American Alpha Advisors, LLC
Reported holdings as of Q2 2026, from 8 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| ISHARES TR | EFA | $12.8M | 123,459 | +0.75pp | 7q | +3.2%+$396.2K | |
| SCHWAB STRATEGIC TR | SCHD | $12.3M | 386,969 | +0.40pp | 5q | +1.2%+$151.0K | |
| INVESCO QQQ TR OPT | QQQ | $11.9M | options only | +3.69pp | 8q | OPTIONS | |
| VANGUARD INDEX FDS | VTV | $7.9M | 36,198 | +1.38pp | 8q | +31.2%+$1.9M | |
| PACER FDS TR | ECOW | $6.3M | 237,822 | +0.50pp | 8q | +16.0%+$869.1K | |
| ALPS ETF TR | IDOG | $6.2M | 149,954 | +0.36pp | 8q | +11.6%+$640.9K | |
| GOLDMAN SACHS ETF TR | GPIX | $6.1M | 109,221 | +0.47pp | 5q | +3.6%+$210.8K | |
| ADVANCED MICRO DEVICES INC | AMD | $6.0M | 10,321 | +2.13pp | 6q | +0.9%+$55.2K | |
| WISDOMTREE TR | DTH | $6.0M | 110,320 | +0.42pp | 8q | +13.1%+$693.7K | |
| LEGG MASON ETF INVT | LVHI | $5.9M | 146,533 | +0.36pp | 8q | +10.5%+$567.3K | |
| VANGUARD INDEX FDS | VB | $5.9M | 19,479 | +0.52pp | 6q | +1.6%+$91.8K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $5.8M | 7,769 | +0.43pp | 8q | -0.5%-$29.9K | |
| PACER FDS TR | ICOW | $5.8M | 139,003 | +0.23pp | 8q | +8.3%+$444.0K | |
| PGIM ETF TR | PHYL | $5.3M | 153,056 | +0.06pp | 8q | HELD | |
| PACER FDS TR | COWZ | $5.2M | 83,311 | +0.68pp | 8q | +30.5%+$1.2M | |
| E L F BEAUTY INC | ELF | $5.0M | 66,979 | +0.81pp | 8q | +15.5%+$666.0K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $4.6M | 76,294 | +0.66pp | 8q | +22.0%+$821.7K | |
| GLOBALSTAR INC | GSAT | $4.1M | 50,000 | -16.29pp | 6q | -88.5%-$31.2M | |
| ALPHABET INC OPT | GOOG | $3.6M | 5,197 | +1.16pp | 6q | HELD | |
| BNY MELLON ETF TRUST II | BKDV | $3.5M | 104,319 | +0.61pp | 6q | +28.7%+$779.4K | |
| INVESCO EXCHANGE TRADED FD T | RSP | $3.3M | 15,477 | +0.73pp | 8q | +50.9%+$1.1M | |
| ETF SER SOLUTIONS | DSTL | $2.9M | 48,041 | +0.54pp | 8q | +45.1%+$895.0K | |
| IONQ INC | IONQ | $2.7M | 50,000 | +0.67pp | 6q | HELD | |
| SERVICENOW INC | NOW | $2.5M | 25,000 | +0.51pp | 3q | +66.7%+$992.8K | |
| AMAZON COM INC OPT | AMZN | $2.4M | options only | +0.22pp | 6q | OPTIONS | |
| ISHARES TR | TLT | $1.8M | 20,294 | +0.06pp | 5q | +4.8%+$80.2K | |
| ETF SER SOLUTIONS | QTUM | $1.7M | 10,000 | - | new | NEW | |
| VANGUARD TAX-MANAGED FDS | VEA | $1.6M | 22,826 | +0.14pp | 8q | +5.7%+$87.1K | |
| STATE STR SPDR DOW JONES IND | DIA | $1.5M | 2,966 | +0.15pp | 8q | +5.9%+$86.2K | |
| CENTRUS ENERGY CORP | LEU | $1.4M | 8,120 | -0.07pp | 5q | -7.4%-$109.1K | |
| FIRST TR EXCHNG TRADED FD VI | GFEB | $1.4M | 30,719 | +0.01pp | 6q | -6.9%-$100.3K | |
| FIRST TR EXCHNG TRADED FD VI | FSEP | $1.2M | 22,437 | +0.07pp | 5q | HELD | |
| SHOPIFY INC | SHOP | $1.2M | 10,300 | -0.01pp | 2q | HELD | |
| ISHARES TR | SGOV | $1.1M | 11,385 | - | new | NEW | |
| SELECT SECTOR SPDR TR | XLU | $1.0M | 22,126 | +0.02pp | 8q | +4.1%+$39.3K | |
| THE ALGER ETF TRUST | CNEQ | $999.4K | 24,216 | +0.02pp | 4q | -23.0%-$298.3K | |
| JOHN HANCOCK EXCHANGE TRADED | JHMU | $900.1K | 34,200 | flat | 5q | -2.3%-$21.1K | |
| VANGUARD WORLD FD | VDC | $898.6K | 3,985 | -0.01pp | 8q | -4.2%-$39.5K | |
| UBER TECHNOLOGIES INC | UBER | $819.1K | 11,351 | -0.19pp | 3q | -31.3%-$373.4K | |
| BERKSHIRE HATHAWAY INC DEL | BRKA | $748.9K | 1 | -0.36pp | 8q | -50.0%-$748.9K | |
| MERCK & CO INC | MRK | $733.4K | 5,707 | +0.04pp | 6q | +1.2%+$8.5K | |
| EXXON MOBIL CORP | XOMXXXX | $726.3K | 5,312 | -0.07pp | 6q | +3.0%+$21.3K | |
| ALTRIA GROUP INC | MO | $668.4K | 9,290 | +0.04pp | 8q | HELD | |
| AMGEN INC | AMGN | $665.9K | 1,839 | +0.02pp | 6q | +1.5%+$9.8K | |
| SPDR SERIES TRUST | HYMB | $661.4K | 26,000 | +0.01pp | 5q | HELD | |
| BRISTOL-MYERS SQUIBB CO | BMY | $650.1K | 11,283 | -0.01pp | 8q | HELD | |
| MCKESSON CORP | MCK | $647.5K | 857 | -0.02pp | 5q | +6.3%+$38.5K | |
| FIRST TR EXCHNG TRADED FD VI | GSEP | $647.5K | 15,809 | +0.03pp | 3q | HELD | |
| PROSHARES TR | QLD | $639.0K | 6,604 | +0.13pp | 4q | HELD | |
| QUALCOMM INC | QCOM | $624.0K | 3,377 | +0.11pp | 6q | HELD | |
| CHEVRON CORPORATION | CVX | $615.6K | 3,714 | -0.07pp | 8q | +0.5%+$3.3K | |
| FORD MTR CO | F | $614.9K | 44,235 | +0.07pp | 6q | +1.9%+$11.3K | |
| DISNEY WALT CO | DIS | $591.1K | 6,141 | +0.01pp | 5q | +3.1%+$17.9K | |
| NEWMONT CORP | NEM | $586.1K | 6,275 | -0.04pp | 6q | +1.0%+$5.6K | |
| GILEAD SCIENCES INC | GILD | $573.8K | 4,542 | -0.02pp | 6q | +1.8%+$10.4K | |
| BOOKING HOLDINGS INC | BKNG | $551.3K | 3,093 | +0.04pp | 6q | +2566.4%+$530.6K | |
| PFIZER INC | PFE | $529.5K | 21,991 | -0.04pp | 6q | +0.8%+$4.3K | |
| APPLIED MATLS INC | AMAT | $523.5K | 724 | +0.15pp | 3q | HELD | |
| UNITED AIRLS HLDGS INC | UAL | $514.9K | 3,786 | +0.10pp | 6q | +1.7%+$8.7K | |
| SLB LIMITED | SLB | $492.8K | 10,601 | -0.02pp | 6q | HELD | |
| DIAMONDBACK ENERGY INC | FANG | $490.8K | 2,792 | -0.03pp | 8q | HELD | |
| GENERAL DYNAMICS CORP | GD | $486.4K | 1,373 | +0.01pp | 3q | +0.8%+$3.9K | |
| WARNER BROS DISCOVERY INC | WBD | $483.6K | 18,140 | flat | 3q | +0.8%+$3.9K | |
| AIRBNB INC | ABNB | $459.8K | 3,213 | +0.03pp | 8q | HELD | |
| CONOCOPHILLIPS | COP | $456.7K | 4,393 | -0.06pp | 2q | HELD | |
| APPLE INC | AAPL | $446.2K | 1,542 | +0.06pp | 5q | +13.0%+$51.2K | |
| AT&T INC | T | $435.9K | 21,060 | -0.09pp | 8q | +0.9%+$4.1K | |
| MARATHON PETE CORP | MPC | $426.2K | 1,667 | +0.02pp | 2q | +3.7%+$15.3K | |
| HCA HEALTHCARE INC | HCA | $412.9K | 1,059 | -0.06pp | 3q | -4.9%-$21.4K | |
| ARCHER DANIELS MIDLAND CO | ADM | $403.4K | 5,280 | +0.01pp | 2q | HELD | |
| COLGATE PALMOLIVE CO | CL | $401.8K | 4,383 | +0.02pp | 3q | +1.3%+$5.2K | |
| VERIZON COMMUNICATIONS INC | VZ | $387.4K | 9,150 | -0.06pp | 2q | -7.9%-$33.4K | |
| COMCAST CORP NEW | CMCSA | $367.5K | 14,970 | -0.05pp | 2q | -6.4%-$24.9K | |
| PACCAR INC | PCAR | $363.2K | 3,024 | +0.01pp | 3q | +1.2%+$4.2K | |
| CARDINAL HEALTH INC | CAH | $359.4K | 1,513 | +0.03pp | 2q | +2.4%+$8.3K | |
| MICROSOFT CORP | MSFT | $355.5K | 953 | +0.03pp | 2q | +12.5%+$39.5K | |
| UNITED PARCEL SVCS INC | UPS | $344.3K | 3,203 | +0.03pp | 2q | +4.6%+$15.2K | |
| D R HORTON INC | DHI | $329.7K | 2,024 | +0.03pp | 5q | +1.4%+$4.4K | |
| KRAFT HEINZ CO | KHC | $313.1K | 13,256 | +0.02pp | 5q | +2.9%+$8.9K | |
| REGENERON PHARMACEUTICALS | REGN | $296.8K | 476 | -0.03pp | 6q | +1.7%+$5.0K | |
| SALESFORCE INC | CRM | $295.5K | 1,886 | -0.03pp | 6q | HELD | |
| TJX COS INC NEW | TJX | $285.1K | 1,882 | +0.01pp | 4q | +9.8%+$25.5K | |
| ADOBE INC | ADBE | $284.2K | 1,386 | -0.02pp | 5q | +1.4%+$3.9K | |
| OCCIDENTAL PETE CORP | OXY | $282.4K | 5,814 | -0.05pp | 2q | HELD | |
| CORECIVIC INC | CXW | $279.5K | 9,200 | - | new | NEW | |
| EOG RES INC | EOG | $269.6K | 2,078 | -0.01pp | 2q | HELD | |
| KLA CORP | KLAC | $247.4K | 820 | - | new | NEW | |
| TARGET CORP | TGT | $241.0K | 1,845 | -0.15pp | 8q | -57.5%-$326.5K | |
| CISCO SYS INC | CSCO | $237.0K | 2,018 | - | new | NEW | |
| PELOTON INTERACTIVE INC | PTON | $182.3K | 30,850 | +0.03pp | 5q | HELD | |
| NEXTNAV INC | NN | $178.3K | 10,000 | - | new | NEW | |
| COTY INC | COTY | $54.0K | 25,000 | flat | 7q | HELD | |
| RAIN ENHANCEMENT TECHNOLOGIE | RAINW | $5.2K | 33,666 | flat | 6q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Funds & ETFs | $19.3M | 10.4% |
| Software & IT Services | $10.9M | 5.9% |
| Semiconductors & Electronics | $7.1M | 3.9% |
| Telecom & Media | $6.3M | 3.4% |
| Chemicals | $5.4M | 2.9% |
| Biotech & Pharma | $3.4M | 1.9% |
| Energy | $3.0M | 1.6% |
| Retail & Consumer | $2.9M | 1.6% |
| Other sectors | $11.6M | 6.2% |
| Not classified | $115.1M | 62.2% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $185.1M | 93 | 6 | 49 | 13 | 7 | 44.0% | 45 |
| Q1 2026 | $188.1M | 94 | 17 | 44 | 15 | 7 | 51.0% | 45 |
| Q4 2025 | $169.1M | 84 | 11 | 43 | 14 | 15 | 53.6% | 48 |
| Q3 2025 | $144.3M | 88 | 5 | 27 | 37 | 3 | 51.0% | 29 |
| Q2 2025 | $127.7M | 86 | 19 | 40 | 17 | 16 | 50.6% | 38 |
| Q1 2025 | $119.2M | 83 | 47 | 17 | 10 | 30 | 58.5% | 42 |
| Q4 2024 | $113.8M | 66 | 9 | 14 | 34 | 24 | 66.9% | 42 |
| Q3 2024 | $109.3M | 81 | 0 | 0 | 0 | 0 | 59.8% | 44 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.