# American Alpha Advisors, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2041441. Source: https://holderbook.com/funds/2041441-american-alpha-advisors-llc/

- Reported value: $185.1M
- Positions: 93
- Weight of the ten largest: 44.0%
- Filed: 2026-08-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $12.8M | 123,459 | 6.9% | 7 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $12.3M | 386,969 | 6.6% | 5 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $11.9M | 0 | 6.4% | 8 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $7.9M | 36,198 | 4.3% | 8 |
| PACER FDS TR | [ECOW](https://holderbook.com/stocks/ECOW/) | $6.3M | 237,822 | 3.4% | 8 |
| ALPS ETF TR | [IDOG](https://holderbook.com/stocks/IDOG/) | $6.2M | 149,954 | 3.3% | 8 |
| GOLDMAN SACHS ETF TR | [GPIX](https://holderbook.com/stocks/GPIX/) | $6.1M | 109,221 | 3.3% | 5 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $6.0M | 10,321 | 3.2% | 6 |
| WISDOMTREE TR | [DTH](https://holderbook.com/stocks/DTH/) | $6.0M | 110,320 | 3.2% | 8 |
| LEGG MASON ETF INVT | [LVHI](https://holderbook.com/stocks/LVHI/) | $5.9M | 146,533 | 3.2% | 8 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $5.9M | 19,479 | 3.2% | 6 |
| STATE STR SPDR S&amp;P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $5.8M | 7,769 | 3.1% | 8 |
| PACER FDS TR | [ICOW](https://holderbook.com/stocks/ICOW/) | $5.8M | 139,003 | 3.1% | 8 |
| PGIM ETF TR | [PHYL](https://holderbook.com/stocks/PHYL/) | $5.3M | 153,056 | 2.9% | 8 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $5.2M | 83,311 | 2.8% | 8 |
| E L F BEAUTY INC | [ELF](https://holderbook.com/stocks/ELF/) | $5.0M | 66,979 | 2.7% | 8 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $4.6M | 76,294 | 2.5% | 8 |
| GLOBALSTAR INC | [GSAT](https://holderbook.com/stocks/GSAT/) | $4.1M | 50,000 | 2.2% | 6 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $3.6M | 5,197 | 1.9% | 6 |
| BNY MELLON ETF TRUST II | [BKDV](https://holderbook.com/stocks/BKDV/) | $3.5M | 104,319 | 1.9% | 6 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $3.3M | 15,477 | 1.8% | 8 |
| ETF SER SOLUTIONS | [DSTL](https://holderbook.com/stocks/DSTL/) | $2.9M | 48,041 | 1.6% | 8 |
| IONQ INC | [IONQ](https://holderbook.com/stocks/IONQ/) | $2.7M | 50,000 | 1.4% | 6 |
| SERVICENOW INC | [NOW](https://holderbook.com/stocks/NOW/) | $2.5M | 25,000 | 1.3% | 3 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $2.4M | 0 | 1.3% | 6 |
| ISHARES TR | [TLT](https://holderbook.com/stocks/TLT/) | $1.8M | 20,294 | 0.9% | 5 |
| ETF SER SOLUTIONS | [QTUM](https://holderbook.com/stocks/QTUM/) | $1.7M | 10,000 | 0.9% | 1 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.6M | 22,826 | 0.9% | 8 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $1.5M | 2,966 | 0.8% | 8 |
| CENTRUS ENERGY CORP | [LEU](https://holderbook.com/stocks/LEU/) | $1.4M | 8,120 | 0.7% | 5 |
| FIRST TR EXCHNG TRADED FD VI | [GFEB](https://holderbook.com/stocks/GFEB/) | $1.4M | 30,719 | 0.7% | 6 |
| FIRST TR EXCHNG TRADED FD VI | [FSEP](https://holderbook.com/stocks/FSEP/) | $1.2M | 22,437 | 0.7% | 5 |
| SHOPIFY INC | [SHOP](https://holderbook.com/stocks/SHOP/) | $1.2M | 10,300 | 0.6% | 2 |
| ISHARES TR | [SGOV](https://holderbook.com/stocks/SGOV/) | $1.1M | 11,385 | 0.6% | 1 |
| SELECT SECTOR SPDR TR | [XLU](https://holderbook.com/stocks/XLU/) | $1.0M | 22,126 | 0.5% | 8 |
| THE ALGER ETF TRUST | [CNEQ](https://holderbook.com/stocks/CNEQ/) | $999.4K | 24,216 | 0.5% | 4 |
| JOHN HANCOCK EXCHANGE TRADED | [JHMU](https://holderbook.com/stocks/JHMU/) | $900.1K | 34,200 | 0.5% | 5 |
| VANGUARD WORLD FD | [VDC](https://holderbook.com/stocks/VDC/) | $898.6K | 3,985 | 0.5% | 8 |
| UBER TECHNOLOGIES INC | [UBER](https://holderbook.com/stocks/UBER/) | $819.1K | 11,351 | 0.4% | 3 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $748.9K | 1 | 0.4% | 8 |
| MERCK &amp; CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $733.4K | 5,707 | 0.4% | 6 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $726.3K | 5,312 | 0.4% | 6 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $668.4K | 9,290 | 0.4% | 8 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $665.9K | 1,839 | 0.4% | 6 |
| SPDR SERIES TRUST | [HYMB](https://holderbook.com/stocks/HYMB/) | $661.4K | 26,000 | 0.4% | 5 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $650.1K | 11,283 | 0.4% | 8 |
| MCKESSON CORP | [MCK](https://holderbook.com/stocks/MCK/) | $647.5K | 857 | 0.3% | 5 |
| FIRST TR EXCHNG TRADED FD VI | [GSEP](https://holderbook.com/stocks/GSEP/) | $647.5K | 15,809 | 0.3% | 3 |
| PROSHARES TR | [QLD](https://holderbook.com/stocks/QLD/) | $639.0K | 6,604 | 0.3% | 4 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $624.0K | 3,377 | 0.3% | 6 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $615.6K | 3,714 | 0.3% | 8 |
| FORD MTR CO | [F](https://holderbook.com/stocks/F/) | $614.9K | 44,235 | 0.3% | 6 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $591.1K | 6,141 | 0.3% | 5 |
| NEWMONT CORP | [NEM](https://holderbook.com/stocks/NEM/) | $586.1K | 6,275 | 0.3% | 6 |
| GILEAD SCIENCES INC | [GILD](https://holderbook.com/stocks/GILD/) | $573.8K | 4,542 | 0.3% | 6 |
| BOOKING HOLDINGS INC | [BKNG](https://holderbook.com/stocks/BKNG/) | $551.3K | 3,093 | 0.3% | 6 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $529.5K | 21,991 | 0.3% | 6 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $523.5K | 724 | 0.3% | 3 |
| UNITED AIRLS HLDGS INC | [UAL](https://holderbook.com/stocks/UAL/) | $514.9K | 3,786 | 0.3% | 6 |
| SLB LIMITED | [SLB](https://holderbook.com/stocks/SLB/) | $492.8K | 10,601 | 0.3% | 6 |
| DIAMONDBACK ENERGY INC | [FANG](https://holderbook.com/stocks/FANG/) | $490.8K | 2,792 | 0.3% | 8 |
| GENERAL DYNAMICS CORP | [GD](https://holderbook.com/stocks/GD/) | $486.4K | 1,373 | 0.3% | 3 |
| WARNER BROS DISCOVERY INC | [WBD](https://holderbook.com/stocks/WBD/) | $483.6K | 18,140 | 0.3% | 3 |
| AIRBNB INC | [ABNB](https://holderbook.com/stocks/ABNB/) | $459.8K | 3,213 | 0.2% | 8 |
| CONOCOPHILLIPS | [COP](https://holderbook.com/stocks/COP/) | $456.7K | 4,393 | 0.2% | 2 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $446.2K | 1,542 | 0.2% | 5 |
| AT&amp;T INC | [T](https://holderbook.com/stocks/T/) | $435.9K | 21,060 | 0.2% | 8 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $426.2K | 1,667 | 0.2% | 2 |
| HCA HEALTHCARE INC | [HCA](https://holderbook.com/stocks/HCA/) | $412.9K | 1,059 | 0.2% | 3 |
| ARCHER DANIELS MIDLAND CO | [ADM](https://holderbook.com/stocks/ADM/) | $403.4K | 5,280 | 0.2% | 2 |
| COLGATE PALMOLIVE CO | [CL](https://holderbook.com/stocks/CL/) | $401.8K | 4,383 | 0.2% | 3 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $387.4K | 9,150 | 0.2% | 2 |
| COMCAST CORP NEW | [CMCSA](https://holderbook.com/stocks/CMCSA/) | $367.5K | 14,970 | 0.2% | 2 |
| PACCAR INC | [PCAR](https://holderbook.com/stocks/PCAR/) | $363.2K | 3,024 | 0.2% | 3 |
| CARDINAL HEALTH INC | [CAH](https://holderbook.com/stocks/CAH/) | $359.4K | 1,513 | 0.2% | 2 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $355.5K | 953 | 0.2% | 2 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $344.3K | 3,203 | 0.2% | 2 |
| D R HORTON INC | [DHI](https://holderbook.com/stocks/DHI/) | $329.7K | 2,024 | 0.2% | 5 |
| KRAFT HEINZ CO | [KHC](https://holderbook.com/stocks/KHC/) | $313.1K | 13,256 | 0.2% | 5 |
| REGENERON PHARMACEUTICALS | [REGN](https://holderbook.com/stocks/REGN/) | $296.8K | 476 | 0.2% | 6 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $295.5K | 1,886 | 0.2% | 6 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $285.1K | 1,882 | 0.2% | 4 |
| ADOBE INC | [ADBE](https://holderbook.com/stocks/ADBE/) | $284.2K | 1,386 | 0.2% | 5 |
| OCCIDENTAL PETE CORP | [OXY](https://holderbook.com/stocks/OXY/) | $282.4K | 5,814 | 0.2% | 2 |
| CORECIVIC INC | [CXW](https://holderbook.com/stocks/CXW/) | $279.5K | 9,200 | 0.2% | 1 |
| EOG RES INC | [EOG](https://holderbook.com/stocks/EOG/) | $269.6K | 2,078 | 0.1% | 2 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $247.4K | 820 | 0.1% | 1 |
| TARGET CORP | [TGT](https://holderbook.com/stocks/TGT/) | $241.0K | 1,845 | 0.1% | 8 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $237.0K | 2,018 | 0.1% | 1 |
| PELOTON INTERACTIVE INC | [PTON](https://holderbook.com/stocks/PTON/) | $182.3K | 30,850 | 0.1% | 5 |
| NEXTNAV INC | [NN](https://holderbook.com/stocks/NN/) | $178.3K | 10,000 | 0.1% | 1 |
| COTY INC | [COTY](https://holderbook.com/stocks/COTY/) | $54.0K | 25,000 | 0.0% | 7 |
| RAIN ENHANCEMENT TECHNOLOGIE | [RAINW](https://holderbook.com/stocks/RAINW/) | $5.2K | 33,666 | 0.0% | 6 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.2% | +14.8% | -3.6% | 97% |
| Q1 2026 | +1.8% | -4.6% | +6.4% | 95% |
| Q4 2025 | +8.8% | +2.4% | +6.5% | 98% |
| Q3 2025 | +9.5% | +7.8% | +1.7% | 100% |
| Q2 2025 | +7.3% | +10.5% | -3.2% | 97% |
| Q1 2025 | +98.0% | -4.6% | +102.6% | 99% |
| Q4 2024 | +1.5% | +2.1% | -0.6% | 99% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $185.1M | 93 |
| Q1 2026 | $188.1M | 94 |
| Q4 2025 | $169.1M | 84 |
| Q3 2025 | $144.3M | 88 |
| Q2 2025 | $127.7M | 86 |
| Q1 2025 | $119.2M | 83 |
| Q4 2024 | $113.8M | 66 |
| Q3 2024 | $109.3M | 81 |

