# GEN Financial Management, INC.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2032497. Source: https://holderbook.com/funds/2032497-gen-financial-management-inc/

- Reported value: $167.1M
- Positions: 42
- Weight of the ten largest: 84.6%
- Filed: 2026-07-24

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $27.6M | 936,352 | 16.5% | 7 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $27.4M | 115,778 | 16.4% | 7 |
| VANGUARD WHITEHALL FDS | [VIGI](https://holderbook.com/stocks/VIGI/) | $19.0M | 203,882 | 11.4% | 7 |
| FIDELITY COVINGTON TRUST | [FSMD](https://holderbook.com/stocks/FSMD/) | $15.7M | 297,441 | 9.4% | 3 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $13.2M | 227,547 | 7.9% | 7 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $12.5M | 200,543 | 7.5% | 7 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $10.9M | 311,963 | 6.5% | 7 |
| VANGUARD MALVERN FDS | [VCRB](https://holderbook.com/stocks/VCRB/) | $9.2M | 118,704 | 5.5% | 3 |
| SPDR SERIES TRUST | [SLYG](https://holderbook.com/stocks/SLYG/) | $3.1M | 26,017 | 1.9% | 6 |
| SPDR SERIES TRUST | [MDYG](https://holderbook.com/stocks/MDYG/) | $2.8M | 24,683 | 1.7% | 6 |
| VANGUARD ADMIRAL FDS INC | [VOOG](https://holderbook.com/stocks/VOOG/) | $2.2M | 26,220 | 1.3% | 7 |
| DIMENSIONAL ETF TRUST | [DFAR](https://holderbook.com/stocks/DFAR/) | $1.9M | 70,730 | 1.1% | 2 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $1.6M | 31,765 | 1.0% | 7 |
| VANGUARD INSTL INDEX FD | [VBIL](https://holderbook.com/stocks/VBIL/) | $1.5M | 19,836 | 0.9% | 3 |
| VANGUARD WELLINGTON FD | [VTES](https://holderbook.com/stocks/VTES/) | $1.5M | 14,332 | 0.9% | 2 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $1.4M | 1,868 | 0.8% | 7 |
| VANGUARD INTL EQUITY INDEX F | [VT](https://holderbook.com/stocks/VT/) | $1.3M | 8,004 | 0.8% | 7 |
| HERCULES CAPITAL INC | [HTGC](https://holderbook.com/stocks/HTGC/) | $1.2M | 76,382 | 0.7% | 1 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.2M | 2,336 | 0.7% | 7 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $998.7K | 2,904 | 0.6% | 7 |
| SPDR SERIES TRUST | [SDY](https://holderbook.com/stocks/SDY/) | $937.9K | 6,163 | 0.6% | 7 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $901.2K | 6,553 | 0.5% | 7 |
| ISHARES TR | [AOA](https://holderbook.com/stocks/AOA/) | $885.2K | 9,070 | 0.5% | 7 |
| AMERICAN CENTY ETF TR | [AVMC](https://holderbook.com/stocks/AVMC/) | $833.2K | 10,382 | 0.5% | 3 |
| TRINITY CAP INC | [TRIN](https://holderbook.com/stocks/TRIN/) | $762.9K | 42,645 | 0.5% | 1 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $679.6K | 4,137 | 0.4% | 7 |
| CAPITAL SOUTHWEST CORP | [CSWC](https://holderbook.com/stocks/CSWC/) | $631.5K | 26,569 | 0.4% | 1 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $573.0K | 1,536 | 0.3% | 7 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $520.9K | 2,294 | 0.3% | 7 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $502.3K | 1,640 | 0.3% | 7 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $500.8K | 4,014 | 0.3% | 6 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $495.4K | 1,712 | 0.3% | 7 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $453.5K | 1,240 | 0.3% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JFLX](https://holderbook.com/stocks/JFLX/) | $425.8K | 8,448 | 0.3% | 1 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $306.6K | 858 | 0.2% | 2 |
| ISHARES TR | [AOR](https://holderbook.com/stocks/AOR/) | $292.6K | 4,210 | 0.2% | 7 |
| ISHARES TR | [ACWI](https://holderbook.com/stocks/ACWI/) | $280.7K | 1,788 | 0.2% | 7 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $254.0K | 611 | 0.2% | 1 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $245.9K | 721 | 0.1% | 1 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $233.3K | 979 | 0.1% | 2 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $216.8K | 574 | 0.1% | 3 |
| PENTAIR PLC | [PNR](https://holderbook.com/stocks/PNR/) | $208.7K | 2,723 | 0.1% | 7 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.4% | +14.8% | -6.5% | 100% |
| Q1 2026 | -1.1% | -4.6% | +3.5% | 100% |
| Q4 2025 | +1.8% | +2.4% | -0.6% | 100% |
| Q3 2025 | +4.1% | +7.8% | -3.7% | 100% |
| Q2 2025 | +5.7% | +10.5% | -4.8% | 100% |
| Q1 2025 | -1.1% | -4.6% | +3.5% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $167.1M | 42 |
| Q1 2026 | $161.5M | 51 |
| Q4 2025 | $158.8M | 47 |
| Q3 2025 | $116.0M | 44 |
| Q2 2025 | $122.3M | 44 |
| Q1 2025 | $147.6M | 51 |
| Q4 2024 | $154.1M | 56 |