HolderBook

Holland Advisory Services, Inc.

Reported holdings as of Q2 2026, from 19 quarterly filings.

This filer last reported in Q2 2026; the most recent quarter on file across all filers is Q3 2026. Firms that restructure stop filing under one CIK and start under another, so a successor entity may hold these positions now under a similar name.

CIK
1890183
Reported value
$90.5M
Positions
49
Top 10 weight
79.6%
Filed
2026-07-13
Days after quarter end
13

Holdings

Download these holdings as CSV

SecurityTickerValue SharesWeightWeight change Held Change
ISHARES TRIVV$23.5M31,35325.93%-2.86pp19q-4.7%-$1.2M
ISHARES TRIJH$20.3M262,84722.39%-1.56pp19q-0.7%-$142.3K
ISHARES TRIJR$11.4M76,65412.56%-0.66pp19q-3.4%-$404.9K
FIDELITY COVINGTON TRUSTFIVA$7.1M184,1977.84%-newNEW
VANGUARD INDEX FDSVTI$2.8M7,5673.09%-0.21pp19q-1.5%-$44.0K
APPLE INCAAPL$2.2M7,5242.40%-0.20pp19q-1.7%-$37.0K
MICROSOFT CORPMSFT$1.2M3,3021.36%-0.29pp19q-0.6%-$7.5K
VANECK ETF TRUSTSMH$1.2M1,8761.36%-newNEW
PHILIP MORRIS INTL INCPM$1.2M6,7111.34%-0.20pp12q-3.7%-$47.2K
JPMORGAN CHASE & COJPM$1.2M3,6631.32%-0.20pp19q-5.2%-$65.1K
DELL TECHNOLOGIES INCDELL$1.2M2,7311.30%+0.68pp9q-3.6%-$44.4K
ISHARES TRIWP$1.2M8,0441.30%-0.21pp19q-8.8%-$114.3K
ISHARES TRIEFA$1.1M11,0161.18%-0.15pp19q+0.9%+$9.0K
CATERPILLAR INCCAT$921.0K8651.02%+0.20pp12qHELD
WALMART INCWMT$777.7K6,8660.86%-0.31pp13q-1.8%-$14.4K
MCDONALDS CORPMCD$682.1K2,5230.75%-0.29pp19q+1.1%+$7.3K
EXXON MOBIL CORPXOMXXXX$676.1K4,9450.75%-0.37pp12q+0.8%+$5.1K
NVIDIA CORPORATIONNVDA$650.8K3,2520.72%+0.25pp9q+61.2%+$247.1K
JOHNSON & JOHNSONJNJ$617.2K2,4300.68%-0.11pp19qHELD
VANGUARD INDEX FDSVTV$612.2K2,8090.68%-0.10pp19q-4.3%-$27.7K
ALTRIA GROUP INCMO$554.8K7,7100.61%-0.07pp12qHELD
PROCTER & GAMBLE COPG$548.7K3,7420.61%-0.12pp19qHELD
ISHARES TRIVW$516.4K3,7550.57%-0.05pp19q-8.3%-$46.5K
AMGEN INCAMGN$490.5K1,3540.54%-0.15pp19q-8.0%-$42.7K
CISCO SYS INCCSCO$477.6K4,0660.53%+0.08pp8q-5.4%-$27.3K
MONDELEZ INTL INCMDLZ$446.7K7,7230.49%-0.10pp12qHELD
CHEVRON CORPORATIONCVX$445.8K2,6890.49%-0.24pp6q+2.4%+$10.3K
ISHARES TRIWS$442.0K2,6850.49%-0.06pp19q-4.0%-$18.4K
BROWN & BROWN INCBRO$413.3K6,4420.46%-0.11pp19qHELD
HUBBELL INCHUBB$401.2K7670.44%-0.06pp16qHELD
ISHARES TRIWO$356.4K9050.39%-0.03pp19q-10.2%-$40.6K
VANGUARD SPECIALIZED FUNDSVIG$354.9K1,5000.39%-0.12pp19q-15.7%-$66.3K
VANGUARD INDEX FDSVBR$345.6K1,4220.38%-0.03pp19qHELD
SELECT SECTOR SPDR TRXLF$341.5K6,3700.38%-0.04pp15qHELD
PINNACLE WEST CAP CORPPNW$318.4K2,9760.35%-0.05pp5qHELD
VISA INCV$310.7K9060.34%+0.01pp11q+9.8%+$27.8K
MERCK & CO INCMRK$303.3K2,3600.33%-0.05pp3qHELD
INTERNATIONAL BUSINESS MACHSIBM$288.1K1,0250.32%-0.06pp12q-12.8%-$42.4K
INTEL CORPINTC$287.2K2,0570.32%-newNEW
TRAVELERS COMPANIES INCTRV$283.9K8600.31%-0.02pp2qHELD
INVESCO QQQ TRQQQ$261.6K3550.29%+0.01pp2qHELD
CARNIVAL CORP LTDCCL$258.1K9,0360.29%-newNEW
3M COMMM$256.8K1,5860.28%-0.02pp5qHELD
BANK OF AMER CORPBAC$251.3K4,4110.28%-0.01pp5qHELD
ISHARES TRSOXX$249.9K3900.28%-newNEW
ISHARES TRIJJ$240.3K1,6270.27%-0.02pp19qHELD
DISNEY WALT CODIS$240.0K2,4940.27%-0.06pp10qHELD
STATE STR SPDR DOW JONES INDDIA$224.4K4300.25%-newNEW
AMAZON COM INCAMZN$208.8K8760.23%-newNEW

By sector

Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.

Computer Hardware 4.6%Food, Drink & Tobacco 2.4%Retail & Consumer 1.8%Banks & Lending 1.6%Biotech & Pharma 1.6%Other sectors 7.8%Not classified 80.2%
 
SectorValueShare
Computer Hardware$4.1M4.6%
Food, Drink & Tobacco$2.2M2.4%
Retail & Consumer$1.7M1.8%
Banks & Lending$1.5M1.6%
Biotech & Pharma$1.4M1.6%
Other sectors$7.1M7.8%
Not classified$72.6M80.2%

What the disclosed book did

This is not the fund's return. A 13F shows long US equity positions only, so shorts, bonds, foreign listings, private holdings and cash are all invisible here. What this measures is the quarter's change in value of the positions this manager disclosed, had they been left untouched - the return a reader following the filing would have earned.

QuarterBookMarket DifferencePriced
Q2 2026+13.7%+14.8%-1.1%100%
Q1 2026-0.6%-4.6%+4.0%100%
Q4 2025+1.3%+2.4%-1.1%100%
Q3 2025+6.3%+7.8%-1.5%100%
Q2 2025+7.1%+10.5%-3.4%100%
Q1 2025-4.3%-4.6%+0.3%100%
Q4 2024-0.1%+2.1%-2.3%100%
Q3 2024+6.2%+5.4%+0.7%100%

Market is SPY over the same two quarter ends, priced the same way as everything else here - the median across every filer reporting it. It is a large-cap US proxy, so a manager holding small caps or biotech will beat or trail it for reasons that are not skill. Prices are quarter-end to quarter-end and say nothing about the path in between, or about trades opened and closed inside a quarter.

Quarter by quarter

QuarterValuePositions NewAddedTrimmed ExitedTop 10 Days to file
Q2 2026$90.5M497619579.6%13
Q1 2026$74.6M47449279.4%7
Q4 2025$74.1M453710381.8%12
Q3 2025$72.8M45358080.9%14
Q2 2025$68.5M42364481.1%16
Q1 2025$65.9M43175379.5%11
Q4 2024$76.6M4511213081.6%15
Q3 2024$76.5M443910080.9%18
Q2 2024$80.9M413117583.6%16
Q1 2024$91.3M4331412084.7%10
Q4 2023$87.3M4051712185.5%22
Q3 2023$78.7M36779187.7%18
Q2 2023$78.5M30167291.4%20
Q1 2023$85.4M311211091.3%17
Q4 2022$83.9M30259191.9%19
Q3 2022$80.8M292713489.8%11
Q2 2022$83.6M311910485.2%12
Q1 2022$86.1M34088277.2%7
Q4 2021$86.5M36000075.3%28

Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.

Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.

Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.