-newNEW
MASTERCARD INCORPORATEDMA$289.9K5870.18%-newNEW
THERMO FISHER SCIENTIFIC INCTMO$286.4K4630.18%-newNEW
EATON VANCE TAX ADVT DIV INCEVT$283.1K11,4680.17%-0.02pp3qHELD
ROYCE SMALL CAP TRUST INCRVT$278.8K17,7570.17%-0.01pp3qHELD
ABBVIE INCABBV$275.3K1,3940.17%flat3q+4.2%+$11.1K
ABBOTT LABORATORIESABT$271.1K2,3780.17%-newNEW
RTX CORPORATIONRTX$270.1K2,2290.17%-newNEW
PROCTER & GAMBLE COPG$269.7K1,5570.17%-0.10pp6q-30.2%-$116.6K
DIMENSIONAL ETF TRUSTDFSV$267.5K8,6850.16%-0.02pp3qHELD
REAVES UTIL INCOME FDUTG$267.0K8,1390.16%flat3qHELD
PRUDENTIAL FINL INCPRU$265.7K2,1940.16%-0.02pp3q+0.5%+$1.5K
VISA INCV$258.8K9410.16%-newNEW
NOVO-NORDISK A SNVO$252.9K2,1240.15%-newNEW
ROKU INCROKU$249.0K3,3350.15%-newNEW
WALMART INCWMT$242.3K3,0010.15%-0.02pp3q-12.2%-$33.6K
ISHARES TRIJR$237.1K2,0270.15%-0.06pp5q-25.8%-$82.6K
ISHARES TRLQD$232.4K2,0570.14%-newNEW
DIMENSIONAL ETF TRUSTDFAI$231.2K7,2760.14%-0.01pp3qHELD
ISHARES TRIVW$230.9K2,4110.14%-0.04pp2q-9.9%-$25.3K
WORKDAY INCWDAY$230.7K9440.14%-newNEW
SPDR GOLD TRGLD$229.9K9460.14%-newNEW
ISHARES TRIWM$223.1K1,0100.14%-0.02pp3q-4.5%-$10.6K
VANGUARD INDEX FDSVB$219.7K9260.13%-newNEW
LIBERTY ALL-STAR GROWTH FD IASG$218.8K38,9990.13%-0.02pp3qHELD
SPDR SERIES TRUSTJNK$214.7K2,1960.13%-newNEW
VANGUARD ADMIRAL FDS INCVOOG$208.9K6050.13%-newNEW
COCA COLA COKO$207.9K2,8930.13%-newNEW
SCHWAB STRATEGIC TRSCHE$206.0K7,0590.13%-newNEW
SIMON PPTY GROUP INC NEWSPG$204.7K1,2110.13%-newNEW
CONOCOPHILLIPSCOP$203.0K1,9280.12%-0.03pp3q+2.3%+$4.6K
BLACKROCK INCBLKXXXX$200.3K2110.12%-newNEW
BLACKROCK TAX MUNICPAL BD TRBBN$181.8K10,2000.11%-newNEW
ANIXA BIOSCIENCES INCANIX$32.8K10,4100.02%flat2q-3.3%-$1.1K
STATE STR SPDR S&P 500 ETF T OPTSPY$24.1Koptions only0.01%-newOPTIONS
STATE STR SPDR S&P 500 ETF T OPTSPY$9.4Koptions only0.01%-newOPTIONS
SELECT SECTOR SPDR TR OPTXLU$3.4Koptions only0.00%-newOPTIONS

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 10.6%Banks & Lending 10.5%Real Estate 8.2%Semiconductors & Electronics 4.1%Capital Markets 4.0%Business Services 2.5%Retail & Consumer 2.2%Biotech & Pharma 2.1%Food, Drink & Tobacco 1.9%Funds & ETFs 1.5%Computer Hardware 1.5%Other sectors 3.0%Not classified 47.9%
 
SectorValueShare
Software & IT Services$17.3M10.6%
Banks & Lending$17.1M10.5%
Real Estate$13.4M8.2%
Semiconductors & Electronics$6.7M4.1%
Capital Markets$6.5M4.0%
Business Services$4.1M2.5%
Retail & Consumer$3.5M2.2%
Biotech & Pharma$3.5M2.1%
Food, Drink & Tobacco$3.1M1.9%
Funds & ETFs$2.5M1.5%
Computer Hardware$2.5M1.5%
Other sectors$5.0M3.0%
Not classified$78.2M47.9%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q3 2024$163.4M1495141412925.6%9
Q2 2024$139.5M1272036552029.9%10
Q1 2024$151.4M1274338381731.0%25
Q4 2023$129.3M1011936402034.0%46
Q3 2023$121.2M1022635362735.7%5
Q2 2023$129.7M1033730334033.4%11
Q1 2023$137.7M106231033.3%4
Q4 2022$136.8M1044416301733.5%46
Q3 2022$174.0M772410315972.1%35
Q2 2022$193.2M1122440363832.6%15
Q1 2022$278.6M1262458322435.1%36
Q4 2021$338.0M1264743251737.0%31
Q3 2021$329.7M963234212043.6%43
Q2 2021$337.8M842722132449.4%41
Q1 2021$316.2M81635351354.5%28
Q4 2020$322.1M8862205252.3%39
Q3 2020$195.4M284201265.1%98
Q2 2020$116.0M26000066.3%190

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.