HolderBook

INNOVATOR ETFS TRUST (SFLR)

Institutional ownership reported to the SEC as of Q2 2026, across 15 quarters.

219
Reporting holders
$1.7B
Reported value
0.0%
Held as options
+31
Holder change

Options share is the part of reported value carried in derivative lines rather than shares. A high figure means institutions are expressing a view on this security without owning much of it.

Holders

FilerValueShares Their book Held Change
BANK OF AMERICA CORP /DE/$237.7M6,161,0030.02%5q+4.1%+$9.3M
LPL Financial LLC$233.0M6,038,9260.05%10q+31.6%+$55.9M
ENVESTNET ASSET MANAGEMENT INC$189.6M4,914,8940.04%12q+766.7%+$167.7M
Americana Partners, LLC$133.9M3,471,6013.02%3q+39.7%+$38.0M
Kingsview Wealth Management, LLC$92.8M2,404,9001.12%11q+10.9%+$9.2M
COMMONWEALTH EQUITY SERVICES, LLC$61.4M1,590,6960.08%10q+2.0%+$1.2M
Chicago Partners Investment Group LLC$42.2M1,102,8520.84%13q-13.6%-$6.6M
OSAIC HOLDINGS, INC.$27.1M702,6610.03%15q+45.7%+$8.5M
Liberty Atlantic Advisors LLC$26.3M682,49718.96%3q+7.0%+$1.7M
ATTICUS WEALTH MANAGEMENT, LLC$24.9M644,7105.92%3q+3459.4%+$24.2M
Cetera Investment Advisers$24.7M639,8650.02%9q+67.1%+$9.9M
WETZEL INVESTMENT ADVISORS, INC.$24.4M631,1848.44%8q+29.0%+$5.5M
Brookstone Capital Management$24.3M630,4870.24%13q+56.2%+$8.7M
VanWeelden Wealth Management, LLC$21.8M564,62216.19%2q+247.6%+$15.5M
Delta Investment Management, LLC$21.4M554,0253.52%11q-0.8%-$165.3K
RAYMOND JAMES FINANCIAL INC$20.0M518,7300.01%5q+20.0%+$3.3M
Rothschild Wealth LLC$16.7M432,5561.33%13q+16.0%+$2.3M
UNITED CAPITAL FINANCIAL ADVISORS, LLC$14.8M384,2760.08%newNEW
HighTower Advisors, LLC$14.7M379,8760.01%5q+4.4%+$618.6K
PRINCIPAL SECURITIES, INC.$13.7M354,6620.16%newNEW
Rockefeller Capital Management L.P.$12.0M311,4870.02%3q+15.9%+$1.7M
Southland Equity Partners LLC$11.7M304,4742.06%8q-2.9%-$354.7K
Integrated Wealth Concepts LLC$11.0M285,7380.05%2q+734.2%+$9.7M
Private Advisor Group, LLC$10.8M280,1250.05%6q+28.5%+$2.4M
AE Wealth Management LLC$10.8M278,7190.05%12q+12.7%+$1.2M
MML INVESTORS SERVICES, LLC$10.2M263,5680.02%7q+6.0%+$579.7K
Envestnet Portfolio Solutions, Inc.$10.0M258,9790.05%newNEW
ELEVATION POINT WEALTH PARTNERS, LLC$9.9M255,6360.18%newNEW
Vestmark Advisory Solutions, Inc.$9.9M255,3760.09%newNEW
Stratos Wealth Partners, LTD.$9.8M254,0780.10%9q+21.2%+$1.7M
Pinnacle Wealth Management Group, Inc.$9.5M247,4514.45%10q+1.4%+$132.2K
CCG WEALTH MANAGEMENT, LLC$9.4M244,3262.19%4q-4.5%-$440.8K
Pallas Capital Advisors LLC$9.4M244,3890.29%6q+3.8%+$346.1K
NewCorp Financial Services, Inc.$9.3M241,7587.14%3q+6.0%+$526.3K
WINNACLE WEALTH LLC$9.2M239,3106.28%4q-1.5%-$141.6K
NewEdge Advisors, LLC$8.6M221,8520.03%newNEW
EVOLUTION WEALTH MANAGEMENT INC.$8.4M218,6214.96%5q-2.8%-$242.1K
Snowden Capital Advisors LLC$8.4M216,7830.20%3q+3.6%+$292.9K
Perennial Investment Advisors, LLC$8.0M208,5970.53%10q+3.3%+$254.0K
ATX Financial Planning, LLC$7.8M203,2205.19%3q-1.4%-$110.1K
WELLS FARGO & COMPANY/MN$7.8M202,8750.00%newNEW
Global Retirement Partners, LLC$7.6M197,1400.12%8q+14.0%+$934.8K
Farther Finance Advisors, LLC$7.6M196,5030.06%6q-15.4%-$1.4M
First Commonwealth Financial Corp /PA/$7.2M187,8611.01%14q-1.3%-$94.7K
Triumph Capital Management$7.2M186,1511.30%12q+2.6%+$184.2K
INDEPENDENT FINANCIAL GROUP, LLC$6.5M168,8680.12%6q+97.8%+$3.2M
Tradition Wealth Management, LLC$6.4M165,6300.39%newNEW
Visionary Wealth Advisors$6.3M163,5000.25%5q+2.1%+$130.2K
OneDigital Investment Advisors LLC$6.0M155,0090.05%2q+48.3%+$1.9M
Advisory Services Network, LLC$5.8M149,8410.07%5q-52.0%-$6.3M
IHT Wealth Management, LLC$5.8M149,5750.12%9q+64.3%+$2.3M
Worth Financial Advisory Group, LLC$5.7M147,8182.38%8q+145.8%+$3.4M
Kestra Advisory Services, LLC$5.6M144,6820.02%10q-22.5%-$1.6M
COFG Advisors, LLC$5.5M141,6410.94%3q+1.9%+$100.6K
Split Rock Private Trading & Wealth Management, LLC$5.4M138,9813.68%2q+1044.2%+$4.9M
Steward Partners Investment Advisory, LLC$5.1M131,9730.03%11q-8.0%-$441.7K
COMPASS CAPITAL CORP /MA/ /ADV$4.9M124,7741.59%3q+3.0%+$143.2K
Holos Integrated Wealth LLC$4.9M125,3262.27%3q+8.0%+$360.0K
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC$4.8M124,7610.01%7q+6.9%+$311.4K
BEACON FINANCIAL GROUP$4.4M114,0630.40%6q-2.6%-$115.2K
GWN SECURITIES INC.$4.1M105,6260.68%6q+16.2%+$568.2K
Intrua Financial, LLC$4.1M105,3500.37%2q+1.5%+$60.8K
Signal Advisors Wealth, LLC$4.0M103,1980.20%8q+37.8%+$1.1M
COLUMBIA ADVISORY PARTNERS LLC$3.8M99,2442.11%5q+2.3%+$87.4K
HARBOUR INVESTMENTS, INC.$3.7M97,1240.05%12q+11.4%+$383.4K
Ameritas Advisory Services, LLC$3.6M92,1800.07%3q+129.7%+$2.0M
Trek Financial, LLC$3.5M90,1100.17%8q-18.6%-$793.4K
Foundations Investment Advisors, LLC$3.5M89,9990.04%8q+12.1%+$375.3K
HFG Wealth Management, LLC$3.4M87,1453.38%6q-48.3%-$3.1M
Beacon Financial Advisory LLC$3.3M86,1840.65%10q+8.8%+$268.1K
WorthPointe, LLC$3.1M81,1280.79%5q-0.6%-$19.0K
CreativeOne Wealth, LLC$2.7M71,0640.06%3q+107.3%+$1.4M
Summit Financial, LLC$2.7M69,9000.03%newNEW
JANE STREET GROUP, LLC$2.5M65,8330.00%2q+252.0%+$1.8M
Selby Wealth Management, LLC$2.5M65,2910.89%3q+4.5%+$107.6K
Concurrent Investment Advisors, LLC$2.4M62,0250.02%5q+8.8%+$194.0K
MILESTONE ASSET MANAGEMENT, LLC$2.3M58,6080.36%12q-1.7%-$39.6K
Meridian Wealth Management, LLC$2.1M55,4920.07%9q-11.7%-$284.6K
Balance Wealth Partners LLC$2.1M53,3950.55%6q+6.9%+$133.3K
FLAGSHIP HARBOR ADVISORS, LLC$2.0M52,2600.08%5q+1.7%+$34.3K
Kellett Wealth Advisors, LLC$2.0M51,1280.92%8q-2.4%-$48.0K
Equitable Holdings, Inc.$1.9M49,4820.01%4q+545.8%+$1.6M
SIGNATUREFD, LLC$1.9M48,1660.02%3q-8.9%-$180.5K
Ballast Rock Private Wealth LLC$1.8M47,3980.84%3q-5.8%-$113.5K
TRUIST FINANCIAL CORP$1.8M47,3700.00%10q+0.8%+$13.9K
Quantinno Capital Management LP$1.7M45,3480.00%6q+3.4%+$57.4K
STEPHENS INC /AR/$1.7M45,2890.02%9q+4.7%+$78.0K
RED REEF ADVISORS LLC$1.6M41,2051.47%3q-1.3%-$20.5K
CGN Advisors LLC$1.5M37,7910.11%6q+20.2%+$245.4K
Benson Wealth Management INC$1.5M37,6511.46%3q+49.3%+$479.7K
Core Wealth Advisors, Inc.$1.4M36,4560.28%3q+16.9%+$203.4K
Glen Eagle Advisors, LLC$1.4M36,3850.18%8q+3.7%+$49.6K
SAGESPRING WEALTH PARTNERS, LLC$1.4M35,4690.02%4q+8.2%+$103.4K
Arax Advisory Partners$1.3M32,8670.01%3q+8.7%+$101.3K
Addison Capital Co$1.3M32,7870.21%2q+1.2%+$15.4K
Nest Investments, LLC$1.2M31,6470.93%3q+2.4%+$28.2K
Amicus Financial Advisors, LLC$1.1M29,4940.28%newNEW
Marshall & Sterling Wealth Advisors Inc.$1.1M27,9850.64%2q-10.3%-$124.2K
Ifrah Financial Services, Inc.$1.1M27,3400.26%6qHELD
SECURED RETIREMENT ADVISORS, LLC$1.0M27,1370.54%8q+2.1%+$21.5K

Showing the largest 100 of 226 reported holders.

Quarter by quarter

Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.

QuarterHoldersValue SharesNewAdded TrimmedOptions
Q2 2026219$1.7B44,591,6565189480.0%
Q1 2026188$1.2B32,567,6233675550.0%
Q4 2025168$1.1B28,519,0182765440.0%
Q3 2025137$762.5M21,134,6311552500.0%
Q2 2025133$572.7M17,029,9132648380.0%
Q1 2025115$487.1M15,491,3862155240.0%
Q4 2024104$409.7M12,537,7801654140.0%
Q3 202485$291.5M9,149,2553038100.0%
Q2 202461$187.8M6,076,737242670.0%
Q1 202439$106.8M3,573,750142120.0%
Q4 202329$83.0M3,013,40712850.0%
Q3 202318$85.0M3,316,07010440.0%
Q2 20239$6.1M235,1723420.0%
Q1 202310$10.4M430,4245220.0%
Q4 20226$11.9M521,4376000.0%