UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC
Reported holdings as of Q2 2026, from 11 quarterly filings.
This filer last reported in Q2 2026; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
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| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| VANGUARD TAX-MANAGED FDS | VEA | $30.8M | 425,817 | +0.25pp | 11q | +3.3%+$975.4K | |
| SCHWAB STRATEGIC TR | SCHX | $23.6M | 778,611 | +0.23pp | 11q | +2.0%+$452.6K | |
| VANGUARD MALVERN FDS | VCRB | $9.7M | 127,301 | -0.08pp | 8q | +5.7%+$526.0K | |
| ISHARES TR | IWB | $9.1M | 21,509 | -0.02pp | 11q | HELD | |
| NVIDIA CORPORATION | NVDA | $7.8M | 35,735 | -0.96pp | 11q | -15.3%-$1.4M | |
| APPLE INC | AAPL | $6.8M | 21,972 | +0.12pp | 11q | +0.8%+$52.2K | |
| ISHARES TR | ITOT | $5.5M | 32,902 | -0.01pp | 11q | HELD | |
| MICROSOFT CORP | MSFT | $4.7M | 9,592 | +0.25pp | 11q | HELD | |
| ALPHABET INC | GOOGL | $4.3M | 11,861 | -0.41pp | 11q | HELD | |
| DIMENSIONAL ETF TRUST | DFVX | $3.8M | 44,209 | +0.07pp | 11q | +2.8%+$102.3K | |
| AMAZON COM INC | AMZN | $3.7M | 13,447 | -0.11pp | 11q | HELD | |
| JPMORGAN CHASE & CO | JPM | $2.3M | 6,494 | +0.14pp | 11q | HELD | |
| SCHWAB STRATEGIC TR | SCHE | $2.0M | 55,104 | -0.07pp | 6q | HELD | |
| MICRON TECHNOLOGY INC | MU | $2.0M | 2,189 | +0.37pp | 2q | +11.9%+$208.1K | |
| DIMENSIONAL ETF TRUST | DFEM | $1.8M | 46,304 | +0.09pp | 3q | +17.9%+$274.8K | |
| BROADCOM INC | AVGO | $1.7M | 4,121 | -0.04pp | 8q | HELD | |
| VANGUARD MUN BD FDS | VCRM | $1.6M | 21,459 | -0.84pp | 2q | -43.2%-$1.2M | |
| VANGUARD INDEX FDS | VOO | $1.6M | 2,217 | flat | 8q | HELD | |
| ELI LILLY & CO | LLY | $1.6M | 1,328 | +0.11pp | 11q | HELD | |
| ALPHABET INC | GOOG | $1.3M | 3,630 | -0.13pp | 11q | HELD | |
| ADVANCED MICRO DEVICES INC | AMD | $1.3M | 2,700 | +0.08pp | 5q | HELD | |
| WALMART INC | WMT | $1.3M | 11,492 | -0.19pp | 11q | -2.2%-$28.4K | |
| COSTCO WHOLESALE CORPORATION | COST | $1.3M | 1,340 | -0.11pp | 11q | -1.3%-$16.0K | |
| VANGUARD INTL EQUITY INDEX F | VEU | $1.3M | 14,858 | -0.02pp | 11q | HELD | |
| META PLATFORMS INC | META | $1.2M | 2,085 | +0.09pp | 8q | +26.3%+$255.5K | |
| MASTERCARD INCORPORATED | MA | $1.2M | 2,053 | +0.11pp | 11q | +10.8%+$114.1K | |
| STATE STR SPDR S&P MIDCAP 40 | MDY | $1.1M | 1,537 | -0.01pp | 11q | HELD | |
| INVESCO QQQ TR | QQQ | $1.0M | 1,418 | -0.01pp | 11q | HELD | |
| VISA INC | V | $973.7K | 2,642 | +0.13pp | 11q | +17.7%+$146.7K | |
| HOME DEPOT INC | HD | $952.8K | 2,698 | +0.13pp | 11q | +25.3%+$192.5K | |
| TESLA INC | TSLA | $911.0K | 2,833 | -0.19pp | 8q | +0.9%+$8.0K | |
| APPLIED MATLS INC | AMAT | $849.4K | 1,590 | +0.09pp | 5q | HELD | |
| ABBVIE INC | ABBV | $811.0K | 3,294 | +0.06pp | 11q | HELD | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $811.0K | 1,563 | -0.05pp | 8q | -12.4%-$114.7K | |
| INVESCO EXCHANGE TRADED FD T | RSP | $791.2K | 3,601 | +0.01pp | 11q | HELD | |
| JOHNSON & JOHNSON | JNJ | $726.9K | 2,822 | +0.04pp | 11q | HELD | |
| TEXAS INSTRS INC | TXN | $726.2K | 2,615 | -0.04pp | 11q | HELD | |
| ISHARES TR | IVV | $723.1K | 935 | flat | 11q | HELD | |
| CISCO SYS INC | CSCO | $711.1K | 5,853 | +0.08pp | 7q | HELD | |
| SELECT SECTOR SPDR TR | XLF | $684.9K | 11,809 | +0.02pp | 11q | HELD | |
| ISHARES TR | IDEV | $671.9K | 7,276 | -0.01pp | 4q | HELD | |
| INVESCO EXCH TRD SLF IDX FD | OMFL | $658.8K | 9,300 | flat | 11q | -0.8%-$5.6K | |
| GILEAD SCIENCES INC | GILD | $619.3K | 4,700 | -0.03pp | 8q | HELD | |
| CATERPILLAR INC | CAT | $616.7K | 708 | -0.03pp | 7q | HELD | |
| INVESCO EXCH TRADED FD TR II | EQAL | $589.9K | 9,757 | flat | 11q | HELD | |
| ISHARES TR | IWM | $587.5K | 1,960 | flat | 11q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $585.7K | 761 | -0.03pp | 10q | -8.1%-$51.6K | |
| UNITEDHEALTH GROUP INC | UNH | $572.1K | 1,386 | +0.02pp | 11q | HELD | |
| VANGUARD INDEX FDS | VTI | $566.4K | 1,492 | -0.02pp | 11q | -4.3%-$25.4K | |
| RTX CORPORATION | RTX | $541.1K | 2,434 | +0.05pp | 9q | HELD | |
| COCA COLA CO | KO | $520.2K | 5,991 | +0.01pp | 9q | HELD | |
| PROCTER & GAMBLE CO | PG | $512.1K | 3,488 | +0.11pp | 11q | +64.5%+$200.8K | |
| INTEL CORP | INTC | $512.0K | 5,066 | -0.03pp | 3q | +3.8%+$18.9K | |
| ISHARES TR | IXUS | $487.5K | 5,042 | -0.01pp | 11q | HELD | |
| ISHARES TR | EFA | $473.6K | 4,408 | flat | 11q | HELD | |
| MCDONALDS CORP | MCD | $467.4K | 1,706 | flat | 11q | +8.2%+$35.6K | |
| EXXON MOBIL CORP | XOMXXXX | $466.4K | 3,076 | -0.01pp | 3q | -0.8%-$3.9K | |
| CHEVRON CORPORATION | CVX | $455.9K | 2,446 | -0.01pp | 8q | HELD | |
| SCHWAB CHARLES CORP | SCHW | $440.5K | 4,078 | +0.03pp | 11q | HELD | |
| WELLS FARGO & CO | WFC | $432.5K | 4,850 | +0.02pp | 6q | HELD | |
| NETFLIX INC | NFLX | $430.4K | 5,800 | -0.15pp | 8q | -21.2%-$115.9K | |
| MERCK & CO INC | MRK | $417.9K | 3,256 | +0.02pp | 4q | HELD | |
| SNOWFLAKE INC | SNOW | $400.5K | 1,264 | - | new | NEW | |
| MORGAN STANLEY | MS | $395.9K | 1,814 | +0.02pp | 4q | HELD | |
| VANGUARD ADMIRAL FDS INC | VIOO | $391.6K | 2,837 | flat | 11q | -4.1%-$16.6K | |
| M & T BK CORP | MTB | $380.7K | 1,511 | +0.02pp | 3q | HELD | |
| THERMO FISHER SCIENTIFIC INC | TMO | $360.6K | 624 | +0.03pp | 11q | HELD | |
| BANK OF AMER CORP | BAC | $352.8K | 5,578 | +0.02pp | 7q | HELD | |
| NEXTERA ENERGY INC | NEE | $339.6K | 3,953 | -0.03pp | 6q | -1.6%-$5.7K | |
| GE AEROSPACE | GE | $339.1K | 890 | +0.03pp | 5q | +1.1%+$3.8K | |
| AT&T INC | T | $337.1K | 14,620 | flat | 9q | +15.2%+$44.5K | |
| MARVELL TECHNOLOGY INC | MRVL | $333.6K | 1,581 | +0.04pp | 2q | HELD | |
| ANALOG DEVICES INC | ADI | $330.5K | 875 | -0.03pp | 5q | HELD | |
| WASTE MGMT INC DEL | WM | $325.0K | 1,449 | +0.03pp | 11q | +27.2%+$69.5K | |
| BANK OF NY MELLON CORP | BNY | $321.0K | 2,022 | +0.02pp | 2q | HELD | |
| AMERICAN EXPRESS CO | AXP | $304.0K | 871 | +0.01pp | 7q | HELD | |
| ISHARES TR | SCZ | $296.5K | 3,451 | -0.01pp | 11q | HELD | |
| PALANTIR TECHNOLOGIES INC | PLTR | $286.8K | 1,810 | +0.01pp | 2q | HELD | |
| AMPHENOL CORP | APH | $281.3K | 1,633 | +0.03pp | 4q | HELD | |
| BLACKROCK INC | BLK | $269.8K | 238 | flat | 7q | HELD | |
| UNION PAC CORP | UNP | $267.8K | 906 | +0.01pp | 11q | HELD | |
| ISHARES TR | EEM | $266.2K | 4,050 | -0.01pp | 6q | HELD | |
| AMGEN INC | AMGN | $262.6K | 644 | +0.02pp | 3q | -0.6%-$1.6K | |
| LAM RESEARCH CORP | LRCX | $261.9K | 852 | flat | 2q | HELD | |
| ORACLE CORP | ORCL | $258.0K | 1,787 | +0.03pp | 8q | +70.7%+$106.9K | |
| INTERNATIONAL BUSINESS MACHS | IBM | $248.2K | 1,052 | +0.01pp | 5q | +9.0%+$20.5K | |
| CVS HEALTH CORP | CVS | $243.0K | 2,452 | +0.01pp | 2q | +0.6%+$1.4K | |
| PHILIP MORRIS INTL INC | PM | $240.5K | 1,273 | - | new | NEW | |
| SERVICENOW INC | NOW | $239.8K | 2,046 | - | new | NEW | |
| GOLDMAN SACHS GROUP INC | GS | $223.7K | 211 | - | new | NEW | |
| ISHARES TR | IWF | $222.5K | 1,796 | -0.01pp | 2q | HELD | |
| VISTRA CORP | VST | $221.6K | 1,576 | -0.02pp | 8q | HELD | |
| CENCORA INC | COR | $221.1K | 697 | -0.10pp | 8q | -51.0%-$230.3K | |
| PNC FINL SVCS GROUP INC | PNC | $211.4K | 828 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHF | $209.4K | 7,467 | flat | 2q | HELD | |
| PROGRESSIVE CORP | PGR | $209.1K | 983 | - | new | NEW | |
| ZIONS BANCORPORATION NATL AS | ZION | $208.4K | 2,906 | - | new | NEW | |
| PALO ALTO NETWORKS INC | PANW | $208.2K | 574 | - | new | NEW | |
| PROLOGIS INC. | PLD | $207.3K | 1,473 | -0.01pp | 2q | HELD | |
| CHUBB LIMITED | CB | $203.1K | 576 | - | new | NEW | |
| LOCKHEED MARTIN CORP | LMT | $202.7K | 351 | - | new | NEW | |
| GE VERNOVA INC | GEV | $200.5K | 197 | -0.01pp | 2q | HELD | |
| INVESCO EXCH TRADED FD TR II | PGX | $125.9K | 11,725 | -0.01pp | 11q | HELD | |
| TELA BIO INC | TELA | $91.4K | 99,888 | -0.01pp | 11q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Semiconductors & Electronics | $16.4M | 9.8% |
| Software & IT Services | $12.7M | 7.6% |
| Computer Hardware | $8.0M | 4.8% |
| Retail & Consumer | $7.6M | 4.5% |
| Banks & Lending | $4.5M | 2.7% |
| Biotech & Pharma | $4.4M | 2.6% |
| Funds & ETFs | $2.7M | 1.6% |
| Other sectors | $12.6M | 7.5% |
| Not classified | $99.0M | 59.0% |
What the disclosed book did
This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.
| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +13.9% | +14.8% | -1.0% | 90% |
| Q1 2026 | -2.8% | -4.6% | +1.8% | 97% |
| Q4 2025 | +2.7% | +2.4% | +0.3% | 100% |
| Q3 2025 | +7.8% | +7.8% | -0.0% | 100% |
| Q2 2025 | +10.2% | +10.5% | -0.3% | 100% |
| Q1 2025 | -3.5% | -4.6% | +1.1% | 100% |
| Q4 2024 | +0.6% | +2.1% | -1.6% | 99% |
| Q3 2024 | +5.2% | +5.4% | -0.2% | 98% |
Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $167.9M | 104 | 10 | 21 | 14 | 4 | 63.2% | 38 |
| Q1 2026 | $158.8M | 98 | 14 | 38 | 16 | 3 | 63.9% | 42 |
| Q4 2025 | $137.7M | 87 | 9 | 14 | 22 | 9 | 65.2% | 41 |
| Q3 2025 | $133.4M | 87 | 5 | 10 | 38 | 13 | 65.0% | 50 |
| Q2 2025 | $128.2M | 95 | 15 | 24 | 38 | 6 | 63.6% | 43 |
| Q1 2025 | $112.5M | 86 | 10 | 46 | 9 | 3 | 63.0% | 45 |
| Q4 2024 | $100.0M | 79 | 11 | 35 | 18 | 11 | 63.3% | 45 |
| Q3 2024 | $89.3M | 79 | 22 | 32 | 1 | 3 | 61.8% | 45 |
| Q2 2024 | $66.0M | 60 | 4 | 27 | 12 | 4 | 63.2% | 43 |
| Q1 2024 | $61.1M | 60 | 3 | 11 | 16 | 1 | 61.7% | 45 |
| Q4 2023 | $54.8M | 58 | 0 | 0 | 0 | 0 | 60.9% | 44 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.