Cannon Financial Strategists, Inc.
Reported holdings as of Q2 2026, from 30 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | DFIC | $134.3M | 3,603,650 | -0.85pp | 15q | +4.3%+$5.5M | |
| SPDR SERIES TRUST | SLYV | $109.2M | 1,001,138 | -0.10pp | 30q | -0.7%-$754.7K | |
| SPDR SERIES TRUST | SPYG | $108.8M | 914,234 | +1.01pp | 30q | +3.5%+$3.7M | |
| AMERICAN CENTY ETF TR | AVLV | $103.1M | 1,130,339 | -0.24pp | 13q | HELD | |
| VANGUARD BD INDEX FDS | BIV | $53.4M | 696,561 | -0.59pp | 30q | +5.9%+$3.0M | |
| VANGUARD INDEX FDS | VUG | $34.1M | 395,858 | +0.11pp | 30q | +501.9%+$28.4M | |
| SPDR SERIES TRUST | SPIP | $31.6M | 1,228,789 | -0.35pp | 30q | +6.6%+$2.0M | |
| AMERICAN CENTY ETF TR | AVEM | $31.0M | 321,733 | -0.02pp | 13q | -4.2%-$1.4M | |
| VANGUARD INDEX FDS | VTI | $26.5M | 71,573 | +0.05pp | 30q | +1.6%+$427.8K | |
| AMERICAN CENTY ETF TR | AVDE | $24.1M | 269,845 | -0.18pp | 17q | +2.9%+$685.8K | |
| ISHARES TR | EMB | $19.1M | 197,737 | -0.16pp | 30q | +4.7%+$854.6K | |
| CAPITAL GRP FIXED INCM ETF T | CGCB | $17.6M | 671,881 | -0.42pp | 8q | -4.3%-$792.1K | |
| VANGUARD ADMIRAL FDS INC | VIOV | $17.1M | 145,840 | -0.05pp | 25q | -2.2%-$379.2K | |
| ISHARES TR | USRT | $14.1M | 212,247 | -0.02pp | 30q | +1.5%+$213.2K | |
| ISHARES TR | ICSH | $9.4M | 186,598 | -0.44pp | 30q | -17.9%-$2.1M | |
| SPDR SERIES TRUST | SPTM | $8.7M | 96,238 | -0.01pp | 30q | HELD | |
| CAPITAL GRP FIXED INCM ETF T | CGMU | $8.4M | 305,784 | +0.42pp | 2q | +105.3%+$4.3M | |
| VANGUARD INDEX FDS | VBR | $8.4M | 34,527 | -0.01pp | 30q | +1.7%+$143.1K | |
| ISHARES TR | ISTB | $5.0M | 103,207 | -0.08pp | 28q | +1.1%+$53.2K | |
| COCA COLA CO | KO | $4.5M | 55,185 | -0.04pp | 30q | HELD | |
| DIMENSIONAL ETF TRUST | DFAX | $4.0M | 109,286 | -0.03pp | 8q | -1.0%-$39.3K | |
| THORNBURG ETF TR | TMB | $3.9M | 153,054 | - | new | NEW | |
| ISHARES TR | VLUE | $3.8M | 18,831 | +0.08pp | 17q | HELD | |
| CAPITAL GRP FIXED INCM ETF T | CGSM | $3.6M | 136,919 | - | new | NEW | |
| ISHARES TR | IVV | $3.2M | 4,339 | flat | 30q | HELD | |
| VANGUARD MUN BD FDS | VTEB | $3.2M | 62,715 | -0.02pp | 17q | +7.6%+$223.5K | |
| FIRST TR EXCHNG TRADED FD VI | FIXD | $3.2M | 72,459 | -0.04pp | 17q | +5.2%+$155.4K | |
| ISHARES TR | IMTB | $3.2M | 72,412 | +0.20pp | 17q | +167.0%+$2.0M | |
| VANGUARD INDEX FDS | VOO | $2.9M | 4,216 | flat | 25q | HELD | |
| CAPITAL GRP FIXED INCM ETF T | CGSD | $2.9M | 111,085 | +0.06pp | 5q | +42.8%+$856.0K | |
| ISHARES TR | TIP | $2.8M | 25,506 | +0.09pp | 30q | +62.1%+$1.1M | |
| DIMENSIONAL ETF TRUST | DFAE | $2.8M | 68,644 | flat | 17q | -3.4%-$95.8K | |
| ISHARES TR | MUB | $2.7M | 25,325 | -0.09pp | 30q | -11.6%-$356.3K | |
| MICROSOFT CORP | MSFT | $2.5M | 6,831 | +0.17pp | 25q | +169.3%+$1.6M | |
| ISHARES TR | IWF | $2.5M | 19,871 | -0.01pp | 30q | +282.4%+$1.8M | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $2.4M | 4,755 | -0.03pp | 25q | HELD | |
| ISHARES TR | EFG | $2.4M | 18,940 | -0.01pp | 30q | -0.8%-$18.3K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $2.2M | 2,952 | -0.01pp | 21q | -5.1%-$118.0K | |
| ABBVIE INC | ABBV | $2.1M | 8,369 | +0.12pp | 30q | +100.8%+$1.1M | |
| VANGUARD STAR FDS | VXUS | $2.0M | 22,838 | -0.01pp | 8q | HELD | |
| DIMENSIONAL ETF TRUST | DFLV | $1.8M | 46,722 | -0.01pp | 5q | HELD | |
| SOUTHERN CO | SO | $1.6M | 17,067 | -0.05pp | 14q | -7.3%-$128.8K | |
| VANGUARD TAX-MANAGED FDS | VEA | $1.6M | 22,528 | +0.01pp | 30q | +8.8%+$129.9K | |
| ISHARES TR | IBTG | $1.5M | 63,514 | -0.02pp | 13q | +0.6%+$8.3K | |
| ISHARES TR | IBTH | $1.5M | 64,967 | -0.02pp | 13q | +0.6%+$8.6K | |
| ISHARES TR | IBDS | $1.4M | 58,868 | -0.02pp | 13q | DEBT | |
| APPLE INC | AAPL | $1.4M | 4,898 | +0.01pp | 21q | +10.0%+$128.8K | |
| HOME DEPOT INC | HD | $1.3M | 3,793 | -0.01pp | 30q | HELD | |
| SPDR INDEX SHS FDS | SPDW | $1.2M | 24,362 | -0.01pp | 30q | HELD | |
| VANGUARD INDEX FDS | VTV | $1.2M | 5,631 | flat | 30q | +0.7%+$8.3K | |
| SCHWAB STRATEGIC TR | SCHJ | $1.2M | 47,552 | -0.05pp | 14q | -13.5%-$182.6K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $1.1M | 18,689 | -0.01pp | 30q | HELD | |
| RHYTHM PHARMACEUTICALS INC | RYTM | $1.1M | 10,000 | +0.01pp | 7q | HELD | |
| PROCTER & GAMBLE CO | PG | $1.1M | 7,509 | -0.02pp | 30q | HELD | |
| ISHARES TR | IJT | $1.0M | 5,629 | - | new | NEW | |
| ISHARES TR | IBDR | $988.1K | 40,778 | -0.02pp | 13q | DEBT | |
| EXXON MOBIL CORP | XOMXXXX | $901.1K | 6,591 | -0.05pp | 22q | HELD | |
| RTX CORPORATION | RTX | $866.3K | 4,566 | - | new | NEW | |
| WALMART INC | WMT | $856.7K | 7,564 | -0.03pp | 28q | HELD | |
| JOHNSON & JOHNSON | JNJ | $825.9K | 3,252 | +0.01pp | 30q | +18.2%+$127.0K | |
| ISHARES TR | IJJ | $783.3K | 5,302 | - | new | NEW | |
| BROADCOM INC | AVGO | $772.5K | 2,045 | - | new | NEW | |
| DUKE ENERGY CORP NEW | DUK | $758.1K | 5,989 | -0.03pp | 30q | -12.9%-$111.9K | |
| CATERPILLAR INC | CAT | $686.9K | 645 | - | new | NEW | |
| PHILLIPS 66 | PSX | $680.3K | 4,024 | - | new | NEW | |
| COSTCO WHOLESALE CORPORATION | COST | $675.8K | 722 | +0.04pp | 9q | +160.6%+$416.5K | |
| EATON CORP PLC | ETN | $653.7K | 1,534 | - | new | NEW | |
| ROCKWELL AUTOMATION INC | ROK | $627.7K | 1,268 | +0.01pp | 20q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $604.4K | 2,554 | flat | 15q | HELD | |
| SPROTT ASSET MANAGEMENT LP | CEF | $574.6K | 14,282 | -0.02pp | 10q | HELD | |
| VANGUARD INDEX FDS | VNQ | $553.3K | 5,737 | -0.01pp | 8q | -13.5%-$86.7K | |
| MERCK & CO INC | MRK | $551.8K | 4,294 | flat | 25q | +2.5%+$13.6K | |
| ALPHABET INC | GOOG | $550.8K | 1,559 | flat | 11q | HELD | |
| JPMORGAN CHASE & CO | JPM | $527.7K | 1,612 | flat | 11q | HELD | |
| CORNING INC | GLW | $518.0K | 2,028 | - | new | NEW | |
| MICRON TECHNOLOGY INC | MU | $486.1K | 421 | - | new | NEW | |
| KINDER MORGAN INC DEL | KMI | $483.9K | 15,135 | -0.01pp | 3q | HELD | |
| INTERNATIONAL BUSINESS MACHS | IBM | $483.8K | 1,721 | +0.02pp | 8q | +40.4%+$139.2K | |
| CAPITAL GRP FIXED INCM ETF T | CGCP | $474.9K | 21,307 | -0.01pp | 2q | +1.2%+$5.7K | |
| SPROTT ASSET MANAGEMENT LP | PHYS | $462.4K | 15,327 | -0.02pp | 10q | HELD | |
| SCHWAB STRATEGIC TR | SCHZ | $444.4K | 19,214 | -0.01pp | 12q | HELD | |
| AMGEN INC | AMGN | $443.9K | 1,226 | -0.01pp | 12q | HELD | |
| SCHWAB STRATEGIC TR | SCHG | $427.0K | 12,618 | flat | 10q | +3.6%+$15.0K | |
| SPDR GOLD TR | GLD | $426.2K | 1,157 | -0.02pp | 5q | HELD | |
| ELI LILLY & CO | LLY | $425.1K | 354 | +0.01pp | 11q | -0.6%-$2.4K | |
| ISHARES TR | IUSG | $423.1K | 2,250 | flat | 5q | +1.4%+$5.6K | |
| SPDR SERIES TRUST | EFIV | $419.7K | 5,755 | flat | 2q | HELD | |
| NVIDIA CORPORATION | NVDA | $418.4K | 2,091 | +0.01pp | 5q | +16.2%+$58.4K | |
| TEXAS INSTRS INC | TXN | $406.8K | 1,365 | +0.01pp | 18q | HELD | |
| ABBOTT LABORATORIES | ABT | $398.4K | 4,391 | -0.01pp | 30q | +0.6%+$2.5K | |
| ISHARES TR | USHY | $391.5K | 10,575 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFIS | $390.9K | 11,158 | -0.01pp | 8q | -2.2%-$9.0K | |
| CHEVRON CORPORATION | CVX | $381.5K | 2,302 | -0.02pp | 4q | HELD | |
| DOVER CORP | DOV | $375.1K | 1,672 | - | new | NEW | |
| INVESCO EXCHANGE TRADED FD T | RSP | $366.1K | 1,720 | flat | 4q | HELD | |
| GENERAL MILLS INC | GIS | $363.3K | 10,440 | flat | 30q | +19.1%+$58.3K | |
| ISHARES TR | QUAL | $344.5K | 1,570 | flat | 10q | +14.9%+$44.8K | |
| VANGUARD INTL EQUITY INDEX F | VEU | $330.5K | 3,946 | flat | 12q | HELD | |
| ISHARES TR | SUB | $329.8K | 3,097 | -0.01pp | 5q | -17.1%-$68.3K | |
| SPACE EXPLORATION TECHN CORP | SPCX | $316.3K | 1,851 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFSV | $315.3K | 8,128 | - | new | NEW | |
| HERSHEY CO | HSY | $309.8K | 1,766 | -0.01pp | 29q | HELD | |
| ISHARES TR | IWV | $308.3K | 723 | flat | 10q | HELD | |
| WELLS FARGO & CO | WFC | $297.5K | 3,600 | - | new | NEW | |
| NETFLIX INC | NFLX | $296.2K | 4,148 | - | new | NEW | |
| VANGUARD INDEX FDS | VBK | $285.6K | 781 | flat | 5q | HELD | |
| ISHARES TR | IWN | $279.8K | 1,265 | flat | 4q | HELD | |
| UNITED PARCEL SVCS INC | UPS | $268.5K | 2,498 | flat | 30q | HELD | |
| SCHWAB STRATEGIC TR | SCHF | $265.0K | 9,567 | flat | 2q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VT | $264.4K | 1,685 | flat | 2q | +3.4%+$8.8K | |
| AERCAP HOLDINGS NV | AER | $263.0K | 1,804 | -0.02pp | 5q | -39.9%-$174.4K | |
| PFIZER INC | PFE | $262.3K | 10,892 | - | new | NEW | |
| SPDR SERIES TRUST | EMHC | $261.9K | 10,295 | flat | 11q | +1.4%+$3.7K | |
| FIRST TR EXCH TRADED FD III | FSMB | $254.0K | 12,706 | flat | 2q | HELD | |
| DIMENSIONAL ETF TRUST | DFAI | $250.2K | 6,066 | flat | 5q | +1.2%+$2.8K | |
| SELECT SECTOR SPDR TR | XLK | $248.5K | 1,304 | - | new | NEW | |
| ISHARES TR | IWD | $246.2K | 1,015 | flat | 4q | HELD | |
| PEPSICO INC | PEP | $243.2K | 1,796 | - | new | NEW | |
| MORGAN STANLEY | MS | $238.5K | 1,141 | - | new | NEW | |
| DELTA AIR LINES INC | DAL | $237.2K | 2,533 | - | new | NEW | |
| GE AEROSPACE | GE | $237.1K | 634 | - | new | NEW | |
| US BANCORP | USB | $232.4K | 3,848 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHX | $227.1K | 7,717 | - | new | NEW | |
| ISHARES TR | IJR | $225.9K | 1,523 | - | new | NEW | |
| VANGUARD SCOTTSDALE FDS | VCSH | $222.1K | 2,811 | -0.02pp | 30q | -28.8%-$89.9K | |
| ISHARES TR | IJH | $218.0K | 2,827 | - | new | NEW | |
| WHEATON PRECIOUS METALS CORP | WPM | $212.2K | 1,889 | -0.01pp | 2q | HELD | |
| ISHARES TR | EFV | $209.3K | 2,734 | flat | 2q | HELD | |
| LOWES COS INC | LOW | $208.9K | 947 | -0.01pp | 12q | -3.4%-$7.3K | |
| SUPERIOR GROUP OF CO INC | SGC | $157.3K | 11,992 | flat | 26q | HELD | |
| MEDICAL PROPERTIES TRUST INC | MPT | $92.4K | 20,000 | flat | 7q | HELD | |
| TURN THERAPEUTICS INC | TTRX | $73.0K | 10,000 | - | new | NEW | |
| HEARTBEAM INC | BEAT | $54.6K | 72,788 | -0.01pp | 16q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Biotech & Pharma | $6.2M | 0.7% |
| Other sectors | $33.5M | 3.8% |
| Not classified | $838.8M | 95.5% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $878.5M | 133 | 28 | 41 | 20 | 4 | 74.7% | 38 |
| Q1 2026 | $760.8M | 109 | 11 | 53 | 13 | 2 | 75.8% | 42 |
| Q4 2025 | $719.3M | 100 | 1 | 33 | 17 | 5 | 77.2% | 35 |
| Q3 2025 | $698.8M | 104 | 6 | 37 | 17 | 2 | 77.0% | 37 |
| Q2 2025 | $633.1M | 100 | 10 | 22 | 21 | 6 | 77.3% | 37 |
| Q1 2025 | $582.5M | 96 | 2 | 29 | 11 | 2 | 75.6% | 35 |
| Q4 2024 | $583.3M | 96 | 3 | 49 | 6 | 5 | 75.9% | 34 |
| Q3 2024 | $572.1M | 98 | 9 | 30 | 24 | 3 | 76.2% | 21 |
| Q2 2024 | $524.4M | 92 | 2 | 30 | 18 | 4 | 77.6% | 72 |
| Q1 2024 | $508.6M | 94 | 6 | 39 | 20 | 2 | 76.9% | 184 |
| Q4 2023 | $466.9M | 90 | 8 | 34 | 17 | 1 | 75.9% | 292 |
| Q3 2023 | $392.9M | 83 | 6 | 41 | 24 | 2 | 76.1% | 384 |
| Q2 2023 | $363.9M | 79 | 12 | 18 | 24 | 2 | 74.2% | 460 |
| Q1 2023 | $295.4M | 69 | 5 | 21 | 16 | 1 | 77.2% | 551 |
| Q4 2022 | $273.9M | 65 | 4 | 19 | 23 | 4 | 75.1% | 657 |
| Q3 2022 | $254.3M | 65 | 3 | 26 | 23 | 9 | 73.3% | 749 |
| Q2 2022 | $258.4M | 71 | 11 | 28 | 17 | 5 | 73.2% | 841 |
| Q1 2022 | $276.7M | 65 | 5 | 26 | 16 | 2 | 78.1% | 932 |
| Q4 2021 | $278.4M | 62 | 1 | 17 | 20 | 3 | 77.8% | 1,022 |
| Q3 2021 | $258.4M | 64 | 4 | 27 | 12 | 1 | 77.5% | 1,114 |
| Q2 2021 | $251.9M | 61 | 2 | 15 | 20 | 0 | 77.9% | 1,206 |
| Q1 2021 | $233.1M | 59 | 3 | 17 | 18 | 1 | 77.1% | 1,281 |
| Q4 2020 | $205.6M | 57 | 4 | 19 | 17 | 1 | 74.9% | 1,387 |
| Q3 2020 | $181.8M | 54 | 3 | 21 | 14 | 2 | 75.0% | 1,463 |
| Q2 2020 | $165.9M | 53 | 8 | 21 | 14 | 2 | 75.0% | 1,571 |
| Q1 2020 | $134.4M | 47 | 3 | 15 | 18 | 6 | 73.5% | 1,662 |
| Q4 2019 | $153.3M | 50 | 3 | 18 | 16 | 1 | 74.2% | 1,753 |
| Q3 2019 | $130.6M | 48 | 6 | 22 | 9 | 1 | 74.0% | 1,829 |
| Q2 2019 | $118.6M | 43 | 1 | 10 | 14 | 1 | 75.4% | 1,921 |
| Q1 2019 | $111.6M | 43 | 0 | 0 | 0 | 0 | 75.2% | 2,012 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.