HolderBook

My Personal CFO, LLC

Reported holdings as of Q2 2026, from 19 quarterly filings.

This filer last reported in Q2 2026; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.

CIK
1916366
Reported value
$256.2M
Positions
91
Top 10 weight
57.1%
Filed
2026-07-22
Days after quarter end
22

Holdings

Download these holdings as CSV

SecurityTickerValue SharesWeightWeight change Held Change
VANGUARD INDEX FDSVTI$39.7M107,22715.49%+0.26pp19q-1.1%-$436.3K
MICROSOFT CORPMSFT$19.4M52,0477.58%-0.24pp19q+7.9%+$1.4M
DIMENSIONAL ETF TRUSTDFAI$15.9M386,5796.22%+0.55pp16q+16.2%+$2.2M
AMERICAN CENTY ETF TRAVUS$14.1M110,4435.52%-0.18pp3q-5.8%-$864.0K
APPLE INCAAPL$11.8M40,6974.60%-0.21pp19q-5.8%-$730.3K
INVESCO QQQ TRQQQ$10.6M14,4014.14%+0.52pp3q+0.6%+$67.0K
T ROWE PRICE EXCHANGE-TRADEDTFLR$9.2M183,1923.60%-0.17pp3q+7.0%+$607.0K
OKTA INCOKTA$9.2M67,6573.60%-0.25pp3q-39.5%-$6.0M
DIMENSIONAL ETF TRUSTDFAU$8.9M171,8293.47%+0.17pp3q+2.9%+$249.6K
STATE STR SPDR S&P 500 ETF TSPY$7.5M10,0082.92%+0.13pp19q+2.2%+$161.3K
ISHARES TRSCZ$6.0M72,8442.34%-0.11pp19q+2.3%+$135.6K
ISHARES TRDVY$4.3M27,5461.68%-0.13pp3q+1.0%+$42.7K
INNOVATOR ETFS TRUSTBFEB$3.8M72,4701.49%-0.05pp3q-1.6%-$64.0K
INNOVATOR ETFS TRUSTBAPR$3.6M68,3281.42%-0.27pp3q-13.3%-$559.2K
APPLIED MATLS INCAMAT$3.4M4,7411.34%+0.61pp3q-2.1%-$72.3K
INNOVATOR ETFS TRUSTBDEC$3.4M63,8411.33%-0.07pp3q-3.5%-$124.5K
VANGUARD INDEX FDSVNQ$3.3M34,2471.29%-0.04pp19qHELD
VANGUARD WHITEHALL FDSVYMI$3.3M33,1941.27%+0.86pp2q+229.2%+$2.3M
VANGUARD WORLD FDVDE$3.2M21,4961.26%-0.37pp3qHELD
ADVANCED MICRO DEVICES INCAMD$3.1M5,3911.22%+0.70pp3q-8.5%-$290.5K
VANGUARD INDEX FDSVO$3.0M37,0521.17%-0.15pp13q+253.3%+$2.1M
BERKSHIRE HATHAWAY INC DELBRKB$2.9M5,7301.12%-0.08pp3qHELD
INNOVATOR ETFS TRUSTBNOV$2.8M58,9151.10%-0.01pp3qHELD
ISHARES TRIQLT$2.8M55,6121.08%-0.09pp3q-3.7%-$105.9K
VANGUARD WHITEHALL FDSVYM$2.7M16,7771.03%-0.08pp3q-2.3%-$61.3K
SPDR SERIES TRUSTSPYM$2.6M29,6561.02%+0.02pp3qHELD
NVIDIA CORPORATIONNVDA$2.6M12,9351.01%-0.05pp12q-6.8%-$190.1K
VANGUARD INDEX FDSVOO$2.5M3,6190.97%-1.28pp3q-58.0%-$3.4M
INNOVATOR ETFS TRUSTBJAN$2.5M41,8940.96%-0.02pp3qHELD
ISHARES TRIVV$2.3M3,0070.88%+0.03pp19q+1.2%+$26.2K
INNOVATOR ETFS TRUSTBMAR$2.2M38,4380.86%-0.16pp3q-13.7%-$352.7K
INNOVATOR ETFS TRUSTBJUL$2.2M39,7550.84%-0.17pp3q-15.0%-$380.2K
INNOVATOR ETFS TRUSTIJAN$2.2M56,6290.84%-0.06pp3qHELD
SCHWAB STRATEGIC TRSCHD$2.2M67,8900.84%+0.03pp3q+12.3%+$235.3K
JPMORGAN CHASE FINL CO LLCAMJB$2.1M62,0840.84%-0.10pp3qHELD
INNOVATOR ETFS TRUSTNJAN$2.1M36,0000.83%-0.01pp3qHELD
ISHARES TRITOT$2.0M12,2870.79%+0.02pp3qHELD
AMAZON COM INCAMZN$1.9M7,8170.73%+0.59pp18q+413.3%+$1.5M
VANGUARD INTL EQUITY INDEX FVWO$1.6M27,2560.64%+0.05pp19q+10.6%+$155.7K
INNOVATOR ETFS TRUSTBSEP$1.2M23,6100.49%-0.01pp3qHELD
VANGUARD WORLD FDESGV$1.1M8,6960.45%+0.02pp3qHELD
ISHARES TRIYH$1.1M16,0000.42%-0.07pp3q-11.1%-$134.0K
JOHNSON & JOHNSONJNJ$1.1M4,2210.42%-0.03pp19qHELD
INNOVATOR ETFS TRUSTBOCT$1.0M19,4000.40%-0.10pp3q-18.3%-$229.8K
INNOVATOR ETFS TRUSTEJAN$971.6K26,9900.38%-0.02pp3qHELD
INNOVATOR ETFS TRUSTBJUN$928.8K19,0800.36%-0.03pp3q-2.6%-$24.3K
JPMORGAN CHASE & COJPM$893.6K2,7300.35%-0.01pp19q-2.0%-$18.0K
VANGUARD BD INDEX FDSBND$808.6K11,0150.32%+0.07pp19q+45.4%+$252.5K
SCHWAB STRATEGIC TRSCHF$799.4K28,8610.31%-0.01pp3q-1.8%-$14.7K
VANGUARD WORLD FDVGT$715.5K5,9870.28%+0.05pp10q+700.4%+$626.1K
ISHARES TRIEFA$713.2K7,3850.28%-0.01pp2q+1.7%+$12.1K
SELECT SECTOR SPDR TRXLK$677.8K3,5580.26%+0.05pp3q-3.4%-$24.0K
VANGUARD INDEX FDSVB$633.9K2,0910.25%+0.01pp19qHELD
ISHARES TRIBB$616.2K3,2400.24%flat3qHELD
INNOVATOR ETFS TRUSTBMAY$615.1K12,9900.24%-0.01pp3q+1.5%+$9.0K
ISHARES TRIWR$596.8K5,4090.23%flat3qHELD
VANGUARD BD INDEX FDSBSV$585.8K7,5190.23%-0.13pp16q-27.8%-$226.0K
VANGUARD TAX-MANAGED FDSVEA$571.9K8,0260.22%-0.07pp19q-23.4%-$174.6K
ISHARES TRIJH$551.7K7,1550.22%flat3qHELD
UNITEDHEALTH GROUP INCUNH$508.3K1,2230.20%-0.01pp15q-30.3%-$220.7K
DIMENSIONAL ETF TRUSTDFUS$503.4K6,1440.20%-newNEW
INNOVATOR ETFS TRUSTPJAN$494.9K10,0000.19%-0.01pp3qHELD
VANGUARD INDEX FDSVV$478.2K1,3910.19%flat3qHELD
AGILENT TECHNOLOGIES INCA$466.4K3,5110.18%+0.01pp3qHELD
VANGUARD SCOTTSDALE FDSVONG$442.5K3,4620.17%flat3q-1.1%-$5.0K
INNOVATOR ETFS TRUSTKAPR$440.8K11,0760.17%flat3qHELD
CATERPILLAR INCCAT$428.1K4020.17%+0.04pp3qHELD
ALPHABET INCGOOGL$419.9K1,1750.16%+0.02pp10qHELD
SELECT SECTOR SPDR TRXLV$391.2K2,4660.15%-0.01pp3qHELD
VANGUARD SCOTTSDALE FDSVGSH$391.1K6,7200.15%-0.14pp3q-41.2%-$273.5K
VANGUARD SPECIALIZED FUNDSVIG$375.0K1,5850.15%flat3qHELD
VANGUARD INDEX FDSVBR$365.4K1,5040.14%flat15qHELD
ISHARES INCIEMG$350.7K4,2330.14%-0.04pp3q-25.3%-$118.5K
VANGUARD INDEX FDSVUG$348.8K4,0490.14%+0.01pp11q+499.9%+$290.6K
TERADYNE INCTER$328.0K6780.13%+0.04pp2qHELD
ISHARES TRSOXX$313.2K4890.12%-newNEW
GOLDMAN SACHS GROUP INCGS$312.5K3090.12%+0.01pp3qHELD
BANK OF AMER CORPBAC$304.6K5,3460.12%-0.02pp3q-20.0%-$76.4K
ISHARES TREFG$304.5K2,4470.12%flat3qHELD
EXXON MOBIL CORPXOMXXXX$295.3K2,1600.12%-0.05pp16qHELD
HOME DEPOT INCHD$294.1K8340.11%-0.01pp3q-1.4%-$4.2K
SPDR SERIES TRUSTSPMD$285.6K4,2280.11%flat3qHELD
INTEL CORPINTC$275.8K1,9750.11%-newNEW
INNOVATOR ETFS TRUSTBAUG$275.6K5,1400.11%flat3qHELD
STAGWELL INCSTGW$275.2K37,0350.11%-0.14pp3q-58.9%-$393.5K
TAIWAN SEMICONDUCTOR MANUFACTSM$267.4K5600.10%-newNEW
VANGUARD STAR FDSVXUS$260.8K3,0510.10%flat3qHELD
PLUMAS BANCORPPLBC$247.4K4,2280.10%+0.01pp2qHELD
ISHARES TRIEI$246.2K2,0960.10%-0.01pp3qHELD
SPDR SERIES TRUSTFLRN$215.9K7,0000.08%-0.01pp3qHELD
META PLATFORMS INCMETA$207.9K3690.08%-0.02pp11q-6.3%-$14.1K

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Software & IT Services 11.4%Funds & ETFs 7.1%Computer Hardware 4.6%Semiconductors & Electronics 3.8%Other sectors 4.7%Not classified 68.5%
 
SectorValueShare
Software & IT Services$29.3M11.4%
Funds & ETFs$18.1M7.1%
Computer Hardware$11.8M4.6%
Semiconductors & Electronics$9.7M3.8%
Other sectors$12.0M4.7%
Not classified$175.4M68.5%

What the disclosed book did

This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.

QuarterBookMarket DifferencePriced
Q2 2026+14.6%+14.8%-0.2%100%
Q1 2026-3.5%-4.6%+1.1%100%
Q4 2025+1.9%+2.4%-0.5%100%
Q3 2025+7.3%+7.8%-0.6%100%
Q2 2025+8.5%+10.5%-2.0%100%
Q1 2025-2.4%-4.6%+2.2%100%
Q4 2024-0.0%+2.1%-2.2%100%
Q3 2024+3.1%+5.4%-2.3%100%

Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2026$256.2M9141931157.1%22
Q1 2026$228.4M88510441056.6%22
Q4 2025$239.7M93661896755.7%15
Q3 2025$258.2M94679186551.7%21
Q2 2025$220.0M9251720054.7%22
Q1 2025$198.5M8731924455.7%24
Q4 2024$195.0M8812414154.0%24
Q3 2024$182.4M88115431452.4%21
Q2 2024$187.3M10163131252.6%26
Q1 2024$173.5M9783020150.4%24
Q4 2023$153.6M90103518351.5%23
Q3 2023$123.8M8341714350.5%37
Q2 2023$127.3M8272119050.6%13
Q1 2023$117.2M75362382352.1%21
Q4 2022$108.4M895837118150.6%11
Q3 2022$65.8M598542555.6%20
Q2 2022$77.9M563196359.6%34
Q1 2022$96.6M562724763.2%42
Q4 2021$114.7M61000064.0%119

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.