# HOWE & RUSLING INC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 769963. Source: https://holderbook.com/funds/769963-howe-rusling-inc/

- Reported value: $1.7B
- Positions: 479
- Weight of the ten largest: 32.4%
- Filed: 2026-08-10

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $77.1M | 208,470 | 4.5% | 31 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $64.4M | 85,966 | 3.7% | 31 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $63.9M | 339,855 | 3.7% | 31 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $62.2M | 189,938 | 3.6% | 31 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $61.0M | 161,429 | 3.5% | 31 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $54.4M | 658,720 | 3.2% | 31 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $48.5M | 167,597 | 2.8% | 31 |
| ISHARES TR | [IUSV](https://holderbook.com/stocks/IUSV/) | $45.9M | 416,948 | 2.7% | 31 |
| ISHARES TR | [GVI](https://holderbook.com/stocks/GVI/) | $43.7M | 411,980 | 2.5% | 31 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $36.7M | 183,653 | 2.1% | 31 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $35.3M | 94,506 | 2.0% | 31 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $35.0M | 146,782 | 2.0% | 31 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $31.9M | 233,451 | 1.9% | 31 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $31.4M | 397,192 | 1.8% | 31 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $25.6M | 72,343 | 1.5% | 31 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $24.6M | 97,901 | 1.4% | 31 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $23.7M | 42,008 | 1.4% | 31 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $23.6M | 269,147 | 1.4% | 31 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $21.9M | 20,530 | 1.3% | 31 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $20.8M | 137,278 | 1.2% | 23 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $20.0M | 95,693 | 1.2% | 31 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $18.8M | 18,547 | 1.1% | 11 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $18.4M | 15,944 | 1.1% | 11 |
| ELEVANCE HEALTH INC FORMERLY | [ELV](https://holderbook.com/stocks/ELV/) | $17.8M | 45,974 | 1.0% | 5 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $16.8M | 113,115 | 1.0% | 31 |
| INTERCONTINENTAL EXCHANGE IN | [ICE](https://holderbook.com/stocks/ICE/) | $16.8M | 136,080 | 1.0% | 31 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $16.5M | 276,275 | 1.0% | 31 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $16.4M | 201,373 | 0.9% | 31 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $16.2M | 102,327 | 0.9% | 31 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $15.9M | 52,573 | 0.9% | 13 |
| CROWDSTRIKE HLDGS INC | [CRWD](https://holderbook.com/stocks/CRWD/) | $15.6M | 20,388 | 0.9% | 14 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $15.5M | 85,543 | 0.9% | 31 |
| VANGUARD SCOTTSDALE FDS | [VGIT](https://holderbook.com/stocks/VGIT/) | $15.1M | 256,842 | 0.9% | 5 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $14.3M | 41,770 | 0.8% | 31 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $14.2M | 249,577 | 0.8% | 31 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $14.1M | 51,684 | 0.8% | 24 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $13.8M | 102,039 | 0.8% | 31 |
| HONEYWELL INTL INC | [HON](https://holderbook.com/stocks/HON/) | $13.6M | 60,720 | 0.8% | 1 |
| HONEYWELL AEROSPACE INC | [HONA](https://holderbook.com/stocks/HONA/) | $13.4M | 60,764 | 0.8% | 1 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $13.4M | 42,434 | 0.8% | 23 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $13.2M | 48,830 | 0.8% | 31 |
| ASML HLDG NV | [ASML](https://holderbook.com/stocks/ASML/) | $13.1M | 6,596 | 0.8% | 13 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $12.6M | 156,667 | 0.7% | 31 |
| VANGUARD WORLD FD | [MGV](https://holderbook.com/stocks/MGV/) | $12.5M | 76,615 | 0.7% | 18 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $12.4M | 17,216 | 0.7% | 31 |
| CASEYS GEN STORES INC | [CASY](https://holderbook.com/stocks/CASY/) | $12.3M | 15,473 | 0.7% | 6 |
| AMPHENOL CORP | [APH](https://holderbook.com/stocks/APH/) | $11.8M | 67,050 | 0.7% | 13 |
| DTE ENERGY CO | [DTE](https://holderbook.com/stocks/DTE/) | $11.7M | 77,083 | 0.7% | 31 |
| CROWN HLDGS INC | [CCK](https://holderbook.com/stocks/CCK/) | $11.7M | 104,899 | 0.7% | 21 |
| GENERAL DYNAMICS CORP | [GD](https://holderbook.com/stocks/GD/) | $11.1M | 31,331 | 0.6% | 26 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $10.9M | 21,298 | 0.6% | 28 |
| RANGE RES CORP | [RRC](https://holderbook.com/stocks/RRC/) | $10.5M | 282,405 | 0.6% | 10 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $10.4M | 56,374 | 0.6% | 31 |
| ISHARES TR | [USHY](https://holderbook.com/stocks/USHY/) | $10.0M | 269,340 | 0.6% | 24 |
| MONDELEZ INTL INC | [MDLZ](https://holderbook.com/stocks/MDLZ/) | $9.8M | 169,469 | 0.6% | 31 |
| CADENCE DESIGN SYSTEM INC | [CDNS](https://holderbook.com/stocks/CDNS/) | $9.6M | 25,554 | 0.6% | 6 |
| EDWARDS LIFESCIENCES CORP | [EW](https://holderbook.com/stocks/EW/) | $9.2M | 101,913 | 0.5% | 31 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $9.1M | 9,728 | 0.5% | 31 |
| MEDTRONIC PLC | [MDT](https://holderbook.com/stocks/MDT/) | $9.0M | 115,218 | 0.5% | 5 |
| CMS ENERGY CORP | [CMS](https://holderbook.com/stocks/CMS/) | $8.9M | 116,029 | 0.5% | 20 |
| DANAHER CORP DEL | [DHR](https://holderbook.com/stocks/DHR/) | $8.5M | 44,362 | 0.5% | 7 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $8.3M | 50,033 | 0.5% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $8.3M | 11,055 | 0.5% | 31 |
| LAMAR ADVERTISING CO | [LAMR](https://holderbook.com/stocks/LAMR/) | $8.1M | 51,961 | 0.5% | 5 |
| ASTRAZENECA PLC | [AZN](https://holderbook.com/stocks/AZN/) | $8.0M | 42,193 | 0.5% | 2 |
| CME GROUP INC | [CME](https://holderbook.com/stocks/CME/) | $7.8M | 35,408 | 0.5% | 19 |
| DATADOG INC | [DDOG](https://holderbook.com/stocks/DDOG/) | $7.7M | 29,477 | 0.4% | 1 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $7.5M | 29,374 | 0.4% | 31 |
| NORFOLK SOUTHN CORP | [NSC](https://holderbook.com/stocks/NSC/) | $7.0M | 22,338 | 0.4% | 31 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $7.0M | 130,730 | 0.4% | 19 |
| AIR PRODUCTS AND CHEMICALS I | [APD](https://holderbook.com/stocks/APD/) | $7.0M | 23,828 | 0.4% | 4 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $7.0M | 72,376 | 0.4% | 10 |
| S&P GLOBAL INC | [SPGI](https://holderbook.com/stocks/SPGI/) | $6.3M | 15,388 | 0.4% | 31 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $6.2M | 32,644 | 0.4% | 31 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $6.1M | 63,196 | 0.4% | 31 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $6.0M | 71,232 | 0.3% | 31 |
| L3HARRIS TECHNOLOGIES INC | [LHX](https://holderbook.com/stocks/LHX/) | $5.9M | 20,280 | 0.3% | 28 |
| VERTEX PHARMACEUTICALS INC | [VRTX](https://holderbook.com/stocks/VRTX/) | $5.7M | 11,499 | 0.3% | 29 |
| ISHARES TR | [IQLT](https://holderbook.com/stocks/IQLT/) | $5.4M | 109,205 | 0.3% | 25 |
| IDEXX LABS INC | [IDXX](https://holderbook.com/stocks/IDXX/) | $5.2M | 9,825 | 0.3% | 7 |
| CELSIUS HLDGS INC | [CELH](https://holderbook.com/stocks/CELH/) | $5.1M | 175,016 | 0.3% | 6 |
| EOG RES INC | [EOG](https://holderbook.com/stocks/EOG/) | $5.1M | 38,941 | 0.3% | 31 |
| BECTON DICKINSON & CO | [BDX](https://holderbook.com/stocks/BDX/) | $5.0M | 33,360 | 0.3% | 13 |
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $5.0M | 65,331 | 0.3% | 23 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $4.7M | 8,139 | 0.3% | 3 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $4.5M | 45,420 | 0.3% | 31 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $4.4M | 23,429 | 0.3% | 25 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $4.3M | 19,379 | 0.2% | 31 |
| ZSCALER INC | [ZS](https://holderbook.com/stocks/ZS/) | $4.2M | 29,920 | 0.2% | 14 |
| VIKING HOLDINGS LTD | [VIK](https://holderbook.com/stocks/VIK/) | $4.0M | 38,504 | 0.2% | 2 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $3.5M | 22,321 | 0.2% | 20 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $3.2M | 24,744 | 0.2% | 31 |
| ISHARES TR | [OEF](https://holderbook.com/stocks/OEF/) | $3.1M | 8,355 | 0.2% | 31 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $2.9M | 7,995 | 0.2% | 31 |
| CORTEVA INC | [CTVA](https://holderbook.com/stocks/CTVA/) | $2.8M | 32,983 | 0.2% | 29 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $2.8M | 12,781 | 0.2% | 31 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $2.8M | 15,000 | 0.2% | 31 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $2.7M | 13,474 | 0.2% | 14 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $2.4M | 82,584 | 0.1% | 31 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $2.4M | 2,006 | 0.1% | 9 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +9.6% | +14.8% | -5.2% | 100% |
| Q1 2026 | -2.1% | -4.6% | +2.6% | 100% |
| Q4 2025 | +1.4% | +2.4% | -1.0% | 100% |
| Q3 2025 | +5.7% | +7.8% | -2.1% | 100% |
| Q2 2025 | +9.3% | +10.5% | -1.1% | 100% |
| Q1 2025 | -1.3% | -4.6% | +3.2% | 100% |
| Q4 2024 | +0.9% | +2.1% | -1.3% | 100% |
| Q3 2024 | +4.5% | +5.4% | -1.0% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $1.7B | 479 |
| Q1 2026 | $1.5B | 477 |
| Q4 2025 | $1.5B | 477 |
| Q3 2025 | $1.5B | 448 |
| Q2 2025 | $1.4B | 468 |
| Q1 2025 | $1.2B | 434 |
| Q4 2024 | $1.2B | 410 |
| Q3 2024 | $1.2B | 411 |
| Q2 2024 | $1.1B | 362 |
| Q1 2024 | $1.0B | 384 |
| Q4 2023 | $943.2M | 374 |
| Q3 2023 | $847.3M | 313 |