HolderBook

ATLANTA FINANCIAL ASSOCIATES LLC /ADV

Reported holdings as of Q1 2021, from 5 quarterly filings.

This filer last reported in Q1 2021; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.

CIK
909103
Reported value
$213.7M
Positions
78
Top 10 weight
81.8%
Filed
2021-05-19
Days after quarter end
49

Holdings

SecurityTickerValue SharesWeightWeight change Held Change
SCHWAB STRATEGIC TRSCHZ$66.3M1,183,77431.04%-0.02pp5qHELD
ISHARES TRIVV$36.5M97,26317.08%+0.03pp5qHELD
SCHWAB STRATEGIC TRSCHM$30.8M451,48314.40%+0.05pp5qHELD
VANGUARD SCOTTSDALE FDSVGSH$19.4M315,6869.10%flat5qHELD
SCHWAB STRATEGIC TRSCHX$7.2M79,6973.39%+0.01pp4qHELD
APPLE INCAAPL$3.5M26,7471.66%flat5qHELD
VANGUARD SPECIALIZED FUNDSVIG$3.5M25,0881.66%+0.01pp5qHELD
HOME DEPOT INCHD$2.7M10,1631.26%+0.01pp5q+0.7%+$19.4K
SCHWAB STRATEGIC TRSCHA$2.3M26,3381.10%flat5qHELD
MICROSOFT CORPMSFT$2.3M10,4571.09%flat5qHELD
VANGUARD WHITEHALL FDSVYM$2.2M24,2581.04%flat5qHELD
ELI LILLY & COLLY$2.2M12,9661.02%flat5qHELD
ISHARES TRACWI$1.7M19,1440.81%flat5qHELD
VANGUARD INDEX FDSVO$1.7M8,0580.78%flat5qHELD
TESLA INCTSLA$1.5M2,1850.72%flat4qHELD
SCHWAB STRATEGIC TRSCHD$1.4M21,6720.65%flat5qHELD
ISHARES TRACWX$1.2M22,7530.56%flat5qHELD
INVESCO QQQ TRQQQ$1.1M3,3670.49%flat5qHELD
STATE STR SPDR DOW JONES INDDIA$1.0M3,2720.47%flat5qHELD
SCHWAB STRATEGIC TRSCHG$984.0K7,6640.46%flat5qHELD
VANGUARD INDEX FDSVUG$886.0K3,4970.41%flat3qHELD
VANGUARD INDEX FDSVB$862.0K4,4270.40%flat5q+0.7%+$6.2K
SCHWAB STRATEGIC TRSCHB$849.0K9,3340.40%flat5qHELD
CHIPOTLE MEXICAN GRILL INCCMG$808.0K5830.38%flat5qHELD
BERKSHIRE HATHAWAY INC DELBRKB$800.0K3,4520.37%flat5qHELD
WP CAREY INCWPC$797.0K11,2980.37%-0.06pp5q-14.5%-$135.4K
COCA COLA COKO$794.0K14,4830.37%flat5qHELD
WISDOMTREE TRDON$766.0K21,9940.36%flat5qHELD
VANGUARD WHITEHALL FDSVIGI$754.0K9,2640.35%flat5qHELD
VANGUARD INDEX FDSVTI$683.0K3,5100.32%flat5qHELD
SCHWAB STRATEGIC TRSCHO$591.0K11,4920.28%flat5qHELD
DISNEY WALT CODIS$570.0K3,1470.27%flat5qHELD
ISHARES TRAGG$558.0K4,7180.26%flat4qHELD
NETFLIX INCNFLX$554.0K1,0250.26%flat5qHELD
SCHWAB STRATEGIC TRSCHF$540.0K15,0040.25%flat4qHELD
SCHWAB STRATEGIC TRSCHV$515.0K8,6530.24%flat5qHELD
SCHWAB STRATEGIC TRSCHH$509.0K13,3980.24%flat5qHELD
ISHARES TRMTUM$493.0K3,0590.23%flat5qHELD
COSTCO WHOLESALE CORPORATIONCOST$478.0K1,2690.22%flat5qHELD
ISHARES TRIWV$447.0K2,0000.21%flat5qHELD
AMAZON COM INCAMZN$440.0K1350.21%flat4qHELD
WISDOMTREE TRDGRW$416.0K7,7030.19%flat5qHELD
PEPSICO INCPEP$390.0K2,6290.18%flat5qHELD
STATE STR SPDR S&P 500 ETF TSPY$386.0K1,0320.18%flat5qHELD
ISHARES TRIWM$378.0K1,9280.18%flat5qHELD
ALPHABET INCGOOG$359.0K2050.17%flat5qHELD
VISA INCV$344.0K1,5720.16%flat4qHELD
SPDR SERIES TRUSTSPTM$327.0K7,0990.15%flat5qHELD
UNITED PARCEL SVCS INCUPS$323.0K1,9190.15%flat4qHELD
JPMORGAN CHASE & COJPM$319.0K2,5120.15%flat5qHELD
FS KKR CAP CORP IIFSKR$311.0K18,9700.15%flat4qHELD
ISHARES TRIWF$310.0K1,2840.15%flat2qHELD
SSGA ACTIVE ETF TRGAL$304.0K7,1100.14%flat5qHELD
BANK OF AMER CORPBAC$299.0K9,8730.14%flat5qHELD
PROCTER & GAMBLE COPG$298.0K2,1380.14%flat4qHELD
JOHNSON & JOHNSONJNJ$291.0K1,8500.14%flat5qHELD
VANGUARD INDEX FDSVNQ$287.0K3,3840.13%flat3qHELD
ALPHABET INCGOOGL$284.0K1620.13%flat5qHELD
ISHARES TRIWN$281.0K2,1360.13%flat5qHELD
VANGUARD INTL EQUITY INDEX FVWO$260.0K5,1830.12%+0.02pp2q+21.6%+$46.3K
SOUTHERN COSO$257.0K4,1800.12%flat2qHELD
META PLATFORMS INCMETA$252.0K9220.12%flat3qHELD
VANGUARD TAX-MANAGED FDSVEA$251.0K5,3230.12%flat5qHELD
HONEYWELL INTL INCHONZZZZ$249.0K1,1690.12%flat2qHELD
VERIZON COMMUNICATIONS INCVZ$249.0K4,2320.12%flat5qHELD
CSX CORPCSX$246.0K2,7090.12%flat3qHELD
AT&T INCT$239.0K8,3100.11%flat2qHELD
VANGUARD INDEX FDSVTV$235.0K1,9720.11%-0.08pp2q-41.3%-$165.4K
TARGET CORPTGT$231.0K1,3110.11%flat2qHELD
CSP INCCSPI$227.0K29,3890.11%flat5qHELD
PFIZER INCPFE$225.0K6,1240.11%flat3qHELD
BLACKLINE INCBL$220.0K1,6500.10%flat2qHELD
DANAHER CORP DELDHR$212.0K9550.10%flat3qHELD
CHEVRON CORPORATIONCVX$208.0K2,4570.10%flat2qHELD
QUALCOMM INCQCOM$204.0K1,3400.10%flat2qHELD
SPDR SERIES TRUSTSPYG$203.0K3,6710.09%flat2qHELD
ISHARES TRIVW$201.0K3,1440.09%flat2qHELD
GENERAL ELECTRIC COGEXXXX$173.0K16,0050.08%flat5qHELD

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Retail & Consumer 2.2%Software & IT Services 1.7%Computer Hardware 1.7%Other sectors 6.5%Not classified 88.0%
 
SectorValueShare
Retail & Consumer$4.7M2.2%
Software & IT Services$3.7M1.7%
Computer Hardware$3.5M1.7%
Other sectors$13.8M6.5%
Not classified$188.0M88.0%

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q1 2021$213.7M78032081.8%49
Q4 2020$214.1M78122422081.7%21
Q3 2020$194.7M6663413684.0%37
Q2 2020$179.8M66121727483.7%42
Q1 2020$126.5M58000081.3%35

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.