Frankly Finances, LLC
Reported holdings as of Q2 2026, from 3 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | DFUV | $15.0M | 536,480 | -0.05pp | 3q | +100.0%+$7.5M | |
| VANGUARD BD INDEX FDS | BSV | $14.2M | 359,754 | -1.09pp | 3q | +109.9%+$7.4M | |
| VANGUARD BD INDEX FDS | BIV | $13.1M | 337,902 | -0.72pp | 3q | +115.3%+$7.0M | |
| DIMENSIONAL ETF TRUST | DFAS | $6.2M | 147,782 | +0.05pp | 3q | +100.0%+$3.1M | |
| AMERICAN CENTY ETF TR | AVEM | $6.0M | 122,250 | +0.49pp | 3q | +114.3%+$3.2M | |
| AMERICAN CENTY ETF TR | AVGE | $5.9M | 117,916 | +0.38pp | 3q | +122.2%+$3.2M | |
| DIMENSIONAL ETF TRUST | DFIV | $5.8M | 211,702 | -0.51pp | 3q | +100.0%+$2.9M | |
| DIMENSIONAL ETF TRUST | DFUS | $5.6M | 134,870 | +0.03pp | 3q | +100.0%+$2.8M | |
| DIMENSIONAL ETF TRUST | DFAT | $5.1M | 143,160 | -0.09pp | 3q | +100.0%+$2.5M | |
| AMERICAN CENTY ETF TR | AVIV | $4.2M | 107,560 | -0.24pp | 3q | +106.1%+$2.2M | |
| VANGUARD TAX-MANAGED FDS | VEA | $4.2M | 115,162 | -0.03pp | 3q | +104.1%+$2.1M | |
| VANGUARD INDEX FDS | VTI | $4.0M | 21,494 | flat | 3q | +100.4%+$2.0M | |
| AMERICAN CENTY ETF TR | AVLV | $3.9M | 83,788 | -0.09pp | 3q | +97.3%+$1.9M | |
| VANGUARD INDEX FDS | VNQ | $2.8M | 57,036 | +0.15pp | 3q | +127.4%+$1.6M | |
| AMERICAN CENTY ETF TR | AVDV | $2.7M | 51,116 | -0.24pp | 3q | +99.8%+$1.3M | |
| VANGUARD WELLINGTON FD | VTES | $2.4M | 46,602 | -0.10pp | 3q | +117.8%+$1.3M | |
| AMERICAN CENTY ETF TR | AVUS | $2.2M | 33,928 | +0.33pp | 3q | +147.3%+$1.3M | |
| VANGUARD INTL EQUITY INDEX F | VEU | $2.0M | 46,896 | -0.03pp | 3q | +101.3%+$1.0M | |
| VANGUARD MUN BD FDS | VTEI | $2.0M | 38,590 | +0.19pp | 3q | +160.4%+$1.2M | |
| DIMENSIONAL ETF TRUST | DFIS | $1.9M | 106,324 | -0.01pp | 3q | +115.6%+$1.0M | |
| AMERICAN CENTY ETF TR | AVUV | $1.9M | 30,428 | -0.01pp | 3q | +102.1%+$966.7K | |
| EA SERIES TRUST | AAUS | $1.9M | 62,662 | flat | 3q | +100.0%+$951.6K | |
| AMERICAN CENTY ETF TR | AVSC | $1.4M | 38,460 | -0.01pp | 3q | +93.0%+$688.8K | |
| DIMENSIONAL ETF TRUST | DFAX | $1.3M | 70,974 | +0.39pp | 3q | +230.9%+$937.0K | |
| AMERICAN CENTY ETF TR | AVDE | $1.3M | 29,060 | +0.29pp | 3q | +205.9%+$882.2K | |
| ISHARES GOLD TR | IAU | $1.2M | 31,736 | -0.32pp | 3q | +100.0%+$607.0K | |
| DIMENSIONAL ETF TRUST | DFAR | $830.9K | 61,186 | +0.12pp | 3q | +149.8%+$498.3K | |
| ISHARES TR | IJS | $810.8K | 11,778 | flat | 3q | +100.0%+$405.4K | |
| ISHARES TR | IYW | $496.3K | 3,920 | +0.07pp | 3q | +100.0%+$248.2K | |
| SCHWAB STRATEGIC TR | FNDF | $495.3K | 18,428 | -0.02pp | 3q | +100.0%+$247.7K | |
| LITMAN GREGORY FDS TR | DBMF | $488.1K | 30,880 | +0.17pp | 3q | +304.2%+$367.3K | |
| DIMENSIONAL ETF TRUST | DISV | $474.7K | 23,084 | -0.04pp | 3q | +100.0%+$237.4K | |
| ISHARES TR | QUAL | $454.5K | 4,124 | flat | 3q | +100.0%+$227.3K | |
| DIMENSIONAL ETF TRUST | DFSV | $433.8K | 21,802 | -0.01pp | 3q | +100.0%+$216.9K | |
| DIMENSIONAL ETF TRUST | DFAE | $421.7K | 20,466 | -0.04pp | 3q | +70.8%+$174.8K | |
| STATE STR SPDR S&P 500 ETF T | SPY | $407.5K | 1,090 | flat | 3q | +100.0%+$203.8K | |
| APPLE INC | AAPL | $384.0K | 2,646 | flat | 3q | +100.0%+$192.0K | |
| VANGUARD INTL EQUITY INDEX F | VT | $320.0K | 4,052 | flat | 3q | +101.0%+$160.8K | |
| ISHARES TR | ESGU | $304.3K | 3,696 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFEM | $249.0K | 11,960 | flat | 3q | +89.5%+$117.6K | |
| SCHWAB STRATEGIC TR | SCHB | $230.3K | 15,372 | flat | 3q | +100.0%+$115.1K | |
| AMERICAN CENTY ETF TR | AVNM | $228.6K | 5,484 | -0.01pp | 3q | +100.0%+$114.3K | |
| ISHARES TR | ESGD | $221.1K | 4,260 | - | new | NEW | |
| DIMENSIONAL ETF TRUST | DFAC | $202.3K | 8,920 | flat | 3q | +100.0%+$101.2K | |
| DIMENSIONAL ETF TRUST | DFAW | $194.8K | 4,650 | flat | 3q | +102.2%+$98.5K | |
| PLAINS ALL AMERN PIPELINE L | PAA | $172.1K | 14,800 | -0.02pp | 3q | +100.0%+$86.1K | |
| ISHARES TR | SHY | $159.6K | 3,840 | - | new | NEW | |
| ENERGY TRANSFER L P | ET | $157.9K | 15,700 | -0.01pp | 3q | +100.0%+$79.0K | |
| VANGUARD INDEX FDS | VOO | $151.3K | 440 | flat | 3q | +100.0%+$75.7K | |
| VANGUARD WORLD FD | ESGV | $129.0K | 1,936 | - | new | NEW | |
| ISHARES TR | IVW | $126.3K | 1,824 | +0.01pp | 3q | +100.0%+$63.2K | |
| WISDOMTREE TR | DLN | $125.5K | 2,580 | -0.01pp | 3q | +100.0%+$62.8K | |
| VANGUARD STAR FDS | VXUS | $116.8K | 2,700 | flat | 3q | +100.0%+$58.4K | |
| ISHARES TR | IJR | $103.0K | 1,380 | flat | 3q | +100.0%+$51.5K | |
| ISHARES INC | ESGE | $88.7K | 3,186 | - | new | NEW | |
| NUSHARES ETF TR | NULG | $88.3K | 1,496 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHA | $80.5K | 4,336 | +0.01pp | 3q | +100.0%+$40.2K | |
| VANGUARD BD INDEX FDS | VUSB | $77.0K | 3,034 | -0.01pp | 3q | +94.9%+$37.5K | |
| SPDR SERIES TRUST | SPYM | $74.8K | 1,684 | - | new | NEW | |
| ISHARES TR | IWM | $73.0K | 484 | flat | 3q | +100.0%+$36.5K | |
| SCHWAB STRATEGIC TR | SCHM | $71.6K | 3,780 | flat | 3q | +100.0%+$35.8K | |
| ALPHABET INC | GOOGL | $64.5K | 360 | - | new | NEW | |
| NVIDIA CORPORATION | NVDA | $60.3K | 600 | - | new | NEW | |
| META PLATFORMS INC | META | $56.4K | 200 | - | new | NEW | |
| TCW ETF TRUST | VOTE | $49.0K | 1,098 | - | new | NEW | |
| HEWLETT PACKARD ENTERPRISE C | HPE | $46.1K | 2,000 | - | new | NEW | |
| ISHARES TR | ESML | $39.9K | 1,402 | - | new | NEW | |
| AT&T INC | T | $39.1K | 3,600 | - | new | NEW | |
| DELTA AIR LINES INC | DAL | $37.9K | 800 | - | new | NEW | |
| MICROSOFT CORP | MSFT | $35.5K | 190 | - | new | NEW | |
| BANK OF AMER CORP | BAC | $29.0K | 1,000 | - | new | NEW | |
| AMERICAN ELEC PWR CO INC | AEP | $27.6K | 400 | - | new | NEW | |
| ISHARES TR | USMV | $25.5K | 524 | flat | 3q | +100.0%+$12.8K | |
| VANGUARD INTL EQUITY INDEX F | VWO | $24.9K | 822 | - | new | NEW | |
| CISCO SYS INC | CSCO | $23.7K | 400 | - | new | NEW | |
| WISDOMTREE TR | DON | $20.8K | 724 | flat | 3q | +100.0%+$10.4K | |
| ISHARES TR | IXG | $18.8K | 300 | flat | 3q | +100.0%+$9.4K | |
| QUALCOMM INC | QCOM | $18.6K | 200 | flat | 3q | +100.0%+$9.3K | |
| VANGUARD INDEX FDS | VTV | $18.4K | 168 | - | new | NEW | |
| BERKSHIRE HATHAWAY INC DEL | BRKB | $13.5K | 54 | - | new | NEW | |
| SCHWAB STRATEGIC TR | SCHX | $11.0K | 722 | - | new | NEW | |
| VANGUARD INDEX FDS | VBR | $8.8K | 72 | - | new | NEW | |
| VANGUARD INDEX FDS | VOE | $8.3K | 84 | - | new | NEW | |
| SM ENERGY COMPANY | SM | $7.3K | 540 | - | new | NEW | |
| SPDR SERIES TRUST | SPSM | $4.9K | 168 | - | new | NEW | |
| SPDR SERIES TRUST | SPMD | $4.7K | 136 | - | new | NEW | |
| NETFLIX INC | NFLX | $3.6K | 100 | flat | 3q | +100.0%+$1.8K | |
| DISNEY WALT CO | DIS | $1.9K | 40 | flat | 3q | +100.0% | |
| VANGUARD INDEX FDS | VB | $1.5K | 10 | - | new | NEW | |
| TRACK DATA CORP | TRAC | $1 | 2 | flat | 3q | +100.0% |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Capital Markets | $1.2M | 0.9% |
| Other sectors | $1.6M | 1.2% |
| Not classified | $125.5M | 97.8% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $128.2M | 90 | 29 | 61 | 0 | 3 | 63.2% | 13 |
| Q1 2026 | $110.5M | 64 | 2 | 19 | 6 | 1 | 65.0% | 29 |
| Q4 2025 | $105.5M | 63 | 0 | 0 | 0 | 0 | 65.6% | 119 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.