ATLANTA FINANCIAL ASSOCIATES LLC /ADV
Reported holdings as of Q1 2021, from 5 quarterly filings.
This filer last reported in Q1 2021; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| SCHWAB STRATEGIC TR | SCHZ | $66.3M | 1,183,774 | -0.02pp | 5q | HELD | |
| ISHARES TR | IVV | $36.5M | 97,263 | +0.03pp | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHM | $30.8M | 451,483 | +0.05pp | 5q | HELD | |
| VANGUARD SCOTTSDALE FDS | VGSH | $19.4M | 315,686 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHX | $7.2M | 79,697 | +0.01pp | 4q | HELD | |
| APPLE INC | AAPL | $3.5M | 26,747 | flat | 5q | HELD | |
| VANGUARD SPECIALIZED FUNDS | VIG | $3.5M | 25,088 | +0.01pp | 5q | HELD | |
| HOME DEPOT INC | HD | $2.7M | 10,163 | +0.01pp | 5q | +0.7%+$19.4K | |
| SCHWAB STRATEGIC TR | SCHA | $2.3M | 26,338 | flat | 5q | HELD | |
| MICROSOFT CORP | MSFT | $2.3M | 10,457 | flat | 5q | HELD | |
| VANGUARD WHITEHALL FDS | VYM | $2.2M | 24,258 | flat | 5q | HELD | |
| ELI LILLY & CO | LLY | $2.2M | 12,966 | flat | 5q | HELD | |
| ISHARES TR | ACWI | $1.7M | 19,144 | flat | 5q | HELD | |
| VANGUARD INDEX FDS | VO | $1.7M | 8,058 | flat | 5q | HELD | |
| TESLA INC | TSLA | $1.5M | 2,185 | flat | 4q | HELD | |
| SCHWAB STRATEGIC TR | SCHD | $1.4M | 21,672 | flat | 5q | HELD | |
| ISHARES TR | ACWX | $1.2M | 22,753 | flat | 5q | HELD | |
| INVESCO QQQ TR | QQQ | $1.1M | 3,367 | flat | 5q | HELD | |
| STATE STR SPDR DOW JONES IND | DIA | $1.0M | 3,272 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHG | $984.0K | 7,664 | flat | 5q | HELD | |
| VANGUARD INDEX FDS | VUG | $886.0K | 3,497 | flat | 3q | HELD | |
| VANGUARD INDEX FDS | VB | $862.0K | 4,427 | flat | 5q | +0.7%+$6.2K | |
| SCHWAB STRATEGIC TR | SCHB | $849.0K | 9,334 | flat | 5q | HELD | |
| CHIPOTLE MEXICAN GRILL INC | CMG | $808.0K | 583 | flat | 5q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $800.0K | 3,452 | flat | 5q | HELD | |
| WP CAREY INC | WPC | $797.0K | 11,298 | -0.06pp | 5q | -14.5%-$135.4K | |
| COCA COLA CO | KO | $794.0K | 14,483 | flat | 5q | HELD | |
| WISDOMTREE TR | DON | $766.0K | 21,994 | flat | 5q | HELD | |
| VANGUARD WHITEHALL FDS | VIGI | $754.0K | 9,264 | flat | 5q | HELD | |
| VANGUARD INDEX FDS | VTI | $683.0K | 3,510 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHO | $591.0K | 11,492 | flat | 5q | HELD | |
| DISNEY WALT CO | DIS | $570.0K | 3,147 | flat | 5q | HELD | |
| ISHARES TR | AGG | $558.0K | 4,718 | flat | 4q | HELD | |
| NETFLIX INC | NFLX | $554.0K | 1,025 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHF | $540.0K | 15,004 | flat | 4q | HELD | |
| SCHWAB STRATEGIC TR | SCHV | $515.0K | 8,653 | flat | 5q | HELD | |
| SCHWAB STRATEGIC TR | SCHH | $509.0K | 13,398 | flat | 5q | HELD | |
| ISHARES TR | MTUM | $493.0K | 3,059 | flat | 5q | HELD | |
| COSTCO WHOLESALE CORPORATION | COST | $478.0K | 1,269 | flat | 5q | HELD | |
| ISHARES TR | IWV | $447.0K | 2,000 | flat | 5q | HELD | |
| AMAZON COM INC | AMZN | $440.0K | 135 | flat | 4q | HELD | |
| WISDOMTREE TR | DGRW | $416.0K | 7,703 | flat | 5q | HELD | |
| PEPSICO INC | PEP | $390.0K | 2,629 | flat | 5q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $386.0K | 1,032 | flat | 5q | HELD | |
| ISHARES TR | IWM | $378.0K | 1,928 | flat | 5q | HELD | |
| ALPHABET INC | GOOG | $359.0K | 205 | flat | 5q | HELD | |
| VISA INC | V | $344.0K | 1,572 | flat | 4q | HELD | |
| SPDR SERIES TRUST | SPTM | $327.0K | 7,099 | flat | 5q | HELD | |
| UNITED PARCEL SVCS INC | UPS | $323.0K | 1,919 | flat | 4q | HELD | |
| JPMORGAN CHASE & CO | JPM | $319.0K | 2,512 | flat | 5q | HELD | |
| FS KKR CAP CORP II | FSKR | $311.0K | 18,970 | flat | 4q | HELD | |
| ISHARES TR | IWF | $310.0K | 1,284 | flat | 2q | HELD | |
| SSGA ACTIVE ETF TR | GAL | $304.0K | 7,110 | flat | 5q | HELD | |
| BANK OF AMER CORP | BAC | $299.0K | 9,873 | flat | 5q | HELD | |
| PROCTER & GAMBLE CO | PG | $298.0K | 2,138 | flat | 4q | HELD | |
| JOHNSON & JOHNSON | JNJ | $291.0K | 1,850 | flat | 5q | HELD | |
| VANGUARD INDEX FDS | VNQ | $287.0K | 3,384 | flat | 3q | HELD | |
| ALPHABET INC | GOOGL | $284.0K | 162 | flat | 5q | HELD | |
| ISHARES TR | IWN | $281.0K | 2,136 | flat | 5q | HELD | |
| VANGUARD INTL EQUITY INDEX F | VWO | $260.0K | 5,183 | +0.02pp | 2q | +21.6%+$46.3K | |
| SOUTHERN CO | SO | $257.0K | 4,180 | flat | 2q | HELD | |
| META PLATFORMS INC | META | $252.0K | 922 | flat | 3q | HELD | |
| VANGUARD TAX-MANAGED FDS | VEA | $251.0K | 5,323 | flat | 5q | HELD | |
| HONEYWELL INTL INC | HONZZZZ | $249.0K | 1,169 | flat | 2q | HELD | |
| VERIZON COMMUNICATIONS INC | VZ | $249.0K | 4,232 | flat | 5q | HELD | |
| CSX CORP | CSX | $246.0K | 2,709 | flat | 3q | HELD | |
| AT&T INC | T | $239.0K | 8,310 | flat | 2q | HELD | |
| VANGUARD INDEX FDS | VTV | $235.0K | 1,972 | -0.08pp | 2q | -41.3%-$165.4K | |
| TARGET CORP | TGT | $231.0K | 1,311 | flat | 2q | HELD | |
| CSP INC | CSPI | $227.0K | 29,389 | flat | 5q | HELD | |
| PFIZER INC | PFE | $225.0K | 6,124 | flat | 3q | HELD | |
| BLACKLINE INC | BL | $220.0K | 1,650 | flat | 2q | HELD | |
| DANAHER CORP DEL | DHR | $212.0K | 955 | flat | 3q | HELD | |
| CHEVRON CORPORATION | CVX | $208.0K | 2,457 | flat | 2q | HELD | |
| QUALCOMM INC | QCOM | $204.0K | 1,340 | flat | 2q | HELD | |
| SPDR SERIES TRUST | SPYG | $203.0K | 3,671 | flat | 2q | HELD | |
| ISHARES TR | IVW | $201.0K | 3,144 | flat | 2q | HELD | |
| GENERAL ELECTRIC CO | GEXXXX | $173.0K | 16,005 | flat | 5q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Retail & Consumer | $4.7M | 2.2% |
| Software & IT Services | $3.7M | 1.7% |
| Computer Hardware | $3.5M | 1.7% |
| Other sectors | $13.8M | 6.5% |
| Not classified | $188.0M | 88.0% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q1 2021 | $213.7M | 78 | 0 | 3 | 2 | 0 | 81.8% | 49 |
| Q4 2020 | $214.1M | 78 | 12 | 24 | 22 | 0 | 81.7% | 21 |
| Q3 2020 | $194.7M | 66 | 6 | 34 | 13 | 6 | 84.0% | 37 |
| Q2 2020 | $179.8M | 66 | 12 | 17 | 27 | 4 | 83.7% | 42 |
| Q1 2020 | $126.5M | 58 | 0 | 0 | 0 | 0 | 81.3% | 35 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.