# INVESTMENT ADVISORY SERVICES INC /TX /ADV

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 925953. Source: https://holderbook.com/funds/925953-investment-advisory-services-inc-tx-adv/

- Reported value: $347.2M
- Positions: 140
- Weight of the ten largest: 47.8%
- Filed: 2026-07-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $39.7M | 53,857 | 11.4% | 18 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $38.9M | 164,367 | 11.2% | 26 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $13.5M | 36,139 | 3.9% | 26 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $13.4M | 46,250 | 3.9% | 26 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $12.6M | 223,721 | 3.6% | 20 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $11.2M | 99,218 | 3.2% | 26 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $11.2M | 179,806 | 3.2% | 15 |
| FIDELITY COVINGTON TRUST | [FFLG](https://holderbook.com/stocks/FFLG/) | $9.7M | 278,352 | 2.8% | 17 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $8.3M | 260,830 | 2.4% | 18 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $7.7M | 41,010 | 2.2% | 26 |
| FIDELITY COVINGTON TRUST | [FDVV](https://holderbook.com/stocks/FDVV/) | $7.3M | 121,803 | 2.1% | 5 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $6.9M | 50,271 | 2.0% | 26 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $6.6M | 26,036 | 1.9% | 26 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $6.2M | 24,722 | 1.8% | 26 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $5.5M | 16,720 | 1.6% | 26 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $5.4M | 25,439 | 1.6% | 26 |
| FIDELITY COVINGTON TRUST | [FESM](https://holderbook.com/stocks/FESM/) | $5.0M | 102,740 | 1.4% | 5 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $4.8M | 25,178 | 1.4% | 26 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $4.4M | 16,202 | 1.3% | 26 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $4.2M | 11,929 | 1.2% | 26 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $4.2M | 12,410 | 1.2% | 26 |
| FIDELITY COVINGTON TRUST | [FMDE](https://holderbook.com/stocks/FMDE/) | $4.1M | 101,609 | 1.2% | 5 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $3.8M | 46,348 | 1.1% | 26 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $3.7M | 15,481 | 1.1% | 25 |
| DEVON ENERGY CORP NEW | [DVN](https://holderbook.com/stocks/DVN/) | $3.5M | 85,250 | 1.0% | 13 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $3.5M | 9,445 | 1.0% | 26 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $3.5M | 9,777 | 1.0% | 21 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $3.5M | 65,153 | 1.0% | 19 |
| CAPITAL GROUP CORE EQUITY ET | [CGUS](https://holderbook.com/stocks/CGUS/) | $3.3M | 74,823 | 1.0% | 12 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $3.3M | 27,959 | 0.9% | 26 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $3.1M | 9,805 | 0.9% | 26 |
| CAPITAL GROUP GROWTH ETF | [CGGR](https://holderbook.com/stocks/CGGR/) | $3.0M | 63,404 | 0.9% | 12 |
| BLACKROCK INC | [BLK](https://holderbook.com/stocks/BLK/) | $2.9M | 3,020 | 0.8% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $2.9M | 47,238 | 0.8% | 8 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $2.9M | 17,279 | 0.8% | 26 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.6M | 3,843 | 0.8% | 16 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $2.5M | 12,950 | 0.7% | 24 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $2.4M | 2,614 | 0.7% | 25 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $2.3M | 40,668 | 0.7% | 26 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $2.3M | 15,695 | 0.7% | 26 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $2.1M | 22,960 | 0.6% | 26 |
| CUMMINS INC | [CMI](https://holderbook.com/stocks/CMI/) | $2.1M | 2,915 | 0.6% | 26 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.1M | 10,353 | 0.6% | 13 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $2.0M | 26,456 | 0.6% | 26 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $1.9M | 5,246 | 0.5% | 26 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $1.9M | 38,444 | 0.5% | 10 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $1.8M | 13,061 | 0.5% | 26 |
| FEDEX CORP | [FDX](https://holderbook.com/stocks/FDX/) | $1.7M | 5,509 | 0.5% | 26 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $1.7M | 11,394 | 0.5% | 26 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $1.5M | 17,000 | 0.4% | 26 |
| MCKESSON CORP | [MCK](https://holderbook.com/stocks/MCK/) | $1.5M | 1,990 | 0.4% | 26 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $1.5M | 1,972 | 0.4% | 26 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $1.4M | 1,283 | 0.4% | 13 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.3M | 3,556 | 0.4% | 23 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $1.0M | 3,493 | 0.3% | 26 |
| LAM RESEARCH CORP | [LRCX](https://holderbook.com/stocks/LRCX/) | $1.0M | 2,340 | 0.3% | 2 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $992.4K | 3,529 | 0.3% | 26 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $974.8K | 4,353 | 0.3% | 26 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $959.3K | 7,465 | 0.3% | 26 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $946.2K | 2,505 | 0.3% | 11 |
| CONSTELLATION ENERGY CORP | [CEG](https://holderbook.com/stocks/CEG/) | $924.8K | 3,723 | 0.3% | 18 |
| STARBUCKS CORP | [SBUX](https://holderbook.com/stocks/SBUX/) | $914.5K | 8,949 | 0.3% | 25 |
| LABCORP HOLDINGS INC | [LH](https://holderbook.com/stocks/LH/) | $846.7K | 3,024 | 0.2% | 9 |
| CENCORA INC | [COR](https://holderbook.com/stocks/COR/) | $825.7K | 2,918 | 0.2% | 26 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $813.3K | 2,371 | 0.2% | 26 |
| VANGUARD WORLD FD | [VPU](https://holderbook.com/stocks/VPU/) | $804.0K | 4,108 | 0.2% | 26 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $772.7K | 1,069 | 0.2% | 11 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $715.1K | 1,231 | 0.2% | 3 |
| CARRIER GLOBAL CORPORATION | [CARR](https://holderbook.com/stocks/CARR/) | $714.3K | 9,738 | 0.2% | 24 |
| DELL TECHNOLOGIES INC | [DELL](https://holderbook.com/stocks/DELL/) | $692.9K | 1,606 | 0.2% | 1 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $691.1K | 1,227 | 0.2% | 11 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $638.8K | 4,026 | 0.2% | 17 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $603.7K | 4,769 | 0.2% | 24 |
| AFLAC INC | [AFL](https://holderbook.com/stocks/AFL/) | $584.1K | 4,982 | 0.2% | 24 |
| CONOCOPHILLIPS | [COP](https://holderbook.com/stocks/COP/) | $577.5K | 5,555 | 0.2% | 18 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $573.7K | 4,800 | 0.2% | 14 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $508.2K | 2,809 | 0.1% | 13 |
| FREEPORT-MCMORAN INC | [FCX](https://holderbook.com/stocks/FCX/) | $499.9K | 7,949 | 0.1% | 19 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $490.6K | 425 | 0.1% | 1 |
| MEDTRONIC PLC | [MDT](https://holderbook.com/stocks/MDT/) | $451.0K | 5,765 | 0.1% | 26 |
| EXELON CORP | [EXC](https://holderbook.com/stocks/EXC/) | $445.2K | 9,550 | 0.1% | 24 |
| PARKER-HANNIFIN CORP | [PH](https://holderbook.com/stocks/PH/) | $443.8K | 454 | 0.1% | 8 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $420.8K | 1,234 | 0.1% | 1 |
| FEDEX FGHT HLDG CO INC | - | $415.4K | 2,751 | 0.1% | 1 |
| EOG RES INC | [EOG](https://holderbook.com/stocks/EOG/) | $412.4K | 3,179 | 0.1% | 18 |
| SM ENERGY COMPANY | [SM](https://holderbook.com/stocks/SM/) | $402.4K | 15,417 | 0.1% | 2 |
| AMERICAN ELEC PWR CO INC | [AEP](https://holderbook.com/stocks/AEP/) | $393.1K | 2,873 | 0.1% | 8 |
| MID-AMER APT CMNTYS INC | [MAA](https://holderbook.com/stocks/MAA/) | $386.7K | 2,783 | 0.1% | 22 |
| METLIFE INC | [MET](https://holderbook.com/stocks/MET/) | $370.2K | 4,376 | 0.1% | 10 |
| INDEPENDENCE RLTY TR INC | [IRT](https://holderbook.com/stocks/IRT/) | $365.1K | 21,874 | 0.1% | 22 |
| VANGUARD WORLD FD | [VIS](https://holderbook.com/stocks/VIS/) | $360.4K | 1,000 | 0.1% | 11 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $359.9K | 6,712 | 0.1% | 26 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $354.7K | 296 | 0.1% | 10 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $353.5K | 3,857 | 0.1% | 1 |
| EMCOR GROUP INC | [EME](https://holderbook.com/stocks/EME/) | $351.0K | 423 | 0.1% | 5 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $350.3K | 700 | 0.1% | 22 |
| OTIS WORLDWIDE CORP | [OTIS](https://holderbook.com/stocks/OTIS/) | $346.7K | 4,842 | 0.1% | 24 |
| ENTERPRISE PRODS PARTNERS L | [EPD](https://holderbook.com/stocks/EPD/) | $342.7K | 9,324 | 0.1% | 6 |
| PINNACLE WEST CAP CORP | [PNW](https://holderbook.com/stocks/PNW/) | $339.6K | 3,173 | 0.1% | 24 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $329.1K | 960 | 0.1% | 5 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.6% | +14.8% | -6.2% | 100% |
| Q1 2026 | -1.0% | -4.6% | +3.6% | 100% |
| Q4 2025 | +1.7% | +2.4% | -0.6% | 100% |
| Q3 2025 | +6.2% | +7.8% | -1.7% | 100% |
| Q2 2025 | +5.4% | +10.5% | -5.0% | 100% |
| Q1 2025 | -1.9% | -4.6% | +2.7% | 100% |
| Q4 2024 | -0.3% | +2.1% | -2.4% | 100% |
| Q3 2024 | +5.6% | +5.4% | +0.2% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $347.2M | 140 |
| Q1 2026 | $314.5M | 130 |
| Q4 2025 | $319.7M | 126 |
| Q3 2025 | $317.4M | 126 |
| Q2 2025 | $299.8M | 131 |
| Q1 2025 | $276.4M | 115 |
| Q4 2024 | $283.6M | 116 |
| Q3 2024 | $283.1M | 116 |
| Q2 2024 | $272.9M | 118 |
| Q1 2024 | $272.4M | 117 |
| Q4 2023 | $253.5M | 115 |
| Q3 2023 | $232.4M | 106 |