# ATLANTA FINANCIAL ASSOCIATES LLC /ADV

> Institutional holdings reported to the SEC as of Q1 2021 on Form 13F. CIK 909103. Source: https://holderbook.com/funds/909103-atlanta-financial-associates-llc-adv/

- Reported value: $213.7M
- Positions: 78
- Weight of the ten largest: 81.8%
- Filed: 2021-05-19

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| SCHWAB STRATEGIC TR | [SCHZ](https://holderbook.com/stocks/SCHZ/) | $66.3M | 1,183,774 | 31.0% | 5 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $36.5M | 97,263 | 17.1% | 5 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $30.8M | 451,483 | 14.4% | 5 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $19.4M | 315,686 | 9.1% | 5 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $7.2M | 79,697 | 3.4% | 4 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $3.5M | 26,747 | 1.7% | 5 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $3.5M | 25,088 | 1.7% | 5 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $2.7M | 10,163 | 1.3% | 5 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $2.3M | 26,338 | 1.1% | 5 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.3M | 10,457 | 1.1% | 5 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $2.2M | 24,258 | 1.0% | 5 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $2.2M | 12,966 | 1.0% | 5 |
| ISHARES TR | [ACWI](https://holderbook.com/stocks/ACWI/) | $1.7M | 19,144 | 0.8% | 5 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $1.7M | 8,058 | 0.8% | 5 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.5M | 2,185 | 0.7% | 4 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $1.4M | 21,672 | 0.7% | 5 |
| ISHARES TR | [ACWX](https://holderbook.com/stocks/ACWX/) | $1.2M | 22,753 | 0.6% | 5 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.1M | 3,367 | 0.5% | 5 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $1.0M | 3,272 | 0.5% | 5 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $984.0K | 7,664 | 0.5% | 5 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $886.0K | 3,497 | 0.4% | 3 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $862.0K | 4,427 | 0.4% | 5 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $849.0K | 9,334 | 0.4% | 5 |
| CHIPOTLE MEXICAN GRILL INC | [CMG](https://holderbook.com/stocks/CMG/) | $808.0K | 583 | 0.4% | 5 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $800.0K | 3,452 | 0.4% | 5 |
| WP CAREY INC | [WPC](https://holderbook.com/stocks/WPC/) | $797.0K | 11,298 | 0.4% | 5 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $794.0K | 14,483 | 0.4% | 5 |
| WISDOMTREE TR | [DON](https://holderbook.com/stocks/DON/) | $766.0K | 21,994 | 0.4% | 5 |
| VANGUARD WHITEHALL FDS | [VIGI](https://holderbook.com/stocks/VIGI/) | $754.0K | 9,264 | 0.4% | 5 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $683.0K | 3,510 | 0.3% | 5 |
| SCHWAB STRATEGIC TR | [SCHO](https://holderbook.com/stocks/SCHO/) | $591.0K | 11,492 | 0.3% | 5 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $570.0K | 3,147 | 0.3% | 5 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $558.0K | 4,718 | 0.3% | 4 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $554.0K | 1,025 | 0.3% | 5 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $540.0K | 15,004 | 0.3% | 4 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $515.0K | 8,653 | 0.2% | 5 |
| SCHWAB STRATEGIC TR | [SCHH](https://holderbook.com/stocks/SCHH/) | $509.0K | 13,398 | 0.2% | 5 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $493.0K | 3,059 | 0.2% | 5 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $478.0K | 1,269 | 0.2% | 5 |
| ISHARES TR | [IWV](https://holderbook.com/stocks/IWV/) | $447.0K | 2,000 | 0.2% | 5 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $440.0K | 135 | 0.2% | 4 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $416.0K | 7,703 | 0.2% | 5 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $390.0K | 2,629 | 0.2% | 5 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $386.0K | 1,032 | 0.2% | 5 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $378.0K | 1,928 | 0.2% | 5 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $359.0K | 205 | 0.2% | 5 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $344.0K | 1,572 | 0.2% | 4 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $327.0K | 7,099 | 0.2% | 5 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $323.0K | 1,919 | 0.2% | 4 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $319.0K | 2,512 | 0.1% | 5 |
| FS KKR CAP CORP II | [FSKR](https://holderbook.com/stocks/FSKR/) | $311.0K | 18,970 | 0.1% | 4 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $310.0K | 1,284 | 0.1% | 2 |
| SSGA ACTIVE ETF TR | [GAL](https://holderbook.com/stocks/GAL/) | $304.0K | 7,110 | 0.1% | 5 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $299.0K | 9,873 | 0.1% | 5 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $298.0K | 2,138 | 0.1% | 4 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $291.0K | 1,850 | 0.1% | 5 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $287.0K | 3,384 | 0.1% | 3 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $284.0K | 162 | 0.1% | 5 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $281.0K | 2,136 | 0.1% | 5 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $260.0K | 5,183 | 0.1% | 2 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $257.0K | 4,180 | 0.1% | 2 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $252.0K | 922 | 0.1% | 3 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $251.0K | 5,323 | 0.1% | 5 |
| HONEYWELL INTL INC | [HONZZZZ](https://holderbook.com/stocks/HONZZZZ/) | $249.0K | 1,169 | 0.1% | 2 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $249.0K | 4,232 | 0.1% | 5 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $246.0K | 2,709 | 0.1% | 3 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $239.0K | 8,310 | 0.1% | 2 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $235.0K | 1,972 | 0.1% | 2 |
| TARGET CORP | [TGT](https://holderbook.com/stocks/TGT/) | $231.0K | 1,311 | 0.1% | 2 |
| CSP INC | [CSPI](https://holderbook.com/stocks/CSPI/) | $227.0K | 29,389 | 0.1% | 5 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $225.0K | 6,124 | 0.1% | 3 |
| BLACKLINE INC | [BL](https://holderbook.com/stocks/BL/) | $220.0K | 1,650 | 0.1% | 2 |
| DANAHER CORP DEL | [DHR](https://holderbook.com/stocks/DHR/) | $212.0K | 955 | 0.1% | 3 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $208.0K | 2,457 | 0.1% | 2 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $204.0K | 1,340 | 0.1% | 2 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $203.0K | 3,671 | 0.1% | 2 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $201.0K | 3,144 | 0.1% | 2 |
| GENERAL ELECTRIC CO | [GEXXXX](https://holderbook.com/stocks/GEXXXX/) | $173.0K | 16,005 | 0.1% | 5 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q1 2021 | +2.7% | +6.0% | -3.3% | 100% |
| Q4 2020 | +8.2% | +11.6% | -3.4% | 100% |
| Q3 2020 | +4.0% | +8.6% | -4.6% | 100% |
| Q2 2020 | +13.2% | +19.6% | -6.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q1 2021 | $213.7M | 78 |
| Q4 2020 | $214.1M | 78 |
| Q3 2020 | $194.7M | 66 |
| Q2 2020 | $179.8M | 66 |
| Q1 2020 | $126.5M | 58 |