Coyle Financial Counsel LLC
Reported holdings as of Q2 2026, from 31 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IVV | $91.9M | 122,731 | +0.25pp | 31q | +2.6%+$2.3M | |
| VANGUARD TAX-MANAGED FDS | VEA | $72.1M | 1,011,315 | -0.35pp | 31q | +1.5%+$1.1M | |
| EA SERIES TRUST | FRDM | $42.0M | 576,703 | +0.92pp | 18q | -1.2%-$520.9K | |
| FIDELITY MERRIMACK STR TR | FBND | $37.7M | 827,671 | -0.80pp | 12q | +4.1%+$1.5M | |
| INVESCO QQQ TR | QQQ | $36.3M | 49,250 | +0.70pp | 11q | +1.5%+$547.9K | |
| ISHARES TR | IJH | $26.3M | 341,501 | +0.05pp | 31q | +2.5%+$640.4K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $26.0M | 329,479 | -0.55pp | 24q | +4.2%+$1.1M | |
| VANGUARD INTL EQUITY INDEX F | VT | $23.2M | 147,778 | flat | 12q | +2.1%+$484.7K | |
| VANGUARD BD INDEX FDS | VUSB | $18.9M | 378,923 | -0.45pp | 12q | +2.4%+$448.6K | |
| VANGUARD SCOTTSDALE FDS | VCIT | $15.7M | 189,477 | -0.37pp | 15q | +2.7%+$405.4K | |
| VANGUARD INDEX FDS | VOO | $13.9M | 20,307 | -0.02pp | 31q | HELD | |
| DIMENSIONAL ETF TRUST | DFAI | $11.7M | 284,051 | -0.16pp | 7q | +1.8%+$203.2K | |
| VANGUARD STAR FDS | VXUS | $7.4M | 86,730 | -0.09pp | 31q | -2.0%-$148.8K | |
| NVIDIA CORPORATION | NVDA | $7.0M | 34,891 | +0.08pp | 24q | +7.6%+$492.8K | |
| VANGUARD INDEX FDS | VTI | $6.4M | 17,222 | -0.01pp | 31q | HELD | |
| APPLE INC | AAPL | $6.0M | 20,566 | +0.07pp | 29q | +8.3%+$458.0K | |
| DIMENSIONAL ETF TRUST | DFIC | $5.6M | 150,299 | -0.14pp | 18q | -2.6%-$148.0K | |
| VANGUARD INDEX FDS | VXF | $5.2M | 20,962 | +0.03pp | 31q | HELD | |
| AMAZON COM INC | AMZN | $4.5M | 19,054 | +0.03pp | 27q | +5.6%+$239.3K | |
| ALPHABET INC | GOOG | $4.0M | 11,359 | +0.07pp | 27q | +3.7%+$141.7K | |
| FIDELITY COVINGTON TRUST | FENI | $3.8M | 95,803 | -0.07pp | 4q | -2.6%-$102.1K | |
| MICROSOFT CORP | MSFT | $3.4M | 9,134 | -0.08pp | 25q | +1.7%+$57.4K | |
| ALPHABET INC | GOOGL | $3.3M | 9,286 | +0.08pp | 22q | +7.7%+$238.0K | |
| SPDR SERIES TRUST | BIL | $2.5M | 27,542 | -0.02pp | 15q | +11.4%+$258.8K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $2.5M | 3,371 | -0.01pp | 31q | -1.1%-$27.6K | |
| ISHARES TR | SCZ | $2.4M | 29,265 | -0.06pp | 31q | -2.6%-$64.1K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $2.0M | 33,469 | -0.01pp | 31q | +3.3%+$63.7K | |
| ABBVIE INC | ABBV | $2.0M | 7,780 | flat | 27q | +1.4%+$26.4K | |
| STATE STR SPDR S&P MIDCAP 40 | MDY | $2.0M | 2,773 | flat | 31q | +0.9%+$18.3K | |
| DELL TECHNOLOGIES INC | DELL | $1.8M | 4,146 | +0.12pp | 3q | -31.4%-$820.2K | |
| CLEAN HARBORS INC | CLH | $1.8M | 5,865 | -0.14pp | 31q | -23.1%-$526.1K | |
| CRH PLC | CRH | $1.7M | 16,355 | -0.06pp | 10q | -4.3%-$78.1K | |
| SELECT SECTOR SPDR TR | XLK | $1.6M | 8,638 | +0.06pp | 5q | HELD | |
| BROADCOM INC | AVGO | $1.6M | 4,288 | +0.04pp | 8q | +9.2%+$137.1K | |
| CATERPILLAR INC | CAT | $1.5M | 1,429 | +0.07pp | 23q | +2.5%+$37.3K | |
| SOMNIGROUP INTERNATIONAL INC | SGI | $1.5M | 19,057 | -0.04pp | 7q | -4.3%-$67.5K | |
| KNIGHT-SWIFT TRANSN HLDGS IN | KNX | $1.4M | 18,566 | +0.03pp | 31q | -3.8%-$56.8K | |
| JPMORGAN CHASE & CO | JPM | $1.4M | 4,261 | +0.01pp | 11q | +9.4%+$120.1K | |
| META PLATFORMS INC | META | $1.3M | 2,367 | -0.04pp | 12q | +1.2%+$16.3K | |
| HEALTHEQUITY INC | HQY | $1.3M | 14,260 | +0.05pp | 5q | +32.9%+$319.2K | |
| AUTOZONE INC | AZO | $1.3M | 397 | -0.07pp | 23q | -6.1%-$83.1K | |
| CIENA CORP | CIEN | $1.3M | 2,568 | -0.07pp | 7q | -29.7%-$531.8K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $1.2M | 2,404 | -0.02pp | 10q | +2.7%+$31.5K | |
| MASCO CORP | MAS | $1.2M | 14,391 | +0.02pp | 28q | -4.2%-$51.7K | |
| RB GLOBAL INC | RBA | $1.2M | 10,046 | flat | 13q | -2.7%-$32.3K | |
| PINNACLE FINL PARTNERS INC | PNFP | $1.2M | 11,577 | +0.03pp | 2q | +14.5%+$147.8K | |
| KIRBY CORP | KEX | $1.1M | 8,313 | -0.04pp | 8q | -6.2%-$74.1K | |
| ISHARES TR | IWV | $1.0M | 2,460 | flat | 16q | HELD | |
| PALO ALTO NETWORKS INC | PANW | $998.8K | 2,929 | +0.09pp | 8q | +10.3%+$93.4K | |
| POOL CORP | POOL | $997.4K | 4,641 | - | new | NEW | |
| INTEL CORP | INTC | $942.3K | 6,749 | +0.11pp | 3q | +10.0%+$85.5K | |
| MCDONALDS CORP | MCD | $898.8K | 3,325 | +0.02pp | 20q | +48.0%+$291.7K | |
| ELI LILLY & CO | LLY | $887.5K | 740 | +0.05pp | 5q | +26.3%+$184.7K | |
| DECKERS OUTDOOR CORP | DECK | $853.5K | 8,596 | -0.03pp | 23q | HELD | |
| SS&C TECH HLDGS | SSNC | $839.2K | 13,524 | - | new | NEW | |
| MARVELL TECHNOLOGY INC | MRVL | $823.1K | 2,763 | +0.10pp | 3q | +14.5%+$104.0K | |
| PROGRESSIVE CORP | PGR | $775.4K | 3,550 | -0.01pp | 31q | HELD | |
| TESLA INC | TSLA | $769.7K | 1,830 | +0.01pp | 5q | +8.5%+$60.1K | |
| BRUNSWICK CORP | BC | $745.8K | 8,853 | -0.01pp | 5q | -3.8%-$29.1K | |
| MICRON TECHNOLOGY INC | MU | $727.2K | 630 | - | new | NEW | |
| VISA INC | V | $716.7K | 2,089 | +0.03pp | 4q | +28.3%+$158.2K | |
| ABBOTT LABORATORIES | ABT | $668.4K | 7,366 | -0.03pp | 27q | +6.6%+$41.5K | |
| QUANTA SVCS INC | PWR | $657.4K | 913 | +0.02pp | 4q | +7.5%+$46.1K | |
| ISHARES TR | ICSH | $639.4K | 12,642 | -0.02pp | 24q | +0.7%+$4.6K | |
| LKQ CORP | LKQ | $636.9K | 24,189 | -0.12pp | 31q | -35.4%-$348.5K | |
| ADVANCED MICRO DEVICES INC | AMD | $612.9K | 1,055 | - | new | NEW | |
| UNITED PARCEL SVCS INC | UPS | $606.3K | 5,640 | -0.01pp | 4q | -1.5%-$8.9K | |
| ISHARES TR | SGOV | $603.7K | 5,997 | +0.01pp | 11q | +21.8%+$108.2K | |
| HOME DEPOT INC | HD | $591.8K | 1,678 | flat | 12q | +6.1%+$33.9K | |
| CROWDSTRIKE HLDGS INC | CRWD | $590.7K | 774 | +0.04pp | 10q | +1.7%+$9.9K | |
| GOLDMAN SACHS ETF TR | GBIL | $585.5K | 5,846 | -0.02pp | 31q | -1.8%-$10.9K | |
| JOHNSON & JOHNSON | JNJ | $566.4K | 2,230 | -0.01pp | 5q | +5.1%+$27.4K | |
| GE VERNOVA INC | GEV | $558.1K | 475 | +0.02pp | 5q | +6.7%+$35.2K | |
| BANK OF AMER CORP | BAC | $550.8K | 9,667 | flat | 12q | +3.5%+$18.8K | |
| SELECT SECTOR SPDR TR | XLF | $546.3K | 10,190 | -0.01pp | 5q | HELD | |
| GE AEROSPACE | GE | $528.8K | 1,415 | +0.01pp | 5q | HELD | |
| GENERAC HLDGS INC | GNRC | $528.8K | 1,806 | +0.02pp | 2q | -5.6%-$31.6K | |
| WALMART INC | WMT | $518.8K | 4,581 | -0.03pp | 8q | -3.6%-$19.1K | |
| ISHARES TR | IVW | $515.9K | 3,751 | flat | 29q | HELD | |
| RTX CORPORATION | RTX | $496.4K | 2,617 | flat | 3q | +13.5%+$59.2K | |
| COCA COLA CONS INC | COKE | $450.8K | 2,361 | -0.01pp | 8q | HELD | |
| WINTRUST FINL CORP | WTFC | $445.5K | 2,772 | flat | 3q | -4.8%-$22.3K | |
| ATI INC | ATI | $438.9K | 2,227 | +0.02pp | 3q | +12.8%+$49.7K | |
| TJX COS INC NEW | TJX | $419.4K | 2,768 | flat | 4q | +15.7%+$56.8K | |
| DIAMONDBACK ENERGY INC | FANG | $416.1K | 2,367 | -0.03pp | 8q | -6.5%-$29.0K | |
| CITIGROUP INC | C | $415.3K | 2,967 | flat | 4q | HELD | |
| MONOLITHIC PWR SYS INC | MPWR | $400.9K | 290 | +0.01pp | 3q | +11.1%+$40.1K | |
| UNION PAC CORP | UNP | $394.9K | 1,452 | flat | 20q | +10.2%+$36.4K | |
| ARISTA NETWORKS INC | ANET | $394.0K | 2,319 | +0.02pp | 3q | +25.7%+$80.5K | |
| UNITEDHEALTH GROUP INC | UNH | $384.9K | 926 | +0.03pp | 3q | +24.5%+$75.6K | |
| VANGUARD INSTL INDEX FD | VBIL | $384.5K | 5,080 | -0.03pp | 3q | -20.0%-$96.1K | |
| GLOBE LIFE INC | GL | $368.3K | 2,061 | +0.01pp | 3q | +12.6%+$41.3K | |
| SELECT SECTOR SPDR TR | XLC | $365.6K | 3,413 | -0.01pp | 5q | HELD | |
| MCKESSON CORP | MCK | $356.6K | 472 | -0.02pp | 4q | +7.0%+$23.4K | |
| SELECT SECTOR SPDR TR | XLV | $350.2K | 2,207 | flat | 11q | HELD | |
| CHEVRON CORPORATION | CVX | $346.8K | 2,092 | -0.02pp | 4q | +12.1%+$37.3K | |
| SPACE EXPLORATION TECHN CORP OPT | SPCX | $341.7K | options only | - | new | OPTIONS | |
| REINSURANCE GROUP AMER INC | RGA | $339.2K | 1,595 | flat | 4q | +10.3%+$31.7K | |
| EXXON MOBIL CORP | XOMXXXX | $336.3K | 2,460 | -0.03pp | 3q | +1.1%+$3.7K | |
| NEBIUS GROUP N.V. | NBIS | $331.4K | 1,200 | - | new | NEW | |
| APPLIED MATLS INC | AMAT | $324.6K | 449 | - | new | NEW | |
| VANGUARD INDEX FDS | VTV | $321.2K | 1,474 | - | new | NEW | |
| CARDINAL HEALTH INC | CAH | $320.5K | 1,349 | flat | 5q | -4.1%-$13.5K | |
| FIRST TR EXCH TRADED FD III | FMB | $318.7K | 6,204 | -0.01pp | 7q | HELD | |
| CME GROUP INC | CME | $313.7K | 1,421 | -0.02pp | 14q | +8.4%+$24.3K | |
| MACOM TECH SOLUTIONS HLDGS I | MTSI | $306.2K | 805 | - | new | NEW | |
| VANGUARD INDEX FDS | VUG | $302.3K | 3,510 | - | new | NEW | |
| QUALCOMM INC | QCOM | $289.4K | 1,566 | - | new | NEW | |
| PHILIP MORRIS INTL INC | PM | $275.7K | 1,524 | flat | 2q | +6.4%+$16.6K | |
| GENERAL MTRS CO | GM | $271.2K | 3,518 | -0.01pp | 3q | +0.9%+$2.5K | |
| OREILLY AUTOMOTIVE INC | ORLY | $266.6K | 2,895 | flat | 3q | +18.6%+$41.7K | |
| MERCK & CO INC | MRK | $260.6K | 2,028 | - | new | NEW | |
| ANALOG DEVICES INC | ADI | $259.0K | 652 | - | new | NEW | |
| MASTERCARD INCORPORATED | MA | $249.7K | 486 | - | new | NEW | |
| CISCO SYS INC | CSCO | $245.3K | 2,088 | - | new | NEW | |
| STARBUCKS CORP | SBUX | $235.3K | 2,303 | flat | 2q | +2.4%+$5.5K | |
| PINTEREST INC | PINS | $232.2K | 11,042 | flat | 6q | +1.1%+$2.5K | |
| IDEXX LABS INC | IDXX | $231.1K | 439 | flat | 3q | +13.4%+$27.4K | |
| SELECT SECTOR SPDR TR | XLI | $222.5K | 1,201 | - | new | NEW | |
| COSTCO WHOLESALE CORPORATION | COST | $209.5K | 224 | flat | 2q | +9.3%+$17.8K | |
| SUNCOR ENERGY INC NEW | SU | $207.4K | 3,863 | -0.01pp | 2q | +18.7%+$32.6K | |
| INVESCO EXCHANGE TRADED FD T | RSPT | $203.8K | 3,160 | - | new | NEW | |
| ISHARES TR | IWB | $201.1K | 491 | - | new | NEW | |
| BRC INC | BRCC | $88.1K | 79,395 | - | new | NEW | |
| SNAP INC | SNAP | $44.6K | 10,043 | - | new | NEW | |
| T3 DEFENSE INC | DFNS | $2.8K | 16,478 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $40.7M | 7.4% |
| Semiconductors & Electronics | $16.2M | 2.9% |
| Software & IT Services | $14.1M | 2.6% |
| Computer Hardware | $9.4M | 1.7% |
| Retail & Consumer | $9.0M | 1.6% |
| Other sectors | $35.0M | 6.4% |
| Not classified | $423.7M | 77.3% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $548.0M | 126 | 21 | 64 | 26 | 8 | 71.2% | 38 |
| Q1 2026 | $472.8M | 113 | 8 | 49 | 41 | 9 | 71.8% | 42 |
| Q4 2025 | $467.9M | 114 | 20 | 56 | 27 | 3 | 70.5% | 41 |
| Q3 2025 | $433.8M | 97 | 14 | 54 | 20 | 8 | 70.7% | 41 |
| Q2 2025 | $373.5M | 91 | 17 | 34 | 28 | 2 | 70.8% | 45 |
| Q1 2025 | $327.4M | 76 | 5 | 38 | 23 | 2 | 70.3% | 31 |
| Q4 2024 | $316.0M | 73 | 7 | 33 | 27 | 4 | 68.3% | 35 |
| Q3 2024 | $286.6M | 70 | 6 | 33 | 27 | 10 | 65.6% | 43 |
| Q2 2024 | $279.6M | 74 | 0 | 0 | 0 | 0 | 64.8% | 44 |
| Q1 2024 | $279.6M | 74 | 11 | 31 | 19 | 6 | 64.8% | 45 |
| Q4 2023 | $260.2M | 69 | 9 | 15 | 29 | 3 | 64.9% | 46 |
| Q3 2023 | $238.8M | 63 | 6 | 16 | 24 | 4 | 65.0% | 38 |
| Q2 2023 | $222.3M | 61 | 5 | 11 | 17 | 4 | 67.7% | 31 |
| Q1 2023 | $217.4M | 60 | 3 | 16 | 24 | 1 | 67.3% | 41 |
| Q4 2022 | $207.8M | 58 | 5 | 14 | 29 | 3 | 67.5% | 44 |
| Q3 2022 | $150.5M | 56 | 1 | 24 | 24 | 6 | 65.9% | 40 |
| Q2 2022 | $183.0M | 61 | 1 | 25 | 10 | 10 | 65.4% | 39 |
| Q1 2022 | $187.5M | 70 | 7 | 27 | 19 | 4 | 65.2% | 39 |
| Q4 2021 | $170.3M | 67 | 5 | 26 | 25 | 1 | 63.3% | 38 |
| Q3 2021 | $171.0M | 63 | 9 | 28 | 18 | 2 | 63.0% | 50 |
| Q2 2021 | $166.6M | 56 | 3 | 16 | 23 | 5 | 63.9% | 35 |
| Q1 2021 | $144.3M | 58 | 7 | 13 | 31 | 5 | 61.1% | 40 |
| Q4 2020 | $136.3M | 56 | 8 | 23 | 17 | 3 | 60.4% | 34 |
| Q3 2020 | $119.6M | 51 | 7 | 9 | 25 | 2 | 61.3% | 40 |
| Q2 2020 | $108.2M | 46 | 4 | 14 | 15 | 5 | 64.4% | 45 |
| Q1 2020 | $80.0M | 47 | 5 | 9 | 26 | 13 | 62.7% | 42 |
| Q4 2019 | $107.6M | 55 | 8 | 13 | 23 | 9 | 54.4% | 44 |
| Q3 2019 | $98.4M | 56 | 4 | 7 | 28 | 4 | 53.3% | 44 |
| Q2 2019 | $112.0M | 56 | 15 | 12 | 25 | 0 | 61.1% | 44 |
| Q1 2019 | $103.5M | 41 | 3 | 18 | 12 | 2 | 65.5% | 43 |
| Q4 2018 | $94.7M | 40 | 0 | 0 | 0 | 0 | 65.3% | 45 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.