# Fortune Financial Group, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2106311. Source: https://holderbook.com/funds/2106311-fortune-financial-group-inc/

- Reported value: $127.7M
- Positions: 119
- Weight of the ten largest: 46.4%
- Filed: 2026-07-27

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| FIRST TRUST ALT OPPORTUN | - | $8.8M | 316,441 | 6.9% | 2 |
| INVESCO EXCH TRADED FD TR II | [SPLV](https://holderbook.com/stocks/SPLV/) | $8.3M | 110,796 | 6.5% | 3 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $8.1M | 10,942 | 6.3% | 3 |
| WISDOMTREE TR | [USFR](https://holderbook.com/stocks/USFR/) | $7.3M | 144,774 | 5.7% | 3 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $5.8M | 93,919 | 4.6% | 3 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $5.5M | 7,944 | 4.3% | 3 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $4.7M | 52,427 | 3.7% | 3 |
| INVESCO EXCH TRADED FD TR II | [SPMO](https://holderbook.com/stocks/SPMO/) | $4.1M | 25,231 | 3.2% | 3 |
| INNOVATOR ETFS TRUST | [PJAN](https://holderbook.com/stocks/PJAN/) | $4.0M | 80,602 | 3.1% | 3 |
| INVESCO EXCH TRADED FD TR II | [SPHD](https://holderbook.com/stocks/SPHD/) | $2.7M | 53,802 | 2.1% | 3 |
| INNOVATOR ETFS TRUST | [PDEC](https://holderbook.com/stocks/PDEC/) | $2.7M | 59,335 | 2.1% | 3 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $2.7M | 7,739 | 2.1% | 3 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $2.4M | 65,479 | 1.9% | 1 |
| INNOVATOR ETFS TRUST | [POCT](https://holderbook.com/stocks/POCT/) | $2.3M | 50,590 | 1.8% | 3 |
| INNOVATOR ETFS TRUST | [PAPR](https://holderbook.com/stocks/PAPR/) | $2.1M | 49,288 | 1.6% | 3 |
| SCHWAB VALUE ADVANTAGE M | - | $1.9M | 1,868,224 | 1.5% | 3 |
| INNOVATOR ETFS TRUST | [PJUL](https://holderbook.com/stocks/PJUL/) | $1.6M | 32,287 | 1.2% | 3 |
| FRANKLIN BSP PRIVATE CREDIT ADVISOR | - | $1.6M | 154,584 | 1.2% | 2 |
| ISHARES TR | [SOXX](https://holderbook.com/stocks/SOXX/) | $1.6M | 2,428 | 1.2% | 3 |
| FIDELITY COMWLTH TR | [ONEQ](https://holderbook.com/stocks/ONEQ/) | $1.5M | 14,840 | 1.2% | 1 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $1.5M | 15,787 | 1.2% | 3 |
| VANECK ETF TRUST | [FLTR](https://holderbook.com/stocks/FLTR/) | $1.3M | 51,577 | 1.0% | 1 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $1.3M | 4,311 | 1.0% | 3 |
| INNOVATOR ETFS TRUST | [PFEB](https://holderbook.com/stocks/PFEB/) | $1.3M | 30,019 | 1.0% | 3 |
| INVESCO EXCHANGE TRADED FD T | [XMHQ](https://holderbook.com/stocks/XMHQ/) | $1.2M | 10,983 | 1.0% | 3 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $1.2M | 3,126 | 0.9% | 1 |
| INVESCO EXCHANGE TRADED FD T | [XMMO](https://holderbook.com/stocks/XMMO/) | $1.2M | 6,764 | 0.9% | 3 |
| SPDR SERIES TRUST | [FLRN](https://holderbook.com/stocks/FLRN/) | $1.1M | 36,824 | 0.9% | 3 |
| INVESCO EXCHANGE TRADED FD T | [XSMO](https://holderbook.com/stocks/XSMO/) | $1.1M | 11,603 | 0.9% | 3 |
| PACER FDS TR | [CALF](https://holderbook.com/stocks/CALF/) | $1.1M | 21,338 | 0.8% | 1 |
| WISDOMTREE TR | [DHS](https://holderbook.com/stocks/DHS/) | $1.0M | 8,908 | 0.8% | 1 |
| INVESCO EXCH TRADED FD TR II | [XSHQ](https://holderbook.com/stocks/XSHQ/) | $962.8K | 19,912 | 0.8% | 3 |
| PROSHARES TR | [TQQQ](https://holderbook.com/stocks/TQQQ/) | $961.4K | 11,869 | 0.8% | 3 |
| FIRST TRUST PRIVATE CREDIT I | - | $837.8K | 85,838 | 0.7% | 2 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $798.3K | 3,990 | 0.6% | 1 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $778.4K | 2,690 | 0.6% | 3 |
| INVESCO EXCHANGE TRADED FD T | [GRPM](https://holderbook.com/stocks/GRPM/) | $757.6K | 5,820 | 0.6% | 3 |
| SELECT SECTOR SPDR TR | [XLU](https://holderbook.com/stocks/XLU/) | $728.4K | 16,066 | 0.6% | 3 |
| FIRST TR EXCHANGE TRADED FD | [CIBR](https://holderbook.com/stocks/CIBR/) | $720.7K | 8,021 | 0.6% | 1 |
| AMERICAN FUNDS NEW WORLD F1 | - | $704.1K | 6,535 | 0.6% | 3 |
| INVESCO EXCHANGE TRADED FD T | [PPA](https://holderbook.com/stocks/PPA/) | $701.7K | 3,972 | 0.5% | 1 |
| MSCI INC | [MSCI](https://holderbook.com/stocks/MSCI/) | $692.8K | 1,237 | 0.5% | 3 |
| INVESCO EXCH TRADED FD TR II | [IDMO](https://holderbook.com/stocks/IDMO/) | $681.8K | 11,308 | 0.5% | 2 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $675.5K | 11,960 | 0.5% | 3 |
| RUSSELL INVT CO TAX M | - | $673.8K | 6,453 | 0.5% | 1 |
| SCHWAB S&P 500 INDEX | - | $656.7K | 33,990 | 0.5% | 3 |
| INVESCO EXCH TRADED FD TR II | [IPKW](https://holderbook.com/stocks/IPKW/) | $607.7K | 10,788 | 0.5% | 2 |
| VANGUARD EXTENDED MARKET INDEX | - | $599.6K | 3,210 | 0.5% | 3 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $590.6K | 7,146 | 0.5% | 3 |
| GLOBAL X FDS | [AIQ](https://holderbook.com/stocks/AIQ/) | $560.6K | 8,544 | 0.4% | 3 |
| ISHARES GOLD TR | [IAU](https://holderbook.com/stocks/IAU/) | $559.1K | 7,404 | 0.4% | 1 |
| INNOVATOR ETFS TRUST | [BALT](https://holderbook.com/stocks/BALT/) | $547.2K | 15,966 | 0.4% | 3 |
| ETF SER SOLUTIONS | [UFOX](https://holderbook.com/stocks/UFOX/) | $537.7K | 5,658 | 0.4% | 3 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $531.6K | 15,271 | 0.4% | 3 |
| INNOVATOR ETFS TRUST | [PJUN](https://holderbook.com/stocks/PJUN/) | $497.5K | 11,509 | 0.4% | 3 |
| INNOVATOR ETFS TRUST | [PMAY](https://holderbook.com/stocks/PMAY/) | $491.8K | 11,907 | 0.4% | 3 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $491.7K | 3,316 | 0.4% | 3 |
| SCHWAB GOVERNMENT MONEY ULTRA | - | $463.5K | 463,478 | 0.4% | 3 |
| INNOVATOR ETFS TRUST | [PSEP](https://holderbook.com/stocks/PSEP/) | $452.7K | 9,830 | 0.4% | 1 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $447.2K | 5,398 | 0.4% | 1 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $435.9K | 15,052 | 0.3% | 3 |
| INNOVATOR ETFS TRUST | [NJAN](https://holderbook.com/stocks/NJAN/) | $415.3K | 7,036 | 0.3% | 3 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $415.0K | 6,952 | 0.3% | 1 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $413.7K | 1,158 | 0.3% | 3 |
| DODGE & COX INTERNATIONAL STOCK I | - | $411.9K | 22,076 | 0.3% | 3 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $403.3K | 1,692 | 0.3% | 1 |
| INVESCO EXCHANGE TRADED FD T | [PTH](https://holderbook.com/stocks/PTH/) | $397.2K | 6,647 | 0.3% | 3 |
| INVESCO EXCHANGE TRADED FD T | [IGPT](https://holderbook.com/stocks/IGPT/) | $387.3K | 3,720 | 0.3% | 3 |
| ISHARES TR | [IGV](https://holderbook.com/stocks/IGV/) | $384.1K | 4,240 | 0.3% | 3 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $380.1K | 1,019 | 0.3% | 1 |
| FIRST TR EXCHANGE-TRADED FD | [FBT](https://holderbook.com/stocks/FBT/) | $372.6K | 1,503 | 0.3% | 3 |
| BARON GROWTH RETAIL | - | $368.7K | 6,789 | 0.3% | 1 |
| INNOVATOR ETFS TRUST | [PAUG](https://holderbook.com/stocks/PAUG/) | $365.6K | 8,011 | 0.3% | 3 |
| INVESCO EXCH TRADED FD TR II | [QQQJ](https://holderbook.com/stocks/QQQJ/) | $360.3K | 7,929 | 0.3% | 3 |
| INNOVATOR ETFS TRUST | [NSEP](https://holderbook.com/stocks/NSEP/) | $359.4K | 11,500 | 0.3% | 3 |
| GLOBAL X FDS | [BOTZ](https://holderbook.com/stocks/BOTZ/) | $352.5K | 9,291 | 0.3% | 3 |
| FIRST TR EXCHANGE TRADED FD | [SKYY](https://holderbook.com/stocks/SKYY/) | $345.3K | 2,566 | 0.3% | 2 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $343.1K | 927 | 0.3% | 3 |
| ISHARES TR | [IBDT](https://holderbook.com/stocks/IBDT/) | $342.9K | 13,582 | 0.3% | 2 |
| RUSSELL INVT CO TAX M | - | $328.3K | 20,632 | 0.3% | 1 |
| RUSSELL INVT CO | - | $327.4K | 17,893 | 0.3% | 2 |
| INNOVATOR ETFS TRUST | [ZFEB](https://holderbook.com/stocks/ZFEB/) | $324.8K | 12,500 | 0.3% | 3 |
| INVESCO EXCHANGE TRADED FD T | [RSPS](https://holderbook.com/stocks/RSPS/) | $324.7K | 10,829 | 0.3% | 3 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $323.2K | 280 | 0.3% | 1 |
| INNOVATOR ETFS TRUST | [BFEB](https://holderbook.com/stocks/BFEB/) | $310.6K | 5,900 | 0.2% | 3 |
| FIRST TR EXCHANGE TRADED FD | [GRID](https://holderbook.com/stocks/GRID/) | $306.2K | 1,597 | 0.2% | 1 |
| FIRST TR EXCHANGE-TRADED FD | [FDN](https://holderbook.com/stocks/FDN/) | $302.8K | 1,144 | 0.2% | 3 |
| ISHARES TR | [IBDR](https://holderbook.com/stocks/IBDR/) | $302.1K | 12,468 | 0.2% | 3 |
| INNOVATOR ETFS TRUST | [NDEC](https://holderbook.com/stocks/NDEC/) | $300.4K | 10,000 | 0.2% | 3 |
| INNOVATOR ETFS TRUST | [PMAR](https://holderbook.com/stocks/PMAR/) | $296.0K | 6,196 | 0.2% | 3 |
| ISHARES TR | [IBDS](https://holderbook.com/stocks/IBDS/) | $295.9K | 12,216 | 0.2% | 2 |
| Selected American Inc Cl S | - | $290.8K | 6,622 | 0.2% | 3 |
| GLOBAL X FDS | [DTCR](https://holderbook.com/stocks/DTCR/) | $285.6K | 9,404 | 0.2% | 1 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $281.0K | 8,863 | 0.2% | 1 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $272.5K | 899 | 0.2% | 3 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $270.2K | 2,165 | 0.2% | 1 |
| SCHWAB SMALL-CAP INDEX | - | $269.6K | 5,524 | 0.2% | 3 |
| SPDR SERIES TRUST | [XNTK](https://holderbook.com/stocks/XNTK/) | $265.6K | 680 | 0.2% | 1 |
| INVESCO EXCHANGE TRADED FD T | [PRN](https://holderbook.com/stocks/PRN/) | $265.4K | 1,018 | 0.2% | 1 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $260.7K | 1,587 | 0.2% | 3 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +9.8% | +14.8% | -5.0% | 95% |
| Q1 2026 | -1.2% | -4.6% | +3.5% | 92% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $127.7M | 119 |
| Q1 2026 | $111.1M | 84 |
| Q4 2025 | $101.7M | 95 |