Asset Advisors Investment Management, LLC
Reported holdings as of Q2 2026, from 31 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| SCHWAB STRATEGIC TR | SCHB | $79.3M | 2,739,361 | +0.67pp | 31q | -0.8%-$663.5K | |
| SCHWAB STRATEGIC TR | SCHD | $73.8M | 2,326,736 | -0.60pp | 31q | -7.6%-$6.1M | |
| SELECT SECTOR SPDR TR | XLK | $66.8M | 350,776 | +2.31pp | 31q | +16.2%+$9.3M | |
| MICROSOFT CORP | MSFT | $60.0M | 160,948 | -0.31pp | 31q | -2.4%-$1.5M | |
| ALPHABET INC | GOOGL | $45.5M | 127,379 | +0.71pp | 19q | +0.8%+$371.7K | |
| COSTCO WHOLESALE CORPORATION | COST | $45.5M | 48,587 | -0.52pp | 31q | -1.5%-$704.4K | |
| MARRIOTT INTL INC NEW | MAR | $36.1M | 97,305 | +0.26pp | 31q | -0.6%-$204.6K | |
| WALMART INC | WMT | $34.0M | 300,439 | -0.48pp | 31q | -1.0%-$354.7K | |
| ISHARES TR | IBTJ | $29.0M | 1,340,715 | +0.08pp | 4q | +8.3%+$2.2M | |
| AMAZON COM INC | AMZN | $28.5M | 119,413 | +0.30pp | 31q | +2.7%+$756.7K | |
| CINTAS CORP | CTAS | $26.9M | 158,245 | -0.16pp | 31q | -2.9%-$794.1K | |
| ISHARES TR | IBTI | $26.9M | 1,215,509 | -0.11pp | 7q | HELD | |
| SELECT SECTOR SPDR TR | XLC | $26.0M | 242,648 | -0.23pp | 30q | -1.7%-$452.5K | |
| ABBVIE INC | ABBV | $23.8M | 94,611 | +0.20pp | 31q | -1.3%-$305.5K | |
| SELECT SECTOR SPDR TR | XLF | $23.1M | 431,780 | +0.06pp | 10q | -1.5%-$341.4K | |
| GOLDMAN SACHS ETF TR | GSIE | $23.1M | 505,390 | +0.01pp | 5q | -1.4%-$335.6K | |
| DOVER CORP | DOV | $22.0M | 98,123 | +0.08pp | 31q | +0.6%+$131.0K | |
| CHUBB LIMITED | CB | $21.4M | 62,674 | -0.02pp | 31q | -1.6%-$348.9K | |
| COCA COLA CO | KO | $19.2M | 236,458 | +0.03pp | 31q | -1.2%-$242.2K | |
| ISHARES TR | IBTH | $16.8M | 749,601 | -0.06pp | 8q | +0.5%+$86.8K | |
| ISHARES TR | USMV | $16.6M | 171,637 | -0.02pp | 9q | -1.6%-$265.3K | |
| SCHWAB CHARLES CORP | SCHW | $16.2M | 175,731 | -0.09pp | 31q | HELD | |
| JOHNSON & JOHNSON | JNJ | $15.4M | 60,812 | flat | 31q | HELD | |
| SELECT SECTOR SPDR TR | XLV | $13.7M | 86,271 | -0.21pp | 27q | -17.5%-$2.9M | |
| AMGEN INC | AMGN | $13.2M | 36,467 | -0.02pp | 31q | -0.5%-$72.8K | |
| ISHARES TR | QUAL | $12.5M | 56,836 | +0.11pp | 9q | +0.9%+$117.2K | |
| CHURCH & DWIGHT CO INC | CHD | $12.1M | 124,609 | -0.02pp | 31q | -2.1%-$255.0K | |
| DOUBLELINE ETF TRUST | DABS | $11.9M | 234,837 | +0.01pp | 3q | +5.4%+$611.4K | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $11.5M | 23,069 | -0.03pp | 31q | -3.6%-$428.8K | |
| ISHARES TR | IBTG | $11.0M | 480,912 | -0.05pp | 10q | -0.7%-$75.4K | |
| AMERICAN WTR WKS CO INC NEW | AWK | $10.8M | 82,371 | -0.18pp | 19q | -9.1%-$1.1M | |
| NVIDIA CORPORATION | NVDA | $10.1M | 50,236 | +0.09pp | 31q | HELD | |
| ISHARES TR | DVY | $9.5M | 61,066 | -0.02pp | 31q | -1.2%-$114.3K | |
| AUTOZONE INC | AZO | $9.2M | 2,877 | -0.13pp | 9q | -4.8%-$466.6K | |
| TAIWAN SEMICONDUCTOR MANUFAC | TSM | $9.1M | 18,971 | +0.57pp | 2q | +130.1%+$5.1M | |
| SHERWIN WILLIAMS CO | SHW | $8.8M | 25,428 | -0.01pp | 31q | -4.3%-$397.7K | |
| ISHARES TR | MTUM | $8.7M | 25,335 | +0.77pp | 2q | +2162.1%+$8.3M | |
| SELECT SECTOR SPDR TR | XLY | $8.5M | 72,265 | +0.02pp | 22q | -0.8%-$68.8K | |
| WASTE MGMT INC DEL | WM | $7.5M | 33,736 | -0.06pp | 31q | -1.1%-$85.6K | |
| PAYCHEX INC | PAYX | $7.3M | 74,224 | -0.09pp | 31q | -14.6%-$1.2M | |
| APPLE INC | AAPL | $6.6M | 22,899 | -0.01pp | 31q | -9.7%-$711.5K | |
| INTUIT | INTU | $6.6M | 25,109 | -0.92pp | 31q | -32.0%-$3.1M | |
| DEERE & CO | DE | $6.5M | 10,258 | +0.05pp | 31q | HELD | |
| NEXTERA ENERGY INC | NEE | $6.3M | 72,157 | flat | 31q | +10.9%+$624.8K | |
| KINDER MORGAN INC DEL | KMI | $6.2M | 192,856 | +0.01pp | 3q | +10.6%+$592.1K | |
| HOME DEPOT INC | HD | $5.8M | 16,454 | flat | 31q | -3.0%-$178.1K | |
| PROCTER & GAMBLE CO | PG | $5.5M | 37,830 | -0.05pp | 31q | -6.4%-$379.5K | |
| FERGUSON ENTERPRISES INC | FERG | $5.2M | 21,985 | +0.04pp | 6q | +11.2%+$523.8K | |
| MERCK & CO INC | MRK | $5.1M | 39,874 | +0.01pp | 31q | -0.7%-$36.0K | |
| ATMOS ENERGY CORP | ATO | $4.9M | 28,181 | -0.04pp | 18q | +3.3%+$156.4K | |
| BLACKROCK INC | BLK | $4.8M | 4,954 | -0.02pp | 7q | -1.4%-$67.3K | |
| ABBOTT LABORATORIES | ABT | $4.4M | 48,495 | -0.67pp | 31q | -55.9%-$5.6M | |
| PRICE T ROWE GROUP INC | TROW | $4.3M | 37,395 | +0.06pp | 31q | -1.6%-$68.2K | |
| GOLDMAN SACHS ETF TR | GEM | $4.0M | 77,829 | - | new | NEW | |
| ISHARES TR | IYY | $3.9M | 21,249 | +0.02pp | 31q | -3.6%-$145.8K | |
| AMERIPRISE FINL INC | AMP | $3.7M | 8,127 | -0.48pp | 27q | -58.2%-$5.2M | |
| NETFLIX INC | NFLX | $3.7M | 51,554 | -0.13pp | 7q | +1.0%+$36.9K | |
| TJX COS INC NEW | TJX | $3.6M | 23,630 | -0.03pp | 31q | HELD | |
| AMERICAN EXPRESS CO | AXP | $3.4M | 10,040 | +0.27pp | 19q | +569.3%+$2.9M | |
| ROLLINS INC | ROL | $2.8M | 68,223 | -0.11pp | 8q | -5.2%-$156.0K | |
| ACCENTURE PLC IRELAND | ACN | $2.8M | 22,482 | -0.49pp | 31q | -43.3%-$2.1M | |
| SCHWAB STRATEGIC TR | SCHM | $2.5M | 68,902 | +0.03pp | 31q | HELD | |
| SELECT SECTOR SPDR TR | XLU | $2.4M | 53,772 | -0.01pp | 17q | HELD | |
| VANGUARD INDEX FDS | VOO | $2.1M | 3,129 | +0.02pp | 20q | -1.8%-$38.5K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $1.9M | 2,515 | +0.02pp | 31q | HELD | |
| ISHARES TR | IVV | $1.9M | 2,476 | +0.02pp | 31q | HELD | |
| MID-AMER APT CMNTYS INC | MAA | $1.7M | 12,572 | +0.01pp | 31q | HELD | |
| MCDONALDS CORP | MCD | $1.6M | 6,009 | -0.03pp | 31q | -1.6%-$27.0K | |
| ALPHABET INC | GOOG | $1.5M | 4,243 | +0.02pp | 11q | HELD | |
| JPMORGAN CHASE & CO | JPM | $1.4M | 4,369 | flat | 9q | -4.4%-$65.5K | |
| DISNEY WALT CO | DIS | $1.4M | 14,845 | -0.01pp | 31q | -4.8%-$71.7K | |
| VERIZON COMMUNICATIONS INC | VZ | $1.3M | 30,947 | -0.03pp | 18q | -0.8%-$10.7K | |
| FIRST CMNTY CORP S C | FCCO | $1.3M | 39,530 | +0.01pp | 31q | HELD | |
| EMERSON ELEC CO | EMR | $1.3M | 9,000 | +0.01pp | 31q | HELD | |
| SOUTHERN CO | SO | $1.3M | 13,263 | -0.01pp | 31q | HELD | |
| HERSHEY CO | HSY | $1.2M | 6,800 | -0.03pp | 31q | HELD | |
| VANGUARD INDEX FDS | VTI | $1.2M | 3,183 | +0.01pp | 20q | HELD | |
| AUTOMATIC DATA PROCESSING IN | ADP | $1.1M | 4,896 | +0.01pp | 31q | -0.5%-$5.6K | |
| KIMBERLY-CLARK CORP | KMB | $933.0K | 8,500 | +0.01pp | 31q | HELD | |
| PEPSICO INC | PEP | $868.0K | 6,411 | -0.02pp | 31q | -2.3%-$20.6K | |
| FEDEX CORP | FDX | $770.3K | 2,460 | -0.01pp | 31q | HELD | |
| THERMO FISHER SCIENTIFIC INC | TMO | $752.0K | 1,500 | flat | 31q | HELD | |
| VANGUARD WORLD FD | VIS | $697.3K | 1,935 | flat | 31q | -9.4%-$72.1K | |
| INTERNATIONAL BUSINESS MACHS | IBM | $612.8K | 2,179 | flat | 9q | -12.2%-$85.5K | |
| 3M CO | MMM | $550.5K | 3,400 | flat | 31q | HELD | |
| DUKE ENERGY CORP NEW | DUK | $547.7K | 4,327 | -0.01pp | 9q | -7.4%-$43.8K | |
| EXXON MOBIL CORP | XOMXXXX | $505.9K | 3,700 | -0.01pp | 9q | HELD | |
| ROYAL GOLD INC | RGLD | $499.0K | 2,500 | -0.01pp | 30q | HELD | |
| SHELL PLC | SHEL | $465.2K | 6,000 | -0.01pp | 18q | HELD | |
| BOEING CO | BAPRA | $464.4K | 6,900 | flat | 6q | HELD | |
| BANK OF AMER CORP | BAC | $455.3K | 7,990 | flat | 9q | HELD | |
| CHEVRON CORPORATION | CVX | $446.2K | 2,692 | -0.01pp | 9q | HELD | |
| SELECT SECTOR SPDR TR | XLP | $427.7K | 5,149 | -0.18pp | 16q | -81.4%-$1.9M | |
| ETFS GOLD TR | SGOL | $412.9K | 10,800 | -0.02pp | 29q | -21.7%-$114.7K | |
| SPDR GOLD TR | GLD | $407.1K | 1,105 | -0.01pp | 9q | HELD | |
| TEXAS INSTRS INC | TXN | $397.3K | 1,333 | +0.01pp | 9q | HELD | |
| GENUINE PARTS CO | GPC | $353.9K | 3,000 | flat | 31q | HELD | |
| SPDR SERIES TRUST | SPYM | $311.9K | 3,549 | - | new | NEW | |
| PHILLIPS 66 | PSX | $282.8K | 1,673 | flat | 6q | HELD | |
| SPROTT ASSET MANAGEMENT LP | PHYS | $259.5K | 8,600 | -0.01pp | 6q | HELD | |
| VISA INC | V | $249.4K | 727 | flat | 10q | HELD | |
| TRX GOLD CORPORATION | TRX | $24.8K | 30,000 | flat | 17q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Retail & Consumer | $163.8M | 15.0% |
| Software & IT Services | $114.7M | 10.5% |
| Biotech & Pharma | $62.0M | 5.7% |
| Business Services | $49.3M | 4.5% |
| Insurance | $32.9M | 3.0% |
| Capital Markets | $30.0M | 2.8% |
| Industrials | $29.4M | 2.7% |
| Utilities | $26.5M | 2.4% |
| Food, Drink & Tobacco | $21.3M | 2.0% |
| Semiconductors & Electronics | $20.8M | 1.9% |
| Chemicals | $17.6M | 1.6% |
| Other sectors | $44.2M | 4.1% |
| Not classified | $477.7M | 43.8% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $1.1B | 102 | 2 | 16 | 50 | 6 | 45.7% | 22 |
| Q1 2026 | $1.0B | 106 | 3 | 30 | 36 | 5 | 43.7% | 16 |
| Q4 2025 | $1.1B | 108 | 3 | 29 | 38 | 5 | 44.9% | 23 |
| Q3 2025 | $1.1B | 110 | 4 | 37 | 35 | 5 | 46.0% | 23 |
| Q2 2025 | $1.0B | 111 | 2 | 23 | 46 | 4 | 47.4% | 21 |
| Q1 2025 | $951.8M | 113 | 6 | 26 | 44 | 0 | 45.2% | 32 |
| Q4 2024 | $956.0M | 107 | 5 | 26 | 42 | 4 | 47.4% | 35 |
| Q3 2024 | $961.4M | 106 | 4 | 28 | 38 | 2 | 48.0% | 57 |
| Q2 2024 | $918.5M | 104 | 15 | 38 | 34 | 2 | 49.3% | 45 |
| Q1 2024 | $892.0M | 91 | 5 | 20 | 37 | 1 | 52.3% | 44 |
| Q4 2023 | $819.0M | 87 | 5 | 18 | 39 | 2 | 53.0% | 54 |
| Q3 2023 | $743.4M | 84 | 1 | 8 | 51 | 3 | 51.0% | 26 |
| Q2 2023 | $785.5M | 86 | 2 | 7 | 48 | 2 | 49.8% | 34 |
| Q1 2023 | $764.2M | 86 | 1 | 13 | 42 | 4 | 49.0% | 25 |
| Q4 2022 | $758.8M | 89 | 1 | 13 | 28 | 0 | 47.7% | 45 |
| Q3 2022 | $701.8M | 88 | 1 | 17 | 31 | 2 | 48.1% | 32 |
| Q2 2022 | $733.5M | 89 | 2 | 11 | 53 | 3 | 50.1% | 28 |
| Q1 2022 | $896.8M | 90 | 6 | 29 | 31 | 8 | 49.4% | 22 |
| Q4 2021 | $992.4M | 92 | 5 | 23 | 28 | 6 | 48.6% | 27 |
| Q3 2021 | $896.7M | 93 | 8 | 21 | 32 | 7 | 47.6% | 29 |
| Q2 2021 | $903.8M | 92 | 1 | 38 | 19 | 2 | 46.2% | 16 |
| Q1 2021 | $856.1M | 93 | 6 | 31 | 30 | 0 | 46.1% | 15 |
| Q4 2020 | $771.8M | 87 | 3 | 46 | 15 | 1 | 46.4% | 21 |
| Q3 2020 | $662.2M | 85 | 0 | 18 | 44 | 102 | 48.6% | 20 |
| Q2 2020 | $626.6M | 187 | 95 | 19 | 47 | 4 | 48.2% | 21 |
| Q1 2020 | $540.1M | 96 | 0 | 20 | 45 | 7 | 47.4% | 23 |
| Q4 2019 | $687.9M | 103 | 7 | 48 | 21 | 1 | 45.7% | 22 |
| Q3 2019 | $625.1M | 97 | 5 | 54 | 19 | 2 | 46.4% | 23 |
| Q2 2019 | $594.0M | 94 | 3 | 40 | 23 | 4 | 45.9% | 25 |
| Q1 2019 | $562.2M | 95 | 7 | 20 | 37 | 4 | 46.5% | 16 |
| Q4 2018 | $504.5M | 92 | 0 | 0 | 0 | 0 | 45.4% | 28 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.