KAYS FINANCIAL ADVISORY CORP /ADV
Reported holdings as of Q3 2020, from 8 quarterly filings.
This filer last reported in Q3 2020; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| PIMCO ETF TR | BOND | $68.7M | 611,419 | +0.79pp | 8q | +16.0%+$9.5M | |
| STATE STR SPDR S&P 500 ETF T PUT | SPY | $66.6M | 198,563 | +0.04pp | 8q | HELD | |
| ISHARES TR | IVW | $61.6M | 266,390 | -0.84pp | 8q | -10.2%-$7.0M | |
| SPDR SERIES TRUST | SPYV | $55.5M | 1,836,957 | +0.01pp | 8q | +4.2%+$2.2M | |
| VANGUARD SCOTTSDALE FDS | VCSH | $39.8M | 479,778 | +0.34pp | 8q | +14.4%+$5.0M | |
| SCHWAB STRATEGIC TR | SCHB | $36.1M | 453,382 | +0.08pp | 8q | +1.5%+$542.4K | |
| SCHWAB STRATEGIC TR | SCHE | $22.4M | 837,386 | -0.14pp | 8q | -5.0%-$1.2M | |
| SCHWAB STRATEGIC TR | SCHF | $22.2M | 707,690 | -0.20pp | 3q | -2.7%-$618.7K | |
| ISHARES TR | IJR | $20.3M | 289,334 | +0.09pp | 8q | +8.6%+$1.6M | |
| ISHARES TR | SHV | $18.9M | 170,502 | +0.55pp | 7q | +32.8%+$4.7M | |
| VANGUARD SCOTTSDALE FDS | VCIT | $17.1M | 178,418 | +0.01pp | 8q | +8.2%+$1.3M | |
| INVESCO EXCH TRADED FD TR II | PCY | $15.8M | 581,090 | -0.11pp | 8q | +2.6%+$401.6K | |
| SELECT SECTOR SPDR TR | XLK | $14.9M | 128,004 | -0.57pp | 8q | -21.7%-$4.1M | |
| VANGUARD SCOTTSDALE FDS | VMBS | $12.6M | 232,499 | +0.23pp | 8q | +22.7%+$2.3M | |
| APPLE INC | AAPL | $7.2M | 62,563 | +0.04pp | 8q | +254.9%+$5.2M | |
| LOWES COS INC CALL | LOW | $5.6M | 32,990 | -0.02pp | 8q | -13.4%-$864.5K | |
| ISHARES TR | IJH | $5.5M | 29,540 | -0.09pp | 7q | -5.7%-$329.1K | |
| SPDR SERIES TRUST | SPMD | $5.2M | 159,803 | -0.11pp | 7q | -8.4%-$478.9K | |
| MASTERCARD INCORPORATED CALL | MA | $5.0M | 14,619 | +0.01pp | 8q | -4.1%-$212.2K | |
| META PLATFORMS INC CALL | META | $4.9M | 18,318 | -0.01pp | 8q | -6.7%-$348.7K | |
| AMAZON COM INC | AMZN | $4.8M | 1,515 | -0.13pp | 8q | -18.6%-$1.1M | |
| ALPHABET INC CALL | GOOG | $4.8M | 3,145 | -0.06pp | 8q | -3.5%-$172.9K | |
| UNION PAC CORP | UNP | $4.7M | 23,939 | +0.04pp | 8q | -2.0%-$94.1K | |
| TE CONNECTIVITY LTD | TELXXXX | $4.7M | 48,190 | +0.06pp | 8q | -1.4%-$67.2K | |
| UNITEDHEALTH GROUP INC CALL | UNH | $4.3M | 13,456 | -0.02pp | 8q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $4.2M | 19,689 | +0.08pp | 8q | +2.8%+$114.1K | |
| MCKESSON CORP | MCK | $4.0M | 26,889 | -0.07pp | 8q | +0.6%+$25.8K | |
| INTEL CORP | INTC | $3.9M | 74,921 | -0.13pp | 8q | +4.2%+$155.8K | |
| BANK OF AMER CORP CALL | BAC | $3.9M | 150,533 | +0.06pp | 8q | +14.9%+$501.6K | |
| BOOKING HOLDINGS INC | BKNG | $3.8M | 2,201 | +0.01pp | 3q | +3.3%+$121.5K | |
| APPLIED MATLS INC | AMAT | $3.7M | 62,704 | +0.30pp | 2q | +120.4%+$2.0M | |
| ISHARES TR | AOR | $3.5M | 71,375 | +0.26pp | 3q | +99.0%+$1.7M | |
| CISCO SYS INC | CSCO | $3.4M | 87,322 | -0.13pp | 8q | +3.7%+$122.4K | |
| CITIGROUP INC CALL | C | $3.3M | 72,557 | -0.02pp | 8q | +28.8%+$740.5K | |
| SPDR SERIES TRUST | MDYG | $3.2M | 55,057 | -0.02pp | 8q | -2.8%-$90.5K | |
| VANGUARD INDEX FDS | VUG | $3.1M | 13,465 | -0.39pp | 8q | -46.6%-$2.7M | |
| SPDR SERIES TRUST | SDY | $2.9M | 31,043 | -0.09pp | 8q | -10.2%-$326.2K | |
| ISHARES TR | IJJ | $2.7M | 20,295 | flat | 8q | +5.9%+$151.7K | |
| FORTUNE BRANDS INNOVATIONS I | FBIN | $2.7M | 31,536 | +0.08pp | 8q | -3.2%-$88.8K | |
| UNITED PARCEL SVCS INC | UPS | $2.6M | 15,504 | +0.11pp | 8q | -2.3%-$61.1K | |
| MICROSOFT CORP | MSFT | $2.5M | 12,102 | -0.02pp | 7q | +1.1%+$28.4K | |
| NVR INC | NVR | $2.5M | 611 | -0.27pp | 8q | -48.4%-$2.3M | |
| ISHARES TR | MUB | $2.2M | 19,235 | +0.01pp | 8q | +9.8%+$198.9K | |
| HCA HEALTHCARE INC | HCA | $2.2M | 17,795 | +0.08pp | 2q | +9.7%+$196.0K | |
| SCHWAB CHARLES CORP CALL | SCHW | $2.2M | 60,489 | -0.15pp | 8q | -28.9%-$898.2K | |
| STARBUCKS CORP | SBUX | $2.2M | 25,473 | +0.03pp | 2q | +1.9%+$40.4K | |
| SPDR SERIES TRUST | BIL | $2.1M | 22,535 | +0.27pp | 2q | +502.9%+$1.7M | |
| HUNTSMAN CORP | HUN | $2.0M | 91,334 | +0.05pp | 6q | +2.0%+$40.1K | |
| CARLISLE COS INC | CSL | $1.8M | 14,951 | -0.01pp | 8q | +2.2%+$39.4K | |
| ALLSTATE CORP | ALL | $1.8M | 18,826 | -0.03pp | 8q | +2.7%+$47.0K | |
| ISHARES TR | IEI | $1.6M | 12,318 | +0.17pp | 2q | +212.3%+$1.1M | |
| CVS HEALTH CORP | CVS | $1.6M | 27,472 | -0.03pp | 8q | +9.6%+$140.2K | |
| EVEREST GROUP LTD | EG | $1.5M | 7,821 | -0.02pp | 8q | +3.7%+$55.7K | |
| RTX CORPORATION | RTX | $1.5M | 25,988 | -0.02pp | 2q | +9.3%+$127.2K | |
| ALTRIA GROUP INC | MO | $1.4M | 37,327 | -0.01pp | 8q | +5.1%+$70.0K | |
| ISHARES TR | IDV | $1.3M | 51,402 | -0.04pp | 8q | -8.7%-$122.5K | |
| INVESCO EXCH TRADED FD TR II | PGX | $957.0K | 64,990 | -0.03pp | 8q | -12.2%-$132.8K | |
| VANGUARD INDEX FDS | VNQ | $891.0K | 11,288 | -0.03pp | 8q | -11.2%-$112.3K | |
| INVESCO EXCH TRADED FD TR II | SPLV | $874.0K | 16,288 | flat | 8q | -2.7%-$24.1K | |
| HOME DEPOT INC | HD | $840.0K | 3,024 | -0.01pp | 8q | -10.8%-$102.2K | |
| ISHARES TR | IMCG | $805.0K | 2,513 | -0.01pp | 8q | -6.1%-$52.2K | |
| VANGUARD INDEX FDS | VOE | $794.0K | 7,830 | -0.01pp | 8q | -3.7%-$30.6K | |
| INVESCO EXCH TRADED FD TR II | SPHD | $606.0K | 18,363 | -0.01pp | 8q | -6.0%-$38.5K | |
| SOUTHERN CO | SO | $596.0K | 10,991 | flat | 8q | HELD | |
| ISHARES TR | ITOT | $572.0K | 7,572 | -0.02pp | 3q | -15.6%-$105.5K | |
| LOCKHEED MARTIN CORP | LMT | $443.0K | 1,155 | flat | 8q | HELD | |
| VANGUARD STAR FDS | VXUS | $423.0K | 8,108 | -0.01pp | 7q | -6.9%-$31.3K | |
| ACUITY INC | AYI | $387.0K | 3,781 | flat | 8q | HELD | |
| ROYAL BK CDA | RY | $387.0K | 5,515 | flat | 8q | HELD | |
| ISHARES TR | IWF | $363.0K | 1,675 | - | new | NEW | |
| JPMORGAN CHASE & CO | AMJ | $356.0K | 33,052 | -0.03pp | 8q | -7.7%-$29.5K | |
| INVESCO QQQ TR CALL | QQQ | $347.0K | 1,148 | +0.01pp | 2q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VWO | $345.0K | 7,988 | flat | 3q | +6.4%+$20.7K | |
| VANGUARD INDEX FDS | VOO | $343.0K | 1,115 | - | new | NEW | |
| INVESCO EXCHANGE TRADED FD T | PWV | $319.0K | 9,365 | flat | 8q | HELD | |
| FEDEX CORP CALL | FDX | $290.0K | 755 | - | new | NEW | |
| JOHNSON & JOHNSON | JNJ | $289.0K | 1,944 | flat | 8q | +4.1%+$11.4K | |
| SCHWAB STRATEGIC TR | SCHZ | $286.0K | 5,106 | flat | 8q | +1.8%+$5.0K | |
| COCA COLA CO | KO | $285.0K | 5,777 | flat | 8q | -7.7%-$23.9K | |
| PROSHARES TR CALL+PUT | SSO | $276.0K | 142 | -0.01pp | 3q | +75.3%+$118.6K | |
| PEPSICO INC | PEP | $269.0K | 1,944 | flat | 8q | HELD | |
| VISA INC | V | $264.0K | 1,322 | flat | 7q | HELD | |
| VERIZON COMMUNICATIONS INC | VZ | $254.0K | 4,272 | flat | 8q | +0.5%+$1.4K | |
| GENERAL MILLS INC | GIS | $236.0K | 3,830 | - | new | NEW | |
| ISHARES TR | HYG | $212.0K | 2,526 | flat | 8q | +1.6%+$3.4K | |
| GENERAL ELECTRIC CO CALL | GEXXXX | $82.0K | 9,209 | -0.02pp | 8q | -10.0%-$9.1K |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $66.9M | 10.7% |
| Retail & Consumer | $13.4M | 2.1% |
| Software & IT Services | $12.2M | 2.0% |
| Insurance | $11.8M | 1.9% |
| Transport & Logistics | $11.4M | 1.8% |
| Computer Hardware | $10.7M | 1.7% |
| Other sectors | $45.3M | 7.3% |
| Not classified | $452.3M | 72.5% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2020 | +6.2% | +8.6% | -2.4% | 100% |
| Q2 2020 | +15.3% | +19.6% | -4.3% | 100% |
| Q1 2020 | -17.1% | -19.9% | +2.9% | 99% |
| Q4 2019 | +5.9% | +8.5% | -2.5% | 100% |
| Q3 2019 | +1.1% | +1.3% | -0.2% | 100% |
| Q2 2019 | +3.0% | +3.7% | -0.7% | 100% |
| Q1 2019 | +9.6% | +13.0% | -3.4% | 100% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2020 | $623.9M | 86 | 4 | 39 | 33 | 1 | 66.0% | 47 |
| Q2 2020 | $574.9M | 83 | 7 | 50 | 16 | 2 | 65.8% | 45 |
| Q1 2020 | $487.5M | 78 | 6 | 43 | 19 | 15 | 66.6% | 37 |
| Q4 2019 | $569.1M | 87 | 4 | 43 | 35 | 23 | 64.3% | 27 |
| Q3 2019 | $545.4M | 106 | 4 | 37 | 37 | 6 | 61.9% | 119 |
| Q2 2019 | $546.0M | 108 | 4 | 58 | 10 | 2 | 61.4% | 24 |
| Q1 2019 | $516.3M | 106 | 29 | 64 | 12 | 19 | 61.3% | 302 |
| Q4 2018 | $440.6M | 96 | 0 | 0 | 0 | 0 | 53.1% | 37 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.