HolderBook

HERON FINANCIAL GROUP, LLC

Reported holdings as of Q2 2023, from 15 quarterly filings.

This filer last reported in Q2 2023; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.

CIK
1803648
Reported value
$185.6M
Positions
142
Top 10 weight
43.2%
Filed
2023-08-10
Days after quarter end
41

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
VANGUARD INDEX FDSVUG$10.3M36,2685.53%+0.39pp2q-3.0%-$319.5K
VANGUARD INDEX FDSVOO$9.9M24,3555.35%+0.21pp2q-1.7%-$176.4K
ISHARES TREFAV$8.6M127,4604.64%-0.39pp15q-5.4%-$491.1K
ISHARES TRIWR$8.3M113,5464.47%-0.12pp15q-4.5%-$392.1K
ISHARES TRIWP$8.2M84,8684.42%-0.07pp15q-5.0%-$435.0K
ISHARES TRIJJ$8.0M74,2644.29%-0.12pp15q-4.4%-$368.6K
VANGUARD WHITEHALL FDSVYM$7.1M66,6843.81%-0.06pp2qHELD
ISHARES TRIWO$7.0M28,6913.75%+0.09pp15q-2.1%-$151.9K
VANGUARD INDEX FDSVB$6.7M33,7003.61%-0.06pp2q-4.2%-$294.0K
ISHARES TRIWN$6.3M44,5343.38%-0.09pp15q-2.9%-$186.7K
APPLE INCAAPL$5.0M25,9792.72%+0.31pp15q-1.8%-$90.8K
ISHARES TRIWV$4.2M16,4532.26%+0.09pp3q-1.3%-$56.2K
MICROSOFT CORPMSFT$2.9M8,5011.56%+0.16pp15q-3.2%-$95.0K
J P MORGAN EXCHANGE TRADED FJPEM$2.6M51,8431.41%flat15q+2.2%+$57.0K
THERMO FISHER SCIENTIFIC INCTMO$2.6M5,0061.41%-0.18pp15qHELD
INVESCO EXCH TRADED FD TR IIPGX$2.2M195,3581.20%-0.05pp15q-0.5%-$12.3K
MORGAN STANLEYMS$2.2M25,4491.17%-0.06pp15qHELD
PACER FDS TRCOWZ$2.0M42,6061.10%-0.19pp5q-14.3%-$340.3K
BERKSHIRE HATHAWAY INC DELBRKB$2.0M5,8991.08%+0.08pp15qHELD
LYONDELLBASELL INDUSTRIES NVLYB$2.0M21,5931.07%-0.03pp15q+1.6%+$32.1K
ILLINOIS TOOL WKS INCITW$2.0M7,9261.07%flat15qHELD
T-MOBILE US INCTMUS$2.0M14,1631.06%-0.01pp11q+5.4%+$101.5K
AON PLCAON$1.9M5,5831.04%+0.08pp13q+1.6%+$31.1K
EXXON MOBIL CORPXOMXXXX$1.8M16,7620.97%-0.05pp15qHELD
JPMORGAN CHASE & COJPM$1.7M11,6380.91%+0.06pp15q-1.5%-$26.2K
JOHNSON & JOHNSONJNJ$1.7M10,1170.90%+0.05pp15q+1.4%+$22.7K
TELEFLEX INCORPORATEDTFX$1.6M6,4510.84%-0.06pp15qHELD
COSTCO WHOLESALE CORPORATIONCOST$1.5M2,8540.83%+0.07pp15q+3.3%+$48.5K
NEXTERA ENERGY INCNEE$1.5M20,4170.82%-0.05pp15q+0.5%+$8.1K
AMAZON COM INCAMZN$1.5M11,1270.78%+0.15pp15q+0.7%+$10.3K
FAIR ISAAC CORPFICO$1.4M1,7800.78%+0.10pp15q+1.7%+$24.3K
MASTERCARD INCORPORATEDMA$1.3M3,3330.71%+0.04pp15q+0.9%+$11.8K
UNITEDHEALTH GROUP INCUNH$1.3M2,6820.69%flat2qHELD
DTE ENERGY CODTE$1.3M11,4890.68%-0.01pp15q+0.8%+$10.0K
ISHARES TRPFF$1.2M38,4620.64%-0.02pp15qHELD
VALERO ENERGY CORPVLO$1.1M9,7080.61%-0.16pp2q-3.8%-$44.6K
PROCTER & GAMBLE COPG$1.1M7,5020.61%-0.02pp15q-2.5%-$28.7K
ADOBE INCADBE$1.1M2,2690.60%+0.12pp15qHELD
CISCO SYS INCCSCO$1.1M20,9090.58%-0.03pp15q-2.3%-$25.0K
DUKE ENERGY CORP NEWDUK$1.0M11,6840.57%-0.05pp15qHELD
VERIZON COMMUNICATIONS INCVZ$1.0M27,3370.55%-0.02pp2q+4.0%+$39.4K
VANGUARD BD INDEX FDSBIV$982.4K13,0590.53%-0.02pp2qHELD
INVESCO EXCH TRADED FD TR IIPIE$980.1K51,6660.53%flat15q-0.8%-$8.1K
ANALOG DEVICES INCADI$963.1K4,9440.52%-0.01pp15q+0.8%+$7.2K
EDWARDS LIFESCIENCES CORPEW$923.1K9,7860.50%+0.06pp15q+2.3%+$20.8K
MERCK & CO INCMRK$905.1K7,8440.49%+0.05pp15q+4.0%+$35.2K
SMUCKER J M COSJM$844.0K5,7160.45%-0.04pp13q+1.2%+$10.3K
HOME DEPOT INCHD$840.3K2,7050.45%+0.02pp15q+1.5%+$12.4K
COMMERCIAL METALS COCMC$824.0K15,6480.44%+0.02pp15qHELD
ELI LILLY & COLLY$822.6K1,7540.44%+0.10pp15q-2.2%-$18.8K
POOL CORPPOOL$807.9K2,1560.44%+0.04pp15q+2.6%+$20.6K
NVIDIA CORPORATIONNVDA$794.9K1,8790.43%+0.14pp9qHELD
WILLIAMS COS INCWMB$778.6K23,8600.42%+0.02pp2q-2.3%-$17.9K
AUTOZONE INCAZO$772.9K3100.42%flat15qHELD
ISHARES TRIEI$768.7K6,6690.41%-0.02pp2qHELD
TEXAS INSTRS INCTXN$765.9K4,2540.41%-0.02pp15q+0.6%+$4.5K
SEALED AIR CORP NEWSEE$764.3K19,1080.41%-0.06pp15q+2.0%+$14.8K
FEDEX CORPFDX$752.6K3,0360.41%+0.02pp15q-1.5%-$11.2K
TEXAS PACIFIC LAND CORPORATITPL$735.9K5590.40%-0.13pp9qHELD
SONOCO PRODS COSON$713.7K12,0920.38%-0.01pp13q+2.5%+$17.1K
AMGEN INCAMGN$712.0K3,2070.38%-0.04pp15qHELD
MARATHON PETE CORPMPC$695.8K5,9670.37%-0.08pp15q-2.0%-$14.0K
ALPHABET INCGOOGL$692.6K5,7860.37%+0.05pp15q+2.9%+$19.5K
PROGRESSIVE CORPPGR$674.1K5,0920.36%-0.03pp15q+2.8%+$18.4K
GENUINE PARTS COGPC$656.3K3,8780.35%+0.01pp12q+2.9%+$18.6K
INTUITINTU$655.7K1,4310.35%+0.01pp15q+2.0%+$12.8K
PHILLIPS 66PSX$651.4K6,8300.35%-0.02pp15q+2.2%+$14.3K
EMERSON ELEC COEMR$637.2K7,0490.34%flat15qHELD
RPM INTL INCRPM$592.0K6,5980.32%flat15qHELD
ARCHER DANIELS MIDLAND COADM$581.8K7,7000.31%-0.02pp13q+0.7%+$3.8K
FIRST TR EXCHNG TRADED FD VIFIXD$579.1K13,1100.31%-0.04pp3q-8.0%-$50.4K
NETFLIX INCNFLX$578.4K1,3130.31%+0.06pp15qHELD
QUALCOMM INCQCOM$559.6K4,7010.30%-0.03pp15qHELD
ISHARES TRIVV$554.5K1,2440.30%+0.02pp15qHELD
ISHARES TRIUSG$552.3K5,6570.30%+0.02pp15qHELD
ECOLAB INCECL$551.9K2,9560.30%+0.03pp15qHELD
CATERPILLAR INCCAT$545.4K2,2170.29%+0.02pp15q+3.0%+$16.0K
QUEST DIAGNOSTICS INCDGX$535.8K3,8120.29%-0.01pp15qHELD
CACI INTL INCCACI$525.9K1,5430.28%+0.03pp15qHELD
FASTENAL COFAST$520.0K8,8150.28%+0.02pp15qHELD
PFIZER INCPFE$517.5K14,1100.28%-0.03pp15q+1.5%+$7.9K
APPLIED MATLS INCAMAT$517.5K3,5800.28%+0.03pp15q-1.0%-$5.1K
ORACLE CORPORCL$510.9K4,2900.28%+0.05pp15q-3.6%-$19.1K
BIOGEN INCBIIB$497.1K1,7450.27%+0.01pp15q+2.0%+$10.0K
YUM BRANDS INCYUM$494.0K3,5650.27%+0.02pp2q+3.8%+$18.3K
ALPHABET INCGOOG$455.0K3,7610.25%+0.03pp15qHELD
CAL MAINE FOODS INCCALM$431.0K9,5770.23%-0.08pp15q+2.4%+$10.1K
LOWES COS INCLOW$425.7K1,8860.23%+0.02pp13qHELD
DIMENSIONAL ETF TRUSTDFUS$424.2K8,8090.23%+0.01pp9q-0.6%-$2.4K
STATE STR SPDR S&P 500 ETF TSPY$419.0K9450.23%+0.01pp6q+0.5%+$2.2K
MATERION CORPMTRN$415.8K3,6410.22%-0.01pp12qHELD
ADVANCED MICRO DEVICES INCAMD$405.5K3,5600.22%+0.03pp7qHELD
ISHARES TRHDV$396.7K3,9360.21%-0.01pp15q+0.5%+$2.0K
INTEL CORPINTC$392.5K11,7360.21%-0.01pp15q-4.0%-$16.6K
AT&T INCT$392.3K24,5980.21%-0.06pp15q-2.7%-$10.8K
CVS HEALTH CORPCVS$391.1K5,6570.21%-0.03pp15q-3.1%-$12.4K
ISHARES INCIEMG$389.3K7,8980.21%-0.03pp13q-10.7%-$46.8K
MCDONALDS CORPMCD$387.3K1,2980.21%+0.01pp13qHELD
BRISTOL-MYERS SQUIBB COBMY$385.4K6,0270.21%-0.02pp15q-1.0%-$3.8K
EATON CORP PLCETN$373.8K1,8590.20%+0.03pp12qHELD
PENSKE AUTOMOTIVE GRP INCPAG$371.4K2,2290.20%+0.03pp5qHELD
CARDINAL HEALTH INCCAH$356.5K3,7700.19%+0.04pp7qHELD
PEPSICO INCPEP$344.5K1,8600.19%flat12qHELD
BROADCOM INCAVGO$340.9K3930.18%+0.04pp3q-2.5%-$8.7K
ISHARES TRIJR$334.7K3,3590.18%flat13qHELD
FISERV INCFISV$323.4K2,5640.17%+0.01pp15qHELD
MONDELEZ INTL INCMDLZ$311.5K4,2700.17%flat15qHELD
ABBOTT LABORATORIESABT$311.0K2,8530.17%+0.01pp15qHELD
COCA COLA COKO$308.4K5,1210.17%flat15q+3.1%+$9.2K
INTERNATIONAL BUSINESS MACHSIBM$304.6K2,2760.16%flat12q-1.0%-$3.1K
ENTERGY CORP NEWETR$300.7K3,0880.16%-0.02pp15qHELD
CHEVRON CORPORATIONCVX$296.5K1,8840.16%-0.03pp15q-12.3%-$41.7K
CUMMINS INCCMI$289.9K1,1820.16%+0.01pp7q+3.1%+$8.6K
PROSHARES TRTQQQ$287.0K7,0000.15%-newNEW
MARSH & MCLENNAN COS INCMRSH$278.2K1,4790.15%+0.01pp9qHELD
TRUIST FINL CORPTFC$277.2K9,1330.15%-0.02pp2qHELD
CORTEVA INCCTVA$274.4K4,7890.15%-0.01pp8qHELD
BECTON DICKINSON & COBDX$271.1K1,0270.15%+0.01pp15qHELD
AUTODESK INCADSK$263.1K1,2860.14%-0.01pp15q-5.8%-$16.2K
CLEARWAY ENERGY INCCWEN$263.0K9,2080.14%-0.02pp12qHELD
CHUBB LIMITEDCB$255.9K1,3290.14%flat15q+1.5%+$3.9K
UNILEVER PLCULXXXX$250.2K4,8000.13%flat2qHELD
PLEXUS CORPPLXS$249.8K2,5430.13%flat4qHELD
BOEING COBA$246.2K1,1660.13%-0.01pp3q-0.9%-$2.1K
PAYPAL HLDGS INCPYPL$243.0K3,6420.13%-0.02pp15q+4.3%+$9.9K
GE AEROSPACEGE$236.6K2,1540.13%+0.01pp2qHELD
STRYKER CORPORATIONSYK$236.3K7750.13%+0.01pp3qHELD
ACCENTURE PLC IRELANDACN$234.2K7590.13%+0.01pp2qHELD
INVESCO QQQ TRQQQ$231.0K6250.12%+0.01pp2q-5.2%-$12.6K
TRAVELERS COMPANIES INCTRV$226.3K1,3030.12%flat2qHELD
PINNACLE WEST CAP CORPPNW$223.0K2,7370.12%flat3qHELD
HONEYWELL INTL INCHONZZZZ$218.3K1,0520.12%+0.01pp3qHELD
DIAGEO PLCDEO$216.0K1,2450.12%-0.01pp11qHELD
AUTOMATIC DATA PROCESSING INADP$215.4K9800.12%flat9qHELD
J P MORGAN EXCHANGE TRADED FJPIN$212.3K4,0880.11%flat3qHELD
BAXTER INTL INCBAX$207.1K4,5450.11%-newNEW
3M COMMM$205.2K2,0500.11%-0.01pp15qHELD
WELLS FARGO & COWFC$203.7K4,7740.11%-newNEW
ISHARES TRIQLT$203.6K5,7200.11%flat3qHELD
AGREE RLTY CORPADC$202.7K3,1000.11%-0.01pp11qHELD
DEUTSCHE BK AGDB$196.8K18,6900.11%flat5qHELD
DNP SELECT INCOME FD INCDNP$169.5K16,1710.09%-0.01pp10qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 3.9%Retail & Consumer 3.7%Insurance 3.6%Computer Hardware 3.5%Semiconductors & Electronics 3.2%Biotech & Pharma 3.1%Utilities 2.5%Industrials 2.3%Chemicals 2.3%Telecom & Media 2.1%Energy 1.9%Business Services 1.9%Other sectors 10.9%Not classified 55.1%
 
SectorValueShare
Software & IT Services$7.3M3.9%
Retail & Consumer$6.8M3.7%
Insurance$6.7M3.6%
Computer Hardware$6.4M3.5%
Semiconductors & Electronics$5.9M3.2%
Biotech & Pharma$5.8M3.1%
Utilities$4.6M2.5%
Industrials$4.3M2.3%
Chemicals$4.3M2.3%
Telecom & Media$4.0M2.1%
Energy$3.6M1.9%
Business Services$3.6M1.9%
Other sectors$20.2M10.9%
Not classified$102.2M55.1%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2023$185.6M14233838543.2%41
Q1 2023$181.4M144185044243.5%19
Q4 2022$149.7M1281218561649.4%45
Q3 2022$161.8M13234624945.9%27
Q2 2022$164.8M138543451943.4%29
Q1 2022$192.3M152104345542.6%42
Q4 2021$185.8M14784745442.3%35
Q3 2021$179.5M14355222543.2%35
Q2 2021$175.1M14375438641.8%47
Q1 2021$164.8M142105529341.9%14
Q4 2020$144.7M135124148339.5%47
Q3 2020$124.9M126136138739.1%15
Q2 2020$111.7M120154644439.5%20
Q1 2020$97.3M109128472540.3%23
Q4 2019$120.8M133000038.2%45

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.