# Frankly Finances, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2096338. Source: https://holderbook.com/funds/2096338-frankly-finances-llc/

- Reported value: $1.8B
- Positions: 90
- Weight of the ten largest: 65.0%
- Filed: 2026-07-13

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $283.0M | 536,480 | 15.4% | 3 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $193.9M | 359,754 | 10.6% | 3 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $181.9M | 337,902 | 9.9% | 3 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $111.6M | 211,702 | 6.1% | 3 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $80.0M | 147,782 | 4.4% | 3 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $76.6M | 143,160 | 4.2% | 3 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $73.0M | 134,870 | 4.0% | 3 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $67.0M | 122,250 | 3.6% | 3 |
| AMERICAN CENTY ETF TR | [AVGE](https://holderbook.com/stocks/AVGE/) | $64.8M | 117,916 | 3.5% | 3 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $61.7M | 115,162 | 3.4% | 3 |
| AMERICAN CENTY ETF TR | [AVIV](https://holderbook.com/stocks/AVIV/) | $57.9M | 107,560 | 3.2% | 3 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $55.0M | 106,324 | 3.0% | 3 |
| AMERICAN CENTY ETF TR | [AVLV](https://holderbook.com/stocks/AVLV/) | $45.7M | 83,788 | 2.5% | 3 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $36.8M | 70,974 | 2.0% | 3 |
| EA SERIES TRUST | [AAUS](https://holderbook.com/stocks/AAUS/) | $33.2M | 62,662 | 1.8% | 3 |
| DIMENSIONAL ETF TRUST | [DFAR](https://holderbook.com/stocks/DFAR/) | $31.4M | 61,186 | 1.7% | 3 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $31.3M | 57,036 | 1.7% | 3 |
| AMERICAN CENTY ETF TR | [AVDV](https://holderbook.com/stocks/AVDV/) | $28.2M | 51,116 | 1.5% | 3 |
| VANGUARD WELLINGTON FD | [VTES](https://holderbook.com/stocks/VTES/) | $25.7M | 46,602 | 1.4% | 3 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $25.4M | 46,896 | 1.4% | 3 |
| VANGUARD MUN BD FDS | [VTEI](https://holderbook.com/stocks/VTEI/) | $21.2M | 38,590 | 1.2% | 3 |
| AMERICAN CENTY ETF TR | [AVSC](https://holderbook.com/stocks/AVSC/) | $20.6M | 38,460 | 1.1% | 3 |
| AMERICAN CENTY ETF TR | [AVUS](https://holderbook.com/stocks/AVUS/) | $19.1M | 33,928 | 1.0% | 3 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $17.1M | 30,428 | 0.9% | 3 |
| ISHARES GOLD TR | [IAU](https://holderbook.com/stocks/IAU/) | $17.1M | 31,736 | 0.9% | 3 |
| LITMAN GREGORY FDS TR | [DBMF](https://holderbook.com/stocks/DBMF/) | $15.9M | 30,880 | 0.9% | 3 |
| AMERICAN CENTY ETF TR | [AVDE](https://holderbook.com/stocks/AVDE/) | $15.8M | 29,060 | 0.9% | 3 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $14.7M | 21,494 | 0.8% | 3 |
| DIMENSIONAL ETF TRUST | [DISV](https://holderbook.com/stocks/DISV/) | $12.0M | 23,084 | 0.7% | 3 |
| DIMENSIONAL ETF TRUST | [DFSV](https://holderbook.com/stocks/DFSV/) | $11.3M | 21,802 | 0.6% | 3 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $10.6M | 20,466 | 0.6% | 3 |
| SCHWAB STRATEGIC TR | [FNDF](https://holderbook.com/stocks/FNDF/) | $9.7M | 18,428 | 0.5% | 3 |
| ENERGY TRANSFER L P | [ET](https://holderbook.com/stocks/ET/) | $8.0M | 15,700 | 0.4% | 3 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $7.9M | 15,372 | 0.4% | 3 |
| PLAINS ALL AMERN PIPELINE L | [PAA](https://holderbook.com/stocks/PAA/) | $7.6M | 14,800 | 0.4% | 3 |
| ISHARES TR | [IJS](https://holderbook.com/stocks/IJS/) | $6.7M | 11,778 | 0.4% | 3 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $6.2M | 11,960 | 0.3% | 3 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $4.7M | 8,920 | 0.3% | 3 |
| AMERICAN CENTY ETF TR | [AVNM](https://holderbook.com/stocks/AVNM/) | $3.0M | 5,484 | 0.2% | 3 |
| DIMENSIONAL ETF TRUST | [DFAW](https://holderbook.com/stocks/DFAW/) | $2.5M | 4,650 | 0.1% | 3 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $2.5M | 4,124 | 0.1% | 3 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $2.5M | 3,920 | 0.1% | 3 |
| ISHARES TR | [ESGD](https://holderbook.com/stocks/ESGD/) | $2.3M | 4,260 | 0.1% | 1 |
| VANGUARD INTL EQUITY INDEX F | [VT](https://holderbook.com/stocks/VT/) | $2.3M | 4,052 | 0.1% | 3 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $2.2M | 4,336 | 0.1% | 3 |
| ISHARES TR | [ESGU](https://holderbook.com/stocks/ESGU/) | $2.2M | 3,696 | 0.1% | 1 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $2.1M | 3,840 | 0.1% | 1 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $2.0M | 3,780 | 0.1% | 3 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $1.8M | 3,600 | 0.1% | 1 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $1.7M | 2,646 | 0.1% | 3 |
| ISHARES INC | [ESGE](https://holderbook.com/stocks/ESGE/) | $1.7M | 3,186 | 0.1% | 1 |
| VANGUARD BD INDEX FDS | [VUSB](https://holderbook.com/stocks/VUSB/) | $1.6M | 3,034 | 0.1% | 3 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $1.5M | 2,700 | 0.1% | 3 |
| WISDOMTREE TR | [DLN](https://holderbook.com/stocks/DLN/) | $1.4M | 2,580 | 0.1% | 3 |
| VANGUARD WORLD FD | [ESGV](https://holderbook.com/stocks/ESGV/) | $1.1M | 1,936 | 0.1% | 1 |
| HEWLETT PACKARD ENTERPRISE C | [HPE](https://holderbook.com/stocks/HPE/) | $1.0M | 2,000 | 0.1% | 1 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $1.0M | 1,824 | 0.1% | 3 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $952.0K | 1,090 | 0.1% | 3 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $916.0K | 1,684 | 0.0% | 1 |
| NUSHARES ETF TR | [NULG](https://holderbook.com/stocks/NULG/) | $835.6K | 1,496 | 0.0% | 1 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $792.3K | 1,380 | 0.0% | 3 |
| ISHARES TR | [ESML](https://holderbook.com/stocks/ESML/) | $740.2K | 1,402 | 0.0% | 1 |
| TCW ETF TRUST | [VOTE](https://holderbook.com/stocks/VOTE/) | $597.4K | 1,098 | 0.0% | 1 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $528.5K | 1,000 | 0.0% | 1 |
| DELTA AIR LINES INC | [DAL](https://holderbook.com/stocks/DAL/) | $437.5K | 800 | 0.0% | 1 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $435.5K | 822 | 0.0% | 1 |
| WISDOMTREE TR | [DON](https://holderbook.com/stocks/DON/) | $382.5K | 724 | 0.0% | 3 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $371.6K | 722 | 0.0% | 1 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $371.1K | 440 | 0.0% | 3 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $360.0K | 600 | 0.0% | 1 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $314.7K | 484 | 0.0% | 3 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $287.3K | 524 | 0.0% | 3 |
| SM ENERGY COMPANY | [SM](https://holderbook.com/stocks/SM/) | $277.0K | 540 | 0.0% | 1 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $244.3K | 360 | 0.0% | 1 |
| AMERICAN ELEC PWR CO INC | [AEP](https://holderbook.com/stocks/AEP/) | $227.4K | 400 | 0.0% | 1 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $223.5K | 400 | 0.0% | 1 |
| ISHARES TR | [IXG](https://holderbook.com/stocks/IXG/) | $168.7K | 300 | 0.0% | 3 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $156.3K | 200 | 0.0% | 1 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $130.4K | 190 | 0.0% | 1 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $118.5K | 200 | 0.0% | 3 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $102.3K | 168 | 0.0% | 1 |
| SPDR SERIES TRUST | [SPSM](https://holderbook.com/stocks/SPSM/) | $88.8K | 168 | 0.0% | 1 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $72.6K | 136 | 0.0% | 1 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $53.6K | 100 | 0.0% | 3 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $50.3K | 84 | 0.0% | 1 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $44.7K | 72 | 0.0% | 1 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $40.5K | 54 | 0.0% | 1 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $21.9K | 40 | 0.0% | 3 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $6.5K | 10 | 0.0% | 1 |
| TRACK DATA CORP | [TRAC](https://holderbook.com/stocks/TRAC/) | $1.0K | 2 | 0.0% | 3 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.3% | +14.8% | -6.6% | 100% |
| Q1 2026 | +1.9% | -4.6% | +6.5% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $1.8B | 90 |
| Q1 2026 | $110.5M | 64 |
| Q4 2025 | $105.5M | 63 |