Holland Advisory Services, Inc.
Reported holdings as of Q2 2026, from 19 quarterly filings.
Holdings
| Security | Ticker | Value | Shares | Weight | Weight change | Held | Change |
|---|---|---|---|---|---|---|---|
| ISHARES TR | IVV | $23.5M | 31,353 | -2.86pp | 19q | -4.7%-$1.2M | |
| ISHARES TR | IJH | $20.3M | 262,847 | -1.56pp | 19q | -0.7%-$142.3K | |
| ISHARES TR | IJR | $11.4M | 76,654 | -0.66pp | 19q | -3.4%-$404.9K | |
| FIDELITY COVINGTON TRUST | FIVA | $7.1M | 184,197 | - | new | NEW | |
| VANGUARD INDEX FDS | VTI | $2.8M | 7,567 | -0.21pp | 19q | -1.5%-$44.0K | |
| APPLE INC | AAPL | $2.2M | 7,524 | -0.20pp | 19q | -1.7%-$37.0K | |
| MICROSOFT CORP | MSFT | $1.2M | 3,302 | -0.29pp | 19q | -0.6%-$7.5K | |
| VANECK ETF TRUST | SMH | $1.2M | 1,876 | - | new | NEW | |
| PHILIP MORRIS INTL INC | PM | $1.2M | 6,711 | -0.20pp | 12q | -3.7%-$47.2K | |
| JPMORGAN CHASE & CO | JPM | $1.2M | 3,663 | -0.20pp | 19q | -5.2%-$65.1K | |
| DELL TECHNOLOGIES INC | DELL | $1.2M | 2,731 | +0.68pp | 9q | -3.6%-$44.4K | |
| ISHARES TR | IWP | $1.2M | 8,044 | -0.21pp | 19q | -8.8%-$114.3K | |
| ISHARES TR | IEFA | $1.1M | 11,016 | -0.15pp | 19q | +0.9%+$9.0K | |
| CATERPILLAR INC | CAT | $921.0K | 865 | +0.20pp | 12q | HELD | |
| WALMART INC | WMT | $777.7K | 6,866 | -0.31pp | 13q | -1.8%-$14.4K | |
| MCDONALDS CORP | MCD | $682.1K | 2,523 | -0.29pp | 19q | +1.1%+$7.3K | |
| EXXON MOBIL CORP | XOMXXXX | $676.1K | 4,945 | -0.37pp | 12q | +0.8%+$5.1K | |
| NVIDIA CORPORATION | NVDA | $650.8K | 3,252 | +0.25pp | 9q | +61.2%+$247.1K | |
| JOHNSON & JOHNSON | JNJ | $617.2K | 2,430 | -0.11pp | 19q | HELD | |
| VANGUARD INDEX FDS | VTV | $612.2K | 2,809 | -0.10pp | 19q | -4.3%-$27.7K | |
| ALTRIA GROUP INC | MO | $554.8K | 7,710 | -0.07pp | 12q | HELD | |
| PROCTER & GAMBLE CO | PG | $548.7K | 3,742 | -0.12pp | 19q | HELD | |
| ISHARES TR | IVW | $516.4K | 3,755 | -0.05pp | 19q | -8.3%-$46.5K | |
| AMGEN INC | AMGN | $490.5K | 1,354 | -0.15pp | 19q | -8.0%-$42.7K | |
| CISCO SYS INC | CSCO | $477.6K | 4,066 | +0.08pp | 8q | -5.4%-$27.3K | |
| MONDELEZ INTL INC | MDLZ | $446.7K | 7,723 | -0.10pp | 12q | HELD | |
| CHEVRON CORPORATION | CVX | $445.8K | 2,689 | -0.24pp | 6q | +2.4%+$10.3K | |
| ISHARES TR | IWS | $442.0K | 2,685 | -0.06pp | 19q | -4.0%-$18.4K | |
| BROWN & BROWN INC | BRO | $413.3K | 6,442 | -0.11pp | 19q | HELD | |
| HUBBELL INC | HUBB | $401.2K | 767 | -0.06pp | 16q | HELD | |
| ISHARES TR | IWO | $356.4K | 905 | -0.03pp | 19q | -10.2%-$40.6K | |
| VANGUARD SPECIALIZED FUNDS | VIG | $354.9K | 1,500 | -0.12pp | 19q | -15.7%-$66.3K | |
| VANGUARD INDEX FDS | VBR | $345.6K | 1,422 | -0.03pp | 19q | HELD | |
| SELECT SECTOR SPDR TR | XLF | $341.5K | 6,370 | -0.04pp | 15q | HELD | |
| PINNACLE WEST CAP CORP | PNW | $318.4K | 2,976 | -0.05pp | 5q | HELD | |
| VISA INC | V | $310.7K | 906 | +0.01pp | 11q | +9.8%+$27.8K | |
| MERCK & CO INC | MRK | $303.3K | 2,360 | -0.05pp | 3q | HELD | |
| INTERNATIONAL BUSINESS MACHS | IBM | $288.1K | 1,025 | -0.06pp | 12q | -12.8%-$42.4K | |
| INTEL CORP | INTC | $287.2K | 2,057 | - | new | NEW | |
| TRAVELERS COMPANIES INC | TRV | $283.9K | 860 | -0.02pp | 2q | HELD | |
| INVESCO QQQ TR | QQQ | $261.6K | 355 | +0.01pp | 2q | HELD | |
| CARNIVAL CORP LTD | CCL | $258.1K | 9,036 | - | new | NEW | |
| 3M CO | MMM | $256.8K | 1,586 | -0.02pp | 5q | HELD | |
| BANK OF AMER CORP | BAC | $251.3K | 4,411 | -0.01pp | 5q | HELD | |
| ISHARES TR | SOXX | $249.9K | 390 | - | new | NEW | |
| ISHARES TR | IJJ | $240.3K | 1,627 | -0.02pp | 19q | HELD | |
| DISNEY WALT CO | DIS | $240.0K | 2,494 | -0.06pp | 10q | HELD | |
| STATE STR SPDR DOW JONES IND | DIA | $224.4K | 430 | - | new | NEW | |
| AMAZON COM INC | AMZN | $208.8K | 876 | - | new | NEW |
By sector
Industry comes from the SIC code on each company's own SEC filings, which is self-reported and sometimes out of date. Derivative exposure is counted with the shares. Securities the SEC assigns no industry - funds, trusts, foreign issues - are shown as not classified rather than dropped.
| Sector | Value | Share |
|---|---|---|
| Computer Hardware | $4.1M | 4.6% |
| Food, Drink & Tobacco | $2.2M | 2.4% |
| Retail & Consumer | $1.7M | 1.8% |
| Banks & Lending | $1.5M | 1.6% |
| Biotech & Pharma | $1.4M | 1.6% |
| Other sectors | $7.1M | 7.8% |
| Not classified | $72.6M | 80.2% |
Quarter by quarter
| Quarter | Value | Positions | New | Added | Trimmed | Exited | Top 10 | Days to file |
|---|---|---|---|---|---|---|---|---|
| Q2 2026 | $90.5M | 49 | 7 | 6 | 19 | 5 | 79.6% | 13 |
| Q1 2026 | $74.6M | 47 | 4 | 4 | 9 | 2 | 79.4% | 7 |
| Q4 2025 | $74.1M | 45 | 3 | 7 | 10 | 3 | 81.8% | 12 |
| Q3 2025 | $72.8M | 45 | 3 | 5 | 8 | 0 | 80.9% | 14 |
| Q2 2025 | $68.5M | 42 | 3 | 6 | 4 | 4 | 81.1% | 16 |
| Q1 2025 | $65.9M | 43 | 1 | 7 | 5 | 3 | 79.5% | 11 |
| Q4 2024 | $76.6M | 45 | 1 | 12 | 13 | 0 | 81.6% | 15 |
| Q3 2024 | $76.5M | 44 | 3 | 9 | 10 | 0 | 80.9% | 18 |
| Q2 2024 | $80.9M | 41 | 3 | 11 | 7 | 5 | 83.6% | 16 |
| Q1 2024 | $91.3M | 43 | 3 | 14 | 12 | 0 | 84.7% | 10 |
| Q4 2023 | $87.3M | 40 | 5 | 17 | 12 | 1 | 85.5% | 22 |
| Q3 2023 | $78.7M | 36 | 7 | 7 | 9 | 1 | 87.7% | 18 |
| Q2 2023 | $78.5M | 30 | 1 | 6 | 7 | 2 | 91.4% | 20 |
| Q1 2023 | $85.4M | 31 | 1 | 2 | 11 | 0 | 91.3% | 17 |
| Q4 2022 | $83.9M | 30 | 2 | 5 | 9 | 1 | 91.9% | 19 |
| Q3 2022 | $80.8M | 29 | 2 | 7 | 13 | 4 | 89.8% | 11 |
| Q2 2022 | $83.6M | 31 | 1 | 9 | 10 | 4 | 85.2% | 12 |
| Q1 2022 | $86.1M | 34 | 0 | 8 | 8 | 2 | 77.2% | 7 |
| Q4 2021 | $86.5M | 36 | 0 | 0 | 0 | 0 | 75.3% | 28 |
Rows marked UNVERIFIED ID, PLACEHOLDER ID, TICKER AS ID or NON-CUSIP ID carry an identifier that is not a valid CUSIP. They are shown because the filer reported that money, but treat the security named with caution - hover the chip for what is wrong with it, and see the methodology.
Held counts consecutive filings in which this manager reported the position, and can reach further back than the quarters listed above: the tabs begin at Q4 2018 because earlier coverage is too sparse to describe a market, but tenure is counted over every filing we hold, some reaching to 2007. A position sold and later rebought starts again from one.
Weight change is the shift in this position's share of the whole book, in percentage points. It is the more useful column: when money flows into or out of a broad fund, almost every holding is bought or sold at once, so added and trimmed largely track flows. A weight that rose while the book shrank is a decision. Both compare with the previous quarter this filer reported, not the previous calendar quarter.