My Personal CFO, LLC
Reported holdings as of Q2 2026, from 19 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| VANGUARD INDEX FDS | VTI | $39.7M | 107,227 | +0.26pp | 19q | -1.1%-$436.3K | |
| MICROSOFT CORP | MSFT | $19.4M | 52,047 | -0.24pp | 19q | +7.9%+$1.4M | |
| DIMENSIONAL ETF TRUST | DFAI | $15.9M | 386,579 | +0.55pp | 16q | +16.2%+$2.2M | |
| AMERICAN CENTY ETF TR | AVUS | $14.1M | 110,443 | -0.18pp | 3q | -5.8%-$864.0K | |
| APPLE INC | AAPL | $11.8M | 40,697 | -0.21pp | 19q | -5.8%-$730.3K | |
| INVESCO QQQ TR | QQQ | $10.6M | 14,401 | +0.52pp | 3q | +0.6%+$67.0K | |
| T ROWE PRICE EXCHANGE-TRADED | TFLR | $9.2M | 183,192 | -0.17pp | 3q | +7.0%+$607.0K | |
| OKTA INC | OKTA | $9.2M | 67,657 | -0.25pp | 3q | -39.5%-$6.0M | |
| DIMENSIONAL ETF TRUST | DFAU | $8.9M | 171,829 | +0.17pp | 3q | +2.9%+$249.6K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $7.5M | 10,008 | +0.13pp | 19q | +2.2%+$161.3K | |
| ISHARES TR | SCZ | $6.0M | 72,844 | -0.11pp | 19q | +2.3%+$135.6K | |
| ISHARES TR | DVY | $4.3M | 27,546 | -0.13pp | 3q | +1.0%+$42.7K | |
| INNOVATOR ETFS TRUST | BFEB | $3.8M | 72,470 | -0.05pp | 3q | -1.6%-$64.0K | |
| INNOVATOR ETFS TRUST | BAPR | $3.6M | 68,328 | -0.27pp | 3q | -13.3%-$559.2K | |
| APPLIED MATLS INC | AMAT | $3.4M | 4,741 | +0.61pp | 3q | -2.1%-$72.3K | |
| INNOVATOR ETFS TRUST | BDEC | $3.4M | 63,841 | -0.07pp | 3q | -3.5%-$124.5K | |
| VANGUARD INDEX FDS | VNQ | $3.3M | 34,247 | -0.04pp | 19q | HELD | |
| VANGUARD WHITEHALL FDS | VYMI | $3.3M | 33,194 | +0.86pp | 2q | +229.2%+$2.3M | |
| VANGUARD WORLD FD | VDE | $3.2M | 21,496 | -0.37pp | 3q | HELD | |
| ADVANCED MICRO DEVICES INC | AMD | $3.1M | 5,391 | +0.70pp | 3q | -8.5%-$290.5K | |
| VANGUARD INDEX FDS | VO | $3.0M | 37,052 | -0.15pp | 13q | +253.3%+$2.1M | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $2.9M | 5,730 | -0.08pp | 3q | HELD | |
| INNOVATOR ETFS TRUST | BNOV | $2.8M | 58,915 | -0.01pp | 3q | HELD | |
| ISHARES TR | IQLT | $2.8M | 55,612 | -0.09pp | 3q | -3.7%-$105.9K | |
| VANGUARD WHITEHALL FDS | VYM | $2.7M | 16,777 | -0.08pp | 3q | -2.3%-$61.3K | |
| SPDR SERIES TRUST | SPYM | $2.6M | 29,656 | +0.02pp | 3q | HELD | |
| NVIDIA CORPORATION | NVDA | $2.6M | 12,935 | -0.05pp | 12q | -6.8%-$190.1K | |
| VANGUARD INDEX FDS | VOO | $2.5M | 3,619 | -1.28pp | 3q | -58.0%-$3.4M | |
| INNOVATOR ETFS TRUST | BJAN | $2.5M | 41,894 | -0.02pp | 3q | HELD | |
| ISHARES TR | IVV | $2.3M | 3,007 | +0.03pp | 19q | +1.2%+$26.2K | |
| INNOVATOR ETFS TRUST | BMAR | $2.2M | 38,438 | -0.16pp | 3q | -13.7%-$352.7K | |
| INNOVATOR ETFS TRUST | BJUL | $2.2M | 39,755 | -0.17pp | 3q | -15.0%-$380.2K | |
| INNOVATOR ETFS TRUST | IJAN | $2.2M | 56,629 | -0.06pp | 3q | HELD | |
| SCHWAB STRATEGIC TR | SCHD | $2.2M | 67,890 | +0.03pp | 3q | +12.3%+$235.3K | |
| JPMORGAN CHASE FINL CO LLC | AMJB | $2.1M | 62,084 | -0.10pp | 3q | HELD | |
| INNOVATOR ETFS TRUST | NJAN | $2.1M | 36,000 | -0.01pp | 3q | HELD | |
| ISHARES TR | ITOT | $2.0M | 12,287 | +0.02pp | 3q | HELD | |
| AMAZON COM INC | AMZN | $1.9M | 7,817 | +0.59pp | 18q | +413.3%+$1.5M | |
| VANGUARD INTL EQUITY INDEX F | VWO | $1.6M | 27,256 | +0.05pp | 19q | +10.6%+$155.7K | |
| INNOVATOR ETFS TRUST | BSEP | $1.2M | 23,610 | -0.01pp | 3q | HELD | |
| VANGUARD WORLD FD | ESGV | $1.1M | 8,696 | +0.02pp | 3q | HELD | |
| ISHARES TR | IYH | $1.1M | 16,000 | -0.07pp | 3q | -11.1%-$134.0K | |
| JOHNSON & JOHNSON | JNJ | $1.1M | 4,221 | -0.03pp | 19q | HELD | |
| INNOVATOR ETFS TRUST | BOCT | $1.0M | 19,400 | -0.10pp | 3q | -18.3%-$229.8K | |
| INNOVATOR ETFS TRUST | EJAN | $971.6K | 26,990 | -0.02pp | 3q | HELD | |
| INNOVATOR ETFS TRUST | BJUN | $928.8K | 19,080 | -0.03pp | 3q | -2.6%-$24.3K | |
| JPMORGAN CHASE & CO | JPM | $893.6K | 2,730 | -0.01pp | 19q | -2.0%-$18.0K | |
| VANGUARD BD INDEX FDS | BND | $808.6K | 11,015 | +0.07pp | 19q | +45.4%+$252.5K | |
| SCHWAB STRATEGIC TR | SCHF | $799.4K | 28,861 | -0.01pp | 3q | -1.8%-$14.7K | |
| VANGUARD WORLD FD | VGT | $715.5K | 5,987 | +0.05pp | 10q | +700.4%+$626.1K | |
| ISHARES TR | IEFA | $713.2K | 7,385 | -0.01pp | 2q | +1.7%+$12.1K | |
| SELECT SECTOR SPDR TR | XLK | $677.8K | 3,558 | +0.05pp | 3q | -3.4%-$24.0K | |
| VANGUARD INDEX FDS | VB | $633.9K | 2,091 | +0.01pp | 19q | HELD | |
| ISHARES TR | IBB | $616.2K | 3,240 | flat | 3q | HELD | |
| INNOVATOR ETFS TRUST | BMAY | $615.1K | 12,990 | -0.01pp | 3q | +1.5%+$9.0K | |
| ISHARES TR | IWR | $596.8K | 5,409 | flat | 3q | HELD | |
| VANGUARD BD INDEX FDS | BSV | $585.8K | 7,519 | -0.13pp | 16q | -27.8%-$226.0K | |
| VANGUARD TAX-MANAGED FDS | VEA | $571.9K | 8,026 | -0.07pp | 19q | -23.4%-$174.6K | |
| ISHARES TR | IJH | $551.7K | 7,155 | flat | 3q | HELD | |
| UNITEDHEALTH GROUP INC | UNH | $508.3K | 1,223 | -0.01pp | 15q | -30.3%-$220.7K | |
| DIMENSIONAL ETF TRUST | DFUS | $503.4K | 6,144 | - | new | NEW | |
| INNOVATOR ETFS TRUST | PJAN | $494.9K | 10,000 | -0.01pp | 3q | HELD | |
| VANGUARD INDEX FDS | VV | $478.2K | 1,391 | flat | 3q | HELD | |
| AGILENT TECHNOLOGIES INC | A | $466.4K | 3,511 | +0.01pp | 3q | HELD | |
| VANGUARD SCOTTSDALE FDS | VONG | $442.5K | 3,462 | flat | 3q | -1.1%-$5.0K | |
| INNOVATOR ETFS TRUST | KAPR | $440.8K | 11,076 | flat | 3q | HELD | |
| CATERPILLAR INC | CAT | $428.1K | 402 | +0.04pp | 3q | HELD | |
| ALPHABET INC | GOOGL | $419.9K | 1,175 | +0.02pp | 10q | HELD | |
| SELECT SECTOR SPDR TR | XLV | $391.2K | 2,466 | -0.01pp | 3q | HELD | |
| VANGUARD SCOTTSDALE FDS | VGSH | $391.1K | 6,720 | -0.14pp | 3q | -41.2%-$273.5K | |
| VANGUARD SPECIALIZED FUNDS | VIG | $375.0K | 1,585 | flat | 3q | HELD | |
| VANGUARD INDEX FDS | VBR | $365.4K | 1,504 | flat | 15q | HELD | |
| ISHARES INC | IEMG | $350.7K | 4,233 | -0.04pp | 3q | -25.3%-$118.5K | |
| VANGUARD INDEX FDS | VUG | $348.8K | 4,049 | +0.01pp | 11q | +499.9%+$290.6K | |
| TERADYNE INC | TER | $328.0K | 678 | +0.04pp | 2q | HELD | |
| ISHARES TR | SOXX | $313.2K | 489 | - | new | NEW | |
| GOLDMAN SACHS GROUP INC | GS | $312.5K | 309 | +0.01pp | 3q | HELD | |
| BANK OF AMER CORP | BAC | $304.6K | 5,346 | -0.02pp | 3q | -20.0%-$76.4K | |
| ISHARES TR | EFG | $304.5K | 2,447 | flat | 3q | HELD | |
| EXXON MOBIL CORP | XOMXXXX | $295.3K | 2,160 | -0.05pp | 16q | HELD | |
| HOME DEPOT INC | HD | $294.1K | 834 | -0.01pp | 3q | -1.4%-$4.2K | |
| SPDR SERIES TRUST | SPMD | $285.6K | 4,228 | flat | 3q | HELD | |
| INTEL CORP | INTC | $275.8K | 1,975 | - | new | NEW | |
| INNOVATOR ETFS TRUST | BAUG | $275.6K | 5,140 | flat | 3q | HELD | |
| STAGWELL INC | STGW | $275.2K | 37,035 | -0.14pp | 3q | -58.9%-$393.5K | |
| TAIWAN SEMICONDUCTOR MANUFAC | TSM | $267.4K | 560 | - | new | NEW | |
| VANGUARD STAR FDS | VXUS | $260.8K | 3,051 | flat | 3q | HELD | |
| PLUMAS BANCORP | PLBC | $247.4K | 4,228 | +0.01pp | 2q | HELD | |
| ISHARES TR | IEI | $246.2K | 2,096 | -0.01pp | 3q | HELD | |
| SPDR SERIES TRUST | FLRN | $215.9K | 7,000 | -0.01pp | 3q | HELD | |
| META PLATFORMS INC | META | $207.9K | 369 | -0.02pp | 11q | -6.3%-$14.1K |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Software & IT Services | $29.3M | 11.4% |
| Funds & ETFs | $18.1M | 7.1% |
| Computer Hardware | $11.8M | 4.6% |
| Semiconductors & Electronics | $9.7M | 3.8% |
| Other sectors | $12.0M | 4.7% |
| Not classified | $175.4M | 68.5% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $256.2M | 91 | 4 | 19 | 31 | 1 | 57.1% | 22 |
| Q1 2026 | $228.4M | 88 | 5 | 10 | 44 | 10 | 56.6% | 22 |
| Q4 2025 | $239.7M | 93 | 66 | 18 | 9 | 67 | 55.7% | 15 |
| Q3 2025 | $258.2M | 94 | 67 | 9 | 18 | 65 | 51.7% | 21 |
| Q2 2025 | $220.0M | 92 | 5 | 17 | 20 | 0 | 54.7% | 22 |
| Q1 2025 | $198.5M | 87 | 3 | 19 | 24 | 4 | 55.7% | 24 |
| Q4 2024 | $195.0M | 88 | 1 | 24 | 14 | 1 | 54.0% | 24 |
| Q3 2024 | $182.4M | 88 | 1 | 15 | 43 | 14 | 52.4% | 21 |
| Q2 2024 | $187.3M | 101 | 6 | 31 | 31 | 2 | 52.6% | 26 |
| Q1 2024 | $173.5M | 97 | 8 | 30 | 20 | 1 | 50.4% | 24 |
| Q4 2023 | $153.6M | 90 | 10 | 35 | 18 | 3 | 51.5% | 23 |
| Q3 2023 | $123.8M | 83 | 4 | 17 | 14 | 3 | 50.5% | 37 |
| Q2 2023 | $127.3M | 82 | 7 | 21 | 19 | 0 | 50.6% | 13 |
| Q1 2023 | $117.2M | 75 | 3 | 62 | 3 | 823 | 52.1% | 21 |
| Q4 2022 | $108.4M | 895 | 837 | 11 | 8 | 1 | 50.6% | 11 |
| Q3 2022 | $65.8M | 59 | 8 | 5 | 42 | 5 | 55.6% | 20 |
| Q2 2022 | $77.9M | 56 | 3 | 19 | 6 | 3 | 59.6% | 34 |
| Q1 2022 | $96.6M | 56 | 2 | 7 | 24 | 7 | 63.2% | 42 |
| Q4 2021 | $114.7M | 61 | 0 | 0 | 0 | 0 | 64.0% | 119 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.