Madden Advisory Services, Inc.
Reported holdings as of Q2 2026, from 31 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| VANGUARD INDEX FDS | VOO | $20.5M | 29,840 | -0.35pp | 31q | -8.7%-$2.0M | |
| VANGUARD WORLD FD | VGT | $20.3M | 169,988 | +1.44pp | 31q | +698.7%+$17.8M | |
| SCHWAB STRATEGIC TR | SCHB | $17.3M | 595,799 | +0.23pp | 31q | -1.1%-$195.2K | |
| VANGUARD INDEX FDS | VTV | $14.9M | 68,169 | +0.34pp | 31q | +5.6%+$791.7K | |
| ISHARES TR | EFA | $11.0M | 105,547 | -0.08pp | 26q | +0.7%+$79.2K | |
| ISHARES TR | IBDR | $7.9M | 325,410 | -0.33pp | 12q | DEBT | |
| SCHWAB STRATEGIC TR | SCHX | $7.3M | 246,436 | +0.02pp | 31q | -3.6%-$268.8K | |
| ISHARES TR | IBDS | $6.7M | 278,182 | -0.26pp | 11q | DEBT | |
| SCHWAB STRATEGIC TR | SCHM | $6.7M | 181,685 | +0.19pp | 31q | HELD | |
| ISHARES GOLD TR | IAU | $6.7M | 88,555 | -0.65pp | 21q | +0.8%+$54.7K | |
| VANGUARD WORLD FD | VHT | $6.4M | 21,316 | +0.01pp | 17q | HELD | |
| VANGUARD STAR FDS | VXUS | $6.3M | 73,824 | +0.01pp | 17q | HELD | |
| SCHWAB STRATEGIC TR | SCHG | $6.2M | 183,325 | +0.11pp | 31q | -0.7%-$45.8K | |
| INVESCO QQQ TR | QQQ | $5.5M | 7,501 | +0.23pp | 20q | -2.6%-$148.0K | |
| ISHARES TR | SHYG | $5.2M | 123,071 | -0.14pp | 23q | +1.9%+$96.7K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $5.2M | 65,868 | -0.16pp | 20q | +1.6%+$80.7K | |
| VANGUARD WORLD FD | VDC | $5.2M | 23,035 | -0.17pp | 31q | HELD | |
| SCHWAB STRATEGIC TR | SCHI | $5.1M | 224,990 | -0.23pp | 9q | -2.3%-$121.1K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $5.0M | 6,725 | +0.03pp | 26q | -2.5%-$128.5K | |
| ISHARES TR | IJR | $4.6M | 31,306 | +0.09pp | 31q | -2.4%-$116.0K | |
| VANGUARD WORLD FD | VCR | $3.9M | 9,909 | -0.01pp | 31q | -1.1%-$42.0K | |
| ISHARES TR | IBDT | $3.9M | 153,604 | -0.14pp | 8q | HELD | |
| VANGUARD INDEX FDS | VTI | $3.8M | 10,185 | +0.06pp | 26q | -0.5%-$20.0K | |
| VANGUARD WORLD FD | VIS | $3.5M | 9,577 | +0.07pp | 31q | +1.3%+$44.7K | |
| ISHARES TR | STIP | $3.4M | 33,682 | -0.13pp | 31q | HELD | |
| FIDELITY COVINGTON TRUST | FQAL | $3.4M | 41,701 | +0.01pp | 17q | -1.3%-$46.3K | |
| VANGUARD SPECIALIZED FUNDS | VIG | $3.4M | 14,293 | flat | 31q | HELD | |
| VANGUARD INDEX FDS | VUG | $3.2M | 37,428 | +0.43pp | 24q | +785.5%+$2.9M | |
| VANGUARD WORLD FD | VPU | $3.0M | 15,379 | -0.11pp | 26q | +0.7%+$20.9K | |
| SCHWAB STRATEGIC TR | SCHD | $3.0M | 93,747 | -0.07pp | 31q | HELD | |
| VANECK ETF TRUST | FLTR | $3.0M | 115,648 | -0.11pp | 31q | -0.6%-$18.3K | |
| ISHARES TR | IBDU | $2.6M | 111,466 | -0.07pp | 7q | +2.8%+$69.9K | |
| SCHWAB STRATEGIC TR | SCHH | $2.5M | 107,454 | -0.01pp | 31q | -0.9%-$24.0K | |
| VANGUARD WORLD FD | VFH | $2.4M | 18,233 | +0.01pp | 4q | +2.1%+$48.7K | |
| SELECT SECTOR SPDR TR | XLK | $2.2M | 11,551 | +0.15pp | 31q | -5.0%-$114.9K | |
| VANGUARD WORLD FD | VOX | $1.8M | 9,942 | -0.03pp | 8q | +3.4%+$60.3K | |
| ISHARES TR | IJH | $1.8M | 23,224 | +0.02pp | 31q | -0.7%-$12.7K | |
| VANGUARD INDEX FDS | VB | $1.7M | 5,766 | +0.03pp | 26q | HELD | |
| VANECK ETF TRUST | SMH | $1.7M | 2,586 | +0.20pp | 11q | -3.5%-$61.7K | |
| ISHARES TR | TIP | $1.7M | 15,162 | -0.10pp | 31q | -5.6%-$97.7K | |
| ISHARES TR | IHI | $1.7M | 33,420 | -0.14pp | 22q | -4.5%-$77.2K | |
| ISHARES TR | HDV | $1.6M | 58,990 | -0.07pp | 26q | +386.5%+$1.3M | |
| SELECT SECTOR SPDR TR | XLY | $1.5M | 13,090 | -0.02pp | 31q | -1.5%-$23.9K | |
| ISHARES TR | EFV | $1.5M | 19,775 | -0.04pp | 26q | -0.6%-$9.3K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $1.4M | 24,261 | +0.02pp | 12q | +2.7%+$38.4K | |
| INVESCO EXCHANGE TRADED FD T | RSP | $1.4M | 6,686 | -0.01pp | 8q | -2.7%-$39.4K | |
| SCHWAB STRATEGIC TR | SCHE | $1.4M | 38,841 | flat | 31q | HELD | |
| SELECT SECTOR SPDR TR | XLP | $1.3M | 16,089 | -0.06pp | 11q | -2.9%-$40.2K | |
| SELECT SECTOR SPDR TR | XLI | $1.3M | 6,919 | +0.02pp | 31q | HELD | |
| SCHWAB STRATEGIC TR | SCHF | $1.3M | 46,244 | flat | 31q | -0.9%-$11.6K | |
| VANGUARD BD INDEX FDS | BND | $1.2M | 16,988 | flat | 10q | +10.2%+$115.1K | |
| APPLE INC | AAPL | $1.2M | 4,209 | +0.01pp | 25q | -1.2%-$14.5K | |
| VANGUARD INDEX FDS | VNQ | $1.1M | 11,696 | -0.01pp | 26q | -1.1%-$12.7K | |
| SCHWAB STRATEGIC TR | SCHR | $1.1M | 44,463 | -0.04pp | 4q | HELD | |
| VANGUARD INDEX FDS | VO | $1.0M | 12,954 | -0.01pp | 26q | +278.2%+$767.8K | |
| ISHARES TR | IBDV | $1.0M | 47,438 | -0.02pp | 2q | +3.7%+$37.1K | |
| ISHARES TR | EEM | $994.6K | 14,538 | +0.02pp | 8q | -4.4%-$46.1K | |
| SCHWAB STRATEGIC TR | SCHO | $974.1K | 40,351 | +0.02pp | 4q | +18.1%+$149.3K | |
| ISHARES TR | EFG | $963.9K | 7,747 | flat | 6q | -0.6%-$6.2K | |
| ISHARES TR | IBHF | $955.2K | 42,174 | -0.03pp | 7q | +2.4%+$22.0K | |
| ISHARES TR | IVV | $919.1K | 1,227 | +0.01pp | 25q | HELD | |
| ISHARES TR | IBTG | $918.9K | 40,142 | -0.02pp | 7q | +2.5%+$22.2K | |
| ALPS ETF TR | SDOG | $866.9K | 12,706 | -0.02pp | 31q | -1.7%-$14.6K | |
| WELLTOWER INC | WELL | $838.2K | 3,693 | flat | 31q | -3.1%-$26.6K | |
| VANGUARD SCOTTSDALE FDS | VONE | $794.8K | 2,346 | flat | 17q | -3.1%-$25.7K | |
| ISHARES TR | ITOT | $777.0K | 4,730 | flat | 26q | -3.2%-$25.6K | |
| ETFS GOLD TR | SGOL | $749.6K | 19,608 | -0.08pp | 31q | HELD | |
| SCHWAB STRATEGIC TR | SCHA | $743.4K | 20,576 | +0.03pp | 31q | -1.0%-$7.2K | |
| FIRST TR EXCHANGE-TRADED FD | FTSM | $717.4K | 12,010 | -0.03pp | 31q | -2.2%-$16.1K | |
| ISHARES TR | AGG | $692.3K | 6,994 | -0.04pp | 26q | -4.1%-$29.9K | |
| VANGUARD BD INDEX FDS | BSV | $678.1K | 8,703 | flat | 17q | +9.3%+$57.7K | |
| SELECT SECTOR SPDR TR | XLU | $639.6K | 14,106 | -0.03pp | 12q | -3.4%-$22.4K | |
| SPDR GOLD TR | GLD | $637.3K | 1,730 | -0.07pp | 31q | HELD | |
| ISHARES TR | IEFA | $617.2K | 6,390 | -0.01pp | 31q | -2.5%-$15.9K | |
| ISHARES TR | IQLT | $594.4K | 11,996 | -0.01pp | 17q | HELD | |
| ISHARES TR | IBTH | $573.9K | 25,654 | -0.01pp | 4q | +4.0%+$22.2K | |
| ISHARES TR | IBHG | $559.2K | 25,325 | -0.01pp | 4q | +4.1%+$22.2K | |
| VANGUARD WORLD FD | VAW | $556.4K | 2,432 | flat | 11q | +10.0%+$50.6K | |
| SPROTT ASSET MANAGEMENT LP | CEF | $545.4K | 13,557 | -0.06pp | 31q | -1.5%-$8.0K | |
| ISHARES TR | IWM | $521.9K | 1,737 | +0.02pp | 31q | HELD | |
| ISHARES TR | IDU | $470.4K | 4,104 | -0.02pp | 31q | HELD | |
| ISHARES TR | IBTI | $457.5K | 20,662 | -0.01pp | 2q | +5.1%+$22.1K | |
| SPDR SERIES TRUST | XHB | $446.2K | 3,861 | +0.01pp | 25q | -1.1%-$4.7K | |
| ISHARES TR | IBHH | $433.4K | 18,444 | -0.01pp | 2q | +5.4%+$22.2K | |
| SPDR SERIES TRUST | SPHY | $432.0K | 18,428 | flat | 26q | +8.9%+$35.2K | |
| ISHARES TR | IYW | $424.5K | 1,683 | +0.03pp | 14q | HELD | |
| SPDR SERIES TRUST | SPYG | $408.5K | 3,433 | +0.01pp | 15q | HELD | |
| ISHARES TR | IWB | $407.9K | 996 | +0.01pp | 31q | HELD | |
| SPDR INDEX SHS FDS | SPDW | $400.4K | 7,947 | flat | 17q | HELD | |
| VANGUARD SCOTTSDALE FDS | VCLT | $393.0K | 5,223 | -0.01pp | 4q | +4.1%+$15.6K | |
| SPDR SERIES TRUST | XNTK | $390.6K | 1,000 | +0.03pp | 11q | -6.0%-$25.0K | |
| SCHWAB STRATEGIC TR | SCHV | $381.3K | 10,955 | +0.04pp | 3q | +30.4%+$89.0K | |
| ISHARES SILVER TR | SLV | $355.5K | 6,648 | -0.01pp | 4q | +28.0%+$77.7K | |
| VANGUARD WORLD FD | VDE | $343.6K | 2,289 | -0.03pp | 2q | +4.5%+$14.7K | |
| ISHARES TR | IWR | $325.3K | 2,949 | -0.02pp | 11q | -14.7%-$55.9K | |
| INVENTRUST PPTYS CORP | IVT | $289.3K | 8,173 | +0.01pp | 11q | HELD | |
| ISHARES TR | IBTJ | $287.8K | 13,295 | flat | 2q | +8.3%+$22.0K | |
| VANECK ETF TRUST | MOAT | $285.1K | 2,741 | flat | 8q | HELD | |
| PRUDENTIAL FINL INC | PRU | $284.3K | 2,634 | flat | 15q | +4.4%+$11.9K | |
| FIRST TR EXCHANGE TRADED FD | FXG | $277.6K | 4,433 | -0.01pp | 31q | -2.4%-$7.0K | |
| ISHARES TR | IBHI | $271.6K | 11,610 | flat | 2q | +8.9%+$22.2K | |
| SCHWAB STRATEGIC TR | SCHQ | $264.5K | 8,450 | -0.01pp | 4q | +4.2%+$10.8K | |
| SELECT SECTOR SPDR TR | XLRE | $263.4K | 5,982 | flat | 11q | -0.9%-$2.5K | |
| ISHARES TR | HYG | $257.3K | 3,217 | -0.04pp | 7q | -21.3%-$69.5K | |
| ISHARES TR | IWS | $256.6K | 1,559 | flat | 4q | HELD | |
| ISHARES TR | IJJ | $254.1K | 1,720 | flat | 8q | -6.5%-$17.7K | |
| STATE STR SPDR S&P MIDCAP 40 | MDY | $241.9K | 344 | flat | 11q | -1.7%-$4.2K | |
| JOHNSON & JOHNSON | JNJ | $236.4K | 930 | flat | 2q | HELD | |
| FIRST TR EXCHANGE TRADED FD | FXL | $222.9K | 1,026 | - | new | NEW | |
| MICROSOFT CORP | MSFT | $219.9K | 589 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $10.8M | 3.9% |
| Capital Markets | $9.0M | 3.2% |
| Other sectors | $3.1M | 1.1% |
| Not classified | $256.0M | 91.8% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $278.9M | 110 | 2 | 35 | 47 | 0 | 42.7% | 35 |
| Q1 2026 | $253.9M | 108 | 7 | 47 | 40 | 4 | 42.2% | 41 |
| Q4 2025 | $248.7M | 105 | 1 | 50 | 42 | 3 | 45.1% | 42 |
| Q3 2025 | $258.2M | 107 | 10 | 41 | 40 | 3 | 44.7% | 24 |
| Q2 2025 | $234.7M | 100 | 0 | 52 | 23 | 1 | 45.4% | 23 |
| Q1 2025 | $214.6M | 101 | 2 | 34 | 27 | 0 | 44.9% | 36 |
| Q4 2024 | $215.4M | 99 | 4 | 48 | 17 | 5 | 46.2% | 44 |
| Q3 2024 | $218.4M | 100 | 8 | 54 | 29 | 1 | 45.6% | 30 |
| Q2 2024 | $196.7M | 93 | 2 | 46 | 17 | 1 | 47.6% | 38 |
| Q1 2024 | $189.8M | 92 | 2 | 32 | 34 | 0 | 47.5% | 33 |
| Q4 2023 | $177.4M | 90 | 13 | 42 | 27 | 4 | 47.2% | 43 |
| Q3 2023 | $158.1M | 81 | 4 | 37 | 31 | 5 | 47.9% | 44 |
| Q2 2023 | $154.5M | 82 | 2 | 31 | 11 | 0 | 51.0% | 38 |
| Q1 2023 | $142.5M | 80 | 3 | 15 | 12 | 0 | 50.5% | 25 |
| Q4 2022 | $133.7M | 77 | 3 | 28 | 19 | 3 | 50.0% | 45 |
| Q3 2022 | $125.2M | 77 | 1 | 27 | 17 | 3 | 50.4% | 40 |
| Q2 2022 | $132.1M | 79 | 10 | 5 | 64 | 4 | 50.4% | 29 |
| Q1 2022 | $291.6M | 73 | 0 | 73 | 0 | 1 | 57.7% | 18 |
| Q4 2021 | $152.3M | 74 | 2 | 35 | 16 | 2 | 57.6% | 39 |
| Q3 2021 | $139.8M | 74 | 6 | 34 | 32 | 1 | 57.0% | 43 |
| Q2 2021 | $135.2M | 69 | 2 | 17 | 31 | 1 | 62.6% | 41 |
| Q1 2021 | $127.7M | 68 | 3 | 14 | 37 | 5 | 63.1% | 34 |
| Q4 2020 | $119.1M | 70 | 5 | 19 | 29 | 2 | 63.1% | 28 |
| Q3 2020 | $104.9M | 67 | 2 | 18 | 36 | 1 | 63.5% | 30 |
| Q2 2020 | $96.4M | 66 | 6 | 7 | 41 | 12 | 61.6% | 41 |
| Q1 2020 | $144.2M | 72 | 18 | 14 | 23 | 19 | 50.7% | 41 |
| Q4 2019 | $152.9M | 73 | 2 | 7 | 29 | 4 | 47.1% | 27 |
| Q3 2019 | $140.4M | 75 | 1 | 3 | 55 | 7 | 41.4% | 32 |
| Q2 2019 | $160.3M | 81 | 1 | 1 | 62 | 9 | 40.8% | 22 |
| Q1 2019 | $186.6M | 89 | 3 | 16 | 15 | 0 | 39.2% | 16 |
| Q4 2018 | $165.6M | 86 | 0 | 0 | 0 | 0 | 39.0% | 23 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.