HolderBook

Strategic Family Wealth Counselors, L.L.C.

Reported holdings as of Q2 2026, from 31 quarterly filings.

CIK
1729755
Reported value
$430.0M
Positions
177
Top 10 weight
32.5%
Filed
2026-08-14
Days after quarter end
45

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
SCHWAB STRATEGIC TRSCHG$18.3M540,6364.26%+0.22pp31q+2.6%+$457.1K
SCHWAB STRATEGIC TRSCHD$14.7M464,8273.43%-0.26pp31q+1.6%+$239.2K
ROBLOX CORPRBLX$14.2M261,4583.31%-0.58pp22qHELD
STATE STR SPDR S&P 500 ETF TSPY$14.0M18,7823.26%+0.05pp31qHELD
CAPITAL GROUP GROWTH ETFCGGR$13.9M293,9103.23%+0.22pp15q+3.2%+$431.0K
VANGUARD WHITEHALL FDSVYM$13.6M86,0653.16%-0.13pp31q+1.6%+$217.6K
SCHWAB STRATEGIC TRSCHA$13.6M375,8333.16%+0.30pp31qHELD
SCHWAB STRATEGIC TRSCHM$12.8M347,0322.98%+0.15pp31qHELD
SCHWAB STRATEGIC TRSCHX$12.6M429,3732.94%+0.06pp31qHELD
WISDOMTREE TRDLN$11.8M123,0102.76%-0.05pp31q+2.7%+$315.4K
INVESCO EXCHANGE TRADED FD TRSP$11.4M53,3512.64%flat31q+1.8%+$199.2K
VANGUARD INDEX FDSVTV$10.7M49,2292.50%+0.24pp31q+12.3%+$1.2M
VANGUARD MALVERN FDSVCRB$10.6M137,8472.48%-0.12pp9q+8.1%+$798.7K
CAPITAL GRP FIXED INCM ETF TCGCB$9.7M370,5322.26%-0.09pp9q+9.0%+$802.2K
SPDR SERIES TRUSTSDY$9.4M61,5622.18%-0.16pp31q+0.7%+$68.3K
APPLE INCAAPL$9.3M32,2862.17%+0.03pp31qHELD
NVIDIA CORPORATIONNVDA$9.0M45,1842.10%+0.03pp10qHELD
UBER TECHNOLOGIES INCUBER$9.0M124,6062.09%-0.26pp26qHELD
ARK ETF TRARKK$7.7M95,6051.80%+0.22pp31q+7.5%+$537.7K
ISHARES TRIWF$7.6M61,4381.77%+0.06pp26q+301.6%+$5.7M
SCHWAB STRATEGIC TRSCHB$7.0M242,5811.63%flat31q-2.1%-$153.8K
FIRST TR EXCHANGE-TRADED FDFVD$7.0M145,6241.63%-0.16pp26qHELD
ISHARES TRAOR$6.7M96,6701.56%-0.03pp26q+2.3%+$151.8K
INVESCO EXCH TRADED FD TR IISPLV$6.3M84,6131.47%-0.15pp31qHELD
CAPITAL GRP FIXED INCM ETF TCGMS$5.6M203,7201.29%-0.15pp9q+1.1%+$60.3K
INVESCO QQQ TRQQQ$5.5M7,5141.29%+0.21pp12q+6.0%+$313.7K
VANGUARD INDEX FDSVOO$5.3M7,7111.23%+0.13pp20q+9.8%+$472.5K
VANGUARD INDEX FDSVUG$5.2M60,2501.21%+0.11pp26q+531.7%+$4.4M
ISHARES TRHDV$5.1M187,6241.20%-0.13pp31q+403.1%+$4.1M
PACER FDS TRCOWZ$4.9M78,0041.13%-0.14pp11q+0.8%+$39.4K
PFIZER INCPFE$4.2M175,6170.98%-0.31pp31qHELD
VANGUARD WORLD FDVGT$4.2M34,8690.97%+0.22pp15q+749.4%+$3.7M
VANGUARD INDEX FDSVO$4.0M49,3440.92%+0.05pp31q+325.5%+$3.0M
VANGUARD INTL EQUITY INDEX FVT$3.9M25,0310.91%+0.13pp30q+16.0%+$541.6K
MICROSOFT CORPMSFT$3.8M10,2600.89%-0.11pp31q-0.6%-$24.2K
J P MORGAN EXCHANGE TRADED FJPST$3.6M71,3920.84%-0.29pp23q-15.7%-$674.5K
VANGUARD INDEX FDSVB$3.6M11,7730.83%+0.06pp31q+5.5%+$186.7K
CAPITAL GROUP DIVIDEND VALUECGDV$3.1M63,8220.73%+0.08pp14q+9.8%+$281.9K
INVESCO EXCH TRD SLF IDX FDBSCQ$3.1M158,9560.72%-0.09pp8q+0.7%+$21.5K
CAPITAL GROUP GBL GROWTH EQTCGGO$2.9M68,0820.67%+0.18pp9q+21.3%+$505.5K
AMAZON COM INCAMZN$2.7M11,4480.63%-0.04pp26q-7.8%-$231.2K
JANUS DETROIT STR TRVNLA$2.6M52,2150.59%-0.26pp26q-21.0%-$679.3K
ISHARES TRACWI$2.5M16,2150.59%+0.01pp27q+0.7%+$17.6K
GOLDMAN SACHS ETF TRGSLC$2.4M16,6410.55%flat26qHELD
ISHARES TRUSMV$2.3M23,5570.53%-0.03pp31q+3.4%+$74.2K
VISA INCV$2.2M6,4280.51%-0.12pp31q-19.1%-$520.5K
SCHWAB STRATEGIC TRSCHF$2.1M77,3980.50%flat31qHELD
BITWISE FUNDS TRUSTBITQ$2.0M80,3280.46%+0.06pp3qHELD
REAVES UTIL INCOME FDUTG$2.0M48,1730.46%-0.06pp13q-3.5%-$70.1K
ISHARES TRSCZ$1.9M23,0240.44%-0.03pp7qHELD
SPDR SERIES TRUSTSPYM$1.9M21,3740.44%+0.33pp2q+289.7%+$1.4M
ISHARES TRIWR$1.9M16,8700.43%flat26qHELD
JPMORGAN CHASE & COJPM$1.7M5,0560.38%-0.01pp22qHELD
INVESCO EXCH TRD SLF IDX FDBSCR$1.6M82,6480.38%-0.03pp6q+3.5%+$54.3K
ALPHABET INCGOOG$1.6M4,4140.36%+0.04pp9q+3.0%+$45.9K
WISDOMTREE TRDON$1.5M26,8620.35%+0.01pp15q+8.5%+$119.3K
SCHWAB STRATEGIC TRSCHC$1.5M31,5440.35%-0.04pp17q-0.7%-$10.7K
TWILIO INCTWLO$1.5M7,1710.34%+0.11pp23qHELD
SPDR SERIES TRUSTSHM$1.4M29,6930.33%-0.04pp6qHELD
ISHARES TRIWS$1.3M7,9990.31%flat14qHELD
BITWISE 10 CRYPTO INDEX ETFBITW$1.3M34,0520.30%-0.11pp3q-2.0%-$26.8K
VANGUARD MALVERN FDSVPLS$1.3M16,3190.29%-0.27pp7q-41.2%-$886.5K
META PLATFORMS INCMETA$1.3M2,2420.29%-0.04pp14q+1.8%+$22.5K
TESLA INCTSLA$1.3M2,9970.29%flat24qHELD
VANGUARD INDEX FDSVBK$1.3M3,4390.29%+0.02pp4qHELD
CAPITAL GRP FIXED INCM ETF TCGCP$1.3M56,2950.29%-0.04pp11qHELD
ISHARES TRIVE$1.2M5,4390.29%-0.01pp26q+3.1%+$37.5K
ISHARES TRIWD$1.2M5,0850.29%+0.08pp15q+37.5%+$336.0K
TIDAL TRUST ISPSK$1.2M67,9310.28%+0.01pp9q+15.8%+$167.4K
BROADCOM INCAVGO$1.2M3,1300.27%+0.03pp7q+3.9%+$44.6K
TAIWAN SEMICONDUCTOR MANUFACTSM$1.1M2,3990.27%+0.05pp11qHELD
ISHARES TRIWV$1.1M2,6400.26%flat31qHELD
ETF SER SOLUTIONSUFOX$1.1M11,5790.26%+0.05pp20qHELD
ISHARES TRIJT$1.1M6,0910.25%+0.03pp7q+5.4%+$55.4K
SSGA ACTIVE ETF TRTOTL$1.0M25,8100.24%-0.13pp31q-27.4%-$384.4K
J P MORGAN EXCHANGE TRADED FJEPI$1.0M17,7740.23%-0.02pp11q+6.0%+$56.8K
ALPHABET INCGOOGL$984.1K2,7540.23%-0.05pp8q-26.6%-$357.0K
ISHARES TRIVW$975.9K7,0960.23%+0.02pp10qHELD
ISHARES TRIVV$971.0K1,2970.23%+0.01pp17q+3.8%+$35.2K
JOHNSON & JOHNSONJNJ$956.2K3,7650.22%-0.02pp31qHELD
FIRST TR EXCHANGE-TRADED FDRDVY$939.7K11,5930.22%+0.01pp16qHELD
BITWISE BITCOIN ETF TRBITB$907.6K28,4880.21%-newNEW
AMERICAN CENTY ETF TRAVUV$865.1K6,9340.20%+0.03pp5q+15.9%+$118.4K
ABBVIE INCABBV$854.1K3,3940.20%flat20qHELD
RELIANCE INCRS$827.4K2,2150.19%-0.06pp18q-31.1%-$372.8K
DISNEY WALT CODIS$810.9K8,4250.19%-0.03pp31q-2.1%-$17.2K
SCHWAB STRATEGIC TRFNDF$789.7K14,9680.18%-0.01pp7qHELD
UNITEDHEALTH GROUP INCUNH$781.5K1,8800.18%+0.04pp27q-7.3%-$61.1K
COSTCO WHOLESALE CORPORATIONCOST$779.3K8330.18%-0.04pp14qHELD
BLACKROCK ETF TRUST IIBINC$763.5K14,5870.18%+0.05pp4q+55.8%+$273.4K
VANGUARD INDEX FDSVXF$741.9K3,0130.17%+0.09pp14q+93.0%+$357.5K
MICRON TECHNOLOGY INCMU$685.6K5940.16%+0.11pp3q-1.5%-$10.4K
BLACKSTONE MORTGAGE TRUST INBXMT$665.5K39,2650.15%-0.03pp4q+9.0%+$54.7K
UNION PAC CORPUNP$664.5K2,4430.15%flat31qHELD
ISHARES TRAOA$631.7K6,4720.15%flat23qHELD
SCHWAB STRATEGIC TRSCHV$618.1K17,7560.14%flat11q+2.5%+$15.0K
INVESCO EXCH TRD SLF IDX FDBSCS$586.1K28,7820.14%-0.01pp4q+8.1%+$44.1K
TEXAS INSTRS INCTXN$552.3K1,8530.13%+0.05pp20q+15.4%+$73.6K
DOUBLELINE ETF TRUSTDBND$550.3K12,0710.13%-newNEW
GOLDMAN SACHS ETF TRGBIL$547.6K5,4670.13%+0.01pp9q+23.1%+$102.7K
WARBY PARKER INCWRBY$525.1K17,3060.12%+0.03pp19qHELD
ELI LILLY & COLLY$519.4K4330.12%+0.02pp7qHELD
INVESCO EXCHANGE TRADED FD TPWB$512.1K3,0400.12%+0.02pp14qHELD
VANECK ETF TRUSTMOAT$506.9K4,8760.12%flat5q+1.6%+$7.9K
AMERICAN EXPRESS COAXP$502.0K1,4840.12%-0.02pp8q-10.8%-$60.9K
SELECT SECTOR SPDR TRXLY$480.1K4,0940.11%-0.01pp20qHELD
BARON ETF TRRONB$465.5K19,0760.11%-newNEW
VERIZON COMMUNICATIONS INCVZ$459.9K10,8620.11%-0.03pp31q+1.2%+$5.5K
CAPITAL GRP FIXED INCM ETF TCGSD$453.4K17,6230.11%-0.01pp9qHELD
WISDOMTREE TRIHDG$449.3K8,5780.10%flat31qHELD
INVESCO EXCH TRD SLF IDX FDBSCT$444.7K23,9380.10%flat4q+10.8%+$43.3K
SELECT SECTOR SPDR TRXLF$442.9K8,2620.10%flat22qHELD
COLGATE PALMOLIVE COCL$438.3K4,7810.10%-0.01pp31qHELD
BANK OF AMER CORPBAC$436.1K7,6530.10%flat10q-6.0%-$28.0K
AT&T INCT$427.5K20,6530.10%-0.06pp31qHELD
AMGEN INCAMGN$417.5K1,1530.10%-0.01pp22qHELD
CISCO SYS INCCSCO$410.3K3,4930.10%+0.01pp14q-16.7%-$82.2K
VANGUARD MALVERN FDSVGMS$402.8K7,8530.09%-newNEW
ISHARES TRDVY$402.0K2,5720.09%-0.01pp25qHELD
GLOBAL X FDSAIQ$399.0K6,0810.09%-newNEW
FIDELITY MERRIMACK STR TRFBND$392.9K8,6380.09%-0.01pp7qHELD
WISDOMTREE TRDGRW$392.3K4,1020.09%flat20q+0.7%+$2.9K
SCHWAB STRATEGIC TRSCHH$389.8K16,4610.09%flat11qHELD
LAM RESEARCH CORPLRCX$387.0K8930.09%-newNEW
ISHARES TRSOXX$380.6K5940.09%-newNEW
GOLDMAN SACHS ETF TRGSIE$371.0K8,1170.09%-0.01pp15qHELD
MERCK & CO INCMRK$360.6K2,8060.08%-0.01pp4q-0.8%-$3.0K
TARGET CORPTGT$359.9K2,7560.08%flat20qHELD
US BANCORPUSB$358.8K5,9400.08%flat11qHELD
ADVANCED MICRO DEVICES INCAMD$355.5K6120.08%-newNEW
SYSCO CORPSYY$347.9K4,1620.08%flat9q+2.1%+$7.2K
EXXON MOBIL CORPXOMXXXX$344.4K2,5190.08%-0.03pp18q-1.5%-$5.2K
VANGUARD BD INDEX FDSBIV$344.4K4,4900.08%-0.01pp7q+1.7%+$5.6K
PALANTIR TECHNOLOGIES INCPLTR$341.6K2,9280.08%-0.02pp6q+10.1%+$31.3K
INTEL CORPINTC$340.5K2,4390.08%-newNEW
VIATRIS INCVTRS$339.7K21,3940.08%flat23qHELD
FULTON FINL CORP PAFULT$336.6K13,9130.08%flat6qHELD
MASTERCARD INCORPORATEDMA$334.9K6520.08%-0.01pp3q-0.6%-$2.1K
VERTIV HOLDINGS COVRT$320.9K9580.07%+0.01pp3q-5.0%-$16.7K
INVESCO EXCH TRD SLF IDX FDBSCU$319.5K19,1930.07%-0.01pp4q+0.8%+$2.5K
ROYAL BK CDARY$310.2K1,4990.07%+0.01pp4qHELD
SELECT SECTOR SPDR TRXLK$304.8K1,6000.07%+0.02pp5qHELD
STATE STR SPDR DOW JONES INDDIA$301.0K5760.07%flat15qHELD
T ROWE PRICE EXCHANGE-TRADEDTCAL$295.3K13,3000.07%-newNEW
SPDR GOLD TRGLD$290.7K7890.07%-0.02pp6qHELD
VANECK ETF TRUSTIBOT$287.4K4,1790.07%-newNEW
ISHARES TRIJJ$284.4K1,9250.07%flat5qHELD
UPSTART HLDGS INCUPST$283.2K7,9920.07%+0.01pp8qHELD
VANGUARD INDEX FDSVNQ$276.1K2,8630.06%flat3q+1.9%+$5.2K
WELLS FARGO & COWFC$273.4K3,3090.06%-newNEW
CITIGROUP INCC$271.0K1,9360.06%-0.01pp7q-24.3%-$87.1K
INTERNATIONAL BUSINESS MACHSIBM$270.2K9610.06%-newNEW
HERSHEY COHSY$268.5K1,5300.06%-0.02pp24qHELD
SELECT SECTOR SPDR TRXLE$267.5K5,0380.06%-0.03pp12q-7.5%-$21.6K
NEXTERA ENERGY INCNEE$265.1K3,0200.06%-0.01pp7qHELD
VANGUARD INDEX FDSVOE$259.2K1,3120.06%flat3qHELD
J P MORGAN EXCHANGE TRADED FBBJP$256.2K3,4020.06%flat5qHELD
CATERPILLAR INCCAT$249.2K2340.06%-newNEW
FIDELITY COVINGTON TRUSTFDVV$248.6K4,1230.06%flat8q+0.9%+$2.2K
EXCHANGE TRADED CONCEPTS TRUTHNQ$244.8K2,6840.06%-newNEW
STATE STR SPDR S&P MIDCAP 40MDY$240.9K3420.06%flat4qHELD
ALTRIA GROUP INCMO$233.2K3,2410.05%flat2q-1.0%-$2.3K
ISHARES TRMUB$222.6K2,0680.05%-0.10pp15q-62.6%-$372.2K
ISHARES TRIBB$221.2K1,1630.05%-newNEW
SOUTHERN COSO$215.0K2,2460.05%-0.01pp2q+0.8%+$1.6K
SNOWFLAKE INCSNOW$214.5K8430.05%-newNEW
PALO ALTO NETWORKS INCPANW$214.2K6280.05%-newNEW
3M COMMM$212.1K1,3100.05%-newNEW
ILLINOIS TOOL WKS INCITW$211.0K7800.05%flat2qHELD
J P MORGAN EXCHANGE TRADED FBBCA$209.2K2,1050.05%-newNEW
LINDE PLCLIN$207.9K4010.05%-newNEW
ADAMS DIVERSIFIED EQUITY FDADX$206.7K8,0910.05%-newNEW
INVESCO EXCHANGE TRADED FD TRPV$205.9K1,8090.05%-newNEW
ISHARES TREEM$204.3K2,9860.05%-newNEW
CLOVER HEALTH INVESTMENTS COCLOV$64.3K12,2630.01%+0.01pp20qHELD
ANAVEX LIFE SCIENCES CORP OPTAVXL$36.4K8,0450.01%-0.01pp2qHELD
MILESTONE PHARMACEUTICALS INMIST$18.6K13,8750.00%flat3qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 5.6%Funds & ETFs 5.2%Semiconductors & Electronics 3.2%Business Services 2.7%Computer Hardware 2.4%Biotech & Pharma 1.8%Other sectors 4.7%Not classified 74.5%
 
SectorValueShare
Software & IT Services$23.9M5.6%
Funds & ETFs$22.3M5.2%
Semiconductors & Electronics$13.6M3.2%
Business Services$11.5M2.7%
Computer Hardware$10.2M2.4%
Biotech & Pharma$7.7M1.8%
Other sectors$20.3M4.7%
Not classified$320.4M74.5%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2026$430.0M177245927832.5%45
Q1 2026$380.7M161944656532.5%41
Q4 2025$445.5M217668720730.3%35
Q3 2025$388.7M158154821337.7%41
Q2 2025$351.0M146114637237.1%44
Q1 2025$307.6M13797117935.5%38
Q4 2024$307.1M1371671171236.3%38
Q3 2024$285.8M133105920136.8%32
Q2 2024$263.0M12494119339.6%45
Q1 2024$253.1M11864318540.4%44
Q4 2023$238.6M117123715540.4%29
Q3 2023$208.1M1102309140.0%44
Q2 2023$217.5M1095359241.7%41
Q1 2023$211.1M10693321742.7%46
Q4 2022$201.7M104192421640.1%26
Q3 2022$203.8M9113416749.0%45
Q2 2022$208.4M9744713848.8%42
Q1 2022$248.1M10153020849.7%34
Q4 2021$311.9M104143122655.4%39
Q3 2021$292.3M96133310160.0%40
Q2 2021$305.8M845249264.5%29
Q1 2021$265.2M816279562.9%40
Q4 2020$193.9M808337357.9%47
Q3 2020$178.2M7552621561.4%26
Q2 2020$158.8M75112518758.2%13
Q1 2020$133.8M711519281360.0%16
Q4 2019$123.8M6982214455.4%17
Q3 2019$132.2M652239259.6%17
Q2 2019$129.1M650248460.1%17
Q1 2019$123.7M696325260.0%26
Q4 2018$88.3M65000058.3%18

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.