Heritage Wealth Management, Inc. /CA/
Reported holdings as of Q2 2026, from 11 quarterly filings.
This filer last reported in Q2 2026; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| STATE STR SPDR S&P 500 ETF T CALL+PUT | SPY | $63.7M | 1,470 | +22.54pp | 11q | +3.2%+$2.0M | |
| AMERICAN CENTY ETF TR | AVLV | $20.8M | 227,848 | -2.12pp | 11q | +1.2%+$244.2K | |
| VANGUARD SCOTTSDALE FDS | VGSH | $13.6M | 234,382 | -2.34pp | 11q | +0.7%+$91.5K | |
| SCHWAB STRATEGIC TR | SCHG | $13.2M | 389,301 | -1.09pp | 11q | +2.6%+$336.0K | |
| ISHARES TR | SGOV | $12.6M | 125,255 | -3.30pp | 4q | -14.0%-$2.1M | |
| APPLE INC | AAPL | $7.9M | 27,352 | -0.72pp | 11q | +2.7%+$206.9K | |
| VANGUARD BD INDEX FDS | BND | $6.3M | 85,762 | -0.90pp | 11q | +5.7%+$339.3K | |
| DIMENSIONAL ETF TRUST | DFAC | $5.6M | 127,308 | -0.61pp | 11q | -0.8%-$47.1K | |
| BROADCOM INC | AVGO | $5.6M | 14,934 | -0.39pp | 7q | +0.8%+$42.3K | |
| SCHWAB STRATEGIC TR | SCHR | $5.6M | 225,147 | -0.85pp | 11q | +4.5%+$238.3K | |
| ISHARES TR | LQD | $4.2M | 38,147 | -0.63pp | 11q | +3.6%+$142.9K | |
| ISHARES TR | AGG | $3.8M | 38,673 | -0.58pp | 11q | +4.3%+$157.5K | |
| ISHARES TR | CMF | $3.6M | 62,383 | -0.31pp | 11q | +16.9%+$519.0K | |
| SPDR SERIES TRUST | MDYG | $3.6M | 31,931 | -0.24pp | 11q | +5.8%+$196.6K | |
| ISHARES TR | GOVT | $3.5M | 153,705 | -0.53pp | 11q | +4.7%+$156.0K | |
| VANGUARD INDEX FDS | VBK | $3.5M | 9,457 | -0.19pp | 11q | +5.0%+$166.0K | |
| PALANTIR TECHNOLOGIES INC | PLTR | $3.4M | 29,086 | -1.06pp | 8q | HELD | |
| ISHARES TR | IJJ | $3.4M | 22,890 | -0.28pp | 11q | +7.0%+$221.6K | |
| AMERICAN CENTY ETF TR | AVUV | $3.4M | 27,009 | -0.32pp | 11q | +3.0%+$99.3K | |
| SSGA ACTIVE ETF TR | TOTL | $3.3M | 84,336 | -0.43pp | 11q | +9.1%+$277.6K | |
| VANGUARD MUN BD FDS | VTEB | $3.1M | 61,257 | +0.39pp | 2q | +113.5%+$1.6M | |
| SCHWAB STRATEGIC TR | SCHO | $3.0M | 125,000 | -0.58pp | 3q | -3.1%-$96.6K | |
| ISHARES TR | TLT | $2.9M | 33,453 | -0.46pp | 11q | +2.6%+$73.0K | |
| DIMENSIONAL ETF TRUST | DFAE | $2.8M | 68,819 | -0.24pp | 11q | -0.7%-$20.8K | |
| ISHARES TR | SHY | $2.6M | 31,508 | -0.45pp | 2q | HELD | |
| INTEL CORP | INTC | $2.4M | 17,059 | +0.50pp | 11q | +1.3%+$31.7K | |
| ISHARES TR | HYG | $2.3M | 29,097 | -0.33pp | 11q | +5.3%+$117.7K | |
| SSGA ACTIVE ETF TR | SRLN | $2.3M | 57,620 | -0.32pp | 11q | +6.0%+$130.9K | |
| NVIDIA CORPORATION | NVDA | $2.3M | 11,590 | -0.18pp | 11q | +4.9%+$109.3K | |
| ALPHABET INC | GOOGL | $2.2M | 6,203 | -0.10pp | 11q | +4.7%+$99.7K | |
| DIMENSIONAL ETF TRUST | DFNM | $2.2M | 45,500 | -0.17pp | 11q | +20.1%+$368.2K | |
| DIMENSIONAL ETF TRUST | DFAI | $2.2M | 52,258 | -0.28pp | 11q | +1.9%+$40.1K | |
| SPDR SERIES TRUST | HYMB | $2.1M | 81,774 | -0.18pp | 11q | +15.9%+$284.7K | |
| MICROSOFT CORP | MSFT | $2.0M | 5,255 | -0.26pp | 11q | +7.3%+$133.2K | |
| ISHARES TR | IUSG | $1.8M | 9,418 | -0.16pp | 7q | -3.3%-$59.6K | |
| INVESCO QQQ TR | QQQ | $1.7M | 2,299 | -0.07pp | 11q | +2.4%+$39.0K | |
| META PLATFORMS INC | META | $1.6M | 2,816 | -0.27pp | 11q | +1.5%+$23.1K | |
| VANGUARD INDEX FDS | VOO | $1.6M | 2,301 | -0.16pp | 11q | HELD | |
| AMAZON COM INC | AMZN | $1.6M | 6,542 | -0.10pp | 11q | +8.2%+$118.7K | |
| DIMENSIONAL ETF TRUST | DFAX | $1.5M | 41,299 | -0.20pp | 11q | HELD | |
| WALMART INC | WMT | $1.4M | 12,273 | -0.27pp | 11q | +4.9%+$65.0K | |
| AMERICAN CENTY ETF TR | AVUS | $1.2M | 9,731 | -0.09pp | 4q | +6.0%+$70.8K | |
| ELI LILLY & CO | LLY | $1.2M | 1,008 | -0.04pp | 11q | +3.4%+$39.6K | |
| MICRON TECHNOLOGY INC | MU | $1.2M | 1,025 | +0.26pp | 3q | -1.5%-$18.5K | |
| DIMENSIONAL ETF TRUST | DFAR | $1.1M | 42,270 | -0.10pp | 11q | +5.7%+$60.1K | |
| VANGUARD INDEX FDS | VTV | $1.1M | 4,994 | -0.13pp | 11q | HELD | |
| HOME DEPOT INC | HD | $1.0M | 2,865 | -0.11pp | 11q | +6.1%+$57.8K | |
| SPDR SERIES TRUST | SHM | $867.4K | 18,085 | -0.07pp | 11q | +20.6%+$148.4K | |
| STRYKER CORPORATION | SYK | $770.5K | 2,447 | -0.15pp | 11q | HELD | |
| COUPANG INC | CPNG | $735.7K | 42,355 | -0.16pp | 11q | HELD | |
| ADVANCED MICRO DEVICES INC | AMD | $720.9K | 1,241 | +0.14pp | 3q | +5.0%+$34.3K | |
| JOHNSON & JOHNSON | JNJ | $713.5K | 2,809 | -0.11pp | 11q | -0.7%-$5.3K | |
| CISCO SYS INC | CSCO | $696.2K | 5,928 | +0.01pp | 11q | +1.2%+$8.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $635.5K | 1,270 | -0.06pp | 11q | +12.3%+$69.6K | |
| RTX CORPORATION | RTX | $585.7K | 3,087 | -0.10pp | 11q | +1.3%+$7.6K | |
| DEFINIUM THERAPEUTICS INC | DFTX | $564.5K | 12,000 | +0.06pp | 2q | -16.5%-$111.7K | |
| HIMS & HERS HEALTH INC | HIMS | $558.6K | 16,111 | +0.03pp | 8q | HELD | |
| TESLA INC | TSLA | $554.4K | 1,318 | flat | 8q | +29.1%+$124.9K | |
| ORACLE CORP | ORCL | $542.4K | 3,701 | -0.09pp | 11q | +2.8%+$14.7K | |
| QUALCOMM INC | QCOM | $532.7K | 2,883 | -0.15pp | 11q | -41.2%-$372.5K | |
| JPMORGAN CHASE & CO | JPM | $529.0K | 1,616 | -0.06pp | 11q | +1.0%+$5.2K | |
| CATERPILLAR INC | CAT | $484.5K | 455 | +0.01pp | 2q | +3.4%+$16.0K | |
| ISHARES TR | IWF | $482.8K | 3,888 | -0.05pp | 11q | +300.0%+$362.1K | |
| COSTCO WHOLESALE CORPORATION | COST | $480.8K | 514 | +0.03pp | 7q | +91.1%+$229.2K | |
| ALPHABET INC | GOOG | $467.1K | 1,322 | flat | 4q | +15.9%+$64.0K | |
| CHEVRON CORPORATION | CVX | $452.0K | 2,727 | -0.13pp | 11q | +1.9%+$8.6K | |
| APPLIED MATLS INC | AMAT | $443.2K | 613 | - | new | NEW | |
| EXXON MOBIL CORP | XOMXXXX | $443.1K | 3,241 | -0.13pp | 11q | +2.3%+$10.0K | |
| VANGUARD TAX-MANAGED FDS | VEA | $423.4K | 5,942 | -0.09pp | 7q | -16.4%-$82.9K | |
| AXON ENTERPRISE INC | AXON | $399.7K | 713 | -0.02pp | 8q | -1.8%-$7.3K | |
| PEPSICO INC | PEP | $399.4K | 2,950 | -0.10pp | 11q | HELD | |
| ARK ETF TR | ARKK | $383.6K | 4,746 | -0.03pp | 11q | -0.8%-$3.1K | |
| STARBUCKS CORP | SBUX | $372.0K | 3,640 | -0.04pp | 11q | HELD | |
| ISHARES TR | SUB | $355.9K | 3,343 | -0.06pp | 11q | HELD | |
| TEXAS INSTRS INC | TXN | $351.4K | 1,179 | +0.01pp | 11q | +2.7%+$9.2K | |
| AMCOR PLC | AMCR | $345.5K | 7,970 | -0.02pp | 2q | +18.7%+$54.5K | |
| ISHARES TR | OEF | $313.2K | 856 | -0.03pp | 10q | HELD | |
| LAM RESEARCH CORP | LRCX | $304.6K | 703 | - | new | NEW | |
| CORNING INC | GLW | $298.9K | 1,170 | - | new | NEW | |
| VISA INC | V | $294.4K | 858 | -0.02pp | 7q | +4.9%+$13.7K | |
| ISHARES TR | IWD | $292.6K | 1,207 | -0.03pp | 6q | HELD | |
| VANGUARD WORLD FD | VGT | $292.3K | 2,446 | -0.01pp | 5q | +707.3%+$256.1K | |
| DIMENSIONAL ETF TRUST | DFAU | $287.1K | 5,554 | -0.03pp | 11q | HELD | |
| ISHARES TR | IVV | $271.8K | 363 | -0.03pp | 11q | HELD | |
| MCDONALDS CORP | MCD | $260.8K | 965 | -0.08pp | 11q | -5.5%-$15.1K | |
| ISHARES TR | DVY | $254.8K | 1,630 | -0.08pp | 2q | -23.5%-$78.2K | |
| CROWDSTRIKE HLDGS INC | CRWD | $248.0K | 325 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFUV | $245.3K | 4,459 | -0.03pp | 3q | HELD | |
| LOCKHEED MARTIN CORP | LMT | $242.0K | 475 | -0.07pp | 2q | +0.8%+$2.0K | |
| ABBVIE INC | ABBV | $234.3K | 931 | - | new | NEW | |
| VANGUARD INDEX FDS | VBR | $222.4K | 915 | - | new | NEW | |
| MERCADOLIBRE INC | MELI | $220.7K | 130 | -0.04pp | 8q | -0.8%-$1.7K | |
| UNITEDHEALTH GROUP INC | UNH | $218.6K | 526 | - | new | NEW | |
| MERCK & CO INC | MRK | $212.9K | 1,657 | -0.03pp | 2q | -4.0%-$8.9K | |
| GRAPHIC PACKAGING HLDG CO | GPK | $186.3K | 17,629 | - | new | NEW | |
| NU HLDGS LTD | NU | $133.7K | 10,011 | -0.03pp | 8q | HELD | |
| BLUE OWL CAPITAL INC | OWL | $101.0K | 11,542 | - | new | NEW | |
| EON RESOURCES INC | EONRWS | $11.7K | 153,299 | -0.01pp | 11q | -11.3%-$1.5K |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $65.4M | 24.8% |
| Semiconductors & Electronics | $13.6M | 5.2% |
| Software & IT Services | $10.4M | 4.0% |
| Computer Hardware | $8.6M | 3.3% |
| Retail & Consumer | $5.8M | 2.2% |
| Other sectors | $10.6M | 4.0% |
| Not classified | $148.8M | 56.5% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.6% | +14.8% | -6.2% | 99% |
| Q1 2026 | -2.8% | -4.6% | +1.8% | 98% |
| Q4 2025 | +1.0% | +2.4% | -1.4% | 98% |
| Q3 2025 | +7.6% | +7.8% | -0.3% | 88% |
| Q2 2025 | +9.1% | +10.5% | -1.3% | 88% |
| Q1 2025 | -2.7% | -4.6% | +1.9% | 84% |
| Q4 2024 | +0.5% | +2.1% | -1.6% | 79% |
| Q3 2024 | +4.7% | +5.4% | -0.7% | 76% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $263.2M | 98 | 9 | 55 | 17 | 4 | 58.9% | 22 |
| Q1 2026 | $181.3M | 93 | 10 | 37 | 25 | 6 | 49.3% | 41 |
| Q4 2025 | $157.4M | 89 | 8 | 34 | 24 | 9 | 46.3% | 35 |
| Q3 2025 | $149.3M | 90 | 6 | 31 | 31 | 1 | 46.6% | 36 |
| Q2 2025 | $149.9M | 85 | 5 | 23 | 31 | 3 | 53.4% | 28 |
| Q1 2025 | $132.9M | 83 | 2 | 35 | 27 | 8 | 53.0% | 30 |
| Q4 2024 | $138.9M | 89 | 9 | 42 | 23 | 9 | 55.8% | 42 |
| Q3 2024 | $141.1M | 89 | 8 | 30 | 28 | 2 | 55.5% | 18 |
| Q2 2024 | $136.3M | 83 | 4 | 25 | 41 | 6 | 57.9% | 25 |
| Q1 2024 | $132.4M | 85 | 6 | 38 | 26 | 2 | 57.2% | 36 |
| Q4 2023 | $125.0M | 81 | 0 | 0 | 0 | 0 | 59.3% | 45 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.