MOGY JOEL R INVESTMENT COUNSEL INC
Reported holdings as of Q2 2026, from 31 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| NVIDIA CORPORATION | NVDA | $255.9M | 1,279,041 | +0.67pp | 31q | HELD | |
| APPLE INC | AAPL | $170.9M | 590,640 | +0.38pp | 31q | HELD | |
| ALPHABET INC | GOOG | $115.6M | 327,135 | +0.73pp | 31q | HELD | |
| ALPHABET INC | GOOGL | $109.2M | 305,497 | +0.74pp | 31q | HELD | |
| MICROSOFT CORP | MSFT | $106.8M | 286,312 | -0.50pp | 31q | HELD | |
| PALO ALTO NETWORKS INC | PANW | $105.0M | 308,019 | +2.92pp | 31q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $91.3M | 97,596 | -0.87pp | 31q | HELD | |
| AMAZON COM INC | AMZN | $82.2M | 344,856 | +0.20pp | 31q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $65.0M | 129,970 | -0.19pp | 31q | HELD | |
| VISA INC | V | $63.4M | 184,802 | +0.13pp | 31q | HELD | |
| META PLATFORMS INC | META | $53.7M | 95,355 | -0.35pp | 31q | HELD | |
| ELI LILLY & CO | LLY | $47.6M | 39,645 | +0.44pp | 15q | HELD | |
| IDEXX LABS INC | IDXX | $45.0M | 85,445 | -0.43pp | 31q | HELD | |
| STRYKER CORPORATION | SYK | $31.5M | 100,030 | -0.25pp | 31q | HELD | |
| SALESFORCE INC | CRM | $29.1M | 185,992 | -0.60pp | 31q | -4.2%-$1.3M | |
| INTUITIVE SURGICAL INC | ISRG | $27.7M | 69,534 | -0.42pp | 31q | HELD | |
| OREILLY AUTOMOTIVE INC | ORLY | $23.7M | 256,847 | -0.13pp | 14q | HELD | |
| MASTERCARD INCORPORATED | MA | $20.3M | 39,465 | -0.07pp | 31q | HELD | |
| AUTOZONE INC | AZO | $19.9M | 6,240 | -0.18pp | 14q | HELD | |
| NETFLIX INC | NFLX | $19.0M | 265,568 | -0.51pp | 31q | HELD | |
| ORACLE CORP | ORCL | $18.3M | 124,961 | -0.13pp | 31q | -2.3%-$426.9K | |
| CISCO SYS INC | CSCO | $15.9M | 135,231 | +0.25pp | 31q | HELD | |
| INTUIT | INTU | $15.7M | 60,028 | -0.95pp | 31q | -12.2%-$2.2M | |
| MSCI INC | MSCI | $15.0M | 26,758 | -0.05pp | 14q | HELD | |
| BLACKROCK INC | BLK | $14.7M | 15,331 | -0.08pp | 7q | HELD | |
| HOME DEPOT INC | HD | $14.0M | 39,678 | -0.02pp | 31q | -0.6%-$88.2K | |
| ABBVIE INC | ABBV | $10.5M | 41,919 | +0.02pp | 31q | -2.6%-$283.1K | |
| WW GRAINGER INC | GWW | $10.3M | 7,568 | +0.07pp | 8q | HELD | |
| BOOKING HOLDINGS INC | BKNG | $10.3M | 57,620 | -0.04pp | 31q | +2323.0%+$9.8M | |
| ACCENTURE PLC IRELAND | ACN | $9.2M | 74,157 | -0.42pp | 31q | -3.4%-$326.8K | |
| UNION PAC CORP | UNP | $8.5M | 31,238 | +0.01pp | 31q | HELD | |
| JOHNSON & JOHNSON | JNJ | $7.8M | 30,730 | -0.03pp | 31q | -0.6%-$50.8K | |
| WALMART INC | WMT | $6.8M | 59,840 | -0.08pp | 31q | -1.6%-$107.0K | |
| BERKSHIRE HATHAWAY INC DEL | BRKA | $6.7M | 9 | -0.02pp | 31q | HELD | |
| STARBUCKS CORP | SBUX | $5.4M | 53,011 | +0.01pp | 31q | HELD | |
| PROCTER & GAMBLE CO | PG | $5.1M | 34,786 | -0.02pp | 31q | HELD | |
| ABBOTT LABORATORIES | ABT | $5.1M | 55,666 | -0.09pp | 31q | -4.8%-$254.8K | |
| ADOBE INC | ADBE | $4.2M | 20,481 | -0.25pp | 31q | -36.4%-$2.4M | |
| PEPSICO INC | PEP | $4.1M | 30,501 | -0.06pp | 31q | HELD | |
| EXXON MOBIL CORP | XOMXXXX | $4.1M | 29,918 | -0.08pp | 31q | HELD | |
| ISHARES TR | IVV | $3.9M | 5,229 | +0.01pp | 25q | HELD | |
| MERCK & CO INC | MRK | $3.4M | 26,683 | flat | 31q | HELD | |
| NEXTERA ENERGY INC | NEE | $2.6M | 29,773 | -0.02pp | 31q | HELD | |
| PROLOGIS INC. | PLD | $2.5M | 18,804 | -0.01pp | 31q | HELD | |
| DISNEY WALT CO | DIS | $2.4M | 24,750 | -0.01pp | 31q | HELD | |
| VANGUARD INDEX FDS | VOO | $2.4M | 3,440 | +0.01pp | 25q | +5.1%+$114.7K | |
| WILLIAMS SONOMA INC | WSM | $2.3M | 9,775 | +0.02pp | 31q | HELD | |
| VANGUARD INDEX FDS | VUG | $2.2M | 25,998 | +0.01pp | 31q | +500.0%+$1.9M | |
| EQUINIX INC | EQIX | $2.2M | 2,148 | flat | 31q | HELD | |
| VANGUARD INDEX FDS | VTI | $2.2M | 5,924 | +0.01pp | 31q | HELD | |
| PHILIP MORRIS INTL INC | PM | $2.2M | 11,975 | flat | 31q | HELD | |
| AMGEN INC | AMGN | $2.1M | 5,923 | -0.02pp | 31q | -7.1%-$163.0K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $2.0M | 2,744 | +0.01pp | 31q | HELD | |
| THEMES ETF TR | NATO | $1.8M | 45,315 | - | new | NEW | |
| WEC ENERGY GROUP INC | WEC | $1.8M | 15,708 | -0.01pp | 31q | HELD | |
| VANGUARD INDEX FDS | VO | $1.5M | 19,120 | flat | 31q | +300.0%+$1.2M | |
| ISHARES INC | EMXC | $1.5M | 15,018 | - | new | NEW | |
| MCDONALDS CORP | MCD | $1.5M | 5,593 | -0.02pp | 31q | HELD | |
| BIOGEN INC | BIIB | $1.4M | 6,260 | +0.01pp | 31q | HELD | |
| BROADCOM INC | AVGO | $1.3M | 3,456 | - | new | NEW | |
| INVESCO QQQ TR | QQQ | $1.3M | 1,771 | +0.01pp | 31q | HELD | |
| PRICE T ROWE GROUP INC | TROW | $1.3M | 11,175 | +0.01pp | 31q | HELD | |
| MARSH & MCLENNAN COS INC | MRSH | $1.2M | 7,265 | -0.02pp | 8q | -8.6%-$114.2K | |
| CATERPILLAR INC | CAT | $1.1M | 1,050 | +0.02pp | 15q | HELD | |
| YUM BRANDS INC | YUM | $1.1M | 6,580 | flat | 31q | HELD | |
| COCA COLA CO | KO | $1.0M | 12,700 | flat | 31q | HELD | |
| JPMORGAN CHASE & CO | JPM | $995.1K | 3,040 | flat | 31q | HELD | |
| CHEVRON CORPORATION | CVX | $943.7K | 5,693 | -0.02pp | 31q | HELD | |
| ALTRIA GROUP INC | MO | $931.8K | 12,950 | flat | 31q | HELD | |
| BRISTOL-MYERS SQUIBB CO | BMY | $910.1K | 15,795 | -0.01pp | 31q | HELD | |
| ISHARES TR | IJH | $896.2K | 11,622 | flat | 31q | HELD | |
| VANGUARD WHITEHALL FDS | VYM | $890.5K | 5,635 | flat | 31q | -0.7%-$6.3K | |
| VANGUARD INDEX FDS | VTV | $880.4K | 4,040 | flat | 31q | HELD | |
| CSX CORP | CSX | $855.5K | 18,000 | flat | 31q | HELD | |
| VANGUARD BD INDEX FDS | BSV | $769.4K | 9,875 | flat | 14q | HELD | |
| INTERNATIONAL BUSINESS MACHS | IBM | $674.9K | 2,400 | flat | 31q | HELD | |
| ISHARES TR | ESGD | $640.5K | 6,230 | flat | 6q | HELD | |
| SCHWAB CHARLES CORP | SCHW | $636.4K | 6,897 | flat | 31q | HELD | |
| PFIZER INC | PFE | $569.2K | 23,636 | -0.01pp | 31q | HELD | |
| FEDEX CORP | FDX | $532.3K | 1,700 | -0.01pp | 31q | HELD | |
| ISHARES TR | IDEV | $530.9K | 5,965 | - | new | NEW | |
| AT&T INC | T | $519.8K | 25,110 | -0.02pp | 31q | +0.5%+$2.7K | |
| LOCKHEED MARTIN CORP | LMT | $493.5K | 969 | -0.01pp | 31q | HELD | |
| SCHWAB STRATEGIC TR | SCHB | $474.9K | 16,398 | flat | 5q | HELD | |
| MONDELEZ INTL INC | MDLZ | $453.5K | 7,840 | flat | 31q | -4.3%-$20.2K | |
| VANGUARD BD INDEX FDS | BIV | $425.7K | 5,550 | flat | 14q | HELD | |
| SIMON PPTY GROUP INC NEW | SPG | $419.3K | 1,875 | flat | 31q | -19.4%-$100.6K | |
| SELECT SECTOR SPDR TR | XLK | $349.1K | 1,832 | flat | 5q | HELD | |
| VERIZON COMMUNICATIONS INC | VZ | $334.6K | 7,903 | -0.01pp | 31q | HELD | |
| ISHARES INC | ESGE | $330.2K | 6,037 | flat | 6q | HELD | |
| SOUTHERN CO | SO | $325.4K | 3,400 | flat | 31q | HELD | |
| ASML HLDG NV | ASML | $318.3K | 160 | - | new | NEW | |
| UNITED RENTALS INC | URI | $308.7K | 272 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFAC | $299.0K | 6,740 | flat | 14q | HELD | |
| PPG INDS INC | PPG | $279.0K | 2,300 | flat | 31q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSP | $263.8K | 1,240 | flat | 10q | HELD | |
| ISHARES TR | EFA | $259.7K | 2,500 | flat | 3q | HELD | |
| ISHARES TR | IWM | $256.9K | 855 | flat | 14q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $249.9K | 1,056 | flat | 2q | HELD | |
| TESLA INC | TSLA | $235.5K | 560 | flat | 26q | -23.8%-$73.6K | |
| PROTHENA CORP PLC | PRTA | $203.1K | 20,750 | flat | 5q | HELD | |
| VANGUARD WORLD FD | VGT | $190.3K | 1,592 | - | new | NEW | |
| ISHARES TR | IBB | $185.4K | 975 | flat | 14q | HELD | |
| ISHARES TR | XVV | $180.3K | 3,175 | flat | 10q | -5.2%-$9.9K | |
| VANGUARD INDEX FDS | VV | $172.0K | 500 | flat | 14q | HELD | |
| ISHARES TR | XJH | $156.4K | 3,000 | flat | 10q | HELD | |
| VANGUARD INDEX FDS | VB | $121.2K | 400 | flat | 14q | HELD | |
| ISHARES TR | DMXF | $107.0K | 1,265 | flat | 10q | HELD | |
| SCHWAB STRATEGIC TR | SCHF | $102.2K | 3,691 | flat | 5q | HELD | |
| VANGUARD INDEX FDS | VBR | $97.2K | 400 | flat | 14q | HELD | |
| SCHWAB STRATEGIC TR | SCHD | $95.1K | 3,000 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHA | $86.6K | 2,398 | flat | 5q | -23.4%-$26.5K | |
| SCHWAB STRATEGIC TR | SCHG | $62.5K | 1,847 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | FNDX | $61.2K | 1,969 | flat | 5q | HELD | |
| ISHARES TR | IUSG | $47.0K | 250 | flat | 10q | HELD | |
| ISHARES TR | IJR | $46.4K | 313 | flat | 31q | HELD | |
| ISHARES TR | IUSV | $41.3K | 375 | flat | 10q | HELD | |
| VANGUARD WORLD FD | VHT | $12.3K | 41 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHX | $2.1K | 70 | flat | 5q | -95.2%-$40.4K | |
| SCHWAB STRATEGIC TR | FNDE | $1.9K | 47 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | FNDF | $1.8K | 34 | flat | 5q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Software & IT Services | $452.6M | 25.9% |
| Computer Hardware | $292.5M | 16.8% |
| Semiconductors & Electronics | $257.2M | 14.7% |
| Retail & Consumer | $248.1M | 14.2% |
| Biotech & Pharma | $124.5M | 7.1% |
| Business Services | $108.2M | 6.2% |
| Insurance | $73.0M | 4.2% |
| Medical Devices | $59.1M | 3.4% |
| Other sectors | $100.8M | 5.8% |
| Not classified | $29.0M | 1.7% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $1.7B | 121 | 8 | 5 | 19 | 1 | 66.8% | 14 |
| Q1 2026 | $1.6B | 114 | 1 | 6 | 46 | 2 | 62.9% | 15 |
| Q4 2025 | $1.8B | 115 | 1 | 12 | 26 | 5 | 60.5% | 30 |
| Q3 2025 | $1.8B | 119 | 0 | 5 | 28 | 8 | 59.7% | 16 |
| Q2 2025 | $1.7B | 127 | 23 | 15 | 14 | 1 | 57.0% | 10 |
| Q1 2025 | $1.6B | 105 | 2 | 28 | 43 | 7 | 55.0% | 16 |
| Q4 2024 | $1.7B | 110 | 3 | 21 | 21 | 6 | 56.7% | 17 |
| Q3 2024 | $1.6B | 113 | 8 | 20 | 36 | 2 | 54.3% | 18 |
| Q2 2024 | $1.6B | 107 | 1 | 30 | 31 | 15 | 55.4% | 15 |
| Q1 2024 | $1.5B | 121 | 19 | 29 | 31 | 2 | 52.0% | 30 |
| Q4 2023 | $1.3B | 104 | 1 | 10 | 56 | 2 | 50.4% | 36 |
| Q3 2023 | $1.2B | 105 | 1 | 9 | 51 | 11 | 49.9% | 32 |
| Q2 2023 | $1.3B | 115 | 3 | 29 | 31 | 7 | 48.7% | 45 |
| Q1 2023 | $1.1B | 119 | 16 | 18 | 37 | 4 | 46.8% | 42 |
| Q4 2022 | $999.8M | 107 | 5 | 32 | 26 | 3 | 46.5% | 45 |
| Q3 2022 | $955.4M | 105 | 1 | 20 | 17 | 2 | 49.1% | 45 |
| Q2 2022 | $1.0B | 106 | 2 | 26 | 19 | 7 | 48.2% | 43 |
| Q1 2022 | $1.3B | 111 | 0 | 22 | 31 | 9 | 48.6% | 42 |
| Q4 2021 | $1.4B | 120 | 9 | 39 | 13 | 2 | 47.3% | 42 |
| Q3 2021 | $1.2B | 113 | 1 | 32 | 19 | 1 | 46.8% | 27 |
| Q2 2021 | $1.2B | 113 | 2 | 39 | 16 | 1 | 46.8% | 35 |
| Q1 2021 | $1.0B | 112 | 5 | 33 | 22 | 0 | 47.4% | 35 |
| Q4 2020 | $1.0B | 107 | 3 | 13 | 26 | 1 | 48.4% | 39 |
| Q3 2020 | $929.0M | 105 | 2 | 21 | 34 | 2 | 49.3% | 43 |
| Q2 2020 | $835.6M | 105 | 7 | 8 | 50 | 4 | 48.5% | 42 |
| Q1 2020 | $704.0M | 102 | 1 | 5 | 39 | 13 | 47.0% | 38 |
| Q4 2019 | $834.3M | 114 | 3 | 9 | 11 | 6 | 44.4% | 29 |
| Q3 2019 | $790.5M | 117 | 8 | 7 | 36 | 1 | 42.7% | 31 |
| Q2 2019 | $767.8M | 110 | 1 | 13 | 28 | 5 | 43.7% | 39 |
| Q1 2019 | $739.7M | 114 | 4 | 28 | 28 | 3 | 42.7% | 30 |
| Q4 2018 | $644.4M | 113 | 0 | 0 | 0 | 0 | 42.5% | 37 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.