# PURPLE INNOVATION INC (PRPL)

> Institutional ownership reported to the SEC as of Q2 2026, from Form 13F filings. Source: https://holderbook.com/stocks/PRPL/

- Reporting holders: 63
- Reported value: $22.4M
- Held through calls: 0.1%
- Held through puts: 0.0%

A 13F reports long US equity positions only. Shorts, bonds, foreign listings and cash are not visible here, and positions are disclosed up to 45 days after the quarter ends.

## Largest holders

| Manager | Value | Shares | Share of their book | Quarters held |
|---|---|---|---|---|
| [Coliseum Capital Management, LLC](https://holderbook.com/funds/1409751-coliseum-capital-management-llc/) | $16.7M | 46,855,291 | 1.4% | 31 |
| [WASATCH ADVISORS LP](https://holderbook.com/funds/814133-wasatch-advisors-lp/) | $1.8M | 5,071,444 | 0.0% | 15 |
| [VANGUARD CAPITAL MANAGEMENT LLC](https://holderbook.com/funds/2100119-vanguard-capital-management-llc/) | $789.1K | 2,210,496 | 0.0% | 2 |
| [BlackRock, Inc.](https://holderbook.com/funds/2012383-blackrock-inc/) | $373.2K | 1,045,427 | 0.0% | 8 |
| [Dynamic Advisor Solutions LLC](https://holderbook.com/funds/1599747-dynamic-advisor-solutions-llc/) | $268.5K | 752,200 | 0.0% | 14 |
| [MILLENNIUM MANAGEMENT LLC](https://holderbook.com/funds/1273087-millennium-management-llc/) | $259.9K | 727,895 | 0.0% | 5 |
| [GEODE CAPITAL MANAGEMENT, LLC](https://holderbook.com/funds/1214717-geode-capital-management-llc/) | $220.6K | 617,869 | 0.0% | 31 |
| [JACOBS LEVY EQUITY MANAGEMENT, INC](https://holderbook.com/funds/884414-jacobs-levy-equity-management-inc/) | $217.1K | 608,180 | 0.0% | 4 |
| [STATE STREET CORP](https://holderbook.com/funds/93751-state-street-corp/) | $185.5K | 519,676 | 0.0% | 31 |
| [Shay Capital LLC](https://holderbook.com/funds/1723643-shay-capital-llc/) | $132.5K | 371,207 | 0.0% | 4 |
| [Crumly & Associates Inc.](https://holderbook.com/funds/1759578-crumly-associates-inc/) | $119.0K | 333,263 | 0.0% | 17 |
| [GOLDMAN SACHS GROUP INC](https://holderbook.com/funds/886982-goldman-sachs-group-inc/) | $112.8K | 315,877 | 0.0% | 27 |
| [VANGUARD FIDUCIARY TRUST CO](https://holderbook.com/funds/933478-vanguard-fiduciary-trust-co/) | $110.1K | 308,521 | 0.0% | 2 |
| [Anson Funds Management LP](https://holderbook.com/funds/1491072-anson-funds-management-lp/) | $107.1K | 300,000 | 0.0% | 5 |
| [CHARLES SCHWAB INVESTMENT MANAGEMENT INC](https://holderbook.com/funds/884546-charles-schwab-investment-management-inc/) | $100.8K | 282,242 | 0.0% | 27 |
| [Sixth Street Partners Management Company, L.P.](https://holderbook.com/funds/1812095-sixth-street-partners-management-company-l-p/) | $100.8K | 282,242 | 0.0% | 1 |
| [Stratos Wealth Partners, LTD.](https://holderbook.com/funds/1612865-stratos-wealth-partners-ltd/) | $97.7K | 273,561 | 0.0% | 14 |
| [UBS Group AG](https://holderbook.com/funds/1610520-ubs-group-ag/) | $55.8K | 156,167 | 0.0% | 31 |
| [TUDOR INVESTMENT CORP ET AL](https://holderbook.com/funds/923093-tudor-investment-corp-et-al/) | $53.8K | 150,649 | 0.0% | 20 |
| [Divisadero Street Capital Management, LP](https://holderbook.com/funds/1901865-divisadero-street-capital-management-lp/) | $49.5K | 138,605 | 0.0% | 9 |
| [NORTHERN TRUST CORP](https://holderbook.com/funds/73124-northern-trust-corp/) | $48.9K | 137,104 | 0.0% | 31 |
| [MML INVESTORS SERVICES, LLC](https://holderbook.com/funds/701059-mml-investors-services-llc/) | $46.1K | 128,993 | 0.0% | 3 |
| [Qube Research & Technologies Ltd](https://holderbook.com/funds/1729829-qube-research-technologies-ltd/) | $42.3K | 118,352 | 0.0% | 5 |
| [Midwest Financial Group LLC](https://holderbook.com/funds/1967193-midwest-financial-group-llc/) | $41.1K | 115,000 | 0.0% | 5 |
| [LPL Financial LLC](https://holderbook.com/funds/1403438-lpl-financial-llc/) | $35.7K | 100,119 | 0.0% | 5 |

## Quarter by quarter

| Quarter | Holders | Reported value |
|---|---|---|
| Q2 2026 | 63 | $22.4M |
| Q1 2026 | 68 | $42.2M |
| Q4 2025 | 74 | $44.6M |
| Q3 2025 | 85 | $64.0M |
| Q2 2025 | 80 | $51.6M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.7M |
| Q3 2024 | 88 | $79.1M |
| Q2 2024 | 86 | $84.4M |
| Q1 2024 | 76 | $142.7M |
| Q4 2023 | 86 | $85.3M |
| Q3 2023 | 98 | $161.8M |