PLANNING DIRECTIONS INC
Reported holdings as of Q2 2026, from 31 quarterly filings.
This filer last reported in Q2 2026; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IVE | $26.2M | 115,172 | +0.79pp | 2q | +8.7%+$2.1M | |
| VANGUARD SPECIALIZED FUNDS | VIG | $16.1M | 67,945 | -0.06pp | 25q | -1.5%-$251.8K | |
| J P MORGAN EXCHANGE TRADED F | JPIE | $15.4M | 334,845 | +1.78pp | 2q | +45.6%+$4.8M | |
| SCHWAB STRATEGIC TR | SCHD | $14.6M | 459,308 | -0.79pp | 25q | -5.3%-$816.2K | |
| VICTORY PORTFOLIOS II | UITB | $14.2M | 303,886 | -0.51pp | 9q | +1.7%+$243.3K | |
| APPLE INC | AAPL | $9.8M | 33,856 | -0.97pp | 31q | -21.0%-$2.6M | |
| VANGUARD WORLD FD | MGV | $6.8M | 41,638 | -0.10pp | 25q | -6.2%-$447.5K | |
| VANGUARD INDEX FDS | VOT | $6.8M | 22,040 | +0.43pp | 25q | +6.5%+$413.5K | |
| VANGUARD INTL EQUITY INDEX F | VT | $6.0M | 38,436 | +0.09pp | 20q | HELD | |
| ISHARES TR | IJR | $5.7M | 38,614 | +0.28pp | 25q | +2.6%+$145.2K | |
| FIDELITY MERRIMACK STR TR | FLDR | $5.5M | 110,473 | -0.47pp | 11q | -7.9%-$472.8K | |
| VANGUARD INDEX FDS | VUG | $5.2M | 60,338 | +0.14pp | 25q | +489.2%+$4.3M | |
| ISHARES TR | ISTB | $5.1M | 105,786 | +0.02pp | 2q | +10.6%+$489.8K | |
| VANGUARD BD INDEX FDS | BSV | $4.8M | 61,633 | -1.02pp | 25q | -24.6%-$1.6M | |
| J P MORGAN EXCHANGE TRADED F | JEPI | $3.9M | 69,044 | +0.03pp | 11q | +11.5%+$402.6K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $3.8M | 48,059 | -0.36pp | 25q | -9.1%-$379.3K | |
| J P MORGAN EXCHANGE TRADED F | JEPQ | $3.4M | 55,104 | +0.19pp | 10q | +12.0%+$363.5K | |
| SPDR SERIES TRUST | SDY | $2.8M | 18,714 | flat | 31q | +4.7%+$128.0K | |
| ISHARES TR | IUSG | $2.7M | 14,559 | +0.10pp | 25q | -2.0%-$57.0K | |
| ISHARES U S ETF TR | NEAR | $2.4M | 46,706 | +0.02pp | 4q | +11.8%+$250.1K | |
| APPLIED MATLS INC | AMAT | $2.4M | 3,259 | +0.53pp | 11q | HELD | |
| NVIDIA CORPORATION | NVDA | $2.1M | 10,565 | -0.42pp | 14q | -33.3%-$1.1M | |
| VANGUARD INDEX FDS | VTV | $2.1M | 9,457 | -0.05pp | 21q | -6.5%-$142.3K | |
| VANGUARD INDEX FDS | VO | $1.8M | 21,966 | -0.10pp | 25q | +245.9%+$1.3M | |
| J P MORGAN EXCHANGE TRADED F | JIRE | $1.6M | 19,116 | -0.02pp | 5q | -2.9%-$47.1K | |
| ISHARES TR | SHYG | $1.5M | 35,255 | -0.05pp | 6q | +2.3%+$33.8K | |
| VANGUARD INDEX FDS | VBR | $1.5M | 5,999 | flat | 25q | -2.3%-$34.0K | |
| ISHARES INC | ACWV | $1.4M | 11,278 | -0.06pp | 25q | -1.1%-$15.4K | |
| VANGUARD INDEX FDS | VOE | $1.3M | 6,635 | -0.04pp | 25q | -4.1%-$56.7K | |
| AMAZON COM INC | AMZN | $1.3M | 5,477 | -0.08pp | 26q | -16.1%-$250.5K | |
| SELECT SECTOR SPDR TR | XLP | $1.2M | 14,704 | -0.09pp | 25q | -6.3%-$81.7K | |
| MICROSOFT CORP | MSFT | $1.2M | 3,232 | -0.09pp | 31q | -6.3%-$81.7K | |
| VANGUARD INDEX FDS | VOO | $1.2M | 1,683 | -0.17pp | 25q | -27.8%-$445.9K | |
| COHERENT CORP | COHR | $1.1M | 2,900 | +0.18pp | 3q | HELD | |
| ISHARES TR | IYJ | $1.1M | 6,548 | flat | 25q | -3.3%-$37.2K | |
| SPDR SERIES TRUST | XAR | $1.1M | 3,706 | +0.08pp | 25q | +16.8%+$151.5K | |
| DELL TECHNOLOGIES INC | DELL | $1.0M | 2,405 | +0.28pp | 5q | -1.8%-$18.6K | |
| J P MORGAN EXCHANGE TRADED F | JMUB | $1.0M | 20,250 | -0.03pp | 8q | +0.9%+$9.3K | |
| VANGUARD WORLD FD | VGT | $861.5K | 7,208 | +0.29pp | 3q | +2188.3%+$823.9K | |
| ISHARES TR | ITA | $811.5K | 3,347 | +0.01pp | 4q | +2.6%+$20.6K | |
| VANGUARD INDEX FDS | VB | $785.4K | 2,591 | -0.01pp | 31q | -9.1%-$78.5K | |
| VANGUARD WORLD FD | VHT | $782.9K | 2,618 | -0.05pp | 25q | -12.5%-$112.1K | |
| VANGUARD SCOTTSDALE FDS | VCIT | $734.0K | 8,881 | -0.03pp | 8q | +1.2%+$8.9K | |
| PALO ALTO NETWORKS INC | PANW | $733.2K | 2,150 | +0.17pp | 20q | HELD | |
| VANGUARD WHITEHALL FDS | VIGI | $725.1K | 7,765 | +0.14pp | 5q | +73.4%+$306.9K | |
| ISHARES TR | IWD | $710.2K | 2,930 | +0.03pp | 2q | +6.3%+$42.2K | |
| WALMART INC | WMT | $670.2K | 5,917 | -0.06pp | 21q | HELD | |
| VANGUARD MUN BD FDS | VTEB | $644.7K | 12,746 | -0.02pp | 8q | +0.8%+$5.4K | |
| ALPHABET INC | GOOGL | $609.7K | 1,706 | +0.04pp | 12q | +1.2%+$7.5K | |
| SELECT SECTOR SPDR TR | XLU | $595.3K | 13,130 | -0.02pp | 17q | +1.7%+$9.8K | |
| EXXON MOBIL CORP | XOMXXXX | $573.9K | 4,198 | -0.09pp | 31q | HELD | |
| ISHARES TR | IYH | $559.4K | 8,348 | -0.02pp | 25q | -5.1%-$29.8K | |
| CONSTELLATION ENERGY CORP | CEG | $522.4K | 2,103 | -0.12pp | 10q | -17.4%-$110.3K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $517.7K | 8,673 | +0.05pp | 6q | +21.9%+$93.0K | |
| COINBASE GLOBAL INC | COIN | $515.8K | 3,528 | -0.07pp | 8q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSPS | $515.3K | 17,188 | -0.08pp | 25q | -20.5%-$132.6K | |
| CATERPILLAR INC | CAT | $503.1K | 472 | +0.06pp | 4q | HELD | |
| WSFS FINL CORP | WSFS | $502.1K | 6,544 | +0.02pp | 5q | HELD | |
| VANGUARD INDEX FDS | VBK | $490.5K | 1,341 | +0.02pp | 25q | -1.3%-$6.2K | |
| VANGUARD STAR FDS | VXUS | $469.2K | 5,488 | -0.02pp | 7q | -10.9%-$57.3K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $467.9K | 627 | +0.01pp | 17q | HELD | |
| ISHARES TR | IWS | $459.4K | 2,791 | +0.01pp | 6q | +2.9%+$13.0K | |
| DEERE & CO | DE | $455.5K | 718 | +0.01pp | 15q | HELD | |
| ISHARES TR | IYW | $450.5K | 1,786 | +0.04pp | 10q | -2.4%-$11.1K | |
| VANGUARD WORLD FD | MGK | $444.8K | 5,060 | +0.01pp | 25q | +390.8%+$354.2K | |
| SCHWAB STRATEGIC TR | SCHA | $434.0K | 12,011 | +0.01pp | 25q | -9.7%-$46.8K | |
| ASTERA LABS INC | ALAB | $422.6K | 875 | - | new | NEW | |
| GLOBAL X FDS | PAVE | $412.0K | 6,992 | +0.01pp | 21q | HELD | |
| ISHARES TR | IYC | $403.1K | 3,987 | -0.01pp | 31q | HELD | |
| ISHARES TR | USMV | $391.0K | 4,053 | -0.04pp | 31q | -14.3%-$65.3K | |
| VANGUARD BD INDEX FDS | VUSB | $383.9K | 7,713 | -0.01pp | 15q | +5.8%+$21.1K | |
| MCDONALDS CORP | MCD | $375.5K | 1,389 | -0.04pp | 25q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $372.3K | 744 | -0.01pp | 13q | HELD | |
| J P MORGAN EXCHANGE TRADED F | JPLD | $358.6K | 6,871 | +0.06pp | 3q | +65.8%+$142.3K | |
| FIDELITY COVINGTON TRUST | FDVV | $353.1K | 5,857 | +0.02pp | 4q | +13.9%+$43.0K | |
| INVESCO EXCHANGE TRADED FD T | PPA | $344.9K | 1,952 | +0.01pp | 2q | +7.9%+$25.3K | |
| VICTORY PORTFOLIOS II | USTB | $342.6K | 6,768 | -0.01pp | 3q | +1.1%+$3.8K | |
| VANGUARD WHITEHALL FDS | VYM | $337.7K | 2,137 | flat | 10q | +0.6%+$2.1K | |
| LAM RESEARCH CORP | LRCX | $335.9K | 775 | - | new | NEW | |
| ROUNDHILL ETF TRUST | XPAY | $324.8K | 6,077 | +0.01pp | 3q | +5.7%+$17.4K | |
| MARVELL TECHNOLOGY INC | MRVL | $321.7K | 1,080 | - | new | NEW | |
| VANGUARD BD INDEX FDS | BIV | $299.8K | 3,909 | -0.01pp | 4q | +3.5%+$10.1K | |
| HOME DEPOT INC | HD | $297.9K | 845 | flat | 25q | HELD | |
| NEXTERA ENERGY INC | NEE | $297.0K | 3,384 | -0.01pp | 8q | +10.0%+$26.9K | |
| ISHARES TR | ITOT | $295.8K | 1,800 | +0.01pp | 31q | HELD | |
| ISHARES TR | IJH | $291.9K | 3,786 | +0.02pp | 2q | +13.6%+$34.9K | |
| LOAR HOLDINGS INC | LOAR | $287.9K | 3,572 | +0.03pp | 2q | HELD | |
| FIDELITY MERRIMACK STR TR | FIGB | $287.5K | 6,712 | -0.01pp | 4q | +1.0%+$2.8K | |
| NORFOLK SOUTHN CORP | NSC | $285.3K | 907 | flat | 8q | HELD | |
| ISHARES TR | IVV | $278.3K | 372 | - | new | NEW | |
| FIRST TR EXCHANGE-TRADED FD | FVD | $270.2K | 5,609 | -0.09pp | 25q | -37.4%-$161.7K | |
| LOWES COS INC | LOW | $265.0K | 1,202 | -0.02pp | 31q | +0.5%+$1.3K | |
| ACNB CORP | ACNB | $263.2K | 4,433 | +0.01pp | 3q | HELD | |
| INTERNATIONAL BUSINESS MACHS | IBM | $260.7K | 927 | -0.01pp | 8q | -12.2%-$36.3K | |
| PALANTIR TECHNOLOGIES INC | PLTR | $254.1K | 2,178 | -0.02pp | 6q | +14.5%+$32.1K | |
| JPMORGAN CHASE & CO | JPM | $233.0K | 712 | flat | 6q | +0.6%+$1.3K | |
| NUSHARES ETF TR | NULG | $227.5K | 1,943 | - | new | NEW | |
| AMERICAN EXPRESS CO | AXP | $227.0K | 671 | - | new | NEW | |
| PEPSICO INC | PEP | $220.1K | 1,626 | -0.02pp | 25q | +0.9%+$1.9K | |
| HCA HEALTHCARE INC | HCA | $217.4K | 558 | -0.03pp | 6q | HELD | |
| ISHARES TR | EFAV | $217.0K | 2,474 | -0.01pp | 31q | +1.9%+$4.0K | |
| INVESCO EXCHANGE TRADED FD T | RSPU | $212.1K | 2,614 | -0.01pp | 3q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $208.1K | 222 | -0.07pp | 13q | -33.7%-$105.9K | |
| VANGUARD TAX-MANAGED FDS | VEA | $207.0K | 2,905 | - | new | NEW | |
| EXELON CORP | EXC | $206.2K | 4,422 | -0.01pp | 2q | HELD | |
| PROCTER & GAMBLE CO | PG | $202.9K | 1,384 | -0.02pp | 25q | -11.2%-$25.5K | |
| JOHNSON & JOHNSON | JNJ | $202.7K | 798 | -0.01pp | 2q | -6.1%-$13.2K | |
| AGNC INVT CORP | AGNC | $190.9K | 17,516 | flat | 4q | HELD | |
| CORMEDIX INC | CRMD | $157.0K | 20,000 | flat | 25q | HELD | |
| CAPITAL SOUTHWEST CORP | $52.3K | 50,000 | flat | 3q | DEBT |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Computer Hardware | $11.8M | 5.5% |
| Semiconductors & Electronics | $5.2M | 2.4% |
| Other sectors | $13.0M | 6.0% |
| Not classified | $185.9M | 86.1% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.3% | +14.8% | -6.5% | 100% |
| Q1 2026 | +0.9% | -4.6% | +5.5% | 100% |
| Q4 2025 | +0.8% | +2.4% | -1.5% | 100% |
| Q3 2025 | +4.9% | +7.8% | -3.0% | 100% |
| Q2 2025 | +4.1% | +10.5% | -6.4% | 100% |
| Q1 2025 | -1.6% | -4.6% | +2.9% | 100% |
| Q4 2024 | -0.9% | +2.1% | -3.0% | 100% |
| Q3 2024 | +6.5% | +5.4% | +1.1% | 100% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $215.9M | 110 | 7 | 42 | 35 | 3 | 56.3% | 41 |
| Q1 2026 | $197.6M | 106 | 9 | 42 | 33 | 4 | 56.6% | 15 |
| Q4 2025 | $198.4M | 101 | 10 | 33 | 39 | 2 | 62.3% | 21 |
| Q3 2025 | $191.6M | 93 | 8 | 28 | 30 | 0 | 62.1% | 44 |
| Q2 2025 | $177.7M | 85 | 5 | 16 | 54 | 37 | 63.0% | 32 |
| Q1 2025 | $233.9M | 117 | 42 | 39 | 27 | 2 | 49.5% | 30 |
| Q4 2024 | $172.3M | 77 | 1 | 29 | 33 | 5 | 65.9% | 37 |
| Q3 2024 | $167.9M | 81 | 13 | 15 | 36 | 3 | 65.0% | 38 |
| Q2 2024 | $146.8M | 71 | 1 | 18 | 33 | 6 | 66.9% | 40 |
| Q1 2024 | $143.9M | 76 | 11 | 19 | 29 | 4 | 66.7% | 39 |
| Q4 2023 | $140.2M | 69 | 7 | 18 | 29 | 3 | 68.0% | 31 |
| Q3 2023 | $130.6M | 65 | 2 | 17 | 28 | 3 | 69.1% | 27 |
| Q2 2023 | $137.4M | 66 | 2 | 17 | 27 | 6 | 67.9% | 19 |
| Q1 2023 | $134.5M | 70 | 4 | 19 | 29 | 7 | 67.5% | 41 |
| Q4 2022 | $131.0M | 73 | 10 | 15 | 27 | 3 | 66.1% | 39 |
| Q3 2022 | $123.8M | 66 | 2 | 28 | 18 | 6 | 69.2% | 39 |
| Q2 2022 | $130.5M | 70 | 4 | 25 | 22 | 9 | 68.4% | 34 |
| Q1 2022 | $142.4M | 75 | 1 | 23 | 33 | 4 | 65.7% | 49 |
| Q4 2021 | $150.2M | 78 | 6 | 35 | 22 | 0 | 63.9% | 27 |
| Q3 2021 | $137.4M | 72 | 5 | 32 | 16 | 2 | 65.5% | 40 |
| Q2 2021 | $136.9M | 69 | 8 | 27 | 26 | 2 | 66.1% | 28 |
| Q1 2021 | $127.1M | 63 | 3 | 16 | 24 | 0 | 67.0% | 28 |
| Q4 2020 | $123.4M | 60 | 4 | 20 | 22 | 1 | 67.7% | 26 |
| Q3 2020 | $113.5M | 57 | 4 | 14 | 33 | 3 | 69.0% | 33 |
| Q2 2020 | $107.2M | 56 | 43 | 7 | 6 | 50 | 68.4% | 21 |
| Q1 2020 | $71.3M | 63 | 50 | 6 | 7 | 42 | 57.3% | 35 |
| Q4 2019 | $108.1M | 55 | 3 | 21 | 26 | 0 | 68.2% | 14 |
| Q3 2019 | $104.2M | 52 | 3 | 15 | 27 | 8 | 68.5% | 25 |
| Q2 2019 | $98.5M | 57 | 5 | 27 | 16 | 1 | 63.9% | 15 |
| Q1 2019 | $84.1M | 53 | 7 | 31 | 12 | 2 | 62.1% | 3 |
| Q4 2018 | $80.9M | 48 | 0 | 0 | 0 | 0 | 66.7% | 16 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.