Kelman-Lazarov, Inc.
Reported holdings as of Q2 2026, from 31 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| SCHWAB STRATEGIC TR | FNDX | $73.1M | 2,350,202 | +0.11pp | 31q | -0.9%-$652.7K | |
| SCHWAB STRATEGIC TR | SCHG | $63.7M | 1,882,199 | +0.53pp | 31q | +0.6%+$381.5K | |
| VANECK ETF TRUST | MOAT | $58.5M | 562,820 | -0.11pp | 31q | HELD | |
| SPDR SERIES TRUST | SPYM | $37.8M | 430,413 | +0.33pp | 6q | +2.2%+$805.9K | |
| ISHARES TR | STIP | $32.8M | 320,695 | -0.33pp | 16q | +3.0%+$942.3K | |
| AMERICAN CENTY ETF TR | AVDE | $31.4M | 352,258 | -0.19pp | 15q | -0.6%-$193.8K | |
| ISHARES TR | IJR | $31.2M | 210,298 | +0.30pp | 31q | -0.9%-$281.0K | |
| SCHWAB STRATEGIC TR | SCHX | $30.1M | 1,022,937 | +0.15pp | 6q | -0.9%-$269.7K | |
| GOLDMAN SACHS ETF TR | GSLC | $28.2M | 198,590 | flat | 31q | -3.6%-$1.1M | |
| PIMCO ETF TR | BOND | $24.5M | 266,083 | -0.26pp | 12q | +1.4%+$349.8K | |
| ISHARES TR | MBB | $24.0M | 253,580 | -0.26pp | 12q | +1.5%+$342.6K | |
| SCHWAB STRATEGIC TR | FNDC | $23.8M | 489,415 | -0.19pp | 31q | -1.5%-$365.2K | |
| SCHWAB STRATEGIC TR | FNDE | $22.6M | 569,914 | -0.30pp | 28q | -4.2%-$985.8K | |
| ISHARES TR | IJH | $21.6M | 279,751 | +0.10pp | 31q | -0.6%-$139.5K | |
| VANGUARD BD INDEX FDS | BSV | $21.5M | 276,323 | -0.18pp | 17q | +3.5%+$721.7K | |
| GOLDMAN SACHS ETF TR | GSIE | $20.5M | 449,338 | -0.11pp | 31q | -0.9%-$188.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $16.0M | 31,986 | -0.11pp | 31q | HELD | |
| GMO ETF TRUST | QLTY | $15.9M | 380,893 | +0.10pp | 10q | HELD | |
| PIMCO ETF TR | PYLD | $13.0M | 489,951 | -0.17pp | 11q | -1.6%-$217.0K | |
| SCHWAB STRATEGIC TR | SCHF | $10.2M | 368,873 | +0.01pp | 31q | -1.8%-$188.5K | |
| VANGUARD INDEX FDS | VUG | $8.8M | 102,406 | +0.09pp | 31q | +503.8%+$7.4M | |
| PIMCO ETF TR | SMMU | $8.7M | 172,326 | -0.02pp | 14q | +7.0%+$566.8K | |
| PIMCO ETF TR | STPZ | $7.0M | 131,408 | -0.09pp | 15q | +0.8%+$55.7K | |
| AMERICAN CENTY ETF TR | AVEM | $5.9M | 61,225 | flat | 15q | -8.8%-$570.7K | |
| ALPHABET INC | GOOGL | $4.8M | 13,416 | +0.07pp | 31q | -0.8%-$36.5K | |
| PIMCO ETF TR | MUNI | $4.8M | 91,059 | -0.04pp | 15q | +1.9%+$90.1K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $4.4M | 5,917 | +0.03pp | 31q | HELD | |
| VANGUARD MUN BD FDS | VCRM | $4.2M | 55,199 | +0.06pp | 5q | +21.6%+$748.6K | |
| INVESCO EXCH TRADED FD TR II | RWL | $4.2M | 32,495 | +0.01pp | 29q | HELD | |
| VANGUARD INDEX FDS | VV | $4.1M | 11,986 | +0.03pp | 5q | +1.4%+$55.0K | |
| VANGUARD MUN BD FDS | VTEB | $4.0M | 79,932 | -0.07pp | 17q | -4.1%-$172.3K | |
| APPLE INC | AAPL | $3.9M | 13,643 | +0.04pp | 31q | +4.5%+$170.7K | |
| AMERICAN CENTY ETF TR | AVDS | $3.7M | 48,834 | -0.03pp | 8q | -1.1%-$39.4K | |
| VANGUARD INDEX FDS | VTV | $3.4M | 15,531 | flat | 31q | -1.6%-$53.6K | |
| PGIM ETF TR | PTRB | $3.1M | 75,617 | -0.06pp | 11q | -3.7%-$118.8K | |
| VANGUARD BD INDEX FDS | BIV | $2.9M | 38,005 | -0.04pp | 17q | -0.9%-$26.8K | |
| SCHWAB STRATEGIC TR | FNDA | $2.6M | 67,948 | +0.02pp | 31q | HELD | |
| VANGUARD INDEX FDS | VOO | $2.3M | 3,288 | +0.05pp | 11q | +16.1%+$313.2K | |
| SCHWAB STRATEGIC TR | SCHA | $2.2M | 62,142 | +0.03pp | 14q | -3.5%-$81.4K | |
| STATE STR SPDR S&P MIDCAP 40 | MDY | $2.1M | 3,014 | +0.01pp | 31q | -0.8%-$17.6K | |
| MASTERCARD INCORPORATED | MA | $2.0M | 3,926 | -0.03pp | 31q | -2.8%-$57.5K | |
| SPDR SERIES TRUST | SPMD | $1.9M | 28,083 | +0.01pp | 15q | HELD | |
| ISHARES TR | IVV | $1.9M | 2,517 | -0.01pp | 17q | -6.9%-$139.3K | |
| AMERICAN CENTY ETF TR | AVSU | $1.9M | 21,187 | +0.02pp | 11q | +0.6%+$11.3K | |
| SCHWAB STRATEGIC TR | SCHM | $1.8M | 50,028 | +0.02pp | 23q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $1.8M | 7,521 | flat | 31q | -1.3%-$23.9K | |
| ISHARES TR | IYY | $1.6M | 8,838 | +0.01pp | 31q | HELD | |
| STATE STR SPDR DOW JONES IND | DIA | $1.6M | 2,999 | +0.01pp | 31q | HELD | |
| ALPHABET INC | GOOG | $1.5M | 4,316 | +0.03pp | 31q | +5.0%+$72.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKA | $1.5M | 2 | -0.01pp | 30q | HELD | |
| WALMART INC | WMT | $1.4M | 12,484 | -0.04pp | 31q | -3.1%-$44.5K | |
| AMERICAN CENTY ETF TR | AVUS | $1.4M | 10,860 | +0.03pp | 2q | +17.5%+$207.1K | |
| SPDR INDEX SHS FDS | SPDW | $1.4M | 26,793 | flat | 4q | HELD | |
| SPDR SERIES TRUST | SPAB | $1.3M | 52,423 | -0.01pp | 6q | +1.9%+$25.1K | |
| INVESCO QQQ TR | QQQ | $1.3M | 1,810 | +0.02pp | 4q | -3.7%-$50.8K | |
| AMERICAN CENTY ETF TR | AVLV | $1.2M | 12,931 | +0.01pp | 5q | +1.5%+$17.1K | |
| ISHARES TR | IWF | $1.2M | 9,440 | +0.01pp | 13q | +300.0%+$879.1K | |
| NVIDIA CORPORATION | NVDA | $1.2M | 5,830 | +0.02pp | 9q | +10.4%+$109.4K | |
| AMAZON COM INC | AMZN | $1.1M | 4,810 | +0.04pp | 25q | +34.8%+$295.8K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $1.1M | 14,306 | -0.02pp | 17q | -3.5%-$41.6K | |
| VANGUARD INDEX FDS | VO | $1.1M | 13,227 | flat | 26q | +300.3%+$799.5K | |
| MICRON TECHNOLOGY INC | MU | $1.1M | 923 | +0.10pp | 3q | +8.8%+$86.6K | |
| ISHARES TR | GNMA | $1.0M | 23,468 | -0.03pp | 13q | -8.6%-$97.9K | |
| ISHARES TR | IWB | $984.0K | 2,403 | +0.01pp | 31q | HELD | |
| FEDEX CORP | FDX | $978.7K | 3,126 | -0.03pp | 31q | HELD | |
| ISHARES TR | IWD | $974.5K | 4,020 | flat | 6q | HELD | |
| YUM BRANDS INC | YUM | $937.0K | 5,861 | -0.01pp | 31q | -0.8%-$7.2K | |
| GOLDMAN SACHS ETF TR | GBIL | $933.7K | 9,322 | +0.08pp | 13q | +183.4%+$604.3K | |
| MICROSOFT CORP | MSFT | $931.6K | 2,498 | -0.10pp | 28q | -41.1%-$649.3K | |
| JOHNSON & JOHNSON | JNJ | $896.6K | 3,530 | -0.01pp | 31q | -3.7%-$34.0K | |
| TESLA INC | TSLA | $874.4K | 2,079 | +0.01pp | 26q | +3.0%+$25.2K | |
| NORFOLK SOUTHN CORP | NSC | $870.1K | 2,766 | flat | 31q | HELD | |
| AMERICAN CENTY ETF TR | AVDV | $853.7K | 8,284 | -0.01pp | 4q | -4.5%-$40.2K | |
| SCHWAB STRATEGIC TR | FNDF | $849.6K | 16,103 | flat | 31q | HELD | |
| WISDOMTREE TR | AIVL | $837.6K | 6,387 | flat | 31q | HELD | |
| PROCTER & GAMBLE CO | PG | $818.4K | 5,581 | -0.02pp | 31q | -5.7%-$49.6K | |
| ISHARES TR | IEFA | $810.9K | 8,396 | -0.01pp | 6q | -3.8%-$32.4K | |
| VANGUARD MUN BD FDS | VSDM | $810.0K | 10,570 | -0.01pp | 6q | HELD | |
| VANGUARD INDEX FDS | VB | $784.5K | 2,588 | flat | 4q | -1.1%-$8.5K | |
| ISHARES TR | IVE | $776.4K | 3,419 | flat | 25q | HELD | |
| NETFLIX INC | NFLX | $771.8K | 10,810 | -0.06pp | 31q | -7.3%-$60.5K | |
| PIMCO ETF TR | MINO | $764.1K | 16,697 | -0.01pp | 5q | HELD | |
| ISHARES TR | IWR | $732.4K | 6,639 | -0.01pp | 4q | -8.8%-$71.0K | |
| NUSHARES ETF TR | NUBD | $706.5K | 31,920 | -0.01pp | 22q | +2.4%+$16.8K | |
| ISHARES TR | IWM | $704.9K | 2,346 | +0.01pp | 6q | HELD | |
| ISHARES TR | EFG | $658.8K | 5,295 | flat | 4q | HELD | |
| GOLDMAN SACHS ETF TR | GEM | $634.4K | 12,200 | +0.01pp | 31q | HELD | |
| ISHARES TR | IBB | $619.6K | 3,258 | flat | 31q | HELD | |
| AMERICAN EXPRESS CO | AXP | $554.1K | 1,638 | flat | 23q | -1.1%-$6.4K | |
| SPDR SERIES TRUST | SPTM | $553.0K | 6,091 | flat | 31q | HELD | |
| ADVANCED MICRO DEVICES INC | AMD | $547.8K | 943 | - | new | NEW | |
| BROADCOM INC | AVGO | $508.1K | 1,345 | +0.01pp | 5q | +9.3%+$43.1K | |
| SCHWAB STRATEGIC TR | SCHZ | $506.2K | 21,885 | flat | 27q | +3.7%+$18.1K | |
| WISDOMTREE TR | EPS | $505.2K | 6,495 | flat | 4q | HELD | |
| HOME DEPOT INC | HD | $492.1K | 1,395 | +0.01pp | 31q | +13.3%+$57.8K | |
| NUSHARES ETF TR | NULG | $486.7K | 4,157 | +0.01pp | 23q | +0.5%+$2.6K | |
| JPMORGAN CHASE & CO | JPM | $484.0K | 1,479 | flat | 10q | +3.4%+$15.7K | |
| AMERICAN CENTY ETF TR | AVSD | $455.3K | 5,699 | flat | 15q | HELD | |
| MERCK & CO INC | MRK | $448.4K | 3,490 | flat | 5q | -1.5%-$6.7K | |
| ISHARES TR | MTUM | $446.4K | 1,302 | +0.01pp | 6q | HELD | |
| SPDR SERIES TRUST | SPYG | $435.4K | 3,659 | +0.01pp | 15q | HELD | |
| AMGEN INC | AMGN | $433.1K | 1,196 | -0.01pp | 11q | -3.5%-$15.6K | |
| FEDEX FGHT HLDG CO INC | $424.9K | 2,814 | - | new | NEW | ||
| SCHWAB STRATEGIC TR | SCHV | $424.6K | 12,198 | flat | 31q | +1.4%+$5.7K | |
| PHILIP MORRIS INTL INC | PM | $423.3K | 2,340 | -0.01pp | 7q | -20.5%-$108.9K | |
| PEPSICO INC | PEP | $411.3K | 3,038 | -0.02pp | 31q | -5.1%-$22.1K | |
| PROSHARES TR | CSM | $409.0K | 4,800 | flat | 4q | HELD | |
| ISHARES TR | SUSA | $405.9K | 2,631 | flat | 14q | HELD | |
| ISHARES TR | IWP | $395.0K | 2,698 | flat | 4q | HELD | |
| WISDOMTREE TR | DLN | $372.0K | 3,862 | flat | 31q | HELD | |
| WISDOMTREE TR | GDE | $366.8K | 6,004 | -0.01pp | 4q | HELD | |
| EXXON MOBIL CORP | XOMXXXX | $350.3K | 2,562 | -0.02pp | 21q | HELD | |
| ELI LILLY & CO | LLY | $350.2K | 292 | +0.01pp | 2q | -0.7%-$2.4K | |
| ISHARES TR | ILCG | $347.1K | 2,966 | flat | 11q | HELD | |
| ISHARES TR | ISTB | $344.8K | 7,145 | flat | 14q | +1.1%+$3.7K | |
| INVESCO EXCHANGE TRADED FD T | RFV | $343.0K | 2,400 | flat | 2q | HELD | |
| QUALCOMM INC | QCOM | $334.8K | 1,812 | +0.01pp | 11q | HELD | |
| NUSHARES ETF TR | NULV | $331.8K | 6,637 | flat | 30q | -6.8%-$24.2K | |
| NUSHARES ETF TR | NUSC | $315.2K | 6,047 | flat | 5q | -0.9%-$2.9K | |
| DISNEY WALT CO | DIS | $313.9K | 3,261 | -0.01pp | 31q | -3.1%-$9.9K | |
| EA SERIES TRUST | BOXX | $311.3K | 2,659 | flat | 2q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $310.6K | 332 | flat | 2q | +6.1%+$17.8K | |
| ISHARES TR | IUSG | $301.2K | 1,601 | flat | 9q | HELD | |
| AMERICAN CENTY ETF TR | AVSE | $296.3K | 3,621 | flat | 6q | -2.6%-$7.9K | |
| INVESCO EXCHANGE TRADED FD T | XLG | $295.4K | 4,825 | flat | 11q | HELD | |
| INTEL CORP | INTC | $293.2K | 2,100 | - | new | NEW | |
| SPDR SERIES TRUST | SPSM | $281.3K | 4,878 | flat | 4q | -2.0%-$5.8K | |
| INVESCO EXCHANGE TRADED FD T | PKW | $281.1K | 1,984 | flat | 31q | HELD | |
| COMFORT SYS USA INC | FIX | $279.5K | 141 | - | new | NEW | |
| UNITEDHEALTH GROUP INC | UNH | $278.2K | 669 | - | new | NEW | |
| ISHARES TR | ESGD | $275.6K | 2,680 | -0.02pp | 31q | -31.6%-$127.5K | |
| META PLATFORMS INC | META | $266.4K | 473 | flat | 4q | +15.9%+$36.6K | |
| ISHARES TR | IWN | $262.8K | 1,188 | flat | 2q | -15.4%-$48.0K | |
| TRACTOR SUPPLY CO | TSCO | $260.1K | 8,227 | -0.01pp | 31q | +9.3%+$22.0K | |
| LOWES COS INC | LOW | $259.9K | 1,179 | -0.01pp | 31q | -2.6%-$6.8K | |
| PG&E CORP | PCG | $256.9K | 15,272 | flat | 2q | +18.4%+$39.9K | |
| SPDR INDEX SHS FDS | SPEM | $252.0K | 4,867 | -0.01pp | 3q | -22.4%-$72.8K | |
| GE VERNOVA INC | GEV | $251.4K | 214 | - | new | NEW | |
| ORACLE CORP | ORCL | $241.7K | 1,649 | flat | 5q | +11.8%+$25.5K | |
| WESTERN DIGITAL CORP | WDC | $239.5K | 375 | - | new | NEW | |
| SELECT SECTOR SPDR TR | XLK | $238.2K | 1,250 | - | new | NEW | |
| AUTOZONE INC | AZO | $236.5K | 74 | flat | 6q | HELD | |
| GE AEROSPACE | GE | $236.2K | 632 | - | new | NEW | |
| SANDISK CORP | SNDK | $225.1K | 99 | - | new | NEW | |
| CHUBB LIMITED | CB | $222.5K | 653 | flat | 2q | HELD | |
| ISHARES TR | USMV | $222.0K | 2,301 | flat | 6q | HELD | |
| TJX COS INC NEW | TJX | $215.9K | 1,425 | flat | 2q | +4.3%+$8.9K | |
| BLACKROCK INC | BLK | $211.3K | 220 | - | new | NEW | |
| VANGUARD WORLD FD | VHT | $206.3K | 690 | - | new | NEW | |
| MOLINA HEALTHCARE INC | MOH | $206.3K | 902 | - | new | NEW | |
| 3M CO | MMM | $203.7K | 1,258 | - | new | NEW | |
| VISA INC | V | $201.5K | 587 | - | new | NEW | |
| VANGUARD WORLD FD | MGV | $200.0K | 1,224 | - | new | NEW | |
| CANOPY GROWTH CORPORATION | CGC | $10.4K | 11,000 | flat | 3q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Insurance | $18.2M | 2.4% |
| Other sectors | $43.1M | 5.6% |
| Not classified | $702.0M | 92.0% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $763.3M | 154 | 16 | 40 | 51 | 2 | 53.9% | 41 |
| Q1 2026 | $697.6M | 140 | 11 | 58 | 35 | 5 | 53.3% | 27 |
| Q4 2025 | $700.3M | 134 | 5 | 61 | 25 | 3 | 53.9% | 26 |
| Q3 2025 | $674.5M | 132 | 15 | 53 | 33 | 5 | 56.0% | 43 |
| Q2 2025 | $617.2M | 122 | 10 | 40 | 41 | 4 | 57.3% | 29 |
| Q1 2025 | $550.9M | 116 | 14 | 42 | 32 | 7 | 58.2% | 36 |
| Q4 2024 | $555.5M | 109 | 4 | 35 | 39 | 4 | 60.8% | 44 |
| Q3 2024 | $581.2M | 109 | 5 | 35 | 24 | 2 | 60.1% | 39 |
| Q2 2024 | $536.2M | 106 | 4 | 29 | 47 | 2 | 60.3% | 43 |
| Q1 2024 | $511.7M | 104 | 4 | 32 | 38 | 2 | 61.0% | 39 |
| Q4 2023 | $461.9M | 102 | 9 | 23 | 45 | 3 | 62.4% | 32 |
| Q3 2023 | $422.9M | 96 | 2 | 28 | 44 | 3 | 63.7% | 30 |
| Q2 2023 | $415.9M | 97 | 5 | 46 | 27 | 3 | 65.5% | 35 |
| Q1 2023 | $385.3M | 95 | 4 | 33 | 29 | 0 | 65.6% | 34 |
| Q4 2022 | $355.4M | 91 | 12 | 20 | 38 | 4 | 65.9% | 37 |
| Q3 2022 | $293.9M | 83 | 2 | 26 | 28 | 1 | 73.3% | 24 |
| Q2 2022 | $296.0M | 82 | 8 | 17 | 39 | 8 | 74.5% | 39 |
| Q1 2022 | $300.6M | 82 | 1 | 15 | 19 | 3 | 78.2% | 40 |
| Q4 2021 | $310.7M | 84 | 5 | 23 | 11 | 3 | 77.7% | 40 |
| Q3 2021 | $285.5M | 82 | 0 | 16 | 23 | 3 | 78.2% | 35 |
| Q2 2021 | $286.5M | 85 | 6 | 13 | 41 | 5 | 77.6% | 41 |
| Q1 2021 | $280.6M | 84 | 2 | 12 | 12 | 3 | 74.1% | 37 |
| Q4 2020 | $260.6M | 85 | 13 | 11 | 26 | 0 | 73.8% | 39 |
| Q3 2020 | $220.1M | 72 | 0 | 6 | 43 | 4 | 76.1% | 43 |
| Q2 2020 | $215.8M | 76 | 7 | 9 | 50 | 5 | 73.8% | 29 |
| Q1 2020 | $186.6M | 74 | 3 | 16 | 49 | 25 | 72.3% | 27 |
| Q4 2019 | $222.3M | 96 | 2 | 15 | 48 | 3 | 64.2% | 29 |
| Q3 2019 | $202.9M | 97 | 7 | 16 | 43 | 2 | 60.8% | 15 |
| Q2 2019 | $195.1M | 92 | 5 | 12 | 55 | 7 | 59.5% | 22 |
| Q1 2019 | $189.6M | 94 | 7 | 21 | 56 | 4 | 56.0% | 38 |
| Q4 2018 | $160.7M | 91 | 0 | 0 | 0 | 0 | 50.6% | 42 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.