# Cannon Financial Strategists, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2031123. Source: https://holderbook.com/funds/2031123-cannon-financial-strategists-inc/

- Reported value: $878.5M
- Positions: 133
- Weight of the ten largest: 74.7%
- Filed: 2026-08-07

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | [DFIC](https://holderbook.com/stocks/DFIC/) | $134.3M | 3,603,650 | 15.3% | 15 |
| SPDR SERIES TRUST | [SLYV](https://holderbook.com/stocks/SLYV/) | $109.2M | 1,001,138 | 12.4% | 30 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $108.8M | 914,234 | 12.4% | 30 |
| AMERICAN CENTY ETF TR | [AVLV](https://holderbook.com/stocks/AVLV/) | $103.1M | 1,130,339 | 11.7% | 13 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $53.4M | 696,561 | 6.1% | 30 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $34.1M | 395,858 | 3.9% | 30 |
| SPDR SERIES TRUST | [SPIP](https://holderbook.com/stocks/SPIP/) | $31.6M | 1,228,789 | 3.6% | 30 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $31.0M | 321,733 | 3.5% | 13 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $26.5M | 71,573 | 3.0% | 30 |
| AMERICAN CENTY ETF TR | [AVDE](https://holderbook.com/stocks/AVDE/) | $24.1M | 269,845 | 2.7% | 17 |
| ISHARES TR | [EMB](https://holderbook.com/stocks/EMB/) | $19.1M | 197,737 | 2.2% | 30 |
| CAPITAL GRP FIXED INCM ETF T | [CGCB](https://holderbook.com/stocks/CGCB/) | $17.6M | 671,881 | 2.0% | 8 |
| VANGUARD ADMIRAL FDS INC | [VIOV](https://holderbook.com/stocks/VIOV/) | $17.1M | 145,840 | 1.9% | 25 |
| ISHARES TR | [USRT](https://holderbook.com/stocks/USRT/) | $14.1M | 212,247 | 1.6% | 30 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $9.4M | 186,598 | 1.1% | 30 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $8.7M | 96,238 | 1.0% | 30 |
| CAPITAL GRP FIXED INCM ETF T | [CGMU](https://holderbook.com/stocks/CGMU/) | $8.4M | 305,784 | 1.0% | 2 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $8.4M | 34,527 | 1.0% | 30 |
| ISHARES TR | [ISTB](https://holderbook.com/stocks/ISTB/) | $5.0M | 103,207 | 0.6% | 28 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $4.5M | 55,185 | 0.5% | 30 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $4.0M | 109,286 | 0.5% | 8 |
| THORNBURG ETF TR | [TMB](https://holderbook.com/stocks/TMB/) | $3.9M | 153,054 | 0.4% | 1 |
| ISHARES TR | [VLUE](https://holderbook.com/stocks/VLUE/) | $3.8M | 18,831 | 0.4% | 17 |
| CAPITAL GRP FIXED INCM ETF T | [CGSM](https://holderbook.com/stocks/CGSM/) | $3.6M | 136,919 | 0.4% | 1 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $3.2M | 4,339 | 0.4% | 30 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $3.2M | 62,715 | 0.4% | 17 |
| FIRST TR EXCHNG TRADED FD VI | [FIXD](https://holderbook.com/stocks/FIXD/) | $3.2M | 72,459 | 0.4% | 17 |
| ISHARES TR | [IMTB](https://holderbook.com/stocks/IMTB/) | $3.2M | 72,412 | 0.4% | 17 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.9M | 4,216 | 0.3% | 25 |
| CAPITAL GRP FIXED INCM ETF T | [CGSD](https://holderbook.com/stocks/CGSD/) | $2.9M | 111,085 | 0.3% | 5 |
| ISHARES TR | [TIP](https://holderbook.com/stocks/TIP/) | $2.8M | 25,506 | 0.3% | 30 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $2.8M | 68,644 | 0.3% | 17 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $2.7M | 25,325 | 0.3% | 30 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.5M | 6,831 | 0.3% | 25 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $2.5M | 19,871 | 0.3% | 30 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $2.4M | 4,755 | 0.3% | 25 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $2.4M | 18,940 | 0.3% | 30 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $2.2M | 2,952 | 0.3% | 21 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $2.1M | 8,369 | 0.2% | 30 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $2.0M | 22,838 | 0.2% | 8 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $1.8M | 46,722 | 0.2% | 5 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $1.6M | 17,067 | 0.2% | 14 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.6M | 22,528 | 0.2% | 30 |
| ISHARES TR | [IBTG](https://holderbook.com/stocks/IBTG/) | $1.5M | 63,514 | 0.2% | 13 |
| ISHARES TR | [IBTH](https://holderbook.com/stocks/IBTH/) | $1.5M | 64,967 | 0.2% | 13 |
| ISHARES TR | [IBDS](https://holderbook.com/stocks/IBDS/) | $1.4M | 58,868 | 0.2% | 13 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $1.4M | 4,898 | 0.2% | 21 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $1.3M | 3,793 | 0.2% | 30 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $1.2M | 24,362 | 0.1% | 30 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $1.2M | 5,631 | 0.1% | 30 |
| SCHWAB STRATEGIC TR | [SCHJ](https://holderbook.com/stocks/SCHJ/) | $1.2M | 47,552 | 0.1% | 14 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $1.1M | 18,689 | 0.1% | 30 |
| RHYTHM PHARMACEUTICALS INC | [RYTM](https://holderbook.com/stocks/RYTM/) | $1.1M | 10,000 | 0.1% | 7 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.1M | 7,509 | 0.1% | 30 |
| ISHARES TR | [IJT](https://holderbook.com/stocks/IJT/) | $1.0M | 5,629 | 0.1% | 1 |
| ISHARES TR | [IBDR](https://holderbook.com/stocks/IBDR/) | $988.1K | 40,778 | 0.1% | 13 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $901.1K | 6,591 | 0.1% | 22 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $866.3K | 4,566 | 0.1% | 1 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $856.7K | 7,564 | 0.1% | 28 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $825.9K | 3,252 | 0.1% | 30 |
| ISHARES TR | [IJJ](https://holderbook.com/stocks/IJJ/) | $783.3K | 5,302 | 0.1% | 1 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $772.5K | 2,045 | 0.1% | 1 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $758.1K | 5,989 | 0.1% | 30 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $686.9K | 645 | 0.1% | 1 |
| PHILLIPS 66 | [PSX](https://holderbook.com/stocks/PSX/) | $680.3K | 4,024 | 0.1% | 1 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $675.8K | 722 | 0.1% | 9 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $653.7K | 1,534 | 0.1% | 1 |
| ROCKWELL AUTOMATION INC | [ROK](https://holderbook.com/stocks/ROK/) | $627.7K | 1,268 | 0.1% | 20 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $604.4K | 2,554 | 0.1% | 15 |
| SPROTT ASSET MANAGEMENT LP | [CEF](https://holderbook.com/stocks/CEF/) | $574.6K | 14,282 | 0.1% | 10 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $553.3K | 5,737 | 0.1% | 8 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $551.8K | 4,294 | 0.1% | 25 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $550.8K | 1,559 | 0.1% | 11 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $527.7K | 1,612 | 0.1% | 11 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $518.0K | 2,028 | 0.1% | 1 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $486.1K | 421 | 0.1% | 1 |
| KINDER MORGAN INC DEL | [KMI](https://holderbook.com/stocks/KMI/) | $483.9K | 15,135 | 0.1% | 3 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $483.8K | 1,721 | 0.1% | 8 |
| CAPITAL GRP FIXED INCM ETF T | [CGCP](https://holderbook.com/stocks/CGCP/) | $474.9K | 21,307 | 0.1% | 2 |
| SPROTT ASSET MANAGEMENT LP | [PHYS](https://holderbook.com/stocks/PHYS/) | $462.4K | 15,327 | 0.1% | 10 |
| SCHWAB STRATEGIC TR | [SCHZ](https://holderbook.com/stocks/SCHZ/) | $444.4K | 19,214 | 0.1% | 12 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $443.9K | 1,226 | 0.1% | 12 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $427.0K | 12,618 | 0.0% | 10 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $426.2K | 1,157 | 0.0% | 5 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $425.1K | 354 | 0.0% | 11 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $423.1K | 2,250 | 0.0% | 5 |
| SPDR SERIES TRUST | [EFIV](https://holderbook.com/stocks/EFIV/) | $419.7K | 5,755 | 0.0% | 2 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $418.4K | 2,091 | 0.0% | 5 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $406.8K | 1,365 | 0.0% | 18 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $398.4K | 4,391 | 0.0% | 30 |
| ISHARES TR | [USHY](https://holderbook.com/stocks/USHY/) | $391.5K | 10,575 | 0.0% | 1 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $390.9K | 11,158 | 0.0% | 8 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $381.5K | 2,302 | 0.0% | 4 |
| DOVER CORP | [DOV](https://holderbook.com/stocks/DOV/) | $375.1K | 1,672 | 0.0% | 1 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $366.1K | 1,720 | 0.0% | 4 |
| GENERAL MILLS INC | [GIS](https://holderbook.com/stocks/GIS/) | $363.3K | 10,440 | 0.0% | 30 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $344.5K | 1,570 | 0.0% | 10 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $330.5K | 3,946 | 0.0% | 12 |
| ISHARES TR | [SUB](https://holderbook.com/stocks/SUB/) | $329.8K | 3,097 | 0.0% | 5 |
| SPACE EXPLORATION TECHN CORP | [SPCX](https://holderbook.com/stocks/SPCX/) | $316.3K | 1,851 | 0.0% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.3% | +14.8% | -4.5% | 100% |
| Q1 2026 | +0.4% | -4.6% | +5.0% | 100% |
| Q4 2025 | +2.5% | +2.4% | +0.2% | 99% |
| Q3 2025 | +6.6% | +7.8% | -1.2% | 99% |
| Q2 2025 | +7.5% | +10.5% | -3.0% | 99% |
| Q1 2025 | -1.8% | -4.6% | +2.8% | 99% |
| Q4 2024 | -1.6% | +2.1% | -3.8% | 99% |
| Q3 2024 | +6.3% | +5.4% | +0.8% | 99% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $878.5M | 133 |
| Q1 2026 | $760.8M | 109 |
| Q4 2025 | $719.3M | 100 |
| Q3 2025 | $698.8M | 104 |
| Q2 2025 | $633.1M | 100 |
| Q1 2025 | $582.5M | 96 |
| Q4 2024 | $583.3M | 96 |
| Q3 2024 | $572.1M | 98 |
| Q2 2024 | $524.4M | 92 |
| Q1 2024 | $508.6M | 94 |
| Q4 2023 | $466.9M | 90 |
| Q3 2023 | $392.9M | 83 |