HolderBook

Sterling Financial Planning, Inc.

Reported holdings as of Q2 2026, from 23 quarterly filings.

CIK
1844278
Reported value
$367.7M
Positions
123
Top 10 weight
46.9%
Filed
2026-08-11
Days after quarter end
42

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
ISHARES TRIJJ$23.1M156,5306.29%+0.24pp23q+1.7%+$390.7K
ISHARES TRIJT$22.9M128,0126.22%+0.65pp23q-1.4%-$329.3K
ISHARES TRIJK$21.5M182,6535.84%+0.30pp23q-1.5%-$330.6K
ISHARES TRIVW$20.4M148,2295.54%+0.56pp23qHELD
ISHARES GOLD TRIAU$17.6M233,6784.80%-1.35pp21q-0.7%-$121.6K
DIMENSIONAL ETF TRUSTDFIV$16.8M310,2964.56%-0.26pp17q+0.7%+$117.1K
VANGUARD WHITEHALL FDSVYM$13.1M83,0323.57%-0.01pp23q+2.0%+$254.9K
SCHWAB STRATEGIC TRFNDX$13.0M418,3393.54%+0.04pp23q-1.4%-$183.9K
DIMENSIONAL ETF TRUSTDISV$12.2M302,9263.31%-0.16pp17q+2.2%+$263.1K
VANGUARD BD INDEX FDSBIV$11.8M153,9133.21%-0.07pp23q+7.3%+$808.1K
DIMENSIONAL ETF TRUSTDFSV$11.3M292,0013.08%+0.07pp17q+0.7%+$82.4K
ISHARES TRIJS$10.0M73,3432.73%+0.03pp23q-4.4%-$459.8K
INNOVATOR ETFS TRUSTXBJA$9.8M288,6502.65%+0.01pp18q+1.3%+$125.2K
ISHARES TRIVV$9.2M12,2822.50%+0.10pp23q-1.0%-$89.1K
DIMENSIONAL ETF TRUSTDFIP$7.4M179,7102.02%-0.10pp17q+5.2%+$369.7K
DIMENSIONAL ETF TRUSTDFEV$7.4M173,2342.01%+0.13pp16q-2.1%-$159.8K
DIMENSIONAL ETF TRUSTDFGR$7.2M247,2631.95%+0.09pp14q+5.1%+$347.8K
ISHARES TRIJH$5.1M66,7711.40%+0.02pp23q-3.2%-$169.3K
INVESCO QQQ TRQQQ$5.0M6,7681.36%+0.16pp23q-2.9%-$148.0K
ISHARES TREFG$5.0M39,9751.35%+0.01pp23q-1.8%-$89.5K
ISHARES TRIVE$4.9M21,6791.34%-0.09pp23q-5.2%-$267.7K
VANGUARD SCOTTSDALE FDSVCSH$4.9M61,9841.33%+0.03pp22q+11.5%+$504.4K
VANGUARD BD INDEX FDSBSV$4.8M61,7991.31%-0.05pp23q+5.4%+$246.9K
APPLE INCAAPL$4.7M16,1241.27%+0.09pp23q+2.9%+$129.9K
ISHARES TRGOVT$4.5M198,2311.23%-0.08pp22q+3.1%+$137.1K
VANGUARD INDEX FDSVOE$4.3M21,5861.16%-0.03pp23q-0.9%-$40.5K
VANGUARD MUN BD FDSVTEB$4.0M78,9771.09%-0.06pp12q+2.0%+$77.8K
SPDR GOLD TRGLD$3.8M10,2881.03%-0.33pp23q-3.5%-$137.4K
VANGUARD INDEX FDSVOT$3.5M11,5140.96%+0.10pp23q+1.9%+$64.9K
VANGUARD WELLINGTON FDVTES$3.5M34,6480.95%-0.03pp13q+5.1%+$169.4K
VANGUARD INDEX FDSVBK$3.1M8,4800.84%+0.08pp23qHELD
VANGUARD MALVERN FDSVTIP$3.1M61,1110.83%flat15q+9.0%+$253.1K
VANGUARD INDEX FDSVNQ$3.0M31,2280.82%-0.02pp23q-2.2%-$66.3K
VANGUARD CHARLOTTE FDSBNDX$3.0M61,8960.82%-0.03pp23q+4.2%+$120.0K
ISHARES TRIDV$3.0M71,6350.81%-0.14pp23q-5.0%-$156.3K
WISDOMTREE TRDGS$2.5M39,2940.69%-0.01pp23q-0.8%-$20.8K
VANGUARD INDEX FDSVBR$2.5M10,3850.69%+0.02pp23qHELD
JOHNSON & JOHNSONJNJ$2.5M9,6530.67%-0.04pp23q-0.7%-$18.0K
SCHWAB STRATEGIC TRFNDC$2.4M48,9760.65%-0.08pp23q-7.8%-$202.0K
VANGUARD TAX-MANAGED FDSVEA$2.0M28,5350.55%flat23q-1.1%-$22.0K
STATE STR SPDR S&P 500 ETF TSPY$1.9M2,5980.53%+0.03pp23qHELD
ISHARES TRMUB$1.8M17,0940.50%-0.01pp15q+4.6%+$80.2K
ISHARES TRIJR$1.6M10,7060.43%+0.02pp23q-3.8%-$62.3K
ISHARES TRTIP$1.6M14,5050.43%-0.04pp22q+1.6%+$25.1K
INVESCO EXCHANGE TRADED FD TPRF$1.6M29,3160.43%flat23q-3.8%-$62.8K
EXXON MOBIL CORPXOMXXXX$1.6M11,4440.43%-0.23pp23q-11.8%-$208.6K
ISHARES TRSCZ$1.3M15,9970.36%-0.03pp22q-3.4%-$46.2K
DIMENSIONAL ETF TRUSTDFAR$1.3M49,8770.35%flat15q-0.6%-$8.1K
MICROSOFT CORPMSFT$1.2M3,2760.33%-0.03pp23qHELD
DIMENSIONAL ETF TRUSTDFLV$1.1M29,0600.31%+0.01pp9q+2.4%+$27.1K
BERKSHIRE HATHAWAY INC DELBRKB$1.1M2,1510.29%-0.03pp23q-5.7%-$65.6K
SELECTIVE INS GROUP INCSIGI$1.1M10,8620.29%+0.04pp23qHELD
RTX CORPORATIONRTX$994.6K5,2420.27%-0.03pp11qHELD
ELI LILLY & COLLY$932.3K7770.25%+0.04pp23qHELD
ALPHABET INCGOOGL$924.9K2,5880.25%+0.03pp23q-2.6%-$24.7K
VANGUARD INDEX FDSVUG$902.0K10,4720.25%+0.02pp23q+489.3%+$749.0K
DIMENSIONAL ETF TRUSTDFUS$848.5K10,3550.23%+0.01pp10q-0.6%-$5.4K
REALTY INCOME CORPO$795.6K12,8410.22%-0.02pp23qHELD
JPMORGAN CHASE & COJPM$766.9K2,3430.21%+0.04pp13q+18.0%+$116.9K
INNOVATOR ETFS TRUSTPJAN$740.5K14,9620.20%flat23qHELD
3M COMMM$707.3K4,3680.19%flat10qHELD
INVESCO EXCHANGE TRADED FD TPRFZ$672.2K12,0530.18%+0.02pp23q-0.6%-$3.8K
INVESCO EXCHANGE TRADED FD TRSP$642.1K3,0180.17%flat23q-1.6%-$10.2K
CALAMOS ETF TRCPSY$641.7K24,9700.17%-0.01pp6qHELD
SPDR SERIES TRUSTMDYV$627.5K6,6160.17%+0.01pp23q+1.9%+$11.6K
LAM RESEARCH CORPLRCX$621.8K1,4350.17%+0.08pp3qHELD
AMAZON COM INCAMZN$610.4K2,5610.17%flat23q-4.5%-$29.1K
VANGUARD INDEX FDSVO$603.5K7,4900.16%flat23q+291.7%+$449.4K
VANGUARD SPECIALIZED FUNDSVIG$592.8K2,5050.16%-0.02pp23q-13.2%-$90.2K
ALPHABET INCGOOG$592.2K1,6760.16%+0.01pp23q-2.9%-$17.7K
META PLATFORMS INCMETA$580.6K1,0310.16%-0.02pp23q-1.4%-$8.4K
COSTCO WHOLESALE CORPORATIONCOST$580.4K6200.16%-0.03pp23q-3.3%-$19.7K
DEERE & CODE$521.4K8220.14%flat23q-4.6%-$25.4K
COHEN & STEERS ETF TRUSTCSRE$513.5K18,0930.14%+0.02pp4q+13.5%+$61.3K
SCHWAB STRATEGIC TRSCHE$485.2K13,3810.13%-0.01pp23q-10.9%-$59.4K
PROVIDENT FINL SVCS INCPFS$476.4K20,1520.13%-0.01pp9q-7.1%-$36.3K
INTERNATIONAL BUSINESS MACHSIBM$468.7K1,6670.13%+0.01pp23qHELD
NVIDIA CORPORATIONNVDA$431.6K2,1570.12%+0.02pp7q+13.3%+$50.8K
PEPSICO INCPEP$430.3K3,1780.12%-0.03pp23qHELD
MERCK & CO INCMRK$417.1K3,2460.11%+0.01pp11q+7.7%+$29.8K
ISHARES TRDVY$406.6K2,6020.11%+0.02pp23q+35.4%+$106.3K
GE AEROSPACEGE$400.7K1,0720.11%+0.03pp5q+15.9%+$54.9K
GENERAL DYNAMICS CORPGD$399.5K1,1280.11%-0.01pp23qHELD
VANGUARD INTL EQUITY INDEX FVWO$381.2K6,3870.10%flat23q+0.6%+$2.1K
DIMENSIONAL ETF TRUSTDFIS$377.0K10,7630.10%-0.01pp15qHELD
ISHARES TREMB$368.8K3,8250.10%-0.01pp23qHELD
CARRIER GLOBAL CORPORATIONCARR$368.7K5,0270.10%+0.02pp11qHELD
PROCTER & GAMBLE COPG$362.2K2,4700.10%-0.02pp23q-12.1%-$49.9K
ABBOTT LABORATORIESABT$355.8K3,9210.10%-0.04pp2q-10.4%-$41.1K
INVESCO EXCH TRADED FD TR IIIDHQ$354.4K8,1090.10%+0.01pp11q+2.2%+$7.7K
ABBVIE INCABBV$349.5K1,3890.10%+0.01pp23q+7.8%+$25.2K
CATERPILLAR INCCAT$348.2K3270.09%+0.02pp3q-6.8%-$25.6K
ISHARES TRQUAL$347.4K1,5830.09%flat21qHELD
INNOVATOR ETFS TRUSTUAUG$328.6K7,8090.09%flat11q+1.0%+$3.1K
VANGUARD INDEX FDSVTI$324.2K8760.09%+0.01pp5qHELD
CHEVRON CORPORATIONCVX$321.3K1,9380.09%-0.03pp23q-2.7%-$8.8K
INNOVATOR ETFS TRUSTXBAP$320.2K7,6340.09%flat9q-1.3%-$4.1K
GE VERNOVA INCGEV$311.3K2650.08%-newNEW
CISCO SYS INCCSCO$308.3K2,6250.08%+0.02pp3q-3.0%-$9.4K
HOME DEPOT INCHD$304.1K8620.08%flat23qHELD
VANGUARD SCOTTSDALE FDSVONV$297.7K2,8000.08%flat10qHELD
SPDR SERIES TRUSTMDYG$295.4K2,6360.08%+0.01pp15qHELD
TESLA INCTSLA$289.0K6870.08%flat5q-1.2%-$3.4K
SCHWAB STRATEGIC TRSCHB$282.4K9,7520.08%flat8qHELD
ENTERPRISE PRODS PARTNERS LEPD$279.9K7,6150.08%-0.01pp4qHELD
PUBLIC SVC ENTERPRISE GROUPPEG$268.9K3,3140.07%-0.01pp6q-0.5%-$1.4K
VERIZON COMMUNICATIONS INCVZ$268.4K6,3400.07%-0.02pp6qHELD
CALAMOS ETF TRCPSJ$261.4K9,4470.07%flat8qHELD
LOWES COS INCLOW$256.6K1,1640.07%-0.01pp23qHELD
EVERSOURCE ENERGYES$249.5K3,4520.07%flat6qHELD
MCDONALDS CORPMCD$242.2K8960.07%-0.02pp23qHELD
ISHARES TRIWB$241.2K5890.07%flat5qHELD
INTEL CORPINTC$237.3K1,7000.06%-newNEW
VANGUARD BD INDEX FDSBND$235.4K3,2070.06%flat15q+11.2%+$23.8K
VANGUARD INDEX FDSVB$229.5K7570.06%-newNEW
VANGUARD INDEX FDSVOO$225.2K3280.06%flat3q-2.7%-$6.2K
DIMENSIONAL ETF TRUSTDFAT$223.3K3,1940.06%-newNEW
CALAMOS ETF TRCPST$223.0K8,0180.06%flat5qHELD
ISHARES TREEM$217.8K3,1840.06%-newNEW
CORNING INCGLW$212.8K8330.06%-newNEW
ROYAL CARIBBEAN GROUPRCL$212.1K6680.06%-newNEW
SPDR SERIES TRUSTSDY$201.4K1,3230.05%-newNEW
BLACKROCK ENHANCED EQUITY DIBDJ$132.4K13,8310.04%flat11qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Capital Markets 5.8%Funds & ETFs 1.9%Other sectors 7.5%Not classified 84.7%
 
SectorValueShare
Capital Markets$21.4M5.8%
Funds & ETFs$7.1M1.9%
Other sectors$27.7M7.5%
Not classified$311.5M84.7%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2026$367.7M12383546246.9%42
Q1 2026$337.3M11733139646.9%36
Q4 2025$331.8M12053933146.8%27
Q3 2025$317.1M11622154246.6%24
Q2 2025$299.3M11683630146.0%28
Q1 2025$275.7M10964334545.6%29
Q4 2024$271.8M10844537445.2%34
Q3 2024$271.2M10832842146.1%31
Q2 2024$246.5M10632641246.1%30
Q1 2024$246.8M10562353346.2%36
Q4 2023$231.0M10294625046.0%31
Q3 2023$195.2M9312829647.9%37
Q2 2023$201.8M9833435048.0%28
Q1 2023$184.2M9552642046.9%34
Q4 2022$167.6M9083425147.8%38
Q3 2022$142.6M8313425750.2%33
Q2 2022$142.3M89432361049.2%27
Q1 2022$158.8M9563033649.9%40
Q4 2021$159.9M950521732850.5%33
Q3 2021$157.1M423359159847.5%28
Q2 2021$154.0M3963769571948.7%33
Q1 2021$140.2M3783656701250.2%28
Q4 2020$124.2M354000051.3%41

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.