Sterling Financial Planning, Inc.
Reported holdings as of Q2 2026, from 23 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IJJ | $23.1M | 156,530 | +0.24pp | 23q | +1.7%+$390.7K | |
| ISHARES TR | IJT | $22.9M | 128,012 | +0.65pp | 23q | -1.4%-$329.3K | |
| ISHARES TR | IJK | $21.5M | 182,653 | +0.30pp | 23q | -1.5%-$330.6K | |
| ISHARES TR | IVW | $20.4M | 148,229 | +0.56pp | 23q | HELD | |
| ISHARES GOLD TR | IAU | $17.6M | 233,678 | -1.35pp | 21q | -0.7%-$121.6K | |
| DIMENSIONAL ETF TRUST | DFIV | $16.8M | 310,296 | -0.26pp | 17q | +0.7%+$117.1K | |
| VANGUARD WHITEHALL FDS | VYM | $13.1M | 83,032 | -0.01pp | 23q | +2.0%+$254.9K | |
| SCHWAB STRATEGIC TR | FNDX | $13.0M | 418,339 | +0.04pp | 23q | -1.4%-$183.9K | |
| DIMENSIONAL ETF TRUST | DISV | $12.2M | 302,926 | -0.16pp | 17q | +2.2%+$263.1K | |
| VANGUARD BD INDEX FDS | BIV | $11.8M | 153,913 | -0.07pp | 23q | +7.3%+$808.1K | |
| DIMENSIONAL ETF TRUST | DFSV | $11.3M | 292,001 | +0.07pp | 17q | +0.7%+$82.4K | |
| ISHARES TR | IJS | $10.0M | 73,343 | +0.03pp | 23q | -4.4%-$459.8K | |
| INNOVATOR ETFS TRUST | XBJA | $9.8M | 288,650 | +0.01pp | 18q | +1.3%+$125.2K | |
| ISHARES TR | IVV | $9.2M | 12,282 | +0.10pp | 23q | -1.0%-$89.1K | |
| DIMENSIONAL ETF TRUST | DFIP | $7.4M | 179,710 | -0.10pp | 17q | +5.2%+$369.7K | |
| DIMENSIONAL ETF TRUST | DFEV | $7.4M | 173,234 | +0.13pp | 16q | -2.1%-$159.8K | |
| DIMENSIONAL ETF TRUST | DFGR | $7.2M | 247,263 | +0.09pp | 14q | +5.1%+$347.8K | |
| ISHARES TR | IJH | $5.1M | 66,771 | +0.02pp | 23q | -3.2%-$169.3K | |
| INVESCO QQQ TR | QQQ | $5.0M | 6,768 | +0.16pp | 23q | -2.9%-$148.0K | |
| ISHARES TR | EFG | $5.0M | 39,975 | +0.01pp | 23q | -1.8%-$89.5K | |
| ISHARES TR | IVE | $4.9M | 21,679 | -0.09pp | 23q | -5.2%-$267.7K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $4.9M | 61,984 | +0.03pp | 22q | +11.5%+$504.4K | |
| VANGUARD BD INDEX FDS | BSV | $4.8M | 61,799 | -0.05pp | 23q | +5.4%+$246.9K | |
| APPLE INC | AAPL | $4.7M | 16,124 | +0.09pp | 23q | +2.9%+$129.9K | |
| ISHARES TR | GOVT | $4.5M | 198,231 | -0.08pp | 22q | +3.1%+$137.1K | |
| VANGUARD INDEX FDS | VOE | $4.3M | 21,586 | -0.03pp | 23q | -0.9%-$40.5K | |
| VANGUARD MUN BD FDS | VTEB | $4.0M | 78,977 | -0.06pp | 12q | +2.0%+$77.8K | |
| SPDR GOLD TR | GLD | $3.8M | 10,288 | -0.33pp | 23q | -3.5%-$137.4K | |
| VANGUARD INDEX FDS | VOT | $3.5M | 11,514 | +0.10pp | 23q | +1.9%+$64.9K | |
| VANGUARD WELLINGTON FD | VTES | $3.5M | 34,648 | -0.03pp | 13q | +5.1%+$169.4K | |
| VANGUARD INDEX FDS | VBK | $3.1M | 8,480 | +0.08pp | 23q | HELD | |
| VANGUARD MALVERN FDS | VTIP | $3.1M | 61,111 | flat | 15q | +9.0%+$253.1K | |
| VANGUARD INDEX FDS | VNQ | $3.0M | 31,228 | -0.02pp | 23q | -2.2%-$66.3K | |
| VANGUARD CHARLOTTE FDS | BNDX | $3.0M | 61,896 | -0.03pp | 23q | +4.2%+$120.0K | |
| ISHARES TR | IDV | $3.0M | 71,635 | -0.14pp | 23q | -5.0%-$156.3K | |
| WISDOMTREE TR | DGS | $2.5M | 39,294 | -0.01pp | 23q | -0.8%-$20.8K | |
| VANGUARD INDEX FDS | VBR | $2.5M | 10,385 | +0.02pp | 23q | HELD | |
| JOHNSON & JOHNSON | JNJ | $2.5M | 9,653 | -0.04pp | 23q | -0.7%-$18.0K | |
| SCHWAB STRATEGIC TR | FNDC | $2.4M | 48,976 | -0.08pp | 23q | -7.8%-$202.0K | |
| VANGUARD TAX-MANAGED FDS | VEA | $2.0M | 28,535 | flat | 23q | -1.1%-$22.0K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $1.9M | 2,598 | +0.03pp | 23q | HELD | |
| ISHARES TR | MUB | $1.8M | 17,094 | -0.01pp | 15q | +4.6%+$80.2K | |
| ISHARES TR | IJR | $1.6M | 10,706 | +0.02pp | 23q | -3.8%-$62.3K | |
| ISHARES TR | TIP | $1.6M | 14,505 | -0.04pp | 22q | +1.6%+$25.1K | |
| INVESCO EXCHANGE TRADED FD T | PRF | $1.6M | 29,316 | flat | 23q | -3.8%-$62.8K | |
| EXXON MOBIL CORP | XOMXXXX | $1.6M | 11,444 | -0.23pp | 23q | -11.8%-$208.6K | |
| ISHARES TR | SCZ | $1.3M | 15,997 | -0.03pp | 22q | -3.4%-$46.2K | |
| DIMENSIONAL ETF TRUST | DFAR | $1.3M | 49,877 | flat | 15q | -0.6%-$8.1K | |
| MICROSOFT CORP | MSFT | $1.2M | 3,276 | -0.03pp | 23q | HELD | |
| DIMENSIONAL ETF TRUST | DFLV | $1.1M | 29,060 | +0.01pp | 9q | +2.4%+$27.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $1.1M | 2,151 | -0.03pp | 23q | -5.7%-$65.6K | |
| SELECTIVE INS GROUP INC | SIGI | $1.1M | 10,862 | +0.04pp | 23q | HELD | |
| RTX CORPORATION | RTX | $994.6K | 5,242 | -0.03pp | 11q | HELD | |
| ELI LILLY & CO | LLY | $932.3K | 777 | +0.04pp | 23q | HELD | |
| ALPHABET INC | GOOGL | $924.9K | 2,588 | +0.03pp | 23q | -2.6%-$24.7K | |
| VANGUARD INDEX FDS | VUG | $902.0K | 10,472 | +0.02pp | 23q | +489.3%+$749.0K | |
| DIMENSIONAL ETF TRUST | DFUS | $848.5K | 10,355 | +0.01pp | 10q | -0.6%-$5.4K | |
| REALTY INCOME CORP | O | $795.6K | 12,841 | -0.02pp | 23q | HELD | |
| JPMORGAN CHASE & CO | JPM | $766.9K | 2,343 | +0.04pp | 13q | +18.0%+$116.9K | |
| INNOVATOR ETFS TRUST | PJAN | $740.5K | 14,962 | flat | 23q | HELD | |
| 3M CO | MMM | $707.3K | 4,368 | flat | 10q | HELD | |
| INVESCO EXCHANGE TRADED FD T | PRFZ | $672.2K | 12,053 | +0.02pp | 23q | -0.6%-$3.8K | |
| INVESCO EXCHANGE TRADED FD T | RSP | $642.1K | 3,018 | flat | 23q | -1.6%-$10.2K | |
| CALAMOS ETF TR | CPSY | $641.7K | 24,970 | -0.01pp | 6q | HELD | |
| SPDR SERIES TRUST | MDYV | $627.5K | 6,616 | +0.01pp | 23q | +1.9%+$11.6K | |
| LAM RESEARCH CORP | LRCX | $621.8K | 1,435 | +0.08pp | 3q | HELD | |
| AMAZON COM INC | AMZN | $610.4K | 2,561 | flat | 23q | -4.5%-$29.1K | |
| VANGUARD INDEX FDS | VO | $603.5K | 7,490 | flat | 23q | +291.7%+$449.4K | |
| VANGUARD SPECIALIZED FUNDS | VIG | $592.8K | 2,505 | -0.02pp | 23q | -13.2%-$90.2K | |
| ALPHABET INC | GOOG | $592.2K | 1,676 | +0.01pp | 23q | -2.9%-$17.7K | |
| META PLATFORMS INC | META | $580.6K | 1,031 | -0.02pp | 23q | -1.4%-$8.4K | |
| COSTCO WHOLESALE CORPORATION | COST | $580.4K | 620 | -0.03pp | 23q | -3.3%-$19.7K | |
| DEERE & CO | DE | $521.4K | 822 | flat | 23q | -4.6%-$25.4K | |
| COHEN & STEERS ETF TRUST | CSRE | $513.5K | 18,093 | +0.02pp | 4q | +13.5%+$61.3K | |
| SCHWAB STRATEGIC TR | SCHE | $485.2K | 13,381 | -0.01pp | 23q | -10.9%-$59.4K | |
| PROVIDENT FINL SVCS INC | PFS | $476.4K | 20,152 | -0.01pp | 9q | -7.1%-$36.3K | |
| INTERNATIONAL BUSINESS MACHS | IBM | $468.7K | 1,667 | +0.01pp | 23q | HELD | |
| NVIDIA CORPORATION | NVDA | $431.6K | 2,157 | +0.02pp | 7q | +13.3%+$50.8K | |
| PEPSICO INC | PEP | $430.3K | 3,178 | -0.03pp | 23q | HELD | |
| MERCK & CO INC | MRK | $417.1K | 3,246 | +0.01pp | 11q | +7.7%+$29.8K | |
| ISHARES TR | DVY | $406.6K | 2,602 | +0.02pp | 23q | +35.4%+$106.3K | |
| GE AEROSPACE | GE | $400.7K | 1,072 | +0.03pp | 5q | +15.9%+$54.9K | |
| GENERAL DYNAMICS CORP | GD | $399.5K | 1,128 | -0.01pp | 23q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VWO | $381.2K | 6,387 | flat | 23q | +0.6%+$2.1K | |
| DIMENSIONAL ETF TRUST | DFIS | $377.0K | 10,763 | -0.01pp | 15q | HELD | |
| ISHARES TR | EMB | $368.8K | 3,825 | -0.01pp | 23q | HELD | |
| CARRIER GLOBAL CORPORATION | CARR | $368.7K | 5,027 | +0.02pp | 11q | HELD | |
| PROCTER & GAMBLE CO | PG | $362.2K | 2,470 | -0.02pp | 23q | -12.1%-$49.9K | |
| ABBOTT LABORATORIES | ABT | $355.8K | 3,921 | -0.04pp | 2q | -10.4%-$41.1K | |
| INVESCO EXCH TRADED FD TR II | IDHQ | $354.4K | 8,109 | +0.01pp | 11q | +2.2%+$7.7K | |
| ABBVIE INC | ABBV | $349.5K | 1,389 | +0.01pp | 23q | +7.8%+$25.2K | |
| CATERPILLAR INC | CAT | $348.2K | 327 | +0.02pp | 3q | -6.8%-$25.6K | |
| ISHARES TR | QUAL | $347.4K | 1,583 | flat | 21q | HELD | |
| INNOVATOR ETFS TRUST | UAUG | $328.6K | 7,809 | flat | 11q | +1.0%+$3.1K | |
| VANGUARD INDEX FDS | VTI | $324.2K | 876 | +0.01pp | 5q | HELD | |
| CHEVRON CORPORATION | CVX | $321.3K | 1,938 | -0.03pp | 23q | -2.7%-$8.8K | |
| INNOVATOR ETFS TRUST | XBAP | $320.2K | 7,634 | flat | 9q | -1.3%-$4.1K | |
| GE VERNOVA INC | GEV | $311.3K | 265 | - | new | NEW | |
| CISCO SYS INC | CSCO | $308.3K | 2,625 | +0.02pp | 3q | -3.0%-$9.4K | |
| HOME DEPOT INC | HD | $304.1K | 862 | flat | 23q | HELD | |
| VANGUARD SCOTTSDALE FDS | VONV | $297.7K | 2,800 | flat | 10q | HELD | |
| SPDR SERIES TRUST | MDYG | $295.4K | 2,636 | +0.01pp | 15q | HELD | |
| TESLA INC | TSLA | $289.0K | 687 | flat | 5q | -1.2%-$3.4K | |
| SCHWAB STRATEGIC TR | SCHB | $282.4K | 9,752 | flat | 8q | HELD | |
| ENTERPRISE PRODS PARTNERS L | EPD | $279.9K | 7,615 | -0.01pp | 4q | HELD | |
| PUBLIC SVC ENTERPRISE GROUP | PEG | $268.9K | 3,314 | -0.01pp | 6q | -0.5%-$1.4K | |
| VERIZON COMMUNICATIONS INC | VZ | $268.4K | 6,340 | -0.02pp | 6q | HELD | |
| CALAMOS ETF TR | CPSJ | $261.4K | 9,447 | flat | 8q | HELD | |
| LOWES COS INC | LOW | $256.6K | 1,164 | -0.01pp | 23q | HELD | |
| EVERSOURCE ENERGY | ES | $249.5K | 3,452 | flat | 6q | HELD | |
| MCDONALDS CORP | MCD | $242.2K | 896 | -0.02pp | 23q | HELD | |
| ISHARES TR | IWB | $241.2K | 589 | flat | 5q | HELD | |
| INTEL CORP | INTC | $237.3K | 1,700 | - | new | NEW | |
| VANGUARD BD INDEX FDS | BND | $235.4K | 3,207 | flat | 15q | +11.2%+$23.8K | |
| VANGUARD INDEX FDS | VB | $229.5K | 757 | - | new | NEW | |
| VANGUARD INDEX FDS | VOO | $225.2K | 328 | flat | 3q | -2.7%-$6.2K | |
| DIMENSIONAL ETF TRUST | DFAT | $223.3K | 3,194 | - | new | NEW | |
| CALAMOS ETF TR | CPST | $223.0K | 8,018 | flat | 5q | HELD | |
| ISHARES TR | EEM | $217.8K | 3,184 | - | new | NEW | |
| CORNING INC | GLW | $212.8K | 833 | - | new | NEW | |
| ROYAL CARIBBEAN GROUP | RCL | $212.1K | 668 | - | new | NEW | |
| SPDR SERIES TRUST | SDY | $201.4K | 1,323 | - | new | NEW | |
| BLACKROCK ENHANCED EQUITY DI | BDJ | $132.4K | 13,831 | flat | 11q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Capital Markets | $21.4M | 5.8% |
| Funds & ETFs | $7.1M | 1.9% |
| Other sectors | $27.7M | 7.5% |
| Not classified | $311.5M | 84.7% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $367.7M | 123 | 8 | 35 | 46 | 2 | 46.9% | 42 |
| Q1 2026 | $337.3M | 117 | 3 | 31 | 39 | 6 | 46.9% | 36 |
| Q4 2025 | $331.8M | 120 | 5 | 39 | 33 | 1 | 46.8% | 27 |
| Q3 2025 | $317.1M | 116 | 2 | 21 | 54 | 2 | 46.6% | 24 |
| Q2 2025 | $299.3M | 116 | 8 | 36 | 30 | 1 | 46.0% | 28 |
| Q1 2025 | $275.7M | 109 | 6 | 43 | 34 | 5 | 45.6% | 29 |
| Q4 2024 | $271.8M | 108 | 4 | 45 | 37 | 4 | 45.2% | 34 |
| Q3 2024 | $271.2M | 108 | 3 | 28 | 42 | 1 | 46.1% | 31 |
| Q2 2024 | $246.5M | 106 | 3 | 26 | 41 | 2 | 46.1% | 30 |
| Q1 2024 | $246.8M | 105 | 6 | 23 | 53 | 3 | 46.2% | 36 |
| Q4 2023 | $231.0M | 102 | 9 | 46 | 25 | 0 | 46.0% | 31 |
| Q3 2023 | $195.2M | 93 | 1 | 28 | 29 | 6 | 47.9% | 37 |
| Q2 2023 | $201.8M | 98 | 3 | 34 | 35 | 0 | 48.0% | 28 |
| Q1 2023 | $184.2M | 95 | 5 | 26 | 42 | 0 | 46.9% | 34 |
| Q4 2022 | $167.6M | 90 | 8 | 34 | 25 | 1 | 47.8% | 38 |
| Q3 2022 | $142.6M | 83 | 1 | 34 | 25 | 7 | 50.2% | 33 |
| Q2 2022 | $142.3M | 89 | 4 | 32 | 36 | 10 | 49.2% | 27 |
| Q1 2022 | $158.8M | 95 | 6 | 30 | 33 | 6 | 49.9% | 40 |
| Q4 2021 | $159.9M | 95 | 0 | 52 | 17 | 328 | 50.5% | 33 |
| Q3 2021 | $157.1M | 423 | 35 | 91 | 59 | 8 | 47.5% | 28 |
| Q2 2021 | $154.0M | 396 | 37 | 69 | 57 | 19 | 48.7% | 33 |
| Q1 2021 | $140.2M | 378 | 36 | 56 | 70 | 12 | 50.2% | 28 |
| Q4 2020 | $124.2M | 354 | 0 | 0 | 0 | 0 | 51.3% | 41 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.