Sterling Financial Group, Inc.
Reported holdings as of Q3 2025, from 12 quarterly filings.
This filer last reported in Q3 2025; the most recent quarter on file across all filers is Q2 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| INVESCO EXCHANGE TRADED FD T | SPHQ | $40.6M | 554,026 | +0.38pp | 2q | +6.1%+$2.3M | |
| AMPLIFY ETF TR | DIVO | $34.1M | 765,866 | +0.79pp | 12q | +9.0%+$2.8M | |
| J P MORGAN EXCHANGE TRADED F | JGRO | $31.9M | 339,850 | -0.14pp | 10q | -4.1%-$1.4M | |
| ISHARES TR | INTF | $29.0M | 808,140 | +2.03pp | 4q | +29.6%+$6.6M | |
| ISHARES TR | IBHF | $25.4M | 1,084,888 | -1.40pp | 2q | -10.4%-$2.9M | |
| INVESCO EXCH TRD SLF IDX FD | BSCS | $20.1M | 977,025 | +1.35pp | 10q | +33.8%+$5.1M | |
| INVESCO EXCH TRD SLF IDX FD | BSCW | $19.9M | 954,762 | +2.19pp | 9q | +59.9%+$7.5M | |
| AMPLIFY ETF TR | IDVO | $19.7M | 528,577 | +1.17pp | 8q | +20.1%+$3.3M | |
| APPLE INC | AAPL | $13.0M | 51,040 | +0.47pp | 12q | -3.8%-$509.8K | |
| INVESCO ACTIVELY MANAGED EXC | GSY | $5.4M | 108,261 | -0.25pp | 4q | -7.6%-$449.6K | |
| INVESCO EXCH TRD SLF IDX FD | BSMT | $4.8M | 206,991 | +0.81pp | 12q | +123.8%+$2.6M | |
| INVESCO EXCHANGE TRADED FD T | XSMO | $4.6M | 62,384 | +1.37pp | 2q | +1515.3%+$4.3M | |
| THE CIGNA GROUP | CI | $4.5M | 15,753 | -0.31pp | 4q | HELD | |
| STATE STR SPDR S&P 500 ETF T | SPY | $4.3M | 6,413 | +0.02pp | 12q | HELD | |
| DIMENSIONAL ETF TRUST | DFAU | $4.0M | 86,506 | -0.04pp | 12q | -5.2%-$219.2K | |
| INVESCO EXCH TRD SLF IDX FD | BSSX | $3.9M | 154,131 | +0.35pp | 7q | +43.7%+$1.2M | |
| DIMENSIONAL ETF TRUST | DFAI | $3.3M | 90,877 | -0.01pp | 12q | HELD | |
| J P MORGAN EXCHANGE TRADED F | JMST | $2.9M | 57,288 | -0.22pp | 4q | -14.7%-$502.9K | |
| NVIDIA CORPORATION | NVDA | $2.9M | 15,319 | +0.08pp | 10q | -2.1%-$61.4K | |
| SPDR SERIES TRUST | SPYM | $2.4M | 30,000 | +0.01pp | 6q | HELD | |
| MICROSOFT CORP | MSFT | $2.1M | 4,007 | -0.04pp | 12q | -3.4%-$74.1K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $1.9M | 3,687 | -0.02pp | 12q | -0.9%-$17.1K | |
| AMAZON COM INC | AMZN | $1.9M | 8,432 | -0.14pp | 12q | -14.7%-$320.1K | |
| VANGUARD INDEX FDS | VOE | $1.8M | 10,520 | flat | 12q | HELD | |
| ISHARES TR | IWV | $1.8M | 4,670 | +0.01pp | 12q | HELD | |
| GRAYSCALE ETHEREUM STAKING E | ETHE | $1.7M | 50,000 | +0.45pp | 2q | +257.1%+$1.2M | |
| ISHARES TR | DVY | $1.7M | 11,675 | +0.01pp | 12q | HELD | |
| ISHARES TR | IWN | $1.5M | 8,545 | +0.03pp | 12q | HELD | |
| STRATEGY INC | MSTR | $1.4M | 4,227 | -0.06pp | 3q | +17.2%+$200.1K | |
| INVESCO QQQ TR | QQQ | $1.2M | 2,079 | +0.01pp | 12q | HELD | |
| TESLA INC | TSLA | $1.2M | 2,668 | +0.08pp | 10q | -2.3%-$27.6K | |
| CVS HEALTH CORP | CVS | $1.2M | 15,486 | +0.01pp | 12q | HELD | |
| ALPHABET INC | GOOGL | $904.3K | 3,720 | +0.07pp | 12q | HELD | |
| INVESCO EXCH TRD SLF IDX FD | BSMW | $845.7K | 33,863 | -0.18pp | 9q | -38.0%-$517.5K | |
| META PLATFORMS INC | META | $791.7K | 1,078 | -0.03pp | 10q | -5.2%-$43.3K | |
| INVESCO EXCH TRD SLF IDX FD | BSMU | $772.1K | 35,225 | +0.05pp | 12q | +27.6%+$167.1K | |
| INVESCO EXCH TRD SLF IDX FD | BSMV | $762.0K | 36,270 | -0.13pp | 12q | -31.9%-$357.6K | |
| INVESCO EXCH TRD SLF IDX FD | BSMS | $757.3K | 32,343 | +0.09pp | 12q | +65.4%+$299.6K | |
| INVESCO EXCH TRD SLF IDX FD | BSMY | $755.7K | 31,062 | - | new | NEW | |
| CHEVRON CORPORATION | CVX | $717.4K | 4,620 | +0.03pp | 12q | +11.9%+$76.6K | |
| INVESCO EXCH TRD SLF IDX FD | BSMR | $671.9K | 28,399 | +0.07pp | 12q | +54.1%+$236.0K | |
| EMPIRE ST RLTY OP L P | ESBA | $631.7K | 84,909 | -0.05pp | 12q | -9.1%-$63.2K | |
| INVESCO EXCH TRD SLF IDX FD | BSMQ | $626.3K | 26,509 | +0.05pp | 12q | +44.0%+$191.4K | |
| BROADCOM INC | AVGO | $598.8K | 1,815 | +0.01pp | 6q | -5.0%-$31.3K | |
| ALPHABET INC | GOOG | $589.6K | 2,421 | +0.04pp | 10q | -1.1%-$6.6K | |
| INVESCO EXCH TRD SLF IDX FD | BSMP | $507.6K | 20,696 | +0.02pp | 12q | +20.1%+$85.1K | |
| INVESCO EXCH TRD SLF IDX FD | BSCX | $507.4K | 23,635 | -0.08pp | 8q | -29.2%-$209.4K | |
| INVESCO EXCH TRD SLF IDX FD | BSCY | $498.8K | 23,730 | - | new | NEW | |
| PALO ALTO NETWORKS INC | PANW | $494.4K | 2,428 | -0.01pp | 10q | HELD | |
| JPMORGAN CHASE & CO | JPM | $483.9K | 1,534 | flat | 10q | -0.8%-$4.1K | |
| LOCKHEED MARTIN CORP | LMT | $471.3K | 944 | flat | 12q | HELD | |
| UNION PAC CORP | UNP | $461.4K | 1,952 | -0.01pp | 12q | -3.9%-$18.7K | |
| INVESCO EXCH TRD SLF IDX FD | BSCU | $456.9K | 27,034 | +0.07pp | 10q | +117.3%+$246.6K | |
| MARRIOTT INTL INC NEW | MAR | $452.9K | 1,739 | -0.02pp | 12q | HELD | |
| VISA INC | V | $441.4K | 1,293 | -0.03pp | 12q | -7.4%-$35.2K | |
| INVESCO EXCH TRD SLF IDX FD | BSCV | $434.9K | 26,072 | +0.01pp | 10q | +11.7%+$45.5K | |
| EXXON MOBIL CORP | XOMXXXX | $426.3K | 3,781 | flat | 12q | +1.0%+$4.2K | |
| INVESCO EXCH TRD SLF IDX FD | BSCT | $385.1K | 20,471 | - | new | NEW | |
| INVESCO EXCH TRD SLF IDX FD | BSCR | $384.6K | 19,515 | - | new | NEW | |
| INVESCO EXCH TRD SLF IDX FD | BSCQ | $342.7K | 17,521 | - | new | NEW | |
| INVESCO EXCH TRD SLF IDX FD | BSCP | $342.1K | 16,534 | - | new | NEW | |
| HOME DEPOT INC | HD | $335.5K | 828 | flat | 12q | -2.5%-$8.5K | |
| ELI LILLY & CO | LLY | $293.8K | 385 | -0.01pp | 8q | -6.1%-$19.1K | |
| MORGAN STANLEY | MS | $288.8K | 1,817 | +0.01pp | 4q | +1.6%+$4.5K | |
| TAIWAN SEMICONDUCTOR MANUFAC | TSM | $284.6K | 1,019 | +0.01pp | 2q | HELD | |
| PEPSICO INC | PEP | $283.3K | 2,017 | -0.05pp | 12q | -34.8%-$151.0K | |
| COSTCO WHOLESALE CORPORATION | COST | $270.3K | 292 | -0.01pp | 7q | HELD | |
| ISHARES TR | IVV | $263.0K | 393 | flat | 10q | HELD | |
| TJX COS INC NEW | TJX | $234.4K | 1,622 | +0.01pp | 2q | HELD | |
| CISCO SYS INC | CSCO | $215.0K | 3,143 | flat | 2q | +1.5%+$3.2K | |
| SPDR SERIES TRUST | SPLB | $212.9K | 9,207 | -6.27pp | 4q | -98.9%-$19.1M | |
| QUALCOMM INC | QCOM | $208.3K | 1,252 | flat | 2q | -2.6%-$5.7K | |
| BLACKROCK INC | BLK | $207.5K | 178 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Computer Hardware | $13.7M | 4.3% |
| Insurance | $6.4M | 2.0% |
| Funds & ETFs | $5.5M | 1.7% |
| Other sectors | $21.2M | 6.7% |
| Not classified | $268.8M | 85.2% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q3 2025 | $315.5M | 73 | 7 | 22 | 26 | 5 | 75.8% | 48 |
| Q2 2025 | $297.9M | 71 | 10 | 16 | 19 | 2 | 73.6% | 10 |
| Q1 2025 | $277.4M | 63 | 2 | 24 | 18 | 4 | 74.0% | 16 |
| Q4 2024 | $268.8M | 65 | 9 | 23 | 15 | 10 | 73.1% | 15 |
| Q3 2024 | $234.0M | 66 | 3 | 17 | 12 | 1 | 76.2% | 22 |
| Q2 2024 | $220.3M | 64 | 5 | 18 | 18 | 5 | 76.7% | 15 |
| Q1 2024 | $210.6M | 64 | 6 | 27 | 16 | 4 | 76.3% | 10 |
| Q4 2023 | $168.6M | 62 | 4 | 13 | 15 | 3 | 76.8% | 17 |
| Q3 2023 | $159.2M | 61 | 5 | 21 | 21 | 4 | 76.2% | 19 |
| Q2 2023 | $150.8M | 60 | 18 | 17 | 12 | 10 | 78.7% | 69 |
| Q1 2023 | $130.4M | 52 | 0 | 0 | 0 | 0 | 75.9% | 160 |
| Q4 2022 | $130.4M | 52 | 0 | 0 | 0 | 0 | 75.9% | 241 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.