HARLEY DAVIDSON INC (HOG)
Institutional ownership reported to the SEC as of Q2 2026, across 31 quarters.
416
Reporting holders
$2.6B
Reported value
99.7%
Of shares outstanding
3.9%
Held as options
+40
Holder change
Institutions report 103,809,326 shares against 104,072,507 outstanding. Shares only - option lines are excluded, which is why this can be compared with the company at all. The count comes from the cover page of the company's own most recent report, so it is dated when that was filed rather than at quarter end. A figure this high can overstate: where an adviser and a sub-adviser both report the same shares, both are counted.
Options share is the part of reported value carried in derivative lines rather than shares. A high figure means institutions are expressing a view on this security without owning much of it.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| BlackRock, Inc. | $249.4M | 10,196,018 | 0.00% | 8q | -3.9%-$10.0M |
| DONALD SMITH & CO., INC. | $227.0M | 9,279,072 | 4.02% | 7q | -7.4%-$18.0M |
| DIMENSIONAL FUND ADVISORS LP | $146.0M | 5,968,319 | 0.03% | 31q | +2.1%+$3.0M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | $137.6M | 5,625,072 | 0.01% | 2q | +6.5%+$8.4M |
| AMERICAN CENTURY COMPANIES INC | $130.9M | 5,351,228 | 0.06% | 25q | +12.5%+$14.5M |
| VANGUARD CAPITAL MANAGEMENT LLC | $116.1M | 4,747,108 | 0.00% | 2q | -6.2%-$7.7M |
| FIFTHDELTA Ltd | $106.9M | 4,372,149 | 12.54% | 3q | +105.2%+$54.8M |
| STATE STREET CORP | $103.6M | 4,236,174 | 0.00% | 31q | +11.6%+$10.8M |
| GEODE CAPITAL MANAGEMENT, LLC | $73.3M | 2,995,865 | 0.00% | 31q | +31.1%+$17.4M |
| AQR CAPITAL MANAGEMENT LLC | $63.8M | 2,615,019 | 0.02% | 25q | +64.1%+$24.9M |
| D. E. Shaw & Co., Inc. | $61.9M | 2,273,686 | 0.03% | 30q | +98.8%+$30.8M |
| JANE STREET GROUP, LLC | $56.9M | 2,106,977 | 0.00% | 31q | +152.2%+$34.3M |
| GATE CITY CAPITAL MANAGEMENT, LLC | $48.3M | 1,972,970 | 12.51% | 2q | -13.1%-$7.3M |
| UBS Group AG | $48.0M | 1,946,037 | 0.01% | 31q | -31.8%-$22.4M |
| TWO SIGMA INVESTMENTS, LP | $46.0M | 1,858,544 | 0.03% | 3q | -38.9%-$29.3M |
| BANK OF AMERICA CORP /DE/ | $45.1M | 1,842,376 | 0.00% | 31q | +6.2%+$2.6M |
| MORGAN STANLEY | $44.9M | 1,836,693 | 0.00% | 35q | -2.8%-$1.3M |
| Pine Valley Investments Ltd Liability Co | $41.5M | 1,327,218 | 1.64% | 5q | +15.9%+$5.7M |
| THIRD AVENUE MANAGEMENT LLC | $36.2M | 1,480,880 | 5.79% | 2q | +1.2%+$445.4K |
| Invesco Ltd. | $33.8M | 1,380,067 | 0.00% | 31q | +104.7%+$17.3M |
| AEGIS FINANCIAL CORP | $33.5M | 1,369,000 | 5.29% | 2q | HELD |
| NORTHERN TRUST CORP | $33.4M | 1,366,085 | 0.00% | 31q | +33.4%+$8.4M |
| Gotham Asset Management, LLC | $32.6M | 1,334,328 | 0.08% | 12q | +13.0%+$3.8M |
| MAGARIAN CAPITAL MANAGEMENT, LLC | $32.6M | 1,164,134 | 10.08% | new | FIRST |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $31.2M | 222,300 | 0.00% | 31q | -64.8%-$57.6M |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $30.6M | 1,252,213 | 0.00% | 31q | +23.0%+$5.7M |
| Sixth Street Partners Management Company, L.P. | $30.6M | 1,252,213 | 0.00% | new | NEW |
| Trexquant Investment LP | $29.5M | 1,204,180 | 0.17% | 3q | +115.4%+$15.8M |
| Bank of New York Mellon Corp | $28.3M | 1,158,910 | 0.00% | 31q | -45.1%-$23.3M |
| GOLDMAN SACHS GROUP INC | $27.5M | 1,122,571 | 0.00% | 31q | +340.7%+$21.2M |
| CITADEL ADVISORS LLC | $22.7M | 36,278 | 0.00% | 31q | -97.6%-$925.1M |
| Quantinno Capital Management LP | $18.6M | 759,898 | 0.02% | 12q | +75.1%+$8.0M |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | $17.2M | 702,109 | 0.30% | 3q | +0.6%+$98.8K |
| VANGUARD FIDUCIARY TRUST CO | $17.0M | 696,571 | 0.00% | 2q | -4.8%-$850.8K |
| Empowered Funds, LLC | $16.4M | 669,269 | 0.09% | 2q | +43.9%+$5.0M |
| FIRST TRUST ADVISORS LP | $15.7M | 642,954 | 0.01% | 31q | HELD |
| MILLENNIUM MANAGEMENT LLC | $15.1M | 616,757 | 0.01% | 6q | -52.9%-$17.0M |
| RVW Wealth, LLC | $14.8M | 604,052 | 0.97% | new | NEW |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC | $10.7M | 436,423 | 0.03% | 31q | -8.9%-$1.0M |
| JPMORGAN CHASE & CO | $10.6M | 434,131 | 0.00% | 31q | +16.0%+$1.5M |
| CAPITAL FUND MANAGEMENT S.A. | $10.1M | 333,169 | 0.04% | 16q | +50.0%+$3.4M |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | $9.1M | 373,395 | 0.00% | 31q | -8.2%-$818.6K |
| IMC-Chicago, LLC | $9.0M | options only | 0.00% | 18q | OPTIONS |
| ALGERT GLOBAL LLC | $9.0M | 366,620 | 0.11% | 4q | -70.0%-$21.0M |
| Nuveen, LLC | $8.8M | 359,179 | 0.00% | 6q | +40.8%+$2.5M |
| RHUMBLINE ADVISERS | $8.1M | 329,241 | 0.01% | 31q | +4.3%+$332.3K |
| TOWLE & CO | $6.8M | 278,861 | 2.31% | new | NEW |
| SEI INVESTMENTS CO | $6.8M | 278,716 | 0.01% | 31q | +22.2%+$1.2M |
| Squarepoint Ops LLC | $6.6M | 184,863 | 0.01% | 22q | -62.6%-$11.0M |
| PDT Partners, LLC | $6.5M | 267,478 | 0.34% | 2q | -24.9%-$2.2M |
| ALLIANCEBERNSTEIN L.P. | $6.5M | 320,511 | 0.00% | 31q | +152.1%+$3.9M |
| JACOBS LEVY EQUITY MANAGEMENT, INC | $6.4M | 262,803 | 0.02% | 2q | -26.7%-$2.3M |
| FRANKLIN RESOURCES INC | $6.2M | 253,837 | 0.00% | 2q | +333.3%+$4.8M |
| VICTORY CAPITAL MANAGEMENT INC | $6.0M | 245,567 | 0.00% | 31q | -14.6%-$1.0M |
| Man Group plc | $6.0M | 244,266 | 0.01% | 3q | -6.3%-$404.2K |
| PRINCIPAL FINANCIAL GROUP INC | $5.9M | 240,084 | 0.00% | 31q | -9.0%-$578.5K |
| Swiss National Bank | $5.4M | 218,900 | 0.00% | 31q | -1.4%-$78.3K |
| Connor, Clark & Lunn Investment Management Ltd. | $5.2M | 212,781 | 0.01% | 3q | -50.1%-$5.2M |
| Universal- Beteiligungs- und Servicegesellschaft mbH | $5.2M | 212,147 | 0.01% | 7q | -3.4%-$181.7K |
| SIMPLEX TRADING, LLC | $5.1M | 55,363 | 0.00% | 22q | -19.4%-$1.2M |
| JUPITER ASSET MANAGEMENT LTD | $5.0M | 204,923 | 0.02% | 31q | -66.7%-$10.1M |
| Russell Investments Group, Ltd. | $4.9M | 202,029 | 0.00% | 31q | -5.1%-$267.5K |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | $4.9M | 200,897 | 0.00% | 5q | -0.6%-$27.8K |
| CAXTON ASSOCIATES LLP | $4.8M | 197,826 | 0.09% | 2q | +318.1%+$3.7M |
| Walleye Capital LLC | $4.7M | 133,325 | 0.02% | 16q | -70.4%-$11.2M |
| Holowesko Partners Ltd. | $4.6M | 188,000 | 1.16% | new | NEW |
| BARCLAYS PLC | $4.5M | 184,939 | 0.00% | 31q | -31.6%-$2.1M |
| ROYAL BANK OF CANADA | $4.3M | 177,060 | 0.00% | 31q | -22.8%-$1.3M |
| STATE OF WISCONSIN INVESTMENT BOARD | $4.0M | 164,076 | 0.01% | 27q | +14.3%+$503.4K |
| AMERIPRISE FINANCIAL INC | $3.9M | 160,461 | 0.00% | 31q | -57.2%-$5.2M |
| CITIGROUP INC | $3.9M | 157,653 | 0.00% | 31q | -20.6%-$1.0M |
| Robinson Value Management, Ltd. | $3.8M | 157,085 | 2.06% | 2q | -1.2%-$46.5K |
| Legal & General Group Plc | $3.8M | 154,556 | 0.00% | 31q | -2.2%-$86.6K |
| Holocene Advisors, LP | $3.6M | 145,617 | 0.01% | 7q | -46.3%-$3.1M |
| Jump Financial, LLC | $3.4M | 140,524 | 0.03% | new | NEW |
| Bridgewater Associates, LP | $3.1M | 128,632 | 0.01% | 4q | +48.2%+$1.0M |
| GROUP ONE TRADING LLC | $3.0M | 28,523 | 0.00% | 31q | +293.4%+$2.2M |
| MONEY CONCEPTS CAPITAL CORP | $2.9M | 117,398 | 0.13% | 3q | +4.0%+$111.7K |
| WELLS FARGO & COMPANY/MN | $2.8M | 114,669 | 0.00% | 31q | +133.4%+$1.6M |
| DEUTSCHE BANK AG\ | $2.8M | 112,908 | 0.00% | 34q | +761.8%+$2.4M |
| MetLife Investment Management, LLC | $2.7M | 110,376 | 0.01% | 32q | +90.3%+$1.3M |
| TUDOR INVESTMENT CORP ET AL | $2.7M | 75,086 | 0.00% | 6q | HELD |
| Schonfeld Strategic Advisors LLC | $2.7M | 109,870 | 0.01% | 5q | -52.5%-$3.0M |
| PEAK6 LLC | $2.7M | 12,658 | 0.01% | 7q | -86.8%-$17.7M |
| Retirement Systems of Alabama | $2.7M | 108,878 | 0.01% | 31q | -24.8%-$879.5K |
| Engineers Gate Manager LP | $2.4M | 99,046 | 0.03% | 5q | +294.6%+$1.8M |
| MERCER GLOBAL ADVISORS INC /ADV | $2.4M | 98,610 | 0.00% | 2q | +305.6%+$1.8M |
| VANGUARD ASSET MANAGEMENT, Ltd | $2.4M | 97,450 | 0.00% | 2q | HELD |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | $2.3M | 93,935 | 0.00% | 31q | +18.9%+$365.9K |
| NISA INVESTMENT ADVISORS, LLC | $2.3M | 93,768 | 0.01% | 31q | +12.1%+$246.9K |
| VARCOV Co. | $2.1M | 87,653 | 0.81% | 2q | -4.7%-$106.6K |
| Point72 Asset Management, L.P. | $2.1M | options only | 0.00% | 3q | OPTIONS |
| Walleye Trading LLC | $2.1M | 20,588 | 0.00% | 25q | HELD |
| JCP Investment Management, LLC | $2.0M | 83,030 | 1.09% | new | NEW |
| Aquatic Capital Management LLC | $1.8M | 75,189 | 0.06% | new | NEW |
| XTX Topco Ltd | $1.8M | 75,145 | 0.02% | 3q | +174.0%+$1.2M |
| FMR LLC | $1.7M | 70,286 | 0.00% | 31q | +37.8%+$471.4K |
| BAILARD, INC. | $1.7M | 68,108 | 0.03% | 8q | +26.4%+$348.4K |
| Twelve Points Wealth Management LLC | $1.7M | 67,624 | 0.33% | 19q | -2.1%-$35.4K |
| Manatuck Hill Partners, LLC | $1.6M | 65,000 | 0.53% | new | NEW |
Five percent filings
Anyone crossing 5% of a company must say so within days - far sooner than the next quarterly holdings report. A 13D declares an intent to influence the company; a 13G is the passive version. See all activist filings →
| Filed | Form | Filer | % of class |
|---|---|---|---|
| 2026-08-14 | 13G | American Century Investment Management, Inc.with 2 co-filers | 5.1% |
| 2026-08-11 | 13G | DONALD SMITH & CO., INC.with 1 co-filers | 8.8% |
| 2026-07-31 | 13G | Vanguard Portfolio Management | 5.4% |
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 416 | $2.6B | 103,809,326 | 84 | 110 | 113 | 3.9% |
| Q1 2026 | 376 | $2.1B | 98,351,648 | 75 | 121 | 87 | 4.2% |
| Q4 2025 | 361 | $2.1B | 95,253,583 | 48 | 93 | 127 | 5.3% |
| Q3 2025 | 373 | $2.7B | 91,348,881 | 49 | 105 | 113 | 5.9% |
| Q2 2025 | 361 | $2.3B | 94,052,437 | 49 | 114 | 117 | 5.1% |
| Q1 2025 | 359 | $2.6B | 98,719,847 | 44 | 106 | 107 | 4.3% |
| Q4 2024 | 371 | $3.2B | 101,875,953 | 31 | 72 | 150 | 3.4% |
| Q3 2024 | 388 | $4.1B | 103,346,445 | 59 | 107 | 115 | 3.3% |
| Q2 2024 | 372 | $3.4B | 100,075,798 | 55 | 91 | 117 | 2.8% |
| Q1 2024 | 368 | $4.8B | 105,694,952 | 47 | 96 | 111 | 3.4% |
| Q4 2023 | 373 | $4.0B | 104,871,200 | 43 | 86 | 121 | 4.1% |
| Q3 2023 | 353 | $3.4B | 98,406,529 | 39 | 87 | 128 | 4.1% |
| Q2 2023 | 366 | $3.7B | 101,099,713 | 40 | 83 | 132 | 3.9% |
| Q1 2023 | 368 | $4.2B | 108,525,555 | 47 | 108 | 108 | 3.8% |
| Q4 2022 | 352 | $4.4B | 99,392,066 | 75 | 91 | 83 | 5.0% |
| Q3 2022 | 407 | $4.5B | 123,430,837 | 56 | 93 | 152 | 3.5% |
| Q2 2022 | 397 | $4.2B | 126,576,099 | 50 | 104 | 141 | 3.3% |
| Q1 2022 | 420 | $5.3B | 130,529,713 | 57 | 111 | 131 | 3.7% |
| Q4 2021 | 424 | $5.7B | 139,172,507 | 47 | 120 | 108 | 7.6% |
| Q3 2021 | 404 | $5.4B | 138,480,930 | 31 | 106 | 124 | 5.2% |
| Q2 2021 | 444 | $6.9B | 143,191,030 | 75 | 107 | 127 | 5.1% |
| Q1 2021 | 418 | $5.7B | 136,821,094 | 68 | 99 | 112 | 4.4% |
| Q4 2020 | 426 | $5.3B | 139,726,939 | 68 | 85 | 135 | 3.6% |
| Q3 2020 | 380 | $3.6B | 142,380,311 | 46 | 97 | 118 | 2.7% |
| Q2 2020 | 393 | $3.4B | 137,327,780 | 81 | 105 | 109 | 3.2% |
| Q1 2020 | 409 | $2.8B | 143,404,566 | 45 | 129 | 127 | 2.2% |
| Q4 2019 | 459 | $5.6B | 148,481,764 | 44 | 128 | 132 | 1.9% |
| Q3 2019 | 438 | $5.3B | 145,334,188 | 41 | 108 | 160 | 2.3% |
| Q2 2019 | 461 | $5.4B | 148,765,630 | 56 | 122 | 149 | 2.7% |
| Q1 2019 | 470 | $5.5B | 151,482,514 | 54 | 124 | 147 | 2.4% |
| Q4 2018 | 477 | $5.1B | 147,660,726 | 8 | 6 | 11 | 2.3% |