Fortune Financial Group, Inc.
Reported holdings as of Q2 2026, from 3 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| FIRST TRUST ALT OPPORTUN | $8.8M | 316,441 | +6.23pp | 2q | +1082.3%+$8.1M | ||
| INVESCO EXCH TRADED FD TR II | SPLV | $8.3M | 110,796 | -6.29pp | 3q | -43.0%-$6.3M | |
| INVESCO QQQ TR | QQQ | $8.1M | 10,942 | +5.34pp | 3q | +484.5%+$6.7M | |
| WISDOMTREE TR | USFR | $7.3M | 144,774 | -8.24pp | 3q | -53.0%-$8.2M | |
| PACER FDS TR | COWZ | $5.8M | 93,919 | -5.35pp | 3q | -46.7%-$5.1M | |
| VANGUARD INDEX FDS | VOO | $5.5M | 7,944 | +3.75pp | 3q | +715.6%+$4.8M | |
| INVESCO EXCHANGE TRADED FD T | SPHQ | $4.7M | 52,427 | +0.37pp | 3q | +6.6%+$292.1K | |
| INVESCO EXCH TRADED FD TR II | SPMO | $4.1M | 25,231 | +0.66pp | 3q | +0.6%+$24.6K | |
| INNOVATOR ETFS TRUST | PJAN | $4.0M | 80,602 | -0.24pp | 3q | HELD | |
| INVESCO EXCH TRADED FD TR II | SPHD | $2.7M | 53,802 | -4.09pp | 3q | -61.5%-$4.4M | |
| INNOVATOR ETFS TRUST | PDEC | $2.7M | 59,335 | -0.15pp | 3q | -0.6%-$16.0K | |
| ISHARES TR | MTUM | $2.7M | 7,739 | -0.77pp | 3q | -41.3%-$1.9M | |
| SCHWAB STRATEGIC TR | SCHA | $2.4M | 65,479 | - | new | NEW | |
| INNOVATOR ETFS TRUST | POCT | $2.3M | 50,590 | -0.16pp | 3q | -1.6%-$37.9K | |
| INNOVATOR ETFS TRUST | PAPR | $2.1M | 49,288 | +0.38pp | 3q | +41.5%+$610.4K | |
| SCHWAB VALUE ADVANTAGE M | $1.9M | 1,868,224 | -1.52pp | 3q | -43.6%-$1.4M | ||
| INNOVATOR ETFS TRUST | PJUL | $1.6M | 32,287 | -0.17pp | 3q | -4.5%-$74.4K | |
| FRANKLIN BSP PRIVATE CREDIT ADVISOR | $1.6M | 154,584 | -0.10pp | 2q | +1.2%+$18.4K | ||
| ISHARES TR | SOXX | $1.6M | 2,428 | +0.58pp | 3q | +12.0%+$166.6K | |
| FIDELITY COMWLTH TR | ONEQ | $1.5M | 14,840 | - | new | NEW | |
| ISHARES TR | IEFA | $1.5M | 15,787 | +0.72pp | 3q | +171.3%+$962.8K | |
| VANECK ETF TRUST | FLTR | $1.3M | 51,577 | - | new | NEW | |
| INVESCO EXCH TRADED FD TR II | QQQM | $1.3M | 4,311 | -0.63pp | 3q | -44.3%-$1.0M | |
| INNOVATOR ETFS TRUST | PFEB | $1.3M | 30,019 | +0.34pp | 3q | +61.5%+$492.2K | |
| INVESCO EXCHANGE TRADED FD T | XMHQ | $1.2M | 10,983 | -0.87pp | 3q | -44.4%-$991.0K | |
| SPDR GOLD TR | GLD | $1.2M | 3,126 | - | new | NEW | |
| INVESCO EXCHANGE TRADED FD T | XMMO | $1.2M | 6,764 | +0.06pp | 3q | +5.3%+$58.4K | |
| SPDR SERIES TRUST | FLRN | $1.1M | 36,824 | -0.50pp | 3q | -26.8%-$414.9K | |
| INVESCO EXCHANGE TRADED FD T | XSMO | $1.1M | 11,603 | +0.09pp | 3q | +5.1%+$52.3K | |
| PACER FDS TR | CALF | $1.1M | 21,338 | - | new | NEW | |
| WISDOMTREE TR | DHS | $1.0M | 8,908 | - | new | NEW | |
| INVESCO EXCH TRADED FD TR II | XSHQ | $962.8K | 19,912 | +0.12pp | 3q | +19.3%+$155.7K | |
| PROSHARES TR | TQQQ | $961.4K | 11,869 | -0.14pp | 3q | -50.0%-$960.6K | |
| FIRST TRUST PRIVATE CREDIT I | $837.8K | 85,838 | +0.29pp | 2q | +107.1%+$433.3K | ||
| NVIDIA CORPORATION | NVDA | $798.3K | 3,990 | - | new | NEW | |
| APPLE INC | AAPL | $778.4K | 2,690 | -0.60pp | 3q | -49.1%-$750.6K | |
| INVESCO EXCHANGE TRADED FD T | GRPM | $757.6K | 5,820 | +0.06pp | 3q | +15.9%+$104.1K | |
| SELECT SECTOR SPDR TR | XLU | $728.4K | 16,066 | -0.07pp | 3q | +3.9%+$27.6K | |
| FIRST TR EXCHANGE TRADED FD | CIBR | $720.7K | 8,021 | - | new | NEW | |
| AMERICAN FUNDS NEW WORLD F1 | $704.1K | 6,535 | -0.52pp | 3q | -49.7%-$696.8K | ||
| INVESCO EXCHANGE TRADED FD T | PPA | $701.7K | 3,972 | - | new | NEW | |
| MSCI INC | MSCI | $692.8K | 1,237 | -0.06pp | 3q | HELD | |
| INVESCO EXCH TRADED FD TR II | IDMO | $681.8K | 11,308 | +0.30pp | 2q | +143.2%+$401.4K | |
| J P MORGAN EXCHANGE TRADED F | JEPI | $675.5K | 11,960 | -0.08pp | 3q | HELD | |
| RUSSELL INVT CO TAX M | $673.8K | 6,453 | - | new | NEW | ||
| SCHWAB S&P 500 INDEX | $656.7K | 33,990 | flat | 3q | HELD | ||
| INVESCO EXCH TRADED FD TR II | IPKW | $607.7K | 10,788 | +0.26pp | 2q | +156.3%+$370.6K | |
| VANGUARD EXTENDED MARKET INDEX | $599.6K | 3,210 | -0.02pp | 3q | -7.0%-$45.4K | ||
| VANGUARD SCOTTSDALE FDS | VCIT | $590.6K | 7,146 | -0.08pp | 3q | -2.4%-$14.6K | |
| GLOBAL X FDS | AIQ | $560.6K | 8,544 | -0.20pp | 3q | -43.8%-$436.3K | |
| ISHARES GOLD TR | IAU | $559.1K | 7,404 | - | new | NEW | |
| INNOVATOR ETFS TRUST | BALT | $547.2K | 15,966 | -0.05pp | 3q | HELD | |
| ETF SER SOLUTIONS | UFOX | $537.7K | 5,658 | +0.07pp | 3q | -1.5%-$8.5K | |
| SCHWAB STRATEGIC TR | SCHV | $531.6K | 15,271 | -0.42pp | 3q | -49.8%-$528.1K | |
| INNOVATOR ETFS TRUST | PJUN | $497.5K | 11,509 | -0.02pp | 3q | +6.3%+$29.5K | |
| INNOVATOR ETFS TRUST | PMAY | $491.8K | 11,907 | -0.01pp | 3q | +8.2%+$37.2K | |
| ISHARES TR | IJR | $491.7K | 3,316 | -0.01pp | 3q | -6.7%-$35.4K | |
| SCHWAB GOVERNMENT MONEY ULTRA | $463.5K | 463,478 | -0.08pp | 3q | -6.8%-$33.6K | ||
| INNOVATOR ETFS TRUST | PSEP | $452.7K | 9,830 | - | new | NEW | |
| ISHARES INC | IEMG | $447.2K | 5,398 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHB | $435.9K | 15,052 | -0.01pp | 3q | -2.1%-$9.2K | |
| INNOVATOR ETFS TRUST | NJAN | $415.3K | 7,036 | -0.01pp | 3q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VWO | $415.0K | 6,952 | - | new | NEW | |
| ALPHABET INC | GOOGL | $413.7K | 1,158 | -0.27pp | 3q | -49.9%-$412.3K | |
| DODGE & COX INTERNATIONAL STOCK I | $411.9K | 22,076 | -0.01pp | 3q | HELD | ||
| AMAZON COM INC | AMZN | $403.3K | 1,692 | - | new | NEW | |
| INVESCO EXCHANGE TRADED FD T | PTH | $397.2K | 6,647 | -0.02pp | 3q | -10.6%-$47.1K | |
| INVESCO EXCHANGE TRADED FD T | IGPT | $387.3K | 3,720 | +0.11pp | 3q | HELD | |
| ISHARES TR | IGV | $384.1K | 4,240 | +0.03pp | 3q | +13.6%+$46.0K | |
| MICROSOFT CORP | MSFT | $380.1K | 1,019 | - | new | NEW | |
| FIRST TR EXCHANGE-TRADED FD | FBT | $372.6K | 1,503 | +0.04pp | 3q | +8.7%+$29.7K | |
| BARON GROWTH RETAIL | $368.7K | 6,789 | - | new | NEW | ||
| INNOVATOR ETFS TRUST | PAUG | $365.6K | 8,011 | -0.04pp | 3q | -6.1%-$23.9K | |
| INVESCO EXCH TRADED FD TR II | QQQJ | $360.3K | 7,929 | +0.02pp | 3q | -3.0%-$11.2K | |
| INNOVATOR ETFS TRUST | NSEP | $359.4K | 11,500 | -0.02pp | 3q | HELD | |
| GLOBAL X FDS | BOTZ | $352.5K | 9,291 | +0.01pp | 3q | +6.2%+$20.6K | |
| FIRST TR EXCHANGE TRADED FD | SKYY | $345.3K | 2,566 | +0.08pp | 2q | +30.2%+$80.1K | |
| VANGUARD INDEX FDS | VTI | $343.1K | 927 | +0.01pp | 3q | +4.3%+$14.1K | |
| ISHARES TR | IBDT | $342.9K | 13,582 | -0.03pp | 2q | +3.0%+$9.9K | |
| RUSSELL INVT CO TAX M | $328.3K | 20,632 | - | new | NEW | ||
| RUSSELL INVT CO | $327.4K | 17,893 | +0.07pp | 2q | +38.9%+$91.7K | ||
| INNOVATOR ETFS TRUST | ZFEB | $324.8K | 12,500 | -0.03pp | 3q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSPS | $324.7K | 10,829 | -0.21pp | 3q | -38.2%-$200.4K | |
| MICRON TECHNOLOGY INC | MU | $323.2K | 280 | - | new | NEW | |
| INNOVATOR ETFS TRUST | BFEB | $310.6K | 5,900 | -0.01pp | 3q | HELD | |
| FIRST TR EXCHANGE TRADED FD | GRID | $306.2K | 1,597 | - | new | NEW | |
| FIRST TR EXCHANGE-TRADED FD | FDN | $302.8K | 1,144 | +0.01pp | 3q | +8.1%+$22.8K | |
| ISHARES TR | IBDR | $302.1K | 12,468 | -0.04pp | 3q | DEBT | |
| INNOVATOR ETFS TRUST | NDEC | $300.4K | 10,000 | -0.01pp | 3q | HELD | |
| INNOVATOR ETFS TRUST | PMAR | $296.0K | 6,196 | -0.29pp | 3q | -52.0%-$320.2K | |
| ISHARES TR | IBDS | $295.9K | 12,216 | -0.06pp | 2q | DEBT | |
| Selected American Inc Cl S | $290.8K | 6,622 | -0.01pp | 3q | +6.0%+$16.6K | ||
| GLOBAL X FDS | DTCR | $285.6K | 9,404 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHD | $281.0K | 8,863 | - | new | NEW | |
| VANGUARD INDEX FDS | VB | $272.5K | 899 | -0.20pp | 3q | -48.2%-$253.1K | |
| AMERICAN CENTY ETF TR | AVUV | $270.2K | 2,165 | - | new | NEW | |
| SCHWAB SMALL-CAP INDEX | $269.6K | 5,524 | +0.01pp | 3q | HELD | ||
| SPDR SERIES TRUST | XNTK | $265.6K | 680 | - | new | NEW | |
| INVESCO EXCHANGE TRADED FD T | PRN | $265.4K | 1,018 | - | new | NEW | |
| ISHARES TR | ITOT | $260.7K | 1,587 | flat | 3q | HELD | |
| CONSTELLATION ENERGY CORP | CEG | $248.4K | 1,000 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHF | $241.2K | 8,707 | -0.20pp | 3q | -50.0%-$241.1K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $240.5K | 322 | - | new | NEW | |
| RUSSELL INV TAX-EXEMPT B | $234.0K | 10,625 | - | new | NEW | ||
| ISHARES TR | IGM | $233.6K | 1,428 | - | new | NEW | |
| Invesco Non-T F Balanced Risk Alloc Fd | $206.7K | 21,649 | -0.05pp | 2q | -14.3%-$34.5K | ||
| VANGUARD BD INDEX FDS | BND | $203.6K | 2,773 | -0.04pp | 3q | -9.3%-$20.9K | |
| THORNBURG INTERNATIONAL EQUITY A | $202.6K | 5,717 | - | new | NEW | ||
| VANGUARD INDEX FDS | VBK | $201.9K | 552 | - | new | NEW | |
| INNOVATOR ETFS TRUST | DDFD | $199.8K | 10,000 | - | new | NEW | |
| RUSSELL INV TAX-EXEMPT H | $123.0K | 12,522 | - | new | NEW | ||
| US TREASU NT 4.375 08/26UST NOTE DUE 08/15/26 | $100.1K | 100,000 | - | new | DEBT | ||
| SCHWAB GOVERNMENT MONEY INV | $87.9K | 87,912 | - | new | NEW | ||
| 91282CLL3 | $64.4K | 65,000 | - | new | DEBT | ||
| US TREASUR NT | $56.9K | 60,000 | - | new | DEBT | ||
| SCHWAB PRIME ADVANTAGE MONEY ULTRA | $52.6K | 52,619 | - | new | NEW | ||
| 15117L101 | $0 | 30,000 | - | new | NEW | ||
| 86866W101 | $0 | 10,000 | - | new | NEW | ||
| TTC TECHNOLOGY CORP COM | $0 | 33,000 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $8.3M | 6.5% |
| Other sectors | $5.7M | 4.5% |
| Not classified | $113.7M | 89.0% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $127.7M | 119 | 41 | 29 | 34 | 6 | 46.4% | 27 |
| Q1 2026 | $111.1M | 84 | 13 | 40 | 14 | 24 | 60.2% | 23 |
| Q4 2025 | $101.7K | 95 | 0 | 0 | 0 | 0 | 45.4% | 42 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.