# Wills Financial Group LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2059579. Source: https://holderbook.com/funds/2059579-wills-financial-group-llc/

- Reported value: $274.8M
- Positions: 82
- Weight of the ten largest: 45.0%
- Filed: 2026-08-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $21.4M | 42,803 | 7.8% | 6 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $16.3M | 56,193 | 5.9% | 6 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $15.4M | 45,182 | 5.6% | 6 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $13.1M | 35,189 | 4.8% | 6 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $11.4M | 31,936 | 4.2% | 6 |
| ISHARES GOLD TR | [IAU](https://holderbook.com/stocks/IAU/) | $11.0M | 145,131 | 4.0% | 6 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $10.4M | 20,488 | 3.8% | 6 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $8.9M | 37,496 | 3.3% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $8.5M | 167,437 | 3.1% | 5 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $7.3M | 49,959 | 2.7% | 6 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $7.1M | 25,959 | 2.6% | 6 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $6.9M | 41,517 | 2.5% | 6 |
| MOOG INC | [MOGA](https://holderbook.com/stocks/MOGA/) | $6.8M | 16,077 | 2.5% | 5 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $6.8M | 49,929 | 2.5% | 6 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $6.2M | 19,047 | 2.3% | 6 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $6.2M | 16,459 | 2.3% | 6 |
| ESSENTIAL UTILS INC | [WTRG](https://holderbook.com/stocks/WTRG/) | $5.8M | 152,307 | 2.1% | 6 |
| DANAHER CORP DEL | [DHR](https://holderbook.com/stocks/DHR/) | $5.4M | 28,431 | 2.0% | 6 |
| SHERWIN WILLIAMS CO | [SHW](https://holderbook.com/stocks/SHW/) | $5.1M | 14,670 | 1.8% | 6 |
| DOMINION ENERGY INC | [D](https://holderbook.com/stocks/D/) | $5.0M | 73,643 | 1.8% | 6 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $5.0M | 45,692 | 1.8% | 3 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $4.2M | 44,018 | 1.5% | 6 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $4.1M | 172,222 | 1.5% | 6 |
| ALPS ETF TR | [AMLP](https://holderbook.com/stocks/AMLP/) | $4.0M | 77,709 | 1.5% | 3 |
| CF INDUSTRIES HOLD | [CF](https://holderbook.com/stocks/CF/) | $3.6M | 33,640 | 1.3% | 6 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $3.5M | 13,704 | 1.3% | 6 |
| ATLANTIC UN BANKSHARES CORP | [AUB](https://holderbook.com/stocks/AUB/) | $3.5M | 82,148 | 1.3% | 3 |
| BADGER METER INC | [BMI](https://holderbook.com/stocks/BMI/) | $3.0M | 20,301 | 1.1% | 1 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $3.0M | 34,000 | 1.1% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JMST](https://holderbook.com/stocks/JMST/) | $2.9M | 57,124 | 1.1% | 3 |
| XYLEM INC | [XYL](https://holderbook.com/stocks/XYL/) | $2.7M | 23,135 | 1.0% | 1 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $2.7M | 63,155 | 1.0% | 6 |
| BRADY CORP | [BRC](https://holderbook.com/stocks/BRC/) | $2.6M | 28,063 | 0.9% | 3 |
| GOLDMAN SACHS ETF TR | [GSST](https://holderbook.com/stocks/GSST/) | $2.5M | 49,345 | 0.9% | 2 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $2.5M | 49,217 | 0.9% | 2 |
| NETAPP INC | [NTAP](https://holderbook.com/stocks/NTAP/) | $2.5M | 16,009 | 0.9% | 3 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $2.5M | 7,144 | 0.9% | 6 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $2.3M | 17,931 | 0.8% | 6 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $2.0M | 63,280 | 0.7% | 6 |
| NORFOLK SOUTHN CORP | [NSC](https://holderbook.com/stocks/NSC/) | $1.8M | 5,823 | 0.7% | 6 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $1.7M | 2,219 | 0.6% | 6 |
| TRACTOR SUPPLY CO | [TSCO](https://holderbook.com/stocks/TSCO/) | $1.6M | 51,346 | 0.6% | 5 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $1.6M | 1,315 | 0.6% | 4 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.5M | 4,143 | 0.5% | 6 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.4M | 10,500 | 0.5% | 6 |
| DECKERS OUTDOOR CORP | [DECK](https://holderbook.com/stocks/DECK/) | $1.4M | 13,764 | 0.5% | 1 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $1.3M | 16,483 | 0.5% | 6 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.3M | 5,035 | 0.5% | 6 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $1.3M | 10,030 | 0.5% | 6 |
| TARGET CORP | [TGT](https://holderbook.com/stocks/TGT/) | $1.2M | 9,455 | 0.4% | 2 |
| HONEYWELL AEROSPACE INC | [HONA](https://holderbook.com/stocks/HONA/) | $1.2M | 5,307 | 0.4% | 1 |
| HONEYWELL INTL INC | [HON](https://holderbook.com/stocks/HON/) | $1.0M | 4,655 | 0.4% | 1 |
| ASML HLDG NV | [ASML](https://holderbook.com/stocks/ASML/) | $925.1K | 465 | 0.3% | 5 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $816.0K | 4,078 | 0.3% | 6 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $796.4K | 9,800 | 0.3% | 6 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $704.1K | 3,892 | 0.3% | 6 |
| THERMO FISHER SCIENTIFIC INC | [TMO](https://holderbook.com/stocks/TMO/) | $683.9K | 1,364 | 0.2% | 6 |
| CME GROUP INC | [CME](https://holderbook.com/stocks/CME/) | $624.1K | 2,826 | 0.2% | 6 |
| PNC FINL SVCS GROUP INC | [PNC](https://holderbook.com/stocks/PNC/) | $573.6K | 2,330 | 0.2% | 6 |
| T ROWE PRICE EXCHANGE-TRADED | [TCAL](https://holderbook.com/stocks/TCAL/) | $534.0K | 24,053 | 0.2% | 3 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $526.3K | 1,492 | 0.2% | 6 |
| ALBEMARLE CORP | [ALB](https://holderbook.com/stocks/ALB/) | $450.9K | 3,339 | 0.2% | 6 |
| TOWNEBANK PORTSMOUTH VA | [TOWN](https://holderbook.com/stocks/TOWN/) | $392.5K | 10,830 | 0.1% | 3 |
| MCKESSON CORP | [MCK](https://holderbook.com/stocks/MCK/) | $377.8K | 500 | 0.1% | 6 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $374.8K | 1,700 | 0.1% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $362.3K | 6,415 | 0.1% | 6 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $338.9K | 1,118 | 0.1% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $333.0K | 7,094 | 0.1% | 5 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $320.4K | 3,531 | 0.1% | 1 |
| MARKEL GROUP INC | [MKL](https://holderbook.com/stocks/MKL/) | $277.3K | 142 | 0.1% | 6 |
| INTUITIVE SURGICAL INC | [ISRG](https://holderbook.com/stocks/ISRG/) | $274.8K | 691 | 0.1% | 6 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $268.4K | 287 | 0.1% | 2 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $262.5K | 624 | 0.1% | 5 |
| HUNTINGTON INGALLS INDS INC | [HII](https://holderbook.com/stocks/HII/) | $259.3K | 926 | 0.1% | 6 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $250.0K | 364 | 0.1% | 2 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $242.1K | 1,276 | 0.1% | 5 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $231.0K | 627 | 0.1% | 4 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $225.5K | 1,611 | 0.1% | 2 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $223.0K | 4,693 | 0.1% | 2 |
| TRAVELERS COMPANIES INC | [TRV](https://holderbook.com/stocks/TRV/) | $208.0K | 630 | 0.1% | 1 |
| AMERICAN CENTY ETF TR | [AVDV](https://holderbook.com/stocks/AVDV/) | $205.8K | 1,997 | 0.1% | 1 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $205.2K | 759 | 0.1% | 6 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +6.2% | +14.8% | -8.6% | 95% |
| Q1 2026 | +0.1% | -4.6% | +4.7% | 100% |
| Q4 2025 | +2.2% | +2.4% | -0.2% | 100% |
| Q3 2025 | +5.5% | +7.8% | -2.3% | 100% |
| Q2 2025 | +2.4% | +10.5% | -8.1% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $274.8M | 82 |
| Q1 2026 | $265.3M | 75 |
| Q4 2025 | $261.7M | 73 |
| Q3 2025 | $243.8M | 67 |
| Q2 2025 | $230.4M | 69 |
| Q1 2025 | $225.5M | 62 |