Bell Rock Capital LLC
Reported holdings as of Q3 2022, from 12 quarterly filings.
This filer last reported in Q3 2022; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| APPLE INC | AAPL | $12.8M | 92,625 | +15.26pp | 12q | +1692.6%+$12.1M | |
| AMAZON COM INC | AMZN | $4.3M | 38,060 | - | new | NEW | |
| MICROSOFT CORP | MSFT | $3.5M | 14,855 | +3.91pp | 12q | +717.6%+$3.0M | |
| FORD MTR CO | F | $3.1M | 280,886 | - | new | NEW | |
| CHURCH & DWIGHT CO INC | CHD | $2.5M | 35,430 | - | new | NEW | |
| PROCTER & GAMBLE CO | PG | $2.4M | 19,372 | +2.65pp | 12q | +477.1%+$2.0M | |
| KEYCORP | KEY | $2.3M | 145,312 | - | new | NEW | |
| THE CAMPBELLS COMPANY | CPB | $2.2M | 47,464 | - | new | NEW | |
| PROSHARES TR | QLD | $2.1M | 58,659 | - | new | NEW | |
| MCDONALDS CORP | MCD | $1.9M | 8,420 | +1.77pp | 12q | +158.4%+$1.2M | |
| INVESCO QQQ TR | QQQ | $1.6M | 5,908 | - | new | NEW | |
| COSTCO WHOLESALE CORPORATION | COST | $1.5M | 3,230 | - | new | NEW | |
| CVS HEALTH CORP | CVS | $1.5M | 15,711 | - | new | NEW | |
| INNOVATIVE INDL PPTYS INC | IIPR | $1.4M | 16,269 | - | new | NEW | |
| JOHNSON & JOHNSON | JNJ | $1.4M | 8,346 | +1.48pp | 12q | +469.7%+$1.1M | |
| ISHARES TR | ITA | $1.3M | 14,468 | - | new | NEW | |
| KELLOGG CO | K | $1.3M | 18,652 | - | new | NEW | |
| ISHARES TR | AGZ | $1.2M | 11,485 | - | new | NEW | |
| TARGET CORP | TGT | $1.2M | 8,005 | - | new | NEW | |
| INTERNATIONAL BUSINESS MACHS | IBM | $1.0M | 8,562 | - | new | NEW | |
| VISA INC | V | $954.0K | 5,373 | - | new | NEW | |
| AMERICAN EXPRESS CO | AXP | $921.0K | 6,825 | - | new | NEW | |
| COCA COLA CO | KO | $913.0K | 16,299 | - | new | NEW | |
| DIAGEO PLC | DEO | $878.0K | 5,170 | - | new | NEW | |
| MALVERN BANCORP INC | MLVF | $863.0K | 60,026 | - | new | NEW | |
| HOME DEPOT INC | HD | $844.0K | 3,057 | - | new | NEW | |
| VANGUARD WORLD FD | VPU | $823.0K | 5,783 | - | new | NEW | |
| HONEYWELL INTL INC | HONZZZZ | $778.0K | 4,662 | - | new | NEW | |
| ISHARES TR | FLOT | $733.0K | 14,572 | - | new | NEW | |
| SPDR GOLD TR | GLD | $731.0K | 4,727 | - | new | NEW | |
| VANGUARD INDEX FDS | VO | $693.0K | 3,684 | - | new | NEW | |
| CHEVRON CORPORATION | CVX | $677.0K | 4,710 | - | new | NEW | |
| NEXTERA ENERGY INC | NEE | $645.0K | 8,231 | - | new | NEW | |
| CLOROX CO DEL | CLX | $623.0K | 4,852 | - | new | NEW | |
| HERSHEY CO | HSY | $595.0K | 2,699 | - | new | NEW | |
| INVESCO ACTVELY MNGD ETC FD | PDBC | $561.0K | 34,653 | - | new | NEW | |
| VANGUARD WORLD FD | VGT | $530.0K | 1,724 | - | new | NEW | |
| FIRST TR EXCHANGE TRADED FD | FIW | $522.0K | 7,276 | - | new | NEW | |
| ISHARES TR | SMIN | $505.0K | 9,591 | - | new | NEW | |
| VANGUARD WORLD FD | VDC | $505.0K | 2,941 | - | new | NEW | |
| ALPHABET INC | GOOGL | $499.0K | 5,220 | - | new | NEW | |
| DISNEY WALT CO | DIS | $476.0K | 5,048 | - | new | NEW | |
| BRIGHAM MINERALS INC | MNRL | $472.0K | 19,117 | - | new | NEW | |
| VANGUARD WORLD FD | VAW | $454.0K | 3,061 | - | new | NEW | |
| ADVANCED MICRO DEVICES INC | AMD | $452.0K | 7,131 | - | new | NEW | |
| CARNIVAL CORP | CCL | $438.0K | 62,348 | - | new | NEW | |
| ELI LILLY & CO | LLY | $423.0K | 1,309 | - | new | NEW | |
| PROSHARES TR | UPRO | $418.0K | 14,700 | - | new | NEW | |
| CALLAWAY GOLF CO | CALY | $392.0K | 20,354 | - | new | NEW | |
| SPDR SERIES TRUST | XHE | $391.0K | 4,584 | - | new | NEW | |
| ISHARES TR | NYF | $385.0K | 7,608 | - | new | NEW | |
| SPDR SERIES TRUST | XAR | $378.0K | 4,120 | - | new | NEW | |
| ISHARES GOLD TR | IAU | $363.0K | 11,501 | - | new | NEW | |
| ISHARES INC | EWZ | $359.0K | 12,114 | - | new | NEW | |
| ISHARES TR | IVV | $354.0K | 986 | - | new | NEW | |
| VANGUARD WORLD FD | VCR | $341.0K | 1,452 | - | new | NEW | |
| VANECK ETF TRUST | FLTR | $340.0K | 13,668 | - | new | NEW | |
| BLACKROCK TAX MUNICPAL BD TR | BBN | $335.0K | 20,395 | - | new | NEW | |
| SANDY SPRING BANCORP INC | SASR | $326.0K | 9,255 | - | new | NEW | |
| PROSHARES TR | UYG | $323.0K | 8,498 | - | new | NEW | |
| VANGUARD SPECIALIZED FUNDS | VIG | $317.0K | 2,343 | - | new | NEW | |
| VANGUARD BD INDEX FDS | BIV | $313.0K | 4,253 | - | new | NEW | |
| ISHARES TR | ICSH | $312.0K | 6,230 | - | new | NEW | |
| SHERWIN WILLIAMS CO | SHW | $309.0K | 1,507 | - | new | NEW | |
| ETF SER SOLUTIONS | UFOX | $305.0K | 10,685 | - | new | NEW | |
| VANGUARD INDEX FDS | VOT | $295.0K | 1,729 | - | new | NEW | |
| LAUDER ESTEE COS INC | EL | $289.0K | 1,340 | - | new | NEW | |
| PROSHARES TR | PAWZ | $286.0K | 6,478 | - | new | NEW | |
| MERCK & CO INC | MRK | $280.0K | 3,252 | - | new | NEW | |
| ICICI BANK LIMITED | IBN | $277.0K | 13,216 | - | new | NEW | |
| VANGUARD SCOTTSDALE FDS | VCIT | $277.0K | 3,654 | - | new | NEW | |
| MCCORMICK & CO INC | MKC | $272.0K | 3,817 | - | new | NEW | |
| GLOBAL X FDS | PAVE | $252.0K | 10,945 | - | new | NEW | |
| VALLEY NATL BANCORP | VLY | $249.0K | 23,046 | - | new | NEW | |
| DUPONT DE NEMOURS INC | DD | $243.0K | 4,817 | - | new | NEW | |
| SLB LIMITED | SLB | $241.0K | 6,702 | - | new | NEW | |
| KIMBERLY-CLARK CORP | KMB | $239.0K | 2,120 | - | new | NEW | |
| PFIZER INC | PFE | $238.0K | 5,445 | - | new | NEW | |
| PUBLIC SVC ENTERPRISE GROUP | PEG | $237.0K | 4,222 | - | new | NEW | |
| VANGUARD INDEX FDS | VNQ | $235.0K | 2,935 | +0.13pp | 6q | +27.4%+$50.5K | |
| VANGUARD SCOTTSDALE FDS | VCSH | $230.0K | 3,100 | - | new | NEW | |
| JETBLUE AIRWAYS CORP | JBLU | $219.0K | 33,036 | - | new | NEW | |
| VANGUARD INDEX FDS | VBK | $212.0K | 1,088 | -14.45pp | 5q | -98.9%-$18.5M | |
| MONDELEZ INTL INC | MDLZ | $211.0K | 3,856 | - | new | NEW | |
| CONNECTONE BANCORP INC | CNOB | $206.0K | 8,955 | - | new | NEW | |
| TEXAS INSTRS INC | TXN | $205.0K | 1,324 | - | new | NEW | |
| PIMCO HIGH INCOME FD | PHK | $189.0K | 40,619 | - | new | NEW | |
| ETF SER SOLUTIONS | JETS | $188.0K | 12,508 | - | new | NEW | |
| NORWEGIAN CRUISE LINE HLDGS | NCLH | $176.0K | 15,477 | - | new | NEW | |
| AT&T INC | T | $175.0K | 11,377 | - | new | NEW | |
| FISKER INC | FSRNQ | $168.0K | 22,272 | - | new | NEW | |
| BLACKROCK MUNIHLDGS NJ QLTY | MUJ | $131.0K | 11,120 | - | new | NEW | |
| TRUMP MEDIA & TECHNOLOGY GRO | DJTWW | $86.0K | 23,850 | - | new | NEW | |
| PIMCO INCOME STRATEGY FD II | PFN | $86.0K | 12,467 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Computer Hardware | $13.8M | 17.1% |
| Retail & Consumer | $10.1M | 12.5% |
| Chemicals | $6.1M | 7.6% |
| Food, Drink & Tobacco | $5.1M | 6.3% |
| Software & IT Services | $4.0M | 5.0% |
| Banks & Lending | $4.0M | 4.9% |
| Autos & Aerospace | $3.1M | 3.9% |
| Funds & ETFs | $2.3M | 2.9% |
| Biotech & Pharma | $2.3M | 2.8% |
| Healthcare Services | $1.5M | 1.9% |
| Real Estate | $1.4M | 1.8% |
| Other sectors | $6.6M | 8.2% |
| Not classified | $20.4M | 25.2% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2022 | $81.0M | 94 | 87 | 6 | 1 | 26 | 46.1% | 28 |
| Q2 2022 | $128.6M | 33 | 25 | 2 | 6 | 100 | 90.9% | 19 |
| Q1 2022 | $107.1M | 108 | 4 | 29 | 61 | 17 | 44.4% | 34 |
| Q4 2021 | $136.0M | 121 | 46 | 45 | 27 | 6 | 44.7% | 47 |
| Q3 2020 | $82.5M | 81 | 6 | 29 | 41 | 2 | 51.2% | 40 |
| Q2 2020 | $77.0M | 77 | 12 | 28 | 30 | 4 | 50.7% | 35 |
| Q1 2020 | $64.4M | 69 | 5 | 35 | 22 | 314 | 49.7% | 37 |
| Q4 2019 | $116.2M | 378 | 32 | 115 | 87 | 16 | 36.0% | 34 |
| Q3 2019 | $112.8M | 362 | 26 | 111 | 91 | 35 | 34.3% | 38 |
| Q2 2019 | $113.9M | 371 | 32 | 99 | 131 | 73 | 38.0% | 31 |
| Q1 2019 | $174.0M | 412 | 18 | 123 | 137 | 28 | 34.1% | 8 |
| Q4 2018 | $149.1M | 422 | 0 | 0 | 0 | 0 | 34.5% | 25 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.