# Asset Advisory Group, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2110402. Source: https://holderbook.com/funds/2110402-asset-advisory-group-inc/

- Reported value: $228.8M
- Positions: 125
- Weight of the ten largest: 44.4%
- Filed: 2026-07-09

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $18.6M | 64,371 | 8.1% | 3 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $11.9M | 150,258 | 5.2% | 3 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $11.6M | 23,248 | 5.1% | 3 |
| KEYCORP | [KEY](https://holderbook.com/stocks/KEY/) | $11.0M | 479,123 | 4.8% | 3 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $9.3M | 209,020 | 4.1% | 3 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $8.7M | 101,152 | 3.8% | 3 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $8.5M | 35,826 | 3.7% | 3 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $7.7M | 242,951 | 3.4% | 3 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $7.3M | 9,740 | 3.2% | 3 |
| PIMCO ETF TR | [PYLD](https://holderbook.com/stocks/PYLD/) | $7.0M | 264,308 | 3.1% | 3 |
| J P MORGAN EXCHANGE TRADED F | [JPIE](https://holderbook.com/stocks/JPIE/) | $7.0M | 151,112 | 3.0% | 3 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $6.7M | 229,821 | 2.9% | 3 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $5.7M | 30,107 | 2.5% | 3 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $4.9M | 6,715 | 2.2% | 3 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $4.5M | 10,674 | 2.0% | 3 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $4.1M | 17,246 | 1.8% | 3 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $3.7M | 10,340 | 1.6% | 3 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $3.6M | 9,691 | 1.6% | 3 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $3.3M | 9,371 | 1.4% | 3 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $3.3M | 34,112 | 1.4% | 3 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $3.1M | 36,219 | 1.4% | 3 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $3.1M | 31,741 | 1.3% | 3 |
| ISHARES INC | [URTH](https://holderbook.com/stocks/URTH/) | $2.7M | 13,435 | 1.2% | 3 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $2.7M | 8,142 | 1.2% | 3 |
| SCHWAB STRATEGIC TR | [FNDX](https://holderbook.com/stocks/FNDX/) | $2.5M | 81,671 | 1.1% | 3 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $2.5M | 11,599 | 1.1% | 3 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.3M | 11,388 | 1.0% | 3 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $2.3M | 6,099 | 1.0% | 3 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $2.2M | 2,055 | 1.0% | 3 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $2.0M | 3,629 | 0.9% | 3 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $2.0M | 6,495 | 0.9% | 3 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $1.9M | 5,322 | 0.8% | 3 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.9M | 7,326 | 0.8% | 3 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $1.6M | 19,696 | 0.7% | 3 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $1.5M | 2,296 | 0.6% | 3 |
| ISHARES TR | [DVY](https://holderbook.com/stocks/DVY/) | $1.4M | 9,194 | 0.6% | 3 |
| ISHARES TR | [PFF](https://holderbook.com/stocks/PFF/) | $1.3M | 44,082 | 0.6% | 3 |
| DIMENSIONAL ETF TRUST | [DFIC](https://holderbook.com/stocks/DFIC/) | $1.3M | 34,989 | 0.6% | 3 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.2M | 8,807 | 0.5% | 3 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $1.2M | 6,622 | 0.5% | 3 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $1.1M | 7,824 | 0.5% | 3 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $1.1M | 9,558 | 0.5% | 3 |
| CENCORA INC | [COR](https://holderbook.com/stocks/COR/) | $929.3K | 3,284 | 0.4% | 3 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $925.0K | 16,054 | 0.4% | 3 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $924.5K | 11,474 | 0.4% | 3 |
| PUBLIC STORAGE | [PSA](https://holderbook.com/stocks/PSA/) | $862.2K | 2,709 | 0.4% | 1 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $848.8K | 1,666 | 0.4% | 3 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $845.5K | 5,581 | 0.4% | 3 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $764.6K | 20,756 | 0.3% | 3 |
| ROCKWELL AUTOMATION INC | [ROK](https://holderbook.com/stocks/ROK/) | $754.0K | 1,523 | 0.3% | 3 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $749.3K | 5,534 | 0.3% | 3 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $740.8K | 5,765 | 0.3% | 3 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $721.1K | 6,367 | 0.3% | 3 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $708.7K | 2,622 | 0.3% | 3 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $706.5K | 2,512 | 0.3% | 3 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $688.8K | 1,902 | 0.3% | 3 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $659.5K | 4,498 | 0.3% | 3 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $650.8K | 2,580 | 0.3% | 3 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $643.0K | 936 | 0.3% | 3 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $642.8K | 1,570 | 0.3% | 3 |
| CADENCE DESIGN SYSTEM INC | [CDNS](https://holderbook.com/stocks/CDNS/) | $642.2K | 1,711 | 0.3% | 3 |
| METTLER TOLEDO INTERNATIONAL | [MTD](https://holderbook.com/stocks/MTD/) | $636.2K | 498 | 0.3% | 3 |
| NUCOR CORP | [NUE](https://holderbook.com/stocks/NUE/) | $634.6K | 2,849 | 0.3% | 3 |
| WILLIAMS SONOMA INC | [WSM](https://holderbook.com/stocks/WSM/) | $552.9K | 2,372 | 0.2% | 3 |
| HF SINCLAIR CORP | [DINO](https://holderbook.com/stocks/DINO/) | $550.5K | 7,904 | 0.2% | 3 |
| VANGUARD WORLD FD | [VHT](https://holderbook.com/stocks/VHT/) | $545.7K | 1,825 | 0.2% | 3 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $523.7K | 2,462 | 0.2% | 3 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $520.5K | 4,431 | 0.2% | 3 |
| STEEL DYNAMICS INC | [STLD](https://holderbook.com/stocks/STLD/) | $514.9K | 2,244 | 0.2% | 3 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $513.3K | 1,235 | 0.2% | 3 |
| CROWDSTRIKE HLDGS INC | [CRWD](https://holderbook.com/stocks/CRWD/) | $494.5K | 648 | 0.2% | 3 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $489.7K | 1,946 | 0.2% | 3 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $485.2K | 13,430 | 0.2% | 3 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $484.1K | 8,497 | 0.2% | 3 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $475.5K | 11,231 | 0.2% | 3 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $473.8K | 5,830 | 0.2% | 3 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $472.7K | 1,386 | 0.2% | 3 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $464.9K | 2,942 | 0.2% | 3 |
| WISDOMTREE TR | [DTD](https://holderbook.com/stocks/DTD/) | $449.2K | 4,818 | 0.2% | 3 |
| CASELLA WASTE SYS INC | [CWST](https://holderbook.com/stocks/CWST/) | $441.8K | 4,556 | 0.2% | 3 |
| MSC INDL DIRECT INC | [MSM](https://holderbook.com/stocks/MSM/) | $436.8K | 3,672 | 0.2% | 3 |
| TE CONNECTIVITY PLC | [TEL](https://holderbook.com/stocks/TEL/) | $432.7K | 2,146 | 0.2% | 3 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $409.9K | 2,218 | 0.2% | 3 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $406.9K | 4,484 | 0.2% | 3 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $404.3K | 1,934 | 0.2% | 3 |
| CARDINAL HEALTH INC | [CAH](https://holderbook.com/stocks/CAH/) | $396.0K | 1,667 | 0.2% | 3 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $394.9K | 6,615 | 0.2% | 3 |
| LIVE NATION ENTERTAINMENT IN | [LYV](https://holderbook.com/stocks/LYV/) | $385.6K | 2,106 | 0.2% | 3 |
| BP PLC | [BP](https://holderbook.com/stocks/BP/) | $385.2K | 10,424 | 0.2% | 3 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $375.9K | 995 | 0.2% | 3 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $374.0K | 5,249 | 0.2% | 3 |
| ISHARES BITCOIN TRUST ETF | [IBIT](https://holderbook.com/stocks/IBIT/) | $373.9K | 11,232 | 0.2% | 3 |
| WATTS WATER TECHNOLOGIES INC | [WTS](https://holderbook.com/stocks/WTS/) | $372.7K | 952 | 0.2% | 3 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $356.6K | 17,229 | 0.2% | 3 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $351.3K | 1,569 | 0.2% | 3 |
| UNITED THERAPEUTICS CORP DEL | [UTHR](https://holderbook.com/stocks/UTHR/) | $341.4K | 630 | 0.1% | 3 |
| AMERICAN TOWER CORP | [AMT](https://holderbook.com/stocks/AMT/) | $340.9K | 2,084 | 0.1% | 3 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $339.0K | 1,327 | 0.1% | 1 |
| NORTHROP GRUMMAN CORP | [NOC](https://holderbook.com/stocks/NOC/) | $338.6K | 665 | 0.1% | 3 |
| CAPITAL ONE FINL CORP | [COF](https://holderbook.com/stocks/COF/) | $336.4K | 1,677 | 0.1% | 3 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.8% | +14.8% | -4.0% | 100% |
| Q1 2026 | -3.1% | -4.6% | +1.5% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $228.8M | 125 |
| Q1 2026 | $199.3M | 116 |
| Q4 2025 | $200.2M | 120 |