LifePro Asset Management
Reported holdings as of Q3 2024, from 18 quarterly filings.
This filer last reported in Q3 2024; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| INVESCO EXCH TRADED FD TR II | BKLN | $7.7M | 366,488 | -0.48pp | 8q | +6.4%+$460.2K | |
| PIMCO ETF TR | LONZ | $4.7M | 91,042 | -0.28pp | 8q | +6.6%+$287.9K | |
| MICROSOFT CORP | MSFT | $4.4M | 10,269 | +2.24pp | 6q | +608.2%+$3.8M | |
| AGNC INVT CORP | AGNC | $4.2M | 398,383 | -0.03pp | 4q | +5.4%+$213.0K | |
| DIMENSIONAL ETF TRUST | DFSD | $3.8M | 80,175 | +0.13pp | 3q | +22.2%+$695.7K | |
| DIMENSIONAL ETF TRUST | DFCF | $3.6M | 82,923 | +0.06pp | 3q | +15.9%+$490.3K | |
| BONDBLOXX ETF TRUST | XCCC | $3.5M | 88,738 | +0.57pp | 2q | +49.4%+$1.2M | |
| ISHARES BITCOIN TRUST ETF | IBIT | $3.4M | 93,589 | - | new | NEW | |
| INVESCO EXCH TRADED FD TR II | PGHY | $3.4M | 166,800 | -0.16pp | 8q | +4.9%+$157.8K | |
| DIMENSIONAL ETF TRUST | DFAC | $3.2M | 94,276 | -0.39pp | 5q | -8.2%-$289.0K | |
| DIMENSIONAL ETF TRUST | DFSU | $3.2M | 86,807 | +0.66pp | 5q | +64.6%+$1.3M | |
| DIMENSIONAL ETF TRUST | DFGX | $3.2M | 58,833 | +0.09pp | 3q | +19.1%+$509.9K | |
| SHOPIFY INC | SHOP | $3.1M | 38,316 | - | new | NEW | |
| GRAYSCALE ETHEREUM MINI TR E | ETHXXXX | $2.9M | 1,184,965 | - | new | NEW | |
| ARMOUR RESIDENTIAL REIT INC | ARR | $2.9M | 141,426 | +0.31pp | 2q | +34.7%+$743.4K | |
| TWO HARBORS INVENTMENT CORPO | TWO | $2.8M | 201,792 | +0.26pp | 2q | +30.9%+$661.9K | |
| ANNALY CAPITAL MANAGEMENT IN | NLY | $2.8M | 139,479 | -0.09pp | 4q | +5.5%+$147.0K | |
| KRANESHARES TRUST | KHYB | $2.5M | 100,535 | -0.08pp | 2q | +9.6%+$220.2K | |
| COINBASE GLOBAL INC | COIN | $2.5M | 13,995 | - | new | NEW | |
| SOFI TECHNOLOGIES INC | SOFI | $2.5M | 311,749 | - | new | NEW | |
| REDDIT INC | RDDT | $2.4M | 36,234 | - | new | NEW | |
| SPDR SERIES TRUST | BIL | $2.4M | 25,624 | -0.72pp | 8q | -21.9%-$660.1K | |
| MICRON TECHNOLOGY INC | MU | $2.3M | 22,499 | - | new | NEW | |
| ALTRIA GROUP INC | MO | $2.3M | 45,118 | -0.17pp | 2q | -7.0%-$173.7K | |
| MARA HOLDINGS INC | MARA | $2.2M | 138,700 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DGCB | $2.2M | 40,611 | -0.01pp | 3q | +12.0%+$238.0K | |
| UNITY SOFTWARE INC | U | $2.2M | 96,088 | - | new | NEW | |
| AFFIRM HLDGS INC | AFRM | $2.1M | 50,904 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFAX | $2.0M | 75,640 | -0.41pp | 5q | -17.1%-$421.5K | |
| CORE SCIENTIFIC INC NEW | CORZ | $2.0M | 170,278 | - | new | NEW | |
| UPSTART HLDGS INC | UPST | $2.0M | 50,179 | - | new | NEW | |
| APPLE INC | AAPL | $1.9M | 8,313 | +0.04pp | 17q | +9.9%+$175.2K | |
| PAYPAL HLDGS INC | PYPL | $1.8M | 23,029 | - | new | NEW | |
| ZACKS TRUST | ZECP | $1.8M | 57,936 | +0.05pp | 6q | +14.8%+$229.8K | |
| FIRST SOLAR INC | FSLR | $1.8M | 7,143 | - | new | NEW | |
| ROBLOX CORP | RBLX | $1.7M | 38,773 | - | new | NEW | |
| SUPER MICRO COMPUTER INC | SMCIXXXX | $1.7M | 4,108 | - | new | NEW | |
| ROBINHOOD MKTS INC | HOOD | $1.7M | 71,602 | - | new | NEW | |
| VANGUARD INDEX FDS | VTV | $1.6M | 9,148 | -0.15pp | 8q | -6.4%-$109.6K | |
| SSGA ACTIVE ETF TR | SRLN | $1.6M | 37,140 | -0.12pp | 6q | +4.5%+$66.3K | |
| ENPHASE ENERGY INC | ENPH | $1.5M | 13,158 | -1.47pp | 2q | -60.5%-$2.3M | |
| ELI LILLY & CO | LLY | $1.4M | 1,565 | -0.16pp | 10q | +1.0%+$14.2K | |
| ISHARES TR | HYG | $1.4M | 16,884 | -0.22pp | 18q | -10.9%-$166.6K | |
| BANK OF AMER CORP | BAC | $1.3M | 31,910 | -0.17pp | 18q | -3.4%-$44.8K | |
| VANGUARD INDEX FDS | VUG | $1.2M | 3,168 | -0.11pp | 18q | -0.7%-$8.1K | |
| AMAZON COM INC | AMZN | $1.2M | 6,484 | +0.22pp | 16q | +74.3%+$515.2K | |
| EXXON MOBIL CORP | XOMXXXX | $1.1M | 9,747 | -0.38pp | 15q | -25.8%-$397.3K | |
| ISHARES TR | AGG | $1.1M | 11,143 | -0.13pp | 6q | -5.7%-$68.7K | |
| ISHARES TR | MUB | $1.1M | 10,125 | -0.27pp | 9q | -18.2%-$244.5K | |
| UBER TECHNOLOGIES INC | UBER | $1.0M | 13,546 | - | new | NEW | |
| NORTHERN LTS FD TR IV | SECT | $1.0M | 18,877 | -0.09pp | 7q | -2.6%-$26.6K | |
| JPMORGAN CHASE & CO | JPM | $1.0M | 4,799 | -0.29pp | 6q | -23.7%-$313.8K | |
| HOME DEPOT INC | HD | $911.0K | 2,248 | +0.28pp | 3q | +97.4%+$449.4K | |
| SELECT SECTOR SPDR TR | XLE | $872.5K | 9,937 | -0.20pp | 14q | -11.7%-$116.2K | |
| STARBUCKS CORP | SBUX | $852.6K | 8,746 | - | new | NEW | |
| PFIZER INC | PFE | $847.7K | 29,291 | - | new | NEW | |
| ORACLE CORP | ORCL | $844.7K | 4,957 | +0.06pp | 16q | +9.1%+$70.2K | |
| GOLDMAN SACHS GROUP INC | GS | $798.1K | 1,612 | -0.07pp | 4q | -6.9%-$59.4K | |
| CITIZENS FINL GROUP INC | CFG | $791.8K | 19,280 | -0.03pp | 4q | -4.1%-$34.0K | |
| CATERPILLAR INC | CAT | $773.6K | 1,978 | - | new | NEW | |
| FREEPORT-MCMORAN INC | FCX | $760.6K | 15,236 | -0.05pp | 2q | +2.5%+$18.8K | |
| AUTOMATIC DATA PROCESSING IN | ADP | $756.6K | 2,734 | flat | 16q | HELD | |
| SYNCHRONY FINANCIAL | SYF | $752.7K | 15,090 | -0.04pp | 3q | +2.6%+$19.0K | |
| VANGUARD WHITEHALL FDS | VYM | $734.6K | 5,730 | -0.03pp | 15q | +2.6%+$18.6K | |
| ISHARES TR | TLT | $733.0K | 7,472 | -0.14pp | 8q | -17.0%-$149.8K | |
| ZACKS TRUST | SMIZ | $722.7K | 21,835 | +0.04pp | 4q | +19.6%+$118.5K | |
| UNITEDHEALTH GROUP INC | UNH | $705.7K | 1,207 | +0.09pp | 3q | +29.6%+$161.4K | |
| NVIDIA CORPORATION | NVDA | $693.4K | 5,710 | -0.13pp | 6q | -8.6%-$64.8K | |
| DIMENSIONAL ETF TRUST | DFSI | $656.9K | 18,382 | +0.13pp | 3q | +62.4%+$252.4K | |
| PIMCO INCOME STRATEGY FD II | PFN | $612.9K | 80,427 | -0.04pp | 3q | HELD | |
| PEPSICO INC | PEP | $596.0K | 3,505 | -0.05pp | 16q | -1.1%-$6.8K | |
| KRANESHARES TRUST | KWEB | $584.3K | 17,175 | +0.02pp | 5q | -2.0%-$12.1K | |
| CISCO SYS INC | CSCO | $538.5K | 10,119 | - | new | NEW | |
| VANGUARD INDEX FDS | VOO | $531.4K | 1,007 | -0.05pp | 3q | -2.8%-$15.3K | |
| IRON MTN INC DEL | IRM | $529.7K | 4,458 | +0.04pp | 3q | HELD | |
| ETFIS SER TR I | PFFA | $520.2K | 22,784 | -0.03pp | 3q | HELD | |
| VANGUARD INDEX FDS | VTI | $517.6K | 1,828 | -0.04pp | 5q | -0.9%-$4.5K | |
| ISHARES TR | SHY | $510.1K | 6,135 | +0.04pp | 3q | +31.4%+$121.8K | |
| ISHARES TR | IEFA | $503.9K | 6,456 | -0.01pp | 6q | +6.9%+$32.6K | |
| INGERSOLL RAND INC | IR | $488.0K | 4,971 | -0.17pp | 6q | -30.3%-$212.2K | |
| VANGUARD INDEX FDS | VV | $463.7K | 1,761 | - | new | NEW | |
| SELECT SECTOR SPDR TR | XLF | $462.3K | 10,200 | -0.03pp | 4q | -3.4%-$16.1K | |
| META PLATFORMS INC | META | $461.1K | 805 | flat | 6q | +1.5%+$6.9K | |
| FIRST TR EXCHANGE-TRADED FD | FTCS | $456.7K | 5,030 | -0.02pp | 12q | HELD | |
| SPDR SERIES TRUST | XBI | $447.0K | 4,524 | -0.04pp | 10q | -5.6%-$26.3K | |
| ISHARES TR | PFF | $439.2K | 13,217 | -0.06pp | 16q | -8.3%-$40.0K | |
| BROADRIDGE FINL SOLUTIONS IN | BR | $438.7K | 2,040 | -0.02pp | 16q | HELD | |
| VANGUARD SCOTTSDALE FDS | VMBS | $421.3K | 8,925 | -0.03pp | 5q | HELD | |
| EMERSON ELEC CO | EMR | $418.0K | 3,822 | +0.01pp | 16q | +20.5%+$71.1K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $414.4K | 5,218 | -0.26pp | 6q | -43.4%-$317.8K | |
| SELECT SECTOR SPDR TR | XLI | $399.5K | 2,949 | -0.02pp | 6q | -4.0%-$16.5K | |
| GOLDMAN SACHS PHYSICAL GOLD | AAAU | $398.9K | 15,326 | +0.07pp | 2q | +41.5%+$117.0K | |
| JOHNSON & JOHNSON | JNJ | $397.2K | 2,451 | -0.13pp | 16q | -31.5%-$182.5K | |
| DIMENSIONAL ETF TRUST | DFSB | $393.9K | 7,408 | -0.03pp | 5q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $356.2K | 774 | flat | 16q | +3.8%+$12.9K | |
| VANGUARD TAX-MANAGED FDS | VEA | $355.7K | 6,735 | - | new | NEW | |
| ALPHABET INC | GOOG | $353.4K | 2,114 | - | new | NEW | |
| VANGUARD SCOTTSDALE FDS | VGSH | $348.6K | 5,906 | -0.02pp | 2q | +7.3%+$23.8K | |
| DIMENSIONAL ETF TRUST | DFAU | $345.1K | 8,694 | -0.03pp | 4q | -1.4%-$4.9K | |
| DIMENSIONAL ETF TRUST | DFSE | $341.2K | 9,632 | +0.04pp | 3q | +37.8%+$93.5K | |
| VANGUARD WORLD FD | VGT | $330.8K | 564 | -0.04pp | 5q | -2.6%-$8.8K | |
| NETFLIX INC | NFLX | $327.7K | 462 | - | new | NEW | |
| COSTCO WHOLESALE CORPORATION | COST | $317.4K | 358 | -0.02pp | 4q | HELD | |
| SPDR SERIES TRUST | SPIB | $316.4K | 9,385 | flat | 6q | +14.9%+$41.1K | |
| ALPHABET INC | GOOGL | $314.1K | 1,894 | -0.06pp | 6q | -3.6%-$11.8K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $312.7K | 545 | -0.03pp | 5q | +3.8%+$11.5K | |
| LIBERTY ALL STAR EQUITY FD | USA | $311.3K | 43,850 | -0.02pp | 3q | HELD | |
| SCHWAB STRATEGIC TR | SCHD | $310.1K | 3,668 | - | new | NEW | |
| FIRST TR EXCHANGE-TRADED FD | RDVY | $310.0K | 5,236 | -0.03pp | 12q | -6.7%-$22.3K | |
| SERVICENOW INC | NOW | $306.8K | 343 | - | new | NEW | |
| ACCENTURE PLC IRELAND | ACN | $304.7K | 862 | - | new | NEW | |
| ISHARES TR | DGRO | $301.1K | 4,803 | -0.03pp | 2q | -8.4%-$27.5K | |
| ADOBE INC | ADBE | $299.8K | 579 | - | new | NEW | |
| MASTERCARD INCORPORATED | MA | $289.9K | 587 | - | new | NEW | |
| THERMO FISHER SCIENTIFIC INC | TMO | $286.4K | 463 | - | new | NEW | |
| EATON VANCE TAX ADVT DIV INC | EVT | $283.1K | 11,468 | -0.02pp | 3q | HELD | |
| ROYCE SMALL CAP TRUST INC | RVT | $278.8K | 17,757 | -0.01pp | 3q | HELD | |
| ABBVIE INC | ABBV | $275.3K | 1,394 | flat | 3q | +4.2%+$11.1K | |
| ABBOTT LABORATORIES | ABT | $271.1K | 2,378 | - | new | NEW | |
| RTX CORPORATION | RTX | $270.1K | 2,229 | - | new | NEW | |
| PROCTER & GAMBLE CO | PG | $269.7K | 1,557 | -0.10pp | 6q | -30.2%-$116.6K | |
| DIMENSIONAL ETF TRUST | DFSV | $267.5K | 8,685 | -0.02pp | 3q | HELD | |
| REAVES UTIL INCOME FD | UTG | $267.0K | 8,139 | flat | 3q | HELD | |
| PRUDENTIAL FINL INC | PRU | $265.7K | 2,194 | -0.02pp | 3q | +0.5%+$1.5K | |
| VISA INC | V | $258.8K | 941 | - | new | NEW | |
| NOVO-NORDISK A S | NVO | $252.9K | 2,124 | - | new | NEW | |
| ROKU INC | ROKU | $249.0K | 3,335 | - | new | NEW | |
| WALMART INC | WMT | $242.3K | 3,001 | -0.02pp | 3q | -12.2%-$33.6K | |
| ISHARES TR | IJR | $237.1K | 2,027 | -0.06pp | 5q | -25.8%-$82.6K | |
| ISHARES TR | LQD | $232.4K | 2,057 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFAI | $231.2K | 7,276 | -0.01pp | 3q | HELD | |
| ISHARES TR | IVW | $230.9K | 2,411 | -0.04pp | 2q | -9.9%-$25.3K | |
| WORKDAY INC | WDAY | $230.7K | 944 | - | new | NEW | |
| SPDR GOLD TR | GLD | $229.9K | 946 | - | new | NEW | |
| ISHARES TR | IWM | $223.1K | 1,010 | -0.02pp | 3q | -4.5%-$10.6K | |
| VANGUARD INDEX FDS | VB | $219.7K | 926 | - | new | NEW | |
| LIBERTY ALL-STAR GROWTH FD I | ASG | $218.8K | 38,999 | -0.02pp | 3q | HELD | |
| SPDR SERIES TRUST | JNK | $214.7K | 2,196 | - | new | NEW | |
| VANGUARD ADMIRAL FDS INC | VOOG | $208.9K | 605 | - | new | NEW | |
| COCA COLA CO | KO | $207.9K | 2,893 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHE | $206.0K | 7,059 | - | new | NEW | |
| SIMON PPTY GROUP INC NEW | SPG | $204.7K | 1,211 | - | new | NEW | |
| CONOCOPHILLIPS | COP | $203.0K | 1,928 | -0.03pp | 3q | +2.3%+$4.6K | |
| BLACKROCK INC | BLKXXXX | $200.3K | 211 | - | new | NEW | |
| BLACKROCK TAX MUNICPAL BD TR | BBN | $181.8K | 10,200 | - | new | NEW | |
| ANIXA BIOSCIENCES INC | ANIX | $32.8K | 10,410 | flat | 2q | -3.3%-$1.1K | |
| STATE STR SPDR S&P 500 ETF T OPT | SPY | $24.1K | options only | - | new | OPTIONS | |
| STATE STR SPDR S&P 500 ETF T OPT | SPY | $9.4K | options only | - | new | OPTIONS | |
| SELECT SECTOR SPDR TR OPT | XLU | $3.4K | options only | - | new | OPTIONS |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Software & IT Services | $17.3M | 10.6% |
| Banks & Lending | $17.1M | 10.5% |
| Real Estate | $13.4M | 8.2% |
| Semiconductors & Electronics | $6.7M | 4.1% |
| Capital Markets | $6.5M | 4.0% |
| Business Services | $4.1M | 2.5% |
| Retail & Consumer | $3.5M | 2.2% |
| Biotech & Pharma | $3.5M | 2.1% |
| Food, Drink & Tobacco | $3.1M | 1.9% |
| Funds & ETFs | $2.5M | 1.5% |
| Computer Hardware | $2.5M | 1.5% |
| Other sectors | $5.0M | 3.0% |
| Not classified | $78.2M | 47.9% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2024 | $163.4M | 149 | 51 | 41 | 41 | 29 | 25.6% | 9 |
| Q2 2024 | $139.5M | 127 | 20 | 36 | 55 | 20 | 29.9% | 10 |
| Q1 2024 | $151.4M | 127 | 43 | 38 | 38 | 17 | 31.0% | 25 |
| Q4 2023 | $129.3M | 101 | 19 | 36 | 40 | 20 | 34.0% | 46 |
| Q3 2023 | $121.2M | 102 | 26 | 35 | 36 | 27 | 35.7% | 5 |
| Q2 2023 | $129.7M | 103 | 37 | 30 | 33 | 40 | 33.4% | 11 |
| Q1 2023 | $137.7M | 106 | 2 | 3 | 1 | 0 | 33.3% | 4 |
| Q4 2022 | $136.8M | 104 | 44 | 16 | 30 | 17 | 33.5% | 46 |
| Q3 2022 | $174.0M | 77 | 24 | 10 | 31 | 59 | 72.1% | 35 |
| Q2 2022 | $193.2M | 112 | 24 | 40 | 36 | 38 | 32.6% | 15 |
| Q1 2022 | $278.6M | 126 | 24 | 58 | 32 | 24 | 35.1% | 36 |
| Q4 2021 | $338.0M | 126 | 47 | 43 | 25 | 17 | 37.0% | 31 |
| Q3 2021 | $329.7M | 96 | 32 | 34 | 21 | 20 | 43.6% | 43 |
| Q2 2021 | $337.8M | 84 | 27 | 22 | 13 | 24 | 49.4% | 41 |
| Q1 2021 | $316.2M | 81 | 6 | 35 | 35 | 13 | 54.5% | 28 |
| Q4 2020 | $322.1M | 88 | 62 | 20 | 5 | 2 | 52.3% | 39 |
| Q3 2020 | $195.4M | 28 | 4 | 20 | 1 | 2 | 65.1% | 98 |
| Q2 2020 | $116.0M | 26 | 0 | 0 | 0 | 0 | 66.3% | 190 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.