BOOKING HOLDINGS INC (BKNG)
Institutional ownership reported to the SEC as of Q3 2026, across 32 quarters.
81
Reporting holders
$269.9M
Reported value
0.0%
Calls
0.0%
Puts
-1,837
Holder change
Calls and puts are the parts of reported value carried in derivative lines rather than shares, and they point in opposite directions: a manager holding calls is positioned for the security, one holding puts against it - or hedging shares they already own, which is why index funds carry so many. Most sites add the two together and report one figure, which averages away the only interesting part.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| Fenimore Asset Management Inc | $81.5M | 500,147 | 1.79% | 19q | -0.7%-$555.2K |
| SAPIENT CAPITAL LLC | $48.4M | 296,879 | 0.65% | 12q | -53.6%-$55.9M |
| CONFLUENCE INVESTMENT MANAGEMENT LLC | $29.7M | 182,278 | 0.50% | 27q | -6.4%-$2.0M |
| MassMutual Private Wealth & Trust, FSB | $23.2M | 142,418 | 0.61% | 32q | -1.6%-$383.3K |
| CONGRESS ASSET MANAGEMENT CO | $16.2M | 99,532 | 0.11% | 25q | +27.3%+$3.5M |
| Venture Visionary Partners LLC | $10.1M | 61,803 | 0.26% | 24q | +53.3%+$3.5M |
| Farther Finance Advisors, LLC | $4.9M | 29,874 | 0.03% | 16q | +5.1%+$234.1K |
| GAMMA Investing LLC | $4.1M | 25,030 | 0.14% | 12q | +7.0%+$268.0K |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC | $3.9M | 23,940 | 0.09% | 17q | -6.0%-$250.1K |
| HF Advisory Group, LLC | $3.8M | 23,153 | 1.12% | 16q | +1.1%+$39.7K |
| DIVERSIFIED MANAGEMENT INC | $3.0M | 18,450 | 0.52% | new | NEW |
| Bell Asset Management Ltd | $2.9M | 17,842 | 1.05% | 13q | -17.5%-$614.5K |
| Central Pacific Bank - Trust Division | $2.6M | 16,003 | 0.27% | 11q | -1.9%-$51.2K |
| Wealth Enhancement Trust Services, Inc. | $2.5M | 15,175 | 0.26% | 4q | -5.0%-$129.7K |
| SCHAPER BENZ & WISE INVESTMENT COUNSEL INC/WI | $2.4M | 14,975 | 0.16% | 32q | HELD |
| Legacy Wealth Asset Management, LLC | $2.0M | 12,071 | 0.43% | 24q | +22.8%+$364.6K |
| Wedmont Private Capital | $1.9M | 12,085 | 0.05% | 19q | HELD |
| Avidian Wealth Enterprises, LLC | $1.6M | 9,888 | 0.04% | 10q | +6.9%+$104.3K |
| Adelphi Trust Co | $1.6M | 9,660 | 1.04% | 4q | +0.7%+$10.9K |
| Everhart Financial Group, Inc. | $1.5M | 9,014 | 0.09% | 16q | +3.3%+$47.2K |
| DOLIVER ADVISORS, LP | $1.3M | 8,111 | 0.29% | 25q | -22.5%-$382.7K |
| ACIMA PRIVATE WEALTH, LLC | $1.3M | 8,100 | 0.38% | 32q | HELD |
| ARGUS INVESTORS' COUNSEL, INC. | $1.1M | 6,692 | 0.85% | new | NEW |
| Quintet Private Bank (Europe) S.A. | $1.1M | 6,620 | 0.05% | 16q | +23.7%+$206.9K |
| Montecito Bank & Trust | $1.0M | 6,411 | 0.16% | 10q | +1.2%+$12.2K |
| Valeo Financial Advisors, LLC | $1.0M | 6,217 | 0.02% | 32q | -2.9%-$30.5K |
| STABLEFORD CAPITAL II LLC | $948.0K | 5,819 | 0.33% | 3q | +11.9%+$100.7K |
| Persium Advisors, LLC | $856.1K | 5,255 | 0.45% | 8q | -47.7%-$781.2K |
| Barden Capital Management, Inc. | $764.4K | 4,692 | 0.70% | 13q | -4.5%-$36.2K |
| Financial Enhancement Group LLC | $716.4K | 4,596 | 0.08% | 23q | +1.9%+$13.4K |
| Intelligence Driven Advisers, LLC | $680.5K | 4,177 | 0.12% | 14q | -1.2%-$8.5K |
| PFW Advisors LLC | $669.4K | 4,109 | 0.20% | 2q | +0.6%+$3.9K |
| Bullock Wealth Management Group | $627.0K | 3,912 | 0.26% | 11q | HELD |
| Vann Equity Management LLC | $574.4K | 3,526 | 0.34% | 3q | HELD |
| Versant Capital Management, Inc | $562.7K | 3,454 | 0.05% | 32q | +117.9%+$304.5K |
| EASTERN BANK | $538.6K | 3,306 | 0.01% | 13q | +1.3%+$6.7K |
| Meadowbrook Wealth Management, LLC | $488.7K | 3,000 | 0.51% | 5q | HELD |
| Apella Capital, LLC | $465.8K | 2,989 | 0.01% | 7q | +37.2%+$126.4K |
| Monument Capital Management | $461.4K | 2,832 | 0.10% | 13q | HELD |
| Legacy Private Trust Co. | $432.4K | 2,654 | 0.02% | 7q | +2.0%+$8.3K |
| RIVERSEDGE ADVISORS, LLC | $418.4K | 2,568 | 0.05% | 5q | +70.1%+$172.4K |
| ROCKLAND TRUST CO | $407.3K | 2,500 | 0.02% | 14q | HELD |
| Heartwood Wealth Advisors LLC | $398.3K | 2,445 | 0.03% | 10q | -10.5%-$46.9K |
| YHB Investment Advisors, Inc. | $384.3K | 2,359 | 0.02% | 8q | -1.7%-$6.7K |
| Acropolis Investment Management, LLC | $369.8K | 2,270 | 0.01% | 13q | -5.2%-$20.2K |
| PARK NATIONAL CORP /OH/ | $361.7K | 2,220 | 0.01% | 3q | +26.9%+$76.6K |
| Investment Partners Asset Management, Inc. | $330.7K | 2,030 | 0.18% | 11q | HELD |
| Cooper Financial Group | $317.8K | 1,951 | 0.03% | 16q | +34.5%+$81.5K |
| Trinity Financial Advisors LLC | $314.1K | 1,928 | 0.08% | 14q | HELD |
| AMERICAN NATIONAL BANK & TRUST | $305.5K | 1,875 | 0.03% | 19q | HELD |
| Exchange Bank | $285.9K | 1,755 | 0.18% | 13q | -5.1%-$15.5K |
| Box Hill Private Wealth LLC | $278.2K | 1,708 | 0.20% | 4q | -5.3%-$15.6K |
| TOMPKINS FINANCIAL CORP | $276.9K | 1,700 | 0.02% | 31q | HELD |
| FERGUSON WELLMAN CAPITAL MANAGEMENT, INC | $265.1K | 1,627 | 0.00% | 8q | +32.8%+$65.5K |
| Allen Mooney & Barnes Investment Advisors LLC | $242.7K | 1,490 | 0.04% | 10q | -5.5%-$14.0K |
| Grove Bank & Trust | $236.4K | 1,451 | 0.02% | 16q | HELD |
| Vilga Financial Planning LLC | $230.8K | 1,417 | 0.14% | 2q | +3.1%+$6.8K |
| Dakota Community Bank & Trust NA | $227.3K | 1,395 | 0.65% | 16q | +21.4%+$40.1K |
| CoreCap Advisors, LLC | $182.9K | 1,122 | 0.01% | 13q | -18.8%-$42.4K |
| VALLEY WEALTH MANAGERS, INC. | $150.7K | 925 | 0.01% | 18q | HELD |
| Davis Capital Management | $104.8K | 643 | 0.06% | 10q | +0.6% |
| Rosenberg Matthew Hamilton | $89.6K | 550 | 0.02% | 19q | HELD |
| Marquette Asset Management, LLC | $61.1K | 375 | 0.01% | 5q | +303.2%+$45.9K |
| ELEVATION WEALTH PARTNERS, LLC | $56.2K | 345 | 0.02% | 2q | +1050.0%+$51.3K |
| Trust Co | $52.8K | 324 | 0.00% | new | NEW |
| Bank & Trust Co | $48.9K | 300 | 0.03% | 10q | HELD |
| GoalVest Advisory LLC | $44.8K | 275 | 0.01% | 4q | HELD |
| Brown Shipley& Co Ltd | $36.7K | 225 | 0.02% | 15q | HELD |
| Roxbury Financial LLC | $33.3K | 205 | 0.03% | 8q | HELD |
| PROFESSIONAL ADVISORY SERVICES INC | $26.3K | 161,271 | 3.14% | 16q | +12.5%+$2.9K |
| Bank of New Hampshire | $24.4K | 150 | 0.01% | 8q | HELD |
| Mn Services Vermogensbeheer B.V. | $20.7K | 126,850 | 0.15% | 29q | HELD |
| ATWOOD & PALMER INC | $20.4K | 125 | 0.00% | 6q | HELD |
| Bangor Savings Bank | $16.3K | 100 | 0.00% | 18q | HELD |
| GILPIN WEALTH MANAGEMENT, LLC | $12.4K | 76 | 0.01% | 4q | +1.3% |
| GK Wealth Management LLC | $12.3K | 75 | 0.01% | new | NEW |
| ARMSTRONG ADVISORY GROUP, INC | $12.2K | 75 | 0.00% | 3q | HELD |
| JACOBS & CO/CA | $9.7K | 59,571 | 0.84% | 17q | +1.2% |
| TOTH FINANCIAL ADVISORY CORP | $8.1K | 50 | 0.00% | 5q | HELD |
| MJT & Associates Financial Advisory Group, Inc. | $7.3K | 45 | 0.00% | 7q | -10.0% |
| Planning Strategies Inc. | $7.2K | 44 | 0.00% | 2q | -2.2% |
| Retirement Wealth Solutions LLC | $4.9K | 30 | 0.00% | new | NEW |
| Paladin Partners, LLC | $4.1K | 25 | 0.00% | 2q | HELD |
| CX Institutional | $1.8K | 11,156 | 0.05% | 15q | -11.2% |
| Matrix Trust Co | $708 | 4,349 | 0.10% | new | NEW |
| NEVILLE RODIE & SHAW INC | $428 | 2,625 | 0.03% | 16q | HELD |
| Noble Wealth Management PBC | $163 | 1 | 0.00% | 2q | -87.5%-$1.1K |
What the insiders did
Open market purchases and sales reported on Form 4 in the last 180 days. Grants, option exercises and shares surrendered to cover tax are left out: they are compensation rather than a decision to buy or sell. Where a broker filled one order in tranches the lines are summed, because it was one decision.
Officers and directors
| Date | Insider | Role | Side | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-17 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | Sold | 50,050 | $10.4M ×9 |
| 2026-05-26 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | Sold | 62,500 | $10.2M ×4 |
| 2026-08-12 | Steenbergen Ewout L | CHIEF FINANCIAL OFFICER | Sold | 20,000 | $4.2M ×5 |
| 2026-04-15 | Fogel Glenn D | CEO AND PRESIDENT | Sold | 16,726 | $3.1M ×4 |
| 2026-07-29 | MYLOD ROBERT J JR | Director | Sold | 5,000 | $1.0M |
| 2026-08-31 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | Sold | 3,000 | $610.4K |
| 2026-09-15 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | Sold | 1,500 | $259.5K |
| 2026-04-17 | WITTMAN VANESSA AMES | Director | Sold | 1,125 | $216.0K |
| 2026-07-28 | WITTMAN VANESSA AMES | Director | Sold | 1,125 | $216.0K |
| 2026-08-05 | MYLOD ROBERT J JR | Director | Sold | 1,000 | $206.7K |
| 2026-09-01 | MYLOD ROBERT J JR | Director | Sold | 1,000 | $200.0K |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q3 2026 | 81 | $269.9M | 1,657,463 | 5 | 28 | 23 | 0.0% |
| Q2 2026 | 1,918 | $148.8B | 762,153,933 | 176 | 1,683 | 38 | 8.6% |
| Q1 2026 | 1,838 | $132.2B | 28,676,917 | 126 | 668 | 704 | 10.6% |
| Q4 2025 | 2,039 | $180.9B | 32,843,993 | 118 | 690 | 670 | 10.0% |
| Q3 2025 | 1,945 | $180.0B | 30,569,025 | 115 | 697 | 598 | 8.6% |
| Q2 2025 | 1,969 | $191.4B | 29,719,716 | 188 | 661 | 683 | 10.2% |
| Q1 2025 | 1,883 | $152.3B | 29,772,784 | 136 | 660 | 629 | 10.0% |
| Q4 2024 | 1,882 | $171.3B | 29,838,831 | 152 | 562 | 663 | 13.4% |
| Q3 2024 | 1,717 | $145.1B | 30,607,811 | 134 | 528 | 642 | 11.2% |
| Q2 2024 | 1,676 | $137.0B | 31,646,354 | 139 | 601 | 581 | 8.5% |
| Q1 2024 | 1,630 | $131.4B | 32,934,266 | 136 | 566 | 586 | 9.2% |
| Q4 2023 | 1,591 | $133.6B | 32,728,794 | 132 | 490 | 586 | 13.1% |
| Q3 2023 | 1,479 | $112.6B | 32,214,165 | 133 | 418 | 593 | 11.8% |
| Q2 2023 | 1,425 | $100.6B | 33,341,918 | 122 | 446 | 535 | 10.5% |
| Q1 2023 | 1,385 | $104.7B | 35,690,915 | 184 | 424 | 509 | 10.0% |
| Q4 2022 | 1,329 | $81.3B | 34,913,036 | 145 | 377 | 514 | 13.4% |
| Q3 2022 | 1,285 | $66.8B | 35,984,203 | 85 | 407 | 512 | 11.2% |
| Q2 2022 | 1,323 | $71.5B | 36,298,711 | 116 | 474 | 461 | 11.1% |
| Q1 2022 | 1,370 | $98.8B | 36,839,265 | 141 | 521 | 440 | 12.6% |
| Q4 2021 | 1,359 | $105.7B | 36,942,031 | 113 | 508 | 389 | 16.1% |
| Q3 2021 | 1,292 | $99.7B | 36,951,491 | 104 | 464 | 430 | 12.0% |
| Q2 2021 | 1,270 | $92.4B | 37,238,772 | 96 | 473 | 404 | 11.8% |
| Q1 2021 | 1,289 | $95.8B | 37,594,180 | 127 | 482 | 431 | 8.6% |
| Q4 2020 | 1,265 | $102.0B | 38,709,900 | 125 | 400 | 453 | 14.8% |
| Q3 2020 | 1,183 | $72.8B | 38,122,207 | 117 | 380 | 452 | 10.5% |
| Q2 2020 | 1,168 | $69.1B | 38,292,963 | 161 | 350 | 484 | 11.7% |
| Q1 2020 | 1,145 | $59.0B | 38,341,492 | 132 | 351 | 514 | 12.5% |
| Q4 2019 | 1,287 | $93.3B | 38,690,225 | 86 | 453 | 445 | 14.8% |
| Q3 2019 | 1,254 | $89.3B | 39,361,212 | 104 | 441 | 451 | 13.5% |
| Q2 2019 | 1,218 | $91.5B | 39,952,723 | 112 | 462 | 420 | 18.5% |
| Q1 2019 | 1,209 | $80.7B | 40,806,546 | 130 | 470 | 384 | 11.7% |
| Q4 2018 | 1,195 | $82.0B | 42,339,653 | 17 | 21 | 20 | 11.1% |