HERON FINANCIAL GROUP, LLC
Reported holdings as of Q2 2023, from 15 quarterly filings.
This filer last reported in Q2 2023; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| VANGUARD INDEX FDS | VUG | $10.3M | 36,268 | +0.39pp | 2q | -3.0%-$319.5K | |
| VANGUARD INDEX FDS | VOO | $9.9M | 24,355 | +0.21pp | 2q | -1.7%-$176.4K | |
| ISHARES TR | EFAV | $8.6M | 127,460 | -0.39pp | 15q | -5.4%-$491.1K | |
| ISHARES TR | IWR | $8.3M | 113,546 | -0.12pp | 15q | -4.5%-$392.1K | |
| ISHARES TR | IWP | $8.2M | 84,868 | -0.07pp | 15q | -5.0%-$435.0K | |
| ISHARES TR | IJJ | $8.0M | 74,264 | -0.12pp | 15q | -4.4%-$368.6K | |
| VANGUARD WHITEHALL FDS | VYM | $7.1M | 66,684 | -0.06pp | 2q | HELD | |
| ISHARES TR | IWO | $7.0M | 28,691 | +0.09pp | 15q | -2.1%-$151.9K | |
| VANGUARD INDEX FDS | VB | $6.7M | 33,700 | -0.06pp | 2q | -4.2%-$294.0K | |
| ISHARES TR | IWN | $6.3M | 44,534 | -0.09pp | 15q | -2.9%-$186.7K | |
| APPLE INC | AAPL | $5.0M | 25,979 | +0.31pp | 15q | -1.8%-$90.8K | |
| ISHARES TR | IWV | $4.2M | 16,453 | +0.09pp | 3q | -1.3%-$56.2K | |
| MICROSOFT CORP | MSFT | $2.9M | 8,501 | +0.16pp | 15q | -3.2%-$95.0K | |
| J P MORGAN EXCHANGE TRADED F | JPEM | $2.6M | 51,843 | flat | 15q | +2.2%+$57.0K | |
| THERMO FISHER SCIENTIFIC INC | TMO | $2.6M | 5,006 | -0.18pp | 15q | HELD | |
| INVESCO EXCH TRADED FD TR II | PGX | $2.2M | 195,358 | -0.05pp | 15q | -0.5%-$12.3K | |
| MORGAN STANLEY | MS | $2.2M | 25,449 | -0.06pp | 15q | HELD | |
| PACER FDS TR | COWZ | $2.0M | 42,606 | -0.19pp | 5q | -14.3%-$340.3K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $2.0M | 5,899 | +0.08pp | 15q | HELD | |
| LYONDELLBASELL INDUSTRIES NV | LYB | $2.0M | 21,593 | -0.03pp | 15q | +1.6%+$32.1K | |
| ILLINOIS TOOL WKS INC | ITW | $2.0M | 7,926 | flat | 15q | HELD | |
| T-MOBILE US INC | TMUS | $2.0M | 14,163 | -0.01pp | 11q | +5.4%+$101.5K | |
| AON PLC | AON | $1.9M | 5,583 | +0.08pp | 13q | +1.6%+$31.1K | |
| EXXON MOBIL CORP | XOMXXXX | $1.8M | 16,762 | -0.05pp | 15q | HELD | |
| JPMORGAN CHASE & CO | JPM | $1.7M | 11,638 | +0.06pp | 15q | -1.5%-$26.2K | |
| JOHNSON & JOHNSON | JNJ | $1.7M | 10,117 | +0.05pp | 15q | +1.4%+$22.7K | |
| TELEFLEX INCORPORATED | TFX | $1.6M | 6,451 | -0.06pp | 15q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $1.5M | 2,854 | +0.07pp | 15q | +3.3%+$48.5K | |
| NEXTERA ENERGY INC | NEE | $1.5M | 20,417 | -0.05pp | 15q | +0.5%+$8.1K | |
| AMAZON COM INC | AMZN | $1.5M | 11,127 | +0.15pp | 15q | +0.7%+$10.3K | |
| FAIR ISAAC CORP | FICO | $1.4M | 1,780 | +0.10pp | 15q | +1.7%+$24.3K | |
| MASTERCARD INCORPORATED | MA | $1.3M | 3,333 | +0.04pp | 15q | +0.9%+$11.8K | |
| UNITEDHEALTH GROUP INC | UNH | $1.3M | 2,682 | flat | 2q | HELD | |
| DTE ENERGY CO | DTE | $1.3M | 11,489 | -0.01pp | 15q | +0.8%+$10.0K | |
| ISHARES TR | PFF | $1.2M | 38,462 | -0.02pp | 15q | HELD | |
| VALERO ENERGY CORP | VLO | $1.1M | 9,708 | -0.16pp | 2q | -3.8%-$44.6K | |
| PROCTER & GAMBLE CO | PG | $1.1M | 7,502 | -0.02pp | 15q | -2.5%-$28.7K | |
| ADOBE INC | ADBE | $1.1M | 2,269 | +0.12pp | 15q | HELD | |
| CISCO SYS INC | CSCO | $1.1M | 20,909 | -0.03pp | 15q | -2.3%-$25.0K | |
| DUKE ENERGY CORP NEW | DUK | $1.0M | 11,684 | -0.05pp | 15q | HELD | |
| VERIZON COMMUNICATIONS INC | VZ | $1.0M | 27,337 | -0.02pp | 2q | +4.0%+$39.4K | |
| VANGUARD BD INDEX FDS | BIV | $982.4K | 13,059 | -0.02pp | 2q | HELD | |
| INVESCO EXCH TRADED FD TR II | PIE | $980.1K | 51,666 | flat | 15q | -0.8%-$8.1K | |
| ANALOG DEVICES INC | ADI | $963.1K | 4,944 | -0.01pp | 15q | +0.8%+$7.2K | |
| EDWARDS LIFESCIENCES CORP | EW | $923.1K | 9,786 | +0.06pp | 15q | +2.3%+$20.8K | |
| MERCK & CO INC | MRK | $905.1K | 7,844 | +0.05pp | 15q | +4.0%+$35.2K | |
| SMUCKER J M CO | SJM | $844.0K | 5,716 | -0.04pp | 13q | +1.2%+$10.3K | |
| HOME DEPOT INC | HD | $840.3K | 2,705 | +0.02pp | 15q | +1.5%+$12.4K | |
| COMMERCIAL METALS CO | CMC | $824.0K | 15,648 | +0.02pp | 15q | HELD | |
| ELI LILLY & CO | LLY | $822.6K | 1,754 | +0.10pp | 15q | -2.2%-$18.8K | |
| POOL CORP | POOL | $807.9K | 2,156 | +0.04pp | 15q | +2.6%+$20.6K | |
| NVIDIA CORPORATION | NVDA | $794.9K | 1,879 | +0.14pp | 9q | HELD | |
| WILLIAMS COS INC | WMB | $778.6K | 23,860 | +0.02pp | 2q | -2.3%-$17.9K | |
| AUTOZONE INC | AZO | $772.9K | 310 | flat | 15q | HELD | |
| ISHARES TR | IEI | $768.7K | 6,669 | -0.02pp | 2q | HELD | |
| TEXAS INSTRS INC | TXN | $765.9K | 4,254 | -0.02pp | 15q | +0.6%+$4.5K | |
| SEALED AIR CORP NEW | SEE | $764.3K | 19,108 | -0.06pp | 15q | +2.0%+$14.8K | |
| FEDEX CORP | FDX | $752.6K | 3,036 | +0.02pp | 15q | -1.5%-$11.2K | |
| TEXAS PACIFIC LAND CORPORATI | TPL | $735.9K | 559 | -0.13pp | 9q | HELD | |
| SONOCO PRODS CO | SON | $713.7K | 12,092 | -0.01pp | 13q | +2.5%+$17.1K | |
| AMGEN INC | AMGN | $712.0K | 3,207 | -0.04pp | 15q | HELD | |
| MARATHON PETE CORP | MPC | $695.8K | 5,967 | -0.08pp | 15q | -2.0%-$14.0K | |
| ALPHABET INC | GOOGL | $692.6K | 5,786 | +0.05pp | 15q | +2.9%+$19.5K | |
| PROGRESSIVE CORP | PGR | $674.1K | 5,092 | -0.03pp | 15q | +2.8%+$18.4K | |
| GENUINE PARTS CO | GPC | $656.3K | 3,878 | +0.01pp | 12q | +2.9%+$18.6K | |
| INTUIT | INTU | $655.7K | 1,431 | +0.01pp | 15q | +2.0%+$12.8K | |
| PHILLIPS 66 | PSX | $651.4K | 6,830 | -0.02pp | 15q | +2.2%+$14.3K | |
| EMERSON ELEC CO | EMR | $637.2K | 7,049 | flat | 15q | HELD | |
| RPM INTL INC | RPM | $592.0K | 6,598 | flat | 15q | HELD | |
| ARCHER DANIELS MIDLAND CO | ADM | $581.8K | 7,700 | -0.02pp | 13q | +0.7%+$3.8K | |
| FIRST TR EXCHNG TRADED FD VI | FIXD | $579.1K | 13,110 | -0.04pp | 3q | -8.0%-$50.4K | |
| NETFLIX INC | NFLX | $578.4K | 1,313 | +0.06pp | 15q | HELD | |
| QUALCOMM INC | QCOM | $559.6K | 4,701 | -0.03pp | 15q | HELD | |
| ISHARES TR | IVV | $554.5K | 1,244 | +0.02pp | 15q | HELD | |
| ISHARES TR | IUSG | $552.3K | 5,657 | +0.02pp | 15q | HELD | |
| ECOLAB INC | ECL | $551.9K | 2,956 | +0.03pp | 15q | HELD | |
| CATERPILLAR INC | CAT | $545.4K | 2,217 | +0.02pp | 15q | +3.0%+$16.0K | |
| QUEST DIAGNOSTICS INC | DGX | $535.8K | 3,812 | -0.01pp | 15q | HELD | |
| CACI INTL INC | CACI | $525.9K | 1,543 | +0.03pp | 15q | HELD | |
| FASTENAL CO | FAST | $520.0K | 8,815 | +0.02pp | 15q | HELD | |
| PFIZER INC | PFE | $517.5K | 14,110 | -0.03pp | 15q | +1.5%+$7.9K | |
| APPLIED MATLS INC | AMAT | $517.5K | 3,580 | +0.03pp | 15q | -1.0%-$5.1K | |
| ORACLE CORP | ORCL | $510.9K | 4,290 | +0.05pp | 15q | -3.6%-$19.1K | |
| BIOGEN INC | BIIB | $497.1K | 1,745 | +0.01pp | 15q | +2.0%+$10.0K | |
| YUM BRANDS INC | YUM | $494.0K | 3,565 | +0.02pp | 2q | +3.8%+$18.3K | |
| ALPHABET INC | GOOG | $455.0K | 3,761 | +0.03pp | 15q | HELD | |
| CAL MAINE FOODS INC | CALM | $431.0K | 9,577 | -0.08pp | 15q | +2.4%+$10.1K | |
| LOWES COS INC | LOW | $425.7K | 1,886 | +0.02pp | 13q | HELD | |
| DIMENSIONAL ETF TRUST | DFUS | $424.2K | 8,809 | +0.01pp | 9q | -0.6%-$2.4K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $419.0K | 945 | +0.01pp | 6q | +0.5%+$2.2K | |
| MATERION CORP | MTRN | $415.8K | 3,641 | -0.01pp | 12q | HELD | |
| ADVANCED MICRO DEVICES INC | AMD | $405.5K | 3,560 | +0.03pp | 7q | HELD | |
| ISHARES TR | HDV | $396.7K | 3,936 | -0.01pp | 15q | +0.5%+$2.0K | |
| INTEL CORP | INTC | $392.5K | 11,736 | -0.01pp | 15q | -4.0%-$16.6K | |
| AT&T INC | T | $392.3K | 24,598 | -0.06pp | 15q | -2.7%-$10.8K | |
| CVS HEALTH CORP | CVS | $391.1K | 5,657 | -0.03pp | 15q | -3.1%-$12.4K | |
| ISHARES INC | IEMG | $389.3K | 7,898 | -0.03pp | 13q | -10.7%-$46.8K | |
| MCDONALDS CORP | MCD | $387.3K | 1,298 | +0.01pp | 13q | HELD | |
| BRISTOL-MYERS SQUIBB CO | BMY | $385.4K | 6,027 | -0.02pp | 15q | -1.0%-$3.8K | |
| EATON CORP PLC | ETN | $373.8K | 1,859 | +0.03pp | 12q | HELD | |
| PENSKE AUTOMOTIVE GRP INC | PAG | $371.4K | 2,229 | +0.03pp | 5q | HELD | |
| CARDINAL HEALTH INC | CAH | $356.5K | 3,770 | +0.04pp | 7q | HELD | |
| PEPSICO INC | PEP | $344.5K | 1,860 | flat | 12q | HELD | |
| BROADCOM INC | AVGO | $340.9K | 393 | +0.04pp | 3q | -2.5%-$8.7K | |
| ISHARES TR | IJR | $334.7K | 3,359 | flat | 13q | HELD | |
| FISERV INC | FISV | $323.4K | 2,564 | +0.01pp | 15q | HELD | |
| MONDELEZ INTL INC | MDLZ | $311.5K | 4,270 | flat | 15q | HELD | |
| ABBOTT LABORATORIES | ABT | $311.0K | 2,853 | +0.01pp | 15q | HELD | |
| COCA COLA CO | KO | $308.4K | 5,121 | flat | 15q | +3.1%+$9.2K | |
| INTERNATIONAL BUSINESS MACHS | IBM | $304.6K | 2,276 | flat | 12q | -1.0%-$3.1K | |
| ENTERGY CORP NEW | ETR | $300.7K | 3,088 | -0.02pp | 15q | HELD | |
| CHEVRON CORPORATION | CVX | $296.5K | 1,884 | -0.03pp | 15q | -12.3%-$41.7K | |
| CUMMINS INC | CMI | $289.9K | 1,182 | +0.01pp | 7q | +3.1%+$8.6K | |
| PROSHARES TR | TQQQ | $287.0K | 7,000 | - | new | NEW | |
| MARSH & MCLENNAN COS INC | MRSH | $278.2K | 1,479 | +0.01pp | 9q | HELD | |
| TRUIST FINL CORP | TFC | $277.2K | 9,133 | -0.02pp | 2q | HELD | |
| CORTEVA INC | CTVA | $274.4K | 4,789 | -0.01pp | 8q | HELD | |
| BECTON DICKINSON & CO | BDX | $271.1K | 1,027 | +0.01pp | 15q | HELD | |
| AUTODESK INC | ADSK | $263.1K | 1,286 | -0.01pp | 15q | -5.8%-$16.2K | |
| CLEARWAY ENERGY INC | CWEN | $263.0K | 9,208 | -0.02pp | 12q | HELD | |
| CHUBB LIMITED | CB | $255.9K | 1,329 | flat | 15q | +1.5%+$3.9K | |
| UNILEVER PLC | ULXXXX | $250.2K | 4,800 | flat | 2q | HELD | |
| PLEXUS CORP | PLXS | $249.8K | 2,543 | flat | 4q | HELD | |
| BOEING CO | BA | $246.2K | 1,166 | -0.01pp | 3q | -0.9%-$2.1K | |
| PAYPAL HLDGS INC | PYPL | $243.0K | 3,642 | -0.02pp | 15q | +4.3%+$9.9K | |
| GE AEROSPACE | GE | $236.6K | 2,154 | +0.01pp | 2q | HELD | |
| STRYKER CORPORATION | SYK | $236.3K | 775 | +0.01pp | 3q | HELD | |
| ACCENTURE PLC IRELAND | ACN | $234.2K | 759 | +0.01pp | 2q | HELD | |
| INVESCO QQQ TR | QQQ | $231.0K | 625 | +0.01pp | 2q | -5.2%-$12.6K | |
| TRAVELERS COMPANIES INC | TRV | $226.3K | 1,303 | flat | 2q | HELD | |
| PINNACLE WEST CAP CORP | PNW | $223.0K | 2,737 | flat | 3q | HELD | |
| HONEYWELL INTL INC | HONZZZZ | $218.3K | 1,052 | +0.01pp | 3q | HELD | |
| DIAGEO PLC | DEO | $216.0K | 1,245 | -0.01pp | 11q | HELD | |
| AUTOMATIC DATA PROCESSING IN | ADP | $215.4K | 980 | flat | 9q | HELD | |
| J P MORGAN EXCHANGE TRADED F | JPIN | $212.3K | 4,088 | flat | 3q | HELD | |
| BAXTER INTL INC | BAX | $207.1K | 4,545 | - | new | NEW | |
| 3M CO | MMM | $205.2K | 2,050 | -0.01pp | 15q | HELD | |
| WELLS FARGO & CO | WFC | $203.7K | 4,774 | - | new | NEW | |
| ISHARES TR | IQLT | $203.6K | 5,720 | flat | 3q | HELD | |
| AGREE RLTY CORP | ADC | $202.7K | 3,100 | -0.01pp | 11q | HELD | |
| DEUTSCHE BK AG | DB | $196.8K | 18,690 | flat | 5q | HELD | |
| DNP SELECT INCOME FD INC | DNP | $169.5K | 16,171 | -0.01pp | 10q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Software & IT Services | $7.3M | 3.9% |
| Retail & Consumer | $6.8M | 3.7% |
| Insurance | $6.7M | 3.6% |
| Computer Hardware | $6.4M | 3.5% |
| Semiconductors & Electronics | $5.9M | 3.2% |
| Biotech & Pharma | $5.8M | 3.1% |
| Utilities | $4.6M | 2.5% |
| Industrials | $4.3M | 2.3% |
| Chemicals | $4.3M | 2.3% |
| Telecom & Media | $4.0M | 2.1% |
| Energy | $3.6M | 1.9% |
| Business Services | $3.6M | 1.9% |
| Other sectors | $20.2M | 10.9% |
| Not classified | $102.2M | 55.1% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2023 | $185.6M | 142 | 3 | 38 | 38 | 5 | 43.2% | 41 |
| Q1 2023 | $181.4M | 144 | 18 | 50 | 44 | 2 | 43.5% | 19 |
| Q4 2022 | $149.7M | 128 | 12 | 18 | 56 | 16 | 49.4% | 45 |
| Q3 2022 | $161.8M | 132 | 3 | 46 | 24 | 9 | 45.9% | 27 |
| Q2 2022 | $164.8M | 138 | 5 | 43 | 45 | 19 | 43.4% | 29 |
| Q1 2022 | $192.3M | 152 | 10 | 43 | 45 | 5 | 42.6% | 42 |
| Q4 2021 | $185.8M | 147 | 8 | 47 | 45 | 4 | 42.3% | 35 |
| Q3 2021 | $179.5M | 143 | 5 | 52 | 22 | 5 | 43.2% | 35 |
| Q2 2021 | $175.1M | 143 | 7 | 54 | 38 | 6 | 41.8% | 47 |
| Q1 2021 | $164.8M | 142 | 10 | 55 | 29 | 3 | 41.9% | 14 |
| Q4 2020 | $144.7M | 135 | 12 | 41 | 48 | 3 | 39.5% | 47 |
| Q3 2020 | $124.9M | 126 | 13 | 61 | 38 | 7 | 39.1% | 15 |
| Q2 2020 | $111.7M | 120 | 15 | 46 | 44 | 4 | 39.5% | 20 |
| Q1 2020 | $97.3M | 109 | 1 | 28 | 47 | 25 | 40.3% | 23 |
| Q4 2019 | $120.8M | 133 | 0 | 0 | 0 | 0 | 38.2% | 45 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.