HONEST CO INC (HNST)
Institutional ownership reported to the SEC as of Q2 2026, across 21 quarters.
145
Reporting holders
$194.7M
Reported value
48.4%
Of shares outstanding
2.4%
Held as options
-4
Holder change
Institutions report 51,922,494 shares against 107,284,379 outstanding. Shares only - option lines are excluded, which is why this can be compared with the company at all. The count comes from the cover page of the company's own most recent report, so it is dated when that was filed rather than at quarter end.
Options share is the part of reported value carried in derivative lines rather than shares. A high figure means institutions are expressing a view on this security without owning much of it.
Holders
| Filer | Value | Shares | Their book | Held | Change |
|---|---|---|---|---|---|
| BlackRock, Inc. | $25.7M | 7,011,486 | 0.00% | 8q | +6.9%+$1.7M |
| MAK CAPITAL ONE LLC | $17.5M | 4,776,088 | 2.45% | 3q | HELD |
| VANGUARD CAPITAL MANAGEMENT LLC | $15.4M | 4,217,110 | 0.00% | 2q | -0.7%-$116.3K |
| ArrowMark Colorado Holdings LLC | $10.7M | 2,923,546 | 0.45% | 16q | +14.7%+$1.4M |
| GEODE CAPITAL MANAGEMENT, LLC | $9.5M | 2,587,170 | 0.00% | 21q | +7.1%+$631.9K |
| STATE STREET CORP | $7.6M | 2,089,512 | 0.00% | 21q | +10.3%+$712.9K |
| DIMENSIONAL FUND ADVISORS LP | $6.5M | 1,788,081 | 0.00% | 17q | +16.6%+$933.4K |
| VANGUARD PORTFOLIO MANAGEMENT LLC | $6.4M | 1,746,239 | 0.00% | 2q | +0.7%+$43.6K |
| Portolan Capital Management, LLC | $6.4M | 1,740,146 | 0.24% | 16q | -42.9%-$4.8M |
| AMERICAN CENTURY COMPANIES INC | $6.0M | 1,651,800 | 0.00% | 11q | +835.3%+$5.4M |
| AMERIPRISE FINANCIAL INC | $5.9M | 1,611,811 | 0.00% | 21q | -43.1%-$4.5M |
| JANE STREET GROUP, LLC | $5.8M | 1,452,739 | 0.00% | 13q | +34.0%+$1.5M |
| AQR CAPITAL MANAGEMENT LLC | $5.5M | 1,498,653 | 0.00% | 8q | +3.7%+$195.6K |
| MARSHALL WACE, LLP | $5.3M | 1,437,242 | 0.00% | 2q | -25.2%-$1.8M |
| CITADEL ADVISORS LLC | $4.5M | 1,137,705 | 0.00% | 21q | -39.7%-$3.0M |
| GOLDMAN SACHS GROUP INC | $3.6M | 995,786 | 0.00% | 21q | +54.1%+$1.3M |
| FMR LLC | $3.5M | 956,776 | 0.00% | 21q | +10.5%+$331.3K |
| TUDOR INVESTMENT CORP ET AL | $3.4M | 935,671 | 0.00% | 2q | +83.8%+$1.6M |
| CITIGROUP INC | $3.3M | 905,094 | 0.00% | 21q | +15.4%+$443.2K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $3.1M | 372,469 | 0.00% | 21q | -18.1%-$675.7K |
| NORTHERN TRUST CORP | $2.8M | 765,857 | 0.00% | 21q | +6.3%+$167.0K |
| VANGUARD FIDUCIARY TRUST CO | $2.4M | 660,299 | 0.00% | 2q | -5.5%-$142.0K |
| Knights of Columbus Asset Advisors LLC | $1.9M | 518,485 | 0.10% | new | NEW |
| MORGAN STANLEY | $1.9M | 509,428 | 0.00% | 21q | +71.1%+$775.1K |
| VICTORY CAPITAL MANAGEMENT INC | $1.7M | 467,415 | 0.00% | 8q | +2.4%+$40.6K |
| Bank of New York Mellon Corp | $1.6M | 435,962 | 0.00% | 9q | +5.6%+$84.5K |
| Focus Partners Wealth | $1.2M | 325,879 | 0.00% | 7q | +12.4%+$131.6K |
| JPMORGAN CHASE & CO | $1.1M | 299,697 | 0.00% | 21q | +393.3%+$872.2K |
| Green Alpha Advisors, LLC | $1.1M | 298,272 | 0.73% | 14q | -1.0%-$11.1K |
| Nuveen, LLC | $1.1M | 295,365 | 0.00% | 6q | +15.8%+$147.6K |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $1.0M | 283,249 | 0.00% | 11q | +11.3%+$105.6K |
| Sixth Street Partners Management Company, L.P. | $1.0M | 283,249 | 0.00% | new | NEW |
| Invesco Ltd. | $1.0M | 275,540 | 0.00% | 9q | +5.2%+$50.1K |
| UBS Group AG | $908.9K | 248,333 | 0.00% | 11q | -64.7%-$1.7M |
| SIMPLEX TRADING, LLC | $875.1K | options only | 0.00% | 21q | OPTIONS |
| Echo Wealth Management, LLC | $827.5K | 226,099 | 0.42% | 10q | +24.8%+$164.4K |
| GROUP ONE TRADING LLC | $783.2K | 10,876 | 0.00% | 11q | +151.3%+$471.5K |
| BANK OF AMERICA CORP /DE/ | $715.3K | 195,436 | 0.00% | 21q | -12.4%-$101.2K |
| ExodusPoint Capital Management, LP | $714.4K | 195,199 | 0.00% | 2q | +54.3%+$251.3K |
| D. E. Shaw & Co., Inc. | $693.4K | 189,455 | 0.00% | new | NEW |
| XTX Topco Ltd | $678.0K | 185,235 | 0.01% | 11q | +972.2%+$614.7K |
| Inspire Investing, LLC | $677.2K | 185,029 | 0.03% | 6q | +5.9%+$37.9K |
| ARMISTICE CAPITAL, LLC | $643.8K | 175,900 | 0.01% | 2q | +728.1%+$566.0K |
| IMC-Chicago, LLC | $628.1K | 18,006 | 0.00% | 4q | -51.7%-$673.4K |
| Pathstone Holdings, LLC | $619.0K | 169,397 | 0.00% | 11q | +0.7%+$4.4K |
| Creative Planning | $558.6K | 152,617 | 0.00% | 8q | +53.5%+$194.8K |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | $512.4K | 140,000 | 0.01% | 2q | +12.0%+$54.9K |
| RHUMBLINE ADVISERS | $439.3K | 120,036 | 0.00% | 21q | +6.0%+$24.7K |
| Mariner, LLC | $438.7K | 119,865 | 0.00% | 7q | HELD |
| ALLIANCEBERNSTEIN L.P. | $376.3K | 128,000 | 0.00% | 9q | +53.3%+$130.8K |
| Numerai GP LLC | $371.6K | 101,527 | 0.03% | 2q | +9.6%+$32.5K |
| WELLS FARGO & COMPANY/MN | $361.7K | 98,828 | 0.00% | 21q | -7.5%-$29.2K |
| MILLENNIUM MANAGEMENT LLC | $353.5K | 96,573 | 0.00% | 21q | -76.6%-$1.2M |
| MERCER GLOBAL ADVISORS INC /ADV | $341.7K | 93,366 | 0.00% | 2q | +187.5%+$222.9K |
| DEUTSCHE BANK AG\ | $327.6K | 89,513 | 0.00% | 21q | +6.3%+$19.5K |
| Jump Financial, LLC | $325.4K | 88,915 | 0.00% | new | NEW |
| Jasper Ridge Partners, L.P. | $318.7K | 87,064 | 0.00% | 19q | +100.0%+$159.3K |
| Voleon Capital Management LP | $297.3K | 81,240 | 0.01% | 3q | +174.8%+$189.1K |
| Quantbot Technologies LP | $278.5K | 76,097 | 0.01% | 3q | +33.1%+$69.3K |
| CAPTRUST FINANCIAL ADVISORS | $265.0K | 72,391 | 0.00% | 7q | +9.8%+$23.7K |
| Cerity Partners LLC | $221.0K | 60,382 | 0.00% | 6q | +6.9%+$14.3K |
| MetLife Investment Management, LLC | $203.8K | 55,681 | 0.00% | 9q | +33.0%+$50.5K |
| Root Financial Partners, LLC | $201.1K | 54,949 | 0.01% | 3q | HELD |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $169.6K | 42,290 | 0.00% | 2q | +41.4%+$49.6K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | $162.1K | 44,281 | 0.00% | 8q | HELD |
| Vanguard Global Advisers, LLC | $161.7K | 44,184 | 0.00% | 2q | HELD |
| BNP PARIBAS FINANCIAL MARKETS | $160.0K | 43,724 | 0.00% | 7q | +114.8%+$85.5K |
| Centiva Capital, LP | $159.9K | 43,698 | 0.00% | 2q | -35.4%-$87.6K |
| Russell Investments Group, Ltd. | $156.3K | 42,698 | 0.00% | 8q | +341.8%+$120.9K |
| SEI INVESTMENTS CO | $147.6K | 40,329 | 0.00% | new | NEW |
| Vise Technologies, Inc. | $147.3K | 40,252 | 0.00% | 3q | -26.4%-$52.9K |
| BARCLAYS PLC | $143.2K | 39,119 | 0.00% | 9q | +78.7%+$63.1K |
| CANADA PENSION PLAN INVESTMENT BOARD | $139.8K | 38,200 | 0.00% | new | NEW |
| LPL Financial LLC | $133.0K | 36,346 | 0.00% | 17q | +70.6%+$55.0K |
| TWO SIGMA INVESTMENTS, LP | $129.3K | 35,315 | 0.00% | 2q | +1.8%+$2.3K |
| Atom Investors LP | $125.9K | 34,389 | 0.01% | 5q | -84.0%-$661.3K |
| INTECH INVESTMENT MANAGEMENT LLC | $106.3K | 29,037 | 0.00% | 8q | -2.4%-$2.6K |
| Merit Financial Group, LLC | $103.7K | 28,320 | 0.00% | 2q | +147.8%+$61.8K |
| STRS OHIO | $99.9K | 27,300 | 0.00% | new | NEW |
| Wealthfront Advisers LLC | $94.5K | 25,827 | 0.00% | 4q | +1.2%+$1.2K |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | $93.5K | 25,554 | 0.00% | 9q | -0.7% |
| NEW YORK STATE COMMON RETIREMENT FUND | $92.2K | 25,200 | 0.00% | 9q | HELD |
| HARBOUR INVESTMENTS, INC. | $90.1K | 24,608 | 0.00% | 4q | +3.0%+$2.6K |
| Police & Firemen's Retirement System of New Jersey | $88.9K | 24,284 | 0.00% | 7q | HELD |
| Corient Private Wealth LP | $86.2K | 23,565 | 0.00% | new | NEW |
| Abel Hall, LLC | $77.7K | 21,225 | 0.01% | 3q | +1.3%+$1.0K |
| RAYMOND JAMES FINANCIAL INC | $76.7K | 20,965 | 0.00% | 7q | -34.8%-$41.0K |
| State of Wyoming | $75.1K | 20,524 | 0.01% | new | NEW |
| Advisory Services Network, LLC | $73.2K | 20,000 | 0.00% | 21q | -13.0%-$11.0K |
| VOYA INVESTMENT MANAGEMENT LLC | $71.5K | 19,534 | 0.00% | 9q | +26.1%+$14.8K |
| TWO SIGMA SECURITIES, LLC | $67.5K | 18,453 | 0.01% | 3q | -22.1%-$19.1K |
| BRIGHTON JONES LLC | $64.4K | 17,585 | 0.00% | 2q | +21.8%+$11.5K |
| nVerses Capital, LLC | $63.3K | 17,305 | 0.10% | new | NEW |
| Vanguard Personalized Indexing Management, LLC | $63.3K | 17,284 | 0.00% | 8q | -9.8%-$6.9K |
| Caitong International Asset Management Co., Ltd | $61.3K | 16,736 | 0.01% | 7q | -55.5%-$76.2K |
| PRUDENTIAL FINANCIAL INC | $58.2K | 15,905 | 0.00% | 2q | +10.1%+$5.3K |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | $56.4K | 15,416 | 0.00% | 6q | HELD |
| Ballentine Partners, LLC | $52.3K | 14,290 | 0.00% | 2q | +26.6%+$11.0K |
| BOOTHBAY FUND MANAGEMENT, LLC | $50.7K | 13,841 | 0.00% | new | NEW |
| Wealthcare Advisory Partners LLC | $50.0K | 13,670 | 0.00% | 3q | +0.8% |
Showing the largest 100 of 148 reported holders.
Quarter by quarter
Coverage begins with the quarter ending 2018-12-31. Earlier filings exist only as occasional late amendments, too sparse to describe a market, so they are not shown.
| Quarter | Holders | Value | Shares | New | Added | Trimmed | Options |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 145 | $194.7M | 51,922,494 | 21 | 74 | 32 | 2.4% |
| Q1 2026 | 149 | $151.7M | 50,458,633 | 32 | 45 | 42 | 2.3% |
| Q4 2025 | 134 | $128.4M | 48,318,795 | 18 | 43 | 47 | 3.0% |
| Q3 2025 | 140 | $194.4M | 51,201,495 | 19 | 44 | 53 | 3.2% |
| Q2 2025 | 163 | $316.4M | 61,418,458 | 26 | 66 | 44 | 2.1% |
| Q1 2025 | 164 | $307.3M | 63,984,166 | 25 | 52 | 65 | 2.7% |
| Q4 2024 | 178 | $444.1M | 62,684,898 | 56 | 61 | 37 | 2.8% |
| Q3 2024 | 134 | $208.6M | 58,148,061 | 31 | 53 | 25 | 0.7% |
| Q2 2024 | 122 | $156.0M | 53,137,878 | 25 | 31 | 42 | 0.7% |
| Q1 2024 | 109 | $204.7M | 50,019,091 | 39 | 35 | 17 | 1.1% |
| Q4 2023 | 84 | $139.2M | 41,772,083 | 24 | 20 | 13 | 1.0% |
| Q3 2023 | 70 | $62.5M | 49,313,664 | 8 | 16 | 14 | 0.6% |
| Q2 2023 | 77 | $77.3M | 45,685,933 | 9 | 11 | 32 | 0.7% |
| Q1 2023 | 95 | $90.7M | 50,091,210 | 12 | 22 | 28 | 0.6% |
| Q4 2022 | 97 | $150.3M | 49,603,336 | 9 | 32 | 26 | 0.7% |
| Q3 2022 | 120 | $142.7M | 39,861,348 | 16 | 44 | 31 | 2.2% |
| Q2 2022 | 120 | $125.1M | 42,065,024 | 28 | 28 | 38 | 1.8% |
| Q1 2022 | 124 | $298.1M | 55,629,739 | 21 | 29 | 42 | 2.6% |
| Q4 2021 | 141 | $578.3M | 70,314,464 | 53 | 49 | 17 | 1.7% |
| Q3 2021 | 98 | $629.5M | 60,109,662 | 17 | 33 | 25 | 1.6% |
| Q2 2021 | 100 | $1.0B | 62,488,388 | 103 | 0 | 0 | 1.3% |