Willis Investment Counsel
Reported holdings as of Q2 2026, from 31 quarterly filings.
This filer last reported in Q2 2026; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| CISCO SYS INC | CSCO | $103.9M | 884,202 | +1.42pp | 31q | +6.0%+$5.9M | |
| JOHNSON & JOHNSON | JNJ | $78.6M | 309,486 | -0.12pp | 31q | +6.9%+$5.1M | |
| TEXAS INSTRS INC | TXN | $70.6M | 237,001 | +0.54pp | 31q | -11.1%-$8.8M | |
| CATERPILLAR INC | CAT | $58.1M | 54,570 | +0.85pp | 31q | +9.8%+$5.2M | |
| CHUBB LIMITED | CB | $55.5M | 162,875 | -0.09pp | 31q | +5.9%+$3.1M | |
| LOCKHEED MARTIN CORP | LMT | $49.0M | 96,275 | -0.67pp | 26q | +5.5%+$2.6M | |
| PAYCHEX INC | PAYX | $46.0M | 467,688 | -0.01pp | 28q | +7.0%+$3.0M | |
| MICROSOFT CORP | MSFT | $45.2M | 121,147 | -0.14pp | 31q | +6.8%+$2.9M | |
| PFIZER INC | PFE | $43.8M | 1,818,508 | -0.55pp | 31q | +5.9%+$2.4M | |
| MERCK & CO INC | MRK | $40.2M | 312,767 | -0.15pp | 31q | HELD | |
| HOME DEPOT INC | HD | $39.8M | 112,868 | -0.03pp | 23q | +5.0%+$1.9M | |
| AFLAC INC | AFL | $38.1M | 324,544 | flat | 31q | +7.4%+$2.6M | |
| FORTINET INC | FTNT | $35.5M | 230,869 | +0.81pp | 21q | +17.6%+$5.3M | |
| EXXONMOBIL HOLDINGS CORP COM SHS | XOM | $33.8M | 246,874 | - | new | NEW | |
| HERSHEY CO | HSY | $33.5M | 190,740 | -0.46pp | 10q | +5.4%+$1.7M | |
| GENERAC HLDGS INC | GNRC | $33.4M | 113,995 | +0.04pp | 26q | -21.6%-$9.2M | |
| KEYSIGHT TECHNOLOGIES INC | KEYS | $33.3M | 95,062 | +0.34pp | 13q | +17.4%+$4.9M | |
| AUTOMATIC DATA PROCESSING IN | ADP | $33.2M | 148,056 | -0.07pp | 22q | HELD | |
| ACCENTURE PLC IRELAND | ACN | $33.1M | 265,973 | -0.53pp | 26q | +36.5%+$8.9M | |
| EATON CORP PLC | ETN | $32.8M | 76,973 | +0.06pp | 18q | HELD | |
| PEPSICO INC | PEP | $32.4M | 239,514 | -0.40pp | 31q | +4.6%+$1.4M | |
| MEDTRONIC PLC | MDT | $32.4M | 414,539 | -0.31pp | 31q | +5.7%+$1.8M | |
| APPLE INC | AAPL | $32.2M | 111,285 | +0.02pp | 22q | +2.0%+$621.8K | |
| QUEST DIAGNOSTICS INC | DGX | $32.1M | 151,500 | -0.09pp | 31q | HELD | |
| ABBOTT LABORATORIES | ABT | $31.3M | 345,349 | +0.38pp | 5q | +73.2%+$13.2M | |
| PROCTER & GAMBLE CO | PG | $30.7M | 209,370 | -0.19pp | 26q | HELD | |
| CONOCOPHILLIPS | COP | $28.5M | 274,201 | -0.50pp | 31q | +6.5%+$1.7M | |
| AMERICAN ELEC PWR CO INC | AEP | $27.8M | 203,038 | -0.13pp | 31q | HELD | |
| BHP BILLITON LIMITED | BHP | $27.6M | 331,239 | +0.06pp | 31q | +5.2%+$1.4M | |
| WW GRAINGER INC | GWW | $27.3M | 20,102 | +0.31pp | 6q | +20.4%+$4.6M | |
| VALERO ENERGY CORP | VLO | $27.2M | 104,300 | -0.12pp | 23q | HELD | |
| SANOFI SA | SNY | $25.7M | 602,300 | -0.36pp | 31q | HELD | |
| JPMORGAN CHASE & CO | JPM | $25.5M | 77,798 | -0.04pp | 31q | HELD | |
| DARDEN RESTAURANTS INC | DRI | $25.2M | 122,400 | -0.11pp | 19q | HELD | |
| TRACTOR SUPPLY CO | TSCO | $24.0M | 759,707 | -0.55pp | 31q | +11.2%+$2.4M | |
| 3M CO | MMM | $23.8M | 146,840 | +0.05pp | 31q | +7.5%+$1.7M | |
| VERIZON COMMUNICATIONS INC | VZ | $23.6M | 557,990 | -0.41pp | 31q | HELD | |
| GENERAL DYNAMICS CORP | GD | $23.6M | 66,500 | -0.13pp | 29q | HELD | |
| AMERICAN EXPRESS CO | AXP | $22.9M | 67,676 | +0.15pp | 31q | +18.2%+$3.5M | |
| MCDONALDS CORP | MCD | $22.8M | 84,485 | -0.35pp | 10q | HELD | |
| SHELL PLC | SHEL | $22.6M | 292,008 | -0.33pp | 18q | +5.2%+$1.1M | |
| APPLIED MATLS INC | AMAT | $22.5M | 31,135 | +0.58pp | 20q | +17.7%+$3.4M | |
| CLOROX CO DEL | CLX | $21.9M | 229,300 | -0.26pp | 23q | HELD | |
| DEERE & CO | DE | $21.7M | 34,200 | -0.02pp | 29q | HELD | |
| ELI LILLY & CO | LLY | $21.6M | 18,017 | +0.29pp | 5q | +21.9%+$3.9M | |
| ADOBE INC | ADBE | $21.3M | 103,802 | +0.29pp | 18q | +91.4%+$10.2M | |
| LABCORP HOLDINGS INC | LH | $21.1M | 75,319 | +0.07pp | 9q | +16.8%+$3.0M | |
| AT&T INC | T | $21.0M | 1,014,010 | -0.61pp | 31q | HELD | |
| DUKE ENERGY CORP NEW | DUK | $20.3M | 160,137 | -0.18pp | 31q | HELD | |
| EMERSON ELEC CO | EMR | $19.9M | 139,200 | -0.05pp | 31q | HELD | |
| INVESCO EXCHANGE TRADED FD T | RSP | $19.8M | 92,880 | +0.10pp | 7q | +15.1%+$2.6M | |
| LOWES COS INC | LOW | $18.3M | 83,218 | -0.20pp | 22q | HELD | |
| ALPHABET INC | GOOGL | $17.8M | 49,797 | +0.21pp | 26q | +22.4%+$3.3M | |
| HUBBELL INC | HUBB | $17.1M | 32,723 | +0.07pp | 4q | +17.7%+$2.6M | |
| NVIDIA CORPORATION | NVDA | $16.7M | 83,643 | +0.14pp | 17q | +21.3%+$2.9M | |
| CHEVRON CORPORATION | CVX | $16.6M | 99,877 | -0.34pp | 31q | HELD | |
| MASTERCARD INCORPORATED | MA | $15.5M | 30,118 | +0.06pp | 26q | +20.5%+$2.6M | |
| WASTE MGMT INC DEL | WM | $15.3M | 68,626 | -0.14pp | 3q | HELD | |
| WATERS CORP | WAT | $14.8M | 39,360 | +0.16pp | 13q | +17.9%+$2.2M | |
| MOTOROLA SOLUTIONS INC | MSI | $13.5M | 32,600 | - | new | NEW | |
| ZOETIS INC | ZTS | $12.3M | 171,746 | -0.32pp | 7q | +22.7%+$2.3M | |
| FACTSET RESH SYS INC | FDS | $11.7M | 51,021 | +0.05pp | 22q | +19.1%+$1.9M | |
| UNITED PARCEL SVCS INC | UPS | $11.7M | 109,094 | +0.08pp | 26q | +22.6%+$2.2M | |
| META PLATFORMS INC | META | $10.9M | 19,367 | +0.02pp | 5q | +21.5%+$1.9M | |
| ROSS STORES INC | ROST | $9.8M | 46,244 | +0.02pp | 25q | +20.9%+$1.7M | |
| SHERWIN WILLIAMS CO | SHW | $9.8M | 28,553 | +0.05pp | 4q | +19.0%+$1.6M | |
| NRC HEALTH | NRC | $9.4M | 434,785 | +0.24pp | 31q | +93.5%+$4.5M | |
| FRONTDOOR INC | FTDR | $9.3M | 119,899 | +0.21pp | 29q | +51.4%+$3.2M | |
| MEDPACE HLDGS INC | MEDP | $7.9M | 14,855 | +0.11pp | 22q | +46.9%+$2.5M | |
| QUALYS INC | QLYS | $7.9M | 57,156 | +0.21pp | 21q | +66.0%+$3.1M | |
| LIQUIDITY SVCS INC | LQDT | $7.6M | 193,441 | +0.14pp | 14q | +46.1%+$2.4M | |
| DONALDSON INC | DCI | $7.3M | 81,745 | +0.09pp | 22q | +47.4%+$2.4M | |
| GILDAN ACTIVEWEAR INC | GIL | $6.9M | 133,186 | +0.08pp | 17q | +61.0%+$2.6M | |
| STERLING INFRASTRUCTURE INC | STRL | $6.8M | 8,160 | -0.03pp | 31q | -49.7%-$6.8M | |
| S&P GLOBAL INC | SPGI | $6.8M | 16,757 | +0.01pp | 2q | +21.9%+$1.2M | |
| LOGITECH INTL S A | LOGI | $6.8M | 72,038 | +0.10pp | 17q | +59.7%+$2.5M | |
| HENRY JACK & ASSOC INC | JKHY | $6.7M | 48,588 | +0.16pp | 13q | +162.2%+$4.1M | |
| AVERY DENNISON CORP | AVY | $5.6M | 34,558 | +0.17pp | 5q | +228.7%+$3.9M | |
| LAMAR ADVERTISING CO | LAMR | $5.3M | 33,811 | +0.12pp | 7q | +73.1%+$2.2M | |
| PAYCOM SOFTWARE INC | PAYC | $5.0M | 39,620 | +0.08pp | 8q | +68.4%+$2.0M | |
| SMITH A O CORP | AOS | $4.8M | 76,226 | +0.06pp | 17q | +59.0%+$1.8M | |
| ALIGN TECHNOLOGY INC | ALGN | $4.7M | 28,035 | +0.16pp | 3q | +333.8%+$3.6M | |
| TORO CO | TTC | $4.6M | 47,415 | +0.08pp | 12q | +72.7%+$1.9M | |
| ZEBRA TECHNOLOGIES CORPORATI | ZBRA | $4.5M | 17,175 | +0.10pp | 5q | +69.9%+$1.9M | |
| INTUIT | INTU | $4.2M | 16,168 | -0.10pp | 2q | +25.7%+$862.3K | |
| EVERTEC INC | EVTC | $4.2M | 150,575 | +0.05pp | 21q | +58.5%+$1.5M | |
| JBT MAREL CORPORATION | JBTM | $4.0M | 27,401 | +0.11pp | 18q | +132.9%+$2.3M | |
| VERISIGN INC | VRSN | $3.8M | 15,294 | +0.06pp | 15q | +70.0%+$1.6M | |
| HEXCEL CORP NEW | HXL | $3.8M | 38,150 | +0.09pp | 29q | +80.5%+$1.7M | |
| UBIQUITI INC | UI | $3.7M | 6,989 | +0.01pp | 9q | +77.9%+$1.6M | |
| MSC INDL DIRECT INC | MSM | $3.7M | 31,258 | -0.02pp | 31q | -21.8%-$1.0M | |
| BADGER METER INC | BMI | $2.7M | 18,383 | - | new | NEW | |
| BIO-TECHNE CORP | TECH | $2.7M | 37,659 | +0.08pp | 4q | +117.7%+$1.4M | |
| DOLBY LABORATORIES INC | DLB | $2.1M | 39,854 | +0.03pp | 31q | +93.4%+$1.0M | |
| F42674113 | $1.7M | 8,105 | - | new | NEW | ||
| ISHARES TR | IJH | $1.2M | 16,164 | flat | 4q | HELD | |
| MAXCYTE INC | MXCT | $1.1M | 862,758 | +0.02pp | 11q | HELD | |
| COCA COLA CO | KO | $1.0M | 12,664 | flat | 31q | HELD | |
| VANGUARD INDEX FDS | VOO | $831.7K | 1,211 | flat | 5q | +3.2%+$26.1K | |
| VANGUARD INDEX FDS | VO | $827.3K | 10,268 | flat | 17q | +300.0%+$620.5K | |
| MICRON TECHNOLOGY INC | MU | $784.9K | 680 | +0.02pp | 2q | HELD | |
| PAR TECHNOLOGY CORP | PAR | $732.6K | 42,057 | -0.01pp | 10q | -34.9%-$392.6K | |
| CORNING INC | GLW | $704.0K | 2,756 | +0.01pp | 4q | HELD | |
| ISHARES TR | OEF | $595.3K | 1,627 | flat | 22q | -1.6%-$9.9K | |
| INTERNATIONAL BUSINESS MACHS | IBM | $550.7K | 1,958 | flat | 15q | +1.2%+$6.5K | |
| VENU HLDG CORP | VENU | $496.3K | 218,633 | -0.02pp | 4q | HELD | |
| VANGUARD INDEX FDS | VTI | $482.6K | 1,304 | flat | 8q | +0.9%+$4.1K | |
| ALPHABET INC | GOOG | $480.5K | 1,360 | flat | 9q | +5.3%+$24.4K | |
| WISDOMTREE TR | DTD | $456.1K | 4,891 | flat | 29q | HELD | |
| AMAZON COM INC | AMZN | $451.2K | 1,893 | +0.01pp | 3q | +40.7%+$130.6K | |
| QXO INC | QXO | $431.7K | 24,980 | -0.01pp | 8q | HELD | |
| SOUTHERN CO | SO | $425.6K | 4,447 | flat | 15q | HELD | |
| SUNOCO LP/SUNOCO FIN CORP | SUN | $329.6K | 4,883 | flat | 15q | HELD | |
| ISHARES TR | IVW | $265.3K | 1,929 | flat | 4q | HELD | |
| ABBVIE INC | ABBV | $257.7K | 1,024 | flat | 8q | +6.2%+$15.1K | |
| ISHARES TR | IEFA | $254.4K | 2,634 | flat | 4q | HELD | |
| WELLS FARGO & CO | WFC | $231.4K | 2,800 | flat | 4q | HELD | |
| INVESCO QQQ TR | QQQ | $220.9K | 300 | - | new | NEW | |
| ISHARES GOLD TR | IAU | $207.7K | 2,750 | flat | 4q | HELD | |
| XPONENTIAL FITNESS INC | XPOF | $207.6K | 30,000 | - | new | NEW | |
| WALMART INC | WMT | $206.8K | 1,826 | - | new | NEW | |
| SUMMIT THERAPEUTICS INC | SMMT | $145.7K | 10,000 | flat | 8q | HELD | |
| FLOWERS FOODS INC | FLO | $81.3K | 10,294 | flat | 31q | HELD | |
| Mycelx Technologies Corp | $7.9K | 10,360 | flat | 22q | HELD | ||
| Puresafe Water Systems Inc | $1 | 14,000 | flat | 15q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Biotech & Pharma | $289.7M | 13.8% |
| Semiconductors & Electronics | $203.2M | 9.7% |
| Computer Hardware | $179.6M | 8.6% |
| Software & IT Services | $172.3M | 8.2% |
| Retail & Consumer | $157.4M | 7.5% |
| Industrials | $138.7M | 6.6% |
| Energy | $128.9M | 6.1% |
| Business Services | $118.2M | 5.6% |
| Insurance | $93.6M | 4.5% |
| Autos & Aerospace | $72.6M | 3.5% |
| Food, Drink & Tobacco | $67.0M | 3.2% |
| Medical Devices | $60.9M | 2.9% |
| Other sectors | $361.7M | 17.2% |
| Not classified | $54.2M | 2.6% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +5.4% | +14.8% | -9.4% | 100% |
| Q1 2026 | +4.2% | -4.6% | +8.8% | 100% |
| Q4 2025 | +0.6% | +2.4% | -1.8% | 100% |
| Q3 2025 | +3.4% | +7.8% | -4.4% | 100% |
| Q2 2025 | +1.3% | +10.5% | -9.2% | 100% |
| Q1 2025 | -0.5% | -4.6% | +4.1% | 100% |
| Q4 2024 | -4.0% | +2.1% | -6.2% | 100% |
| Q3 2024 | +7.3% | +5.4% | +1.9% | 100% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $2.1B | 125 | 7 | 73 | 6 | 5 | 28.2% | 34 |
| Q1 2026 | $1.8B | 123 | 5 | 46 | 17 | 12 | 27.3% | 35 |
| Q4 2025 | $1.9B | 130 | 4 | 74 | 13 | 1 | 26.5% | 22 |
| Q3 2025 | $1.8B | 127 | 12 | 47 | 32 | 3 | 27.0% | 36 |
| Q2 2025 | $1.7B | 118 | 6 | 89 | 6 | 5 | 28.0% | 43 |
| Q1 2025 | $1.5B | 117 | 2 | 37 | 32 | 1 | 28.2% | 16 |
| Q4 2024 | $1.5B | 116 | 3 | 65 | 6 | 0 | 28.7% | 24 |
| Q3 2024 | $1.5B | 113 | 7 | 48 | 12 | 1 | 29.0% | 11 |
| Q2 2024 | $1.4B | 107 | 3 | 30 | 9 | 3 | 28.0% | 24 |
| Q1 2024 | $1.5B | 107 | 4 | 39 | 19 | 10 | 28.1% | 24 |
| Q4 2023 | $1.4B | 113 | 4 | 11 | 25 | 0 | 29.3% | 11 |
| Q3 2023 | $1.3B | 109 | 3 | 8 | 67 | 4 | 29.3% | 159 |
| Q2 2023 | $1.5B | 110 | 3 | 15 | 29 | 3 | 28.2% | 251 |
| Q1 2023 | $1.5B | 110 | 3 | 59 | 14 | 6 | 27.9% | 342 |
| Q4 2022 | $1.6B | 113 | 7 | 29 | 26 | 4 | 27.3% | 18 |
| Q3 2022 | $1.4B | 110 | 2 | 13 | 78 | 6 | 26.9% | 12 |
| Q2 2022 | $1.6B | 114 | 7 | 29 | 59 | 9 | 26.6% | 39 |
| Q1 2022 | $1.9B | 116 | 11 | 29 | 61 | 3 | 26.6% | 46 |
| Q4 2021 | $1.9B | 108 | 3 | 35 | 61 | 4 | 27.6% | 45 |
| Q3 2021 | $1.8B | 109 | 2 | 53 | 29 | 7 | 27.5% | 48 |
| Q2 2021 | $1.7B | 114 | 8 | 44 | 31 | 9 | 28.0% | 44 |
| Q1 2021 | $1.6B | 115 | 18 | 43 | 25 | 8 | 27.7% | 47 |
| Q4 2020 | $1.5B | 105 | 9 | 44 | 36 | 9 | 27.9% | 42 |
| Q3 2020 | $1.1B | 105 | 4 | 19 | 43 | 6 | 29.6% | 43 |
| Q2 2020 | $1.3B | 107 | 4 | 44 | 36 | 6 | 25.6% | 45 |
| Q1 2020 | $1.2B | 109 | 16 | 63 | 19 | 2 | 27.1% | 43 |
| Q4 2019 | $1.5B | 95 | 2 | 38 | 20 | 7 | 24.0% | 44 |
| Q3 2019 | $1.5B | 100 | 2 | 69 | 14 | 8 | 23.1% | 46 |
| Q2 2019 | $1.5B | 106 | 11 | 50 | 37 | 22 | 22.4% | 45 |
| Q1 2019 | $1.5B | 117 | 0 | 57 | 42 | 3 | 20.6% | 44 |
| Q4 2018 | $1.3B | 120 | 0 | 0 | 0 | 0 | 20.3% | 45 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.