# Friday Financial

> Institutional holdings reported to the SEC as of Q3 2026 on Form 13F. CIK 2048792. Source: https://holderbook.com/funds/2048792-friday-financial/

- Reported value: $505.8M
- Positions: 119
- Weight of the ten largest: 59.0%
- Filed: 2026-10-09

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $108.4M | 650,357 | 21.4% | 8 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $40.6M | 1,128,895 | 8.0% | 8 |
| EA SERIES TRUST | [BSVO](https://holderbook.com/stocks/BSVO/) | $27.3M | 966,800 | 5.4% | 8 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $21.0M | 627,761 | 4.1% | 8 |
| VANGUARD SCOTTSDALE FDS | [VGIT](https://holderbook.com/stocks/VGIT/) | $20.1M | 355,593 | 4.0% | 8 |
| ISHARES TR | [IDEV](https://holderbook.com/stocks/IDEV/) | $17.7M | 199,509 | 3.5% | 8 |
| AMERICAN CENTY ETF TR | [AVDV](https://holderbook.com/stocks/AVDV/) | $16.8M | 155,085 | 3.3% | 8 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $16.3M | 596,469 | 3.2% | 8 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $15.4M | 470,332 | 3.0% | 8 |
| DIMENSIONAL ETF TRUST | [DFSD](https://holderbook.com/stocks/DFSD/) | $14.8M | 318,461 | 2.9% | 8 |
| SPDR INDEX SHS FDS | [CWI](https://holderbook.com/stocks/CWI/) | $14.8M | 368,299 | 2.9% | 8 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $14.4M | 362,352 | 2.8% | 8 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $11.0M | 129,934 | 2.2% | 8 |
| VANGUARD MALVERN FDS | [VTIP](https://holderbook.com/stocks/VTIP/) | $9.0M | 185,693 | 1.8% | 8 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $8.9M | 71,042 | 1.8% | 8 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $8.1M | 24,653 | 1.6% | 8 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $6.3M | 26,852 | 1.2% | 8 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $6.0M | 16,097 | 1.2% | 8 |
| SPDR SERIES TRUST | [SPYV](https://holderbook.com/stocks/SPYV/) | $5.6M | 91,983 | 1.1% | 8 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $5.6M | 46,854 | 1.1% | 8 |
| DIMENSIONAL ETF TRUST | [DIHP](https://holderbook.com/stocks/DIHP/) | $4.9M | 146,327 | 1.0% | 8 |
| SPDR SERIES TRUST | [HYMB](https://holderbook.com/stocks/HYMB/) | $4.7M | 200,591 | 0.9% | 8 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $4.7M | 30,208 | 0.9% | 6 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $3.7M | 10,927 | 0.7% | 8 |
| ISHARES TR | [IWP](https://holderbook.com/stocks/IWP/) | $3.7M | 26,536 | 0.7% | 8 |
| ISHARES TR | [IWS](https://holderbook.com/stocks/IWS/) | $3.7M | 22,888 | 0.7% | 8 |
| UMB FINL CORP | [UMBF](https://holderbook.com/stocks/UMBF/) | $3.6M | 27,532 | 0.7% | 7 |
| DIMENSIONAL ETF TRUST | [DFNM](https://holderbook.com/stocks/DFNM/) | $3.0M | 65,899 | 0.6% | 8 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $3.0M | 32,208 | 0.6% | 6 |
| SPDR SERIES TRUST | [SLYV](https://holderbook.com/stocks/SLYV/) | $3.0M | 29,238 | 0.6% | 8 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $3.0M | 4,028 | 0.6% | 8 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $2.8M | 41,866 | 0.6% | 8 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $2.6M | 18,355 | 0.5% | 8 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.5M | 3,595 | 0.5% | 2 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $2.5M | 41,872 | 0.5% | 8 |
| SPDR SERIES TRUST | [SLYG](https://holderbook.com/stocks/SLYG/) | $2.4M | 22,021 | 0.5% | 8 |
| SPDR SERIES TRUST | [MDYV](https://holderbook.com/stocks/MDYV/) | $2.1M | 23,863 | 0.4% | 8 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $2.1M | 7,057 | 0.4% | 8 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $2.0M | 3,023 | 0.4% | 8 |
| ISHARES BITCOIN TRUST ETF | [IBIT](https://holderbook.com/stocks/IBIT/) | $2.0M | 41,674 | 0.4% | 8 |
| J P MORGAN EXCHANGE TRADED F | [JPEF](https://holderbook.com/stocks/JPEF/) | $1.9M | 23,823 | 0.4% | 2 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $1.9M | 2,502 | 0.4% | 2 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $1.9M | 9,630 | 0.4% | 8 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.9M | 3,639 | 0.4% | 7 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $1.8M | 7,920 | 0.4% | 8 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $1.8M | 22,220 | 0.4% | 8 |
| FIRST TR EXCH TRADED FD III | [FMB](https://holderbook.com/stocks/FMB/) | $1.8M | 37,373 | 0.4% | 8 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.7M | 4,856 | 0.3% | 8 |
| J P MORGAN EXCHANGE TRADED F | [JMUB](https://holderbook.com/stocks/JMUB/) | $1.7M | 35,216 | 0.3% | 8 |
| VANECK ETF TRUST | [HYD](https://holderbook.com/stocks/HYD/) | $1.6M | 33,652 | 0.3% | 8 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $1.6M | 6,922 | 0.3% | 8 |
| ISHARES TR | [IWO](https://holderbook.com/stocks/IWO/) | $1.6M | 4,407 | 0.3% | 6 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $1.6M | 39,438 | 0.3% | 4 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $1.3M | 12,802 | 0.3% | 8 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $1.3M | 14,012 | 0.3% | 6 |
| QUANTA SVCS INC | [PWR](https://holderbook.com/stocks/PWR/) | $1.2M | 1,819 | 0.2% | 7 |
| SPDR SERIES TRUST | [MDYG](https://holderbook.com/stocks/MDYG/) | $1.1M | 10,394 | 0.2% | 2 |
| SCHWAB STRATEGIC TR | [SCHZ](https://holderbook.com/stocks/SCHZ/) | $985.1K | 44,634 | 0.2% | 2 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $976.5K | 2,931 | 0.2% | 8 |
| DIMENSIONAL ETF TRUST | [DISV](https://holderbook.com/stocks/DISV/) | $941.7K | 22,079 | 0.2% | 6 |
| WISDOMTREE TR | [DON](https://holderbook.com/stocks/DON/) | $812.8K | 14,971 | 0.2% | 8 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $796.8K | 7,642 | 0.2% | 7 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $786.9K | 2,290 | 0.2% | 6 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $750.6K | 3,024 | 0.1% | 7 |
| SPDR SERIES TRUST | [SPTL](https://holderbook.com/stocks/SPTL/) | $732.6K | 30,754 | 0.1% | 1 |
| ISHARES TR | [VLUE](https://holderbook.com/stocks/VLUE/) | $714.9K | 3,568 | 0.1% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $711.0K | 15,927 | 0.1% | 1 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $700.1K | 5,512 | 0.1% | 4 |
| J P MORGAN EXCHANGE TRADED F | [JPIB](https://holderbook.com/stocks/JPIB/) | $696.7K | 14,993 | 0.1% | 3 |
| ISHARES TR | [IJK](https://holderbook.com/stocks/IJK/) | $684.7K | 6,177 | 0.1% | 8 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $669.1K | 3,178 | 0.1% | 8 |
| PIMCO ETF TR | [MUNI](https://holderbook.com/stocks/MUNI/) | $660.7K | 13,270 | 0.1% | 8 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $641.6K | 1,282 | 0.1% | 8 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $632.0K | 1,887 | 0.1% | 8 |
| ALPS ETF TR | [IDOG](https://holderbook.com/stocks/IDOG/) | $626.9K | 15,082 | 0.1% | 5 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $618.1K | 6,192 | 0.1% | 8 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $614.3K | 7,888 | 0.1% | 5 |
| SANDISK CORP | [SNDK](https://holderbook.com/stocks/SNDK/) | $606.0K | 339 | 0.1% | 2 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $570.2K | 926 | 0.1% | 2 |
| ISHARES TR | [IQLT](https://holderbook.com/stocks/IQLT/) | $529.6K | 10,764 | 0.1% | 6 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $477.4K | 4,900 | 0.1% | 8 |
| WESTERN DIGITAL CORP | [WDC](https://holderbook.com/stocks/WDC/) | $473.2K | 1,023 | 0.1% | 2 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $471.5K | 2,090 | 0.1% | 8 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $421.4K | 1,246 | 0.1% | 2 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $416.6K | 2,192 | 0.1% | 3 |
| VANGUARD WHITEHALL FDS | [VIGI](https://holderbook.com/stocks/VIGI/) | $394.4K | 4,202 | 0.1% | 4 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $390.6K | 3,591 | 0.1% | 6 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $365.8K | 1,600 | 0.1% | 8 |
| SPDR SERIES TRUST | [SDY](https://holderbook.com/stocks/SDY/) | $360.9K | 2,447 | 0.1% | 8 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $344.8K | 2,395 | 0.1% | 2 |
| NEW YORK LIFE INVTS ACTIVE E | [MMIT](https://holderbook.com/stocks/MMIT/) | $324.5K | 14,083 | 0.1% | 8 |
| SPACE EXPLORATION TECHN CORP | [SPCX](https://holderbook.com/stocks/SPCX/) | $324.4K | 2,191 | 0.1% | 1 |
| STATE STR SPDR S&P MIDCAP 40 | [MDY](https://holderbook.com/stocks/MDY/) | $316.4K | 477 | 0.1% | 2 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $314.7K | 5,994 | 0.1% | 4 |
| ISHARES TR | [IEI](https://holderbook.com/stocks/IEI/) | $313.7K | 2,766 | 0.1% | 1 |
| WISDOMTREE TR | [DHS](https://holderbook.com/stocks/DHS/) | $308.5K | 2,754 | 0.1% | 8 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $296.9K | 2,930 | 0.1% | 7 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $291.6K | 1,127 | 0.1% | 2 |
| EXXONMOBIL HOLDINGS CORP COM SHS | [XOM](https://holderbook.com/stocks/XOM/) | $285.8K | 1,744 | 0.1% | 1 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $280.1K | 339 | 0.1% | 6 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.3% | +14.8% | -3.5% | 100% |
| Q1 2026 | -0.7% | -4.6% | +3.9% | 100% |
| Q4 2025 | +1.8% | +2.4% | -0.6% | 100% |
| Q3 2025 | +7.2% | +7.8% | -0.6% | 100% |
| Q2 2025 | +8.1% | +10.5% | -2.4% | 99% |
| Q1 2025 | -2.3% | -4.6% | +2.2% | 98% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2026 | $505.8M | 119 |
| Q2 2026 | $373.4M | 108 |
| Q1 2026 | $290.2M | 93 |
| Q4 2025 | $283.6M | 90 |
| Q3 2025 | $238.8M | 91 |
| Q2 2025 | $196.6M | 86 |
| Q1 2025 | $167.1M | 71 |
| Q4 2024 | $145.1M | 65 |