Wills Financial Group LLC
Reported holdings as of Q2 2026, from 6 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| BERKSHIRE HATHAWAY INC DEL | BRKB | $21.4M | 42,803 | -0.27pp | 6q | -2.9%-$635.0K | |
| APPLE INC | AAPL | $16.3M | 56,193 | -0.41pp | 6q | HELD | |
| PALO ALTO NETWORKS INC | PANW | $15.4M | 45,182 | +1.36pp | 6q | -8.7%-$1.5M | |
| MICROSOFT CORP | MSFT | $13.1M | 35,189 | -0.61pp | 6q | HELD | |
| ALPHABET INC | GOOGL | $11.4M | 31,936 | -1.05pp | 6q | -6.8%-$838.4K | |
| ISHARES GOLD TR | IAU | $11.0M | 145,131 | -0.87pp | 6q | -0.8%-$86.1K | |
| LOCKHEED MARTIN CORP | LMT | $10.4M | 20,488 | -0.24pp | 6q | -0.7%-$69.8K | |
| AMAZON COM INC | AMZN | $8.9M | 37,496 | -0.58pp | 6q | HELD | |
| J P MORGAN EXCHANGE TRADED F | JPST | $8.5M | 167,437 | -0.19pp | 5q | -2.5%-$212.7K | |
| PROCTER & GAMBLE CO | PG | $7.3M | 49,959 | flat | 6q | HELD | |
| UNION PAC CORP | UNP | $7.1M | 25,959 | +0.03pp | 6q | +2.1%+$144.2K | |
| CHEVRON CORPORATION | CVX | $6.9M | 41,517 | -0.39pp | 6q | +0.6%+$40.9K | |
| MOOG INC | MOGA | $6.8M | 16,077 | +0.60pp | 5q | -1.0%-$71.2K | |
| PEPSICO INC | PEP | $6.8M | 49,929 | -0.35pp | 6q | HELD | |
| JPMORGAN CHASE & CO | JPM | $6.2M | 19,047 | +0.20pp | 6q | +4.4%+$262.5K | |
| BROADCOM INC | AVGO | $6.2M | 16,459 | -0.34pp | 6q | -0.6%-$40.4K | |
| ESSENTIAL UTILS INC | WTRG | $5.8M | 152,307 | -0.06pp | 6q | HELD | |
| DANAHER CORP DEL | DHR | $5.4M | 28,431 | +0.01pp | 6q | -9.5%-$570.5K | |
| SHERWIN WILLIAMS CO | SHW | $5.1M | 14,670 | +0.13pp | 6q | -0.8%-$39.6K | |
| DOMINION ENERGY INC | D | $5.0M | 73,643 | +0.09pp | 6q | HELD | |
| KIMBERLY-CLARK CORP | KMB | $5.0M | 45,692 | +0.14pp | 3q | -1.0%-$52.7K | |
| SOUTHERN CO | SO | $4.2M | 44,018 | -0.04pp | 6q | -1.5%-$66.3K | |
| PFIZER INC | PFE | $4.1M | 172,222 | +0.02pp | 6q | +13.0%+$475.6K | |
| ALPS ETF TR | AMLP | $4.0M | 77,709 | -0.05pp | 3q | +2.6%+$100.4K | |
| CF INDUSTRIES HOLD | CF | $3.6M | 33,640 | -0.26pp | 6q | HELD | |
| MARATHON PETE CORP | MPC | $3.5M | 13,704 | -0.01pp | 6q | HELD | |
| ATLANTIC UN BANKSHARES CORP | AUB | $3.5M | 82,148 | +0.18pp | 3q | +3.8%+$126.0K | |
| BADGER METER INC | BMI | $3.0M | 20,301 | - | new | NEW | |
| NEXTERA ENERGY INC | NEE | $3.0M | 34,000 | -0.14pp | 6q | -1.1%-$31.9K | |
| J P MORGAN EXCHANGE TRADED F | JMST | $2.9M | 57,124 | -0.09pp | 3q | -4.6%-$139.0K | |
| XYLEM INC | XYL | $2.7M | 23,135 | - | new | NEW | |
| VERIZON COMMUNICATIONS INC | VZ | $2.7M | 63,155 | -0.14pp | 6q | +0.9%+$24.1K | |
| BRADY CORP | BRC | $2.6M | 28,063 | +0.15pp | 3q | -1.0%-$26.6K | |
| GOLDMAN SACHS ETF TR | GSST | $2.5M | 49,345 | -0.05pp | 2q | -2.2%-$56.6K | |
| ISHARES TR | ICSH | $2.5M | 49,217 | -0.06pp | 2q | -3.3%-$85.5K | |
| NETAPP INC | NTAP | $2.5M | 16,009 | +0.18pp | 3q | -0.9%-$23.5K | |
| VISA INC | V | $2.5M | 7,144 | +0.02pp | 6q | -1.1%-$27.1K | |
| MERCK & CO INC | MRK | $2.3M | 17,931 | +0.13pp | 6q | +7.9%+$169.0K | |
| SCHWAB STRATEGIC TR | SCHD | $2.0M | 63,280 | -0.02pp | 6q | HELD | |
| NORFOLK SOUTHN CORP | NSC | $1.8M | 5,823 | -0.03pp | 6q | -2.8%-$53.2K | |
| ISHARES TR | IVV | $1.7M | 2,219 | -0.03pp | 6q | -1.1%-$18.0K | |
| TRACTOR SUPPLY CO | TSCO | $1.6M | 51,346 | +0.17pp | 5q | +38.2%+$448.3K | |
| ELI LILLY & CO | LLY | $1.6M | 1,315 | +0.18pp | 4q | +29.0%+$355.1K | |
| ALPHABET INC | GOOG | $1.5M | 4,143 | -0.13pp | 6q | -5.5%-$85.5K | |
| EXXON MOBIL CORP | XOMXXXX | $1.4M | 10,500 | -0.11pp | 6q | -4.9%-$74.2K | |
| DECKERS OUTDOOR CORP | DECK | $1.4M | 13,764 | - | new | NEW | |
| FIRST TR EXCHANGE-TRADED FD | RDVY | $1.3M | 16,483 | +0.04pp | 6q | +4.0%+$51.0K | |
| JOHNSON & JOHNSON | JNJ | $1.3M | 5,035 | +0.02pp | 6q | -1.4%-$17.8K | |
| DUKE ENERGY CORP NEW | DUK | $1.3M | 10,030 | +0.01pp | 6q | +3.9%+$47.3K | |
| TARGET CORP | TGT | $1.2M | 9,455 | +0.08pp | 2q | +18.1%+$189.5K | |
| HONEYWELL AEROSPACE INC | HONA | $1.2M | 5,307 | - | new | NEW | |
| HONEYWELL INTL INC | HON | $1.0M | 4,655 | - | new | NEW | |
| ASML HLDG NV | ASML | $925.1K | 465 | +0.06pp | 5q | HELD | |
| NVIDIA CORPORATION | NVDA | $816.0K | 4,078 | -0.04pp | 6q | +1.6%+$13.2K | |
| COCA COLA CO | KO | $796.4K | 9,800 | -0.02pp | 6q | -3.6%-$30.1K | |
| PHILIP MORRIS INTL INC | PM | $704.1K | 3,892 | -0.02pp | 6q | HELD | |
| THERMO FISHER SCIENTIFIC INC | TMO | $683.9K | 1,364 | +0.02pp | 6q | HELD | |
| CME GROUP INC | CME | $624.1K | 2,826 | -0.09pp | 6q | HELD | |
| PNC FINL SVCS GROUP INC | PNC | $573.6K | 2,330 | +0.03pp | 6q | +5.5%+$29.8K | |
| T ROWE PRICE EXCHANGE-TRADED | TCAL | $534.0K | 24,053 | flat | 3q | +5.5%+$27.9K | |
| HOME DEPOT INC | HD | $526.3K | 1,492 | +0.01pp | 6q | -4.2%-$22.9K | |
| ALBEMARLE CORP | ALB | $450.9K | 3,339 | -0.12pp | 6q | -9.5%-$47.3K | |
| TOWNEBANK PORTSMOUTH VA | TOWN | $392.5K | 10,830 | +0.04pp | 3q | +36.1%+$104.0K | |
| MCKESSON CORP | MCK | $377.8K | 500 | flat | 6q | HELD | |
| LOWES COS INC | LOW | $374.8K | 1,700 | flat | 6q | HELD | |
| J P MORGAN EXCHANGE TRADED F | JEPI | $362.3K | 6,415 | +0.01pp | 6q | +10.9%+$35.6K | |
| VANGUARD INDEX FDS | VB | $338.9K | 1,118 | flat | 6q | HELD | |
| J P MORGAN EXCHANGE TRADED F | JCPB | $333.0K | 7,094 | flat | 5q | HELD | |
| ABBOTT LABORATORIES | ABT | $320.4K | 3,531 | - | new | NEW | |
| MARKEL GROUP INC | MKL | $277.3K | 142 | flat | 6q | HELD | |
| INTUITIVE SURGICAL INC | ISRG | $274.8K | 691 | +0.02pp | 6q | +35.5%+$72.0K | |
| COSTCO WHOLESALE CORPORATION | COST | $268.4K | 287 | -0.01pp | 2q | HELD | |
| TESLA INC | TSLA | $262.5K | 624 | -0.01pp | 5q | -4.7%-$13.0K | |
| HUNTINGTON INGALLS INDS INC | HII | $259.3K | 926 | -0.02pp | 6q | HELD | |
| VANGUARD INDEX FDS | VOO | $250.0K | 364 | flat | 2q | HELD | |
| RTX CORPORATION | RTX | $242.1K | 1,276 | flat | 5q | HELD | |
| SPDR GOLD TR | GLD | $231.0K | 627 | -0.02pp | 4q | HELD | |
| CITIGROUP INC | C | $225.5K | 1,611 | +0.01pp | 2q | -0.6%-$1.4K | |
| CSX CORP | CSX | $223.0K | 4,693 | flat | 2q | HELD | |
| TRAVELERS COMPANIES INC | TRV | $208.0K | 630 | - | new | NEW | |
| AMERICAN CENTY ETF TR | AVDV | $205.8K | 1,997 | - | new | NEW | |
| MCDONALDS CORP | MCD | $205.2K | 759 | flat | 6q | HELD |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Computer Hardware | $34.1M | 12.4% |
| Software & IT Services | $26.0M | 9.5% |
| Insurance | $21.9M | 8.0% |
| Utilities | $19.3M | 7.0% |
| Retail & Consumer | $18.2M | 6.6% |
| Industrials | $18.1M | 6.6% |
| Chemicals | $12.8M | 4.7% |
| Capital Markets | $11.8M | 4.3% |
| Autos & Aerospace | $11.2M | 4.1% |
| Banks & Lending | $10.5M | 3.8% |
| Energy | $10.4M | 3.8% |
| Biotech & Pharma | $9.6M | 3.5% |
| Other sectors | $39.3M | 14.3% |
| Not classified | $31.5M | 11.5% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $274.8M | 82 | 8 | 19 | 29 | 1 | 45.0% | 45 |
| Q1 2026 | $265.3M | 75 | 7 | 24 | 32 | 5 | 48.1% | 44 |
| Q4 2025 | $261.7M | 73 | 9 | 23 | 18 | 3 | 47.8% | 42 |
| Q3 2025 | $243.8M | 67 | 2 | 21 | 27 | 4 | 50.1% | 45 |
| Q2 2025 | $230.4M | 69 | 9 | 19 | 22 | 2 | 49.1% | 44 |
| Q1 2025 | $225.5M | 62 | 0 | 0 | 0 | 0 | 48.6% | 39 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.