Elser Financial Planning, Inc
Reported holdings as of Q2 2026, from 9 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| MERCHANTS BANCORP IND | MBIN | $1.3B | 26,808,625 | +0.91pp | 2q | -0.6%-$8.7M | |
| DIMENSIONAL ETF TRUST | DFCF | $186.5M | 4,417,313 | -0.54pp | 9q | +5.2%+$9.2M | |
| DIMENSIONAL ETF TRUST | DFAU | $102.9M | 1,989,838 | +0.12pp | 2q | HELD | |
| DIMENSIONAL ETF TRUST | DFIC | $82.2M | 2,207,216 | -0.18pp | 2q | +1.7%+$1.4M | |
| DIMENSIONAL ETF TRUST | DFUS | $75.5M | 920,864 | +0.07pp | 9q | -1.1%-$833.1K | |
| DIMENSIONAL ETF TRUST | DFUV | $48.6M | 882,671 | +0.01pp | 9q | -1.0%-$512.1K | |
| DIMENSIONAL ETF TRUST | DFAS | $44.4M | 539,346 | +0.01pp | 9q | -2.9%-$1.3M | |
| DIMENSIONAL ETF TRUST | DFEM | $42.2M | 1,038,515 | +0.10pp | 2q | -0.5%-$222.5K | |
| DIMENSIONAL ETF TRUST | DFGX | $41.8M | 779,026 | +0.01pp | 3q | +10.1%+$3.8M | |
| DIMENSIONAL ETF TRUST | DFSD | $38.1M | 798,092 | -0.14pp | 2q | +3.3%+$1.2M | |
| DIMENSIONAL ETF TRUST | DFSV | $35.8M | 923,575 | +0.01pp | 2q | +1.3%+$455.1K | |
| DIMENSIONAL ETF TRUST | DFAT | $25.1M | 358,376 | -0.03pp | 2q | -2.9%-$760.3K | |
| DIMENSIONAL ETF TRUST | DUHP | $24.6M | 589,420 | +0.06pp | 2q | +4.9%+$1.1M | |
| ELI LILLY & CO | LLY | $22.8M | 19,007 | -0.19pp | 9q | -26.4%-$8.2M | |
| DIMENSIONAL ETF TRUST | DFAX | $18.9M | 513,837 | -0.03pp | 9q | -0.8%-$154.1K | |
| DIMENSIONAL ETF TRUST | DFSU | $11.3M | 242,897 | +0.04pp | 2q | +7.5%+$786.1K | |
| DIMENSIONAL ETF TRUST | DFSI | $10.8M | 239,760 | -0.01pp | 2q | +2.8%+$297.7K | |
| DIMENSIONAL ETF TRUST | DFGR | $10.2M | 353,220 | -0.03pp | 2q | -3.0%-$321.6K | |
| VANGUARD INDEX FDS | VOO | $9.6M | 13,974 | +0.12pp | 7q | +35.6%+$2.5M | |
| DIMENSIONAL ETF TRUST | DCOR | $8.3M | 101,762 | flat | 2q | -1.0%-$82.1K | |
| APPLE INC | AAPL | $7.4M | 25,735 | -0.02pp | 9q | -6.9%-$553.5K | |
| DIMENSIONAL ETF TRUST | DFLV | $6.9M | 174,653 | +0.02pp | 2q | +8.8%+$556.8K | |
| DIMENSIONAL ETF TRUST | DFAE | $6.7M | 167,131 | +0.01pp | 2q | -1.9%-$127.1K | |
| DIMENSIONAL ETF TRUST | DFAI | $6.7M | 162,277 | -0.02pp | 2q | -1.0%-$66.0K | |
| ISHARES TR | SUSB | $6.5M | 258,666 | -0.05pp | 2q | -5.0%-$342.8K | |
| DIMENSIONAL ETF TRUST | DFSE | $6.2M | 126,249 | +0.01pp | 2q | HELD | |
| VANGUARD MUN BD FDS | VTEB | $5.4M | 106,255 | +0.02pp | 5q | +18.5%+$837.4K | |
| SCHWAB STRATEGIC TR | SCHX | $3.9M | 134,087 | flat | 9q | HELD | |
| SCHWAB STRATEGIC TR | SCHA | $3.5M | 96,489 | +0.01pp | 9q | -2.4%-$84.3K | |
| SCHWAB STRATEGIC TR | SCHB | $3.0M | 104,795 | flat | 9q | HELD | |
| VANGUARD INDEX FDS | VB | $3.0M | 9,849 | +0.03pp | 9q | +22.7%+$552.6K | |
| SCHWAB STRATEGIC TR | SCHF | $2.5M | 89,813 | flat | 9q | -1.5%-$38.3K | |
| JPMORGAN CHASE & CO | JPM | $2.4M | 7,205 | -0.01pp | 2q | -9.4%-$244.8K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $2.3M | 29,497 | -0.02pp | 2q | -5.6%-$137.8K | |
| VANGUARD BD INDEX FDS | VUSB | $2.2M | 43,641 | -0.01pp | 2q | -1.2%-$26.8K | |
| JOHNSON & JOHNSON | JNJ | $2.2M | 8,544 | -0.01pp | 8q | HELD | |
| NVIDIA CORPORATION | NVDA | $2.2M | 10,764 | flat | 2q | -2.0%-$43.0K | |
| COSTCO WHOLESALE CORPORATION | COST | $2.1M | 2,268 | -0.03pp | 2q | -6.3%-$142.2K | |
| VANGUARD MUN BD FDS | VTEI | $2.0M | 19,952 | +0.05pp | 4q | +183.7%+$1.3M | |
| FIRST TR EXCHANGE-TRADED FD | QTEC | $1.9M | 5,783 | +0.02pp | 9q | HELD | |
| MICROSOFT CORP | MSFT | $1.9M | 5,109 | -0.02pp | 9q | -14.2%-$315.6K | |
| BROWN & BROWN INC | BRO | $1.9M | 29,501 | -0.01pp | 9q | HELD | |
| AUTONATION INC | AN | $1.6M | 6,732 | -0.01pp | 2q | -17.5%-$340.6K | |
| ALPHABET INC | GOOGL | $1.5M | 4,310 | flat | 2q | -5.3%-$86.5K | |
| FIRST TR EXCHANGE TRADED FD | FXL | $1.5M | 6,786 | +0.01pp | 2q | HELD | |
| NOVARTIS AG | NVS | $1.4M | 8,978 | -0.01pp | 2q | HELD | |
| MICRON TECHNOLOGY INC | MU | $1.2M | 1,023 | +0.03pp | 3q | +2.2%+$25.4K | |
| SCHWAB STRATEGIC TR | SCHG | $1.1M | 32,277 | flat | 8q | HELD | |
| SPDR SERIES TRUST | SPYG | $1.1M | 1,462 | flat | 2q | +6.2%+$63.5K | |
| VANGUARD TAX-MANAGED FDS | VEA | $1.1M | 15,288 | flat | 9q | +2.9%+$30.3K | |
| DIMENSIONAL ETF TRUST | DFAC | $1.1M | 23,764 | flat | 2q | +1.2%+$12.3K | |
| UNION PAC CORP | UNP | $1.0M | 3,721 | -0.04pp | 9q | -46.0%-$862.7K | |
| INTEL CORP | INTC | $879.2K | 6,297 | +0.02pp | 4q | +1.3%+$11.6K | |
| VANGUARD SPECIALIZED FUNDS | VIG | $864.1K | 3,652 | flat | 9q | HELD | |
| CATERPILLAR INC | CAT | $849.8K | 798 | -0.01pp | 9q | -37.6%-$512.2K | |
| APOLLO GLOBAL MGMT INC | APO | $837.0K | 4,747 | +0.01pp | 2q | -3.3%-$28.7K | |
| ISHARES TR | PFF | $778.7K | 25,538 | +0.01pp | 2q | +94.1%+$377.6K | |
| DIMENSIONAL ETF TRUST | DFIV | $773.8K | 14,325 | flat | 9q | HELD | |
| VANGUARD INDEX FDS | VTV | $762.1K | 3,497 | flat | 6q | +0.9%+$7.0K | |
| NORFOLK SOUTHN CORP | NSC | $742.1K | 2,359 | flat | 9q | HELD | |
| ABBVIE INC | ABBV | $678.4K | 2,696 | flat | 2q | +2.5%+$16.9K | |
| ORACLE CORP | ORCL | $669.9K | 4,571 | flat | 2q | +1.3%+$8.8K | |
| VANGUARD WORLD FD | VGT | $658.8K | 5,512 | +0.01pp | 2q | +700.0%+$576.4K | |
| PROCTER & GAMBLE CO | PG | $657.1K | 4,481 | flat | 9q | -6.7%-$47.1K | |
| SCHWAB STRATEGIC TR | SCHE | $630.5K | 17,389 | flat | 9q | -2.4%-$15.7K | |
| SELECT SECTOR SPDR TR | XLE | $609.0K | 11,466 | -0.01pp | 2q | -1.2%-$7.1K | |
| VANGUARD INDEX FDS | VTI | $601.7K | 1,626 | flat | 9q | +9.2%+$50.7K | |
| CISCO SYS INC | CSCO | $598.0K | 5,092 | +0.01pp | 2q | +2.6%+$14.9K | |
| BITWISE 10 CRYPTO INDEX ETF | BITW | $596.1K | 15,861 | -0.01pp | 3q | HELD | |
| ISHARES INC | EMXC | $592.9K | 5,796 | flat | 2q | -1.4%-$8.6K | |
| VANGUARD WELLINGTON FD | VTES | $569.2K | 5,618 | +0.01pp | 4q | +42.4%+$169.5K | |
| FIRST TR EXCHANGE TRADED FD | FXD | $553.3K | 8,000 | flat | 2q | HELD | |
| ISHARES TR | IVV | $548.9K | 733 | flat | 9q | +6.5%+$33.7K | |
| CSX CORP | CSX | $544.7K | 11,461 | flat | 9q | HELD | |
| AMERICAN CENTY ETF TR | AVIG | $536.9K | 12,965 | - | new | NEW | |
| TAIWAN SEMICONDUCTOR MANUFAC | TSM | $516.3K | 1,081 | +0.01pp | 5q | +2.4%+$11.9K | |
| INVESCO QQQ TR | QQQ | $497.9K | 676 | flat | 9q | HELD | |
| PEPSICO INC | PEP | $457.7K | 3,380 | -0.01pp | 9q | HELD | |
| EXXON MOBIL CORP | XOMXXXX | $435.3K | 3,184 | -0.01pp | 2q | -4.6%-$20.9K | |
| COLGATE PALMOLIVE CO | CL | $419.8K | 4,579 | flat | 9q | -1.1%-$4.8K | |
| UNITEDHEALTH GROUP INC | UNH | $415.6K | 1,000 | +0.01pp | 2q | +17.5%+$61.9K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $410.9K | 6,885 | flat | 9q | +11.9%+$43.8K | |
| TEXAS INSTRS INC | TXN | $409.0K | 1,372 | +0.01pp | 9q | +0.9%+$3.6K | |
| LOWES COS INC | LOW | $401.3K | 1,820 | flat | 9q | +1.5%+$6.0K | |
| RYDER SYS INC | R | $399.9K | 1,516 | flat | 8q | HELD | |
| CHEVRON CORPORATION | CVX | $392.1K | 2,365 | -0.03pp | 9q | -45.9%-$332.6K | |
| DIMENSIONAL ETF TRUST | DFAW | $391.2K | 4,725 | flat | 2q | +2.2%+$8.5K | |
| STRYKER CORPORATION | SYK | $389.1K | 1,236 | flat | 9q | HELD | |
| SPDR GOLD TR | GLD | $384.2K | 1,043 | -0.01pp | 3q | HELD | |
| VANGUARD CALIF TAX FREE FDS | VTEC | $378.5K | 3,762 | -0.01pp | 4q | -17.0%-$77.5K | |
| ALLEGION PLC | ALLE | $365.9K | 1,538 | -0.01pp | 2q | -36.8%-$213.4K | |
| NEXTERA ENERGY INC | NEE | $353.0K | 4,022 | flat | 2q | HELD | |
| DIMENSIONAL ETF TRUST | DUSB | $352.9K | 6,949 | flat | 2q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VEU | $343.0K | 4,096 | flat | 9q | -1.5%-$5.3K | |
| AMETEK INC | AME | $341.6K | 588 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHH | $339.0K | 14,316 | flat | 9q | -5.2%-$18.6K | |
| TESLA INC | TSLA | $329.8K | 784 | flat | 2q | +6.2%+$19.3K | |
| ISHARES TR | EFA | $328.6K | 3,163 | flat | 9q | HELD | |
| QUALCOMM INC | QCOM | $321.5K | 1,740 | flat | 9q | +6.7%+$20.1K | |
| MARRIOTT INTL INC NEW | MAR | $317.2K | 856 | flat | 9q | HELD | |
| META PLATFORMS INC | META | $313.5K | 557 | -0.02pp | 2q | -47.6%-$284.2K | |
| FIDELITY GREENWOOD STREET TR | FHEQ | $312.3K | 9,484 | flat | 2q | HELD | |
| WALMART INC | WMT | $287.0K | 2,534 | -0.02pp | 7q | -53.4%-$328.3K | |
| ENTERPRISE PRODS PARTNERS L | EPD | $275.3K | 7,488 | flat | 8q | HELD | |
| PARKER-HANNIFIN CORP | PH | $266.0K | 272 | flat | 4q | +0.7%+$2.0K | |
| MPLX LP | MPLX | $264.0K | 4,687 | flat | 2q | HELD | |
| COMMERCE BANCSHARES INC | CBSH | $261.7K | 4,532 | flat | 9q | HELD | |
| MERCK & CO INC | MRK | $256.8K | 1,998 | -0.01pp | 2q | -39.5%-$167.7K | |
| MCDONALDS CORP | MCD | $254.0K | 940 | flat | 9q | -2.0%-$5.1K | |
| TJX COS INC NEW | TJX | $253.9K | 1,676 | flat | 9q | +2.4%+$6.1K | |
| RTX CORPORATION | RTX | $242.7K | 1,279 | flat | 4q | -5.3%-$13.7K | |
| EATON CORP PLC | ETN | $242.5K | 569 | - | new | NEW | |
| VISA INC | V | $240.2K | 700 | - | new | NEW | |
| LOCKHEED MARTIN CORP | LMT | $238.6K | 468 | flat | 6q | +2.2%+$5.1K | |
| HOME DEPOT INC | HD | $238.1K | 675 | flat | 8q | -6.2%-$15.9K | |
| MASTERCARD INCORPORATED | MA | $237.8K | 463 | flat | 2q | +3.1%+$7.2K | |
| VANGUARD INDEX FDS | VO | $235.5K | 2,923 | - | new | NEW | |
| VANGUARD WORLD FD | VIS | $232.8K | 646 | flat | 2q | HELD | |
| EXTRA SPACE STORAGE INC | EXR | $224.2K | 1,543 | flat | 2q | HELD | |
| QUANTA SVCS INC | PWR | $217.5K | 302 | - | new | NEW | |
| BLOCK INC | XYZ | $216.4K | 2,450 | - | new | NEW | |
| VANGUARD WHITEHALL FDS | VYMI | $213.7K | 2,176 | - | new | NEW | |
| VANGUARD STAR FDS | VXUS | $212.7K | 2,488 | - | new | NEW | |
| SPDR SERIES TRUST | SPSB | $208.2K | 6,938 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Banks & Lending | $1.3B | 58.2% |
| Other sectors | $65.3M | 2.8% |
| Not classified | $898.2M | 38.9% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $2.3B | 124 | 10 | 39 | 44 | 18 | 86.8% | 14 |
| Q1 2026 | $2.1B | 132 | 61 | 17 | 18 | 9 | 86.5% | 16 |
| Q4 2025 | $138.3M | 80 | 13 | 20 | 14 | 2 | 67.8% | 15 |
| Q3 2025 | $83.0M | 69 | 7 | 8 | 24 | 6 | 59.5% | 24 |
| Q2 2025 | $80.2M | 68 | 3 | 17 | 16 | 1 | 59.3% | 22 |
| Q1 2025 | $72.2M | 66 | 4 | 23 | 21 | 48 | 61.8% | 22 |
| Q4 2024 | $1.7B | 110 | 50 | 31 | 8 | 2 | 91.0% | 29 |
| Q3 2024 | $68.9M | 62 | 8 | 31 | 12 | 44 | 64.8% | 17 |
| Q2 2024 | $598.6M | 98 | 0 | 0 | 0 | 0 | 80.8% | 23 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.