# PURPLE INNOVATION INC (PRPLW)

> Institutional ownership reported to the SEC as of Q3 2020, from Form 13F filings. Source: https://holderbook.com/stocks/PRPLW/

- Reporting holders: 20
- Reported value: $75.3M
- Held through calls: 25.5%
- Held through puts: 0.0%

A 13F reports long US equity positions only. Shorts, bonds, foreign listings and cash are not visible here, and positions are disclosed up to 45 days after the quarter ends.

## Largest holders

| Manager | Value | Shares | Share of their book | Quarters held |
|---|---|---|---|---|
| [Ionic Capital Management LLC](https://holderbook.com/funds/1386462-ionic-capital-management-llc/) | $25.4M | 3,754,390 | 2.1% | 1 |
| [Coliseum Capital Management, LLC](https://holderbook.com/funds/1409751-coliseum-capital-management-llc/) | $19.2M | 0 | 2.1% | 1 |
| [EQUITEC SPECIALISTS, LLC](https://holderbook.com/funds/1108829-equitec-specialists-llc/) | $13.0M | 1,925,183 | 1.5% | 1 |
| [ZAZOVE ASSOCIATES LLC](https://holderbook.com/funds/1009012-zazove-associates-llc/) | $2.5M | 385,784 | 0.3% | 1 |
| [BOOTHBAY FUND MANAGEMENT, LLC](https://holderbook.com/funds/1549230-boothbay-fund-management-llc/) | $2.5M | 99,470 | 0.1% | 1 |
| [Context Capital Management, LLC](https://holderbook.com/funds/1301396-context-capital-management-llc/) | $2.3M | 344,388 | 0.5% | 1 |
| [Context Partners Fund, L.P.](https://holderbook.com/funds/1505246-context-partners-fund-l-p/) | $2.3M | 344,388 | 0.5% | 1 |
| [WOLVERINE ASSET MANAGEMENT LLC](https://holderbook.com/funds/1279891-wolverine-asset-management-llc/) | $2.0M | 299,579 | 0.0% | 1 |
| [GOLDMAN SACHS GROUP INC](https://holderbook.com/funds/886982-goldman-sachs-group-inc/) | $1.4M | 200,136 | 0.0% | 1 |
| [MARSHALL WACE, LLP](https://holderbook.com/funds/1318757-marshall-wace-llp/) | $1.4M | 200,000 | 0.0% | 1 |
| [MORGAN STANLEY](https://holderbook.com/funds/895421-morgan-stanley/) | $996.0K | 147,381 | 0.0% | 1 |
| [OTA Financial Group L.P.](https://holderbook.com/funds/1317346-ota-financial-group-l-p/) | $740.0K | 109,560 | 0.7% | 1 |
| [NORTHERN TRUST CORP](https://holderbook.com/funds/73124-northern-trust-corp/) | $631.0K | 93,381 | 0.0% | 1 |
| [Empyrean Capital Partners, LP](https://holderbook.com/funds/1317195-empyrean-capital-partners-lp/) | $356.0K | 52,698 | 0.0% | 1 |
| [NOMURA HOLDINGS INC](https://holderbook.com/funds/1163653-nomura-holdings-inc/) | $294.0K | 44,418 | 0.0% | 1 |
| [Myriad Asset Management Ltd.](https://holderbook.com/funds/1541349-myriad-asset-management-ltd/) | $203.0K | 30,000 | 0.0% | 1 |
| [JANE STREET GROUP, LLC](https://holderbook.com/funds/1595888-jane-street-group-llc/) | $71.0K | 10,449 | 0.0% | 1 |
| [Steward Partners Investment Advisory, LLC](https://holderbook.com/funds/1723397-steward-partners-investment-advisory-llc/) | $7.0K | 1,000 | 0.0% | 1 |
| [TOTH FINANCIAL ADVISORY CORP](https://holderbook.com/funds/866780-toth-financial-advisory-corp/) | $1.0K | 200 | 0.0% | 1 |
| [UBS Group AG](https://holderbook.com/funds/1610520-ubs-group-ag/) | $1.0K | 209 | 0.0% | 1 |

## Quarter by quarter

| Quarter | Holders | Reported value |
|---|---|---|
| Q3 2020 | 20 | $75.3M |
| Q4 2018 | 1 | $104.0K |