# Elser Financial Planning, Inc

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2028202. Source: https://holderbook.com/funds/2028202-elser-financial-planning-inc/

- Reported value: $2.3B
- Positions: 124
- Weight of the ten largest: 86.8%
- Filed: 2026-07-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| MERCHANTS BANCORP IND | [MBIN](https://holderbook.com/stocks/MBIN/) | $1.3B | 26,808,625 | 58.1% | 2 |
| DIMENSIONAL ETF TRUST | [DFCF](https://holderbook.com/stocks/DFCF/) | $186.5M | 4,417,313 | 8.1% | 9 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $102.9M | 1,989,838 | 4.5% | 2 |
| DIMENSIONAL ETF TRUST | [DFIC](https://holderbook.com/stocks/DFIC/) | $82.2M | 2,207,216 | 3.6% | 2 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $75.5M | 920,864 | 3.3% | 9 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $48.6M | 882,671 | 2.1% | 9 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $44.4M | 539,346 | 1.9% | 9 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $42.2M | 1,038,515 | 1.8% | 2 |
| DIMENSIONAL ETF TRUST | [DFGX](https://holderbook.com/stocks/DFGX/) | $41.8M | 779,026 | 1.8% | 3 |
| DIMENSIONAL ETF TRUST | [DFSD](https://holderbook.com/stocks/DFSD/) | $38.1M | 798,092 | 1.7% | 2 |
| DIMENSIONAL ETF TRUST | [DFSV](https://holderbook.com/stocks/DFSV/) | $35.8M | 923,575 | 1.6% | 2 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $25.1M | 358,376 | 1.1% | 2 |
| DIMENSIONAL ETF TRUST | [DUHP](https://holderbook.com/stocks/DUHP/) | $24.6M | 589,420 | 1.1% | 2 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $22.8M | 19,007 | 1.0% | 9 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $18.9M | 513,837 | 0.8% | 9 |
| DIMENSIONAL ETF TRUST | [DFSU](https://holderbook.com/stocks/DFSU/) | $11.3M | 242,897 | 0.5% | 2 |
| DIMENSIONAL ETF TRUST | [DFSI](https://holderbook.com/stocks/DFSI/) | $10.8M | 239,760 | 0.5% | 2 |
| DIMENSIONAL ETF TRUST | [DFGR](https://holderbook.com/stocks/DFGR/) | $10.2M | 353,220 | 0.4% | 2 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $9.6M | 13,974 | 0.4% | 7 |
| DIMENSIONAL ETF TRUST | [DCOR](https://holderbook.com/stocks/DCOR/) | $8.3M | 101,762 | 0.4% | 2 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $7.4M | 25,735 | 0.3% | 9 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $6.9M | 174,653 | 0.3% | 2 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $6.7M | 167,131 | 0.3% | 2 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $6.7M | 162,277 | 0.3% | 2 |
| ISHARES TR | [SUSB](https://holderbook.com/stocks/SUSB/) | $6.5M | 258,666 | 0.3% | 2 |
| DIMENSIONAL ETF TRUST | [DFSE](https://holderbook.com/stocks/DFSE/) | $6.2M | 126,249 | 0.3% | 2 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $5.4M | 106,255 | 0.2% | 5 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $3.9M | 134,087 | 0.2% | 9 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $3.5M | 96,489 | 0.2% | 9 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $3.0M | 104,795 | 0.1% | 9 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $3.0M | 9,849 | 0.1% | 9 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $2.5M | 89,813 | 0.1% | 9 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $2.4M | 7,205 | 0.1% | 2 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $2.3M | 29,497 | 0.1% | 2 |
| VANGUARD BD INDEX FDS | [VUSB](https://holderbook.com/stocks/VUSB/) | $2.2M | 43,641 | 0.1% | 2 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $2.2M | 8,544 | 0.1% | 8 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.2M | 10,764 | 0.1% | 2 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $2.1M | 2,268 | 0.1% | 2 |
| VANGUARD MUN BD FDS | [VTEI](https://holderbook.com/stocks/VTEI/) | $2.0M | 19,952 | 0.1% | 4 |
| FIRST TR EXCHANGE-TRADED FD | [QTEC](https://holderbook.com/stocks/QTEC/) | $1.9M | 5,783 | 0.1% | 9 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.9M | 5,109 | 0.1% | 9 |
| BROWN & BROWN INC | [BRO](https://holderbook.com/stocks/BRO/) | $1.9M | 29,501 | 0.1% | 9 |
| AUTONATION INC | [AN](https://holderbook.com/stocks/AN/) | $1.6M | 6,732 | 0.1% | 2 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.5M | 4,310 | 0.1% | 2 |
| FIRST TR EXCHANGE TRADED FD | [FXL](https://holderbook.com/stocks/FXL/) | $1.5M | 6,786 | 0.1% | 2 |
| NOVARTIS AG | [NVS](https://holderbook.com/stocks/NVS/) | $1.4M | 8,978 | 0.1% | 2 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $1.2M | 1,023 | 0.1% | 3 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $1.1M | 32,277 | 0.0% | 8 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $1.1M | 1,462 | 0.0% | 2 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.1M | 15,288 | 0.0% | 9 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $1.1M | 23,764 | 0.0% | 2 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $1.0M | 3,721 | 0.0% | 9 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $879.2K | 6,297 | 0.0% | 4 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $864.1K | 3,652 | 0.0% | 9 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $849.8K | 798 | 0.0% | 9 |
| APOLLO GLOBAL MGMT INC | [APO](https://holderbook.com/stocks/APO/) | $837.0K | 4,747 | 0.0% | 2 |
| ISHARES TR | [PFF](https://holderbook.com/stocks/PFF/) | $778.7K | 25,538 | 0.0% | 2 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $773.8K | 14,325 | 0.0% | 9 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $762.1K | 3,497 | 0.0% | 6 |
| NORFOLK SOUTHN CORP | [NSC](https://holderbook.com/stocks/NSC/) | $742.1K | 2,359 | 0.0% | 9 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $678.4K | 2,696 | 0.0% | 2 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $669.9K | 4,571 | 0.0% | 2 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $658.8K | 5,512 | 0.0% | 2 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $657.1K | 4,481 | 0.0% | 9 |
| SCHWAB STRATEGIC TR | [SCHE](https://holderbook.com/stocks/SCHE/) | $630.5K | 17,389 | 0.0% | 9 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $609.0K | 11,466 | 0.0% | 2 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $601.7K | 1,626 | 0.0% | 9 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $598.0K | 5,092 | 0.0% | 2 |
| BITWISE 10 CRYPTO INDEX ETF | [BITW](https://holderbook.com/stocks/BITW/) | $596.1K | 15,861 | 0.0% | 3 |
| ISHARES INC | [EMXC](https://holderbook.com/stocks/EMXC/) | $592.9K | 5,796 | 0.0% | 2 |
| VANGUARD WELLINGTON FD | [VTES](https://holderbook.com/stocks/VTES/) | $569.2K | 5,618 | 0.0% | 4 |
| FIRST TR EXCHANGE TRADED FD | [FXD](https://holderbook.com/stocks/FXD/) | $553.3K | 8,000 | 0.0% | 2 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $548.9K | 733 | 0.0% | 9 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $544.7K | 11,461 | 0.0% | 9 |
| AMERICAN CENTY ETF TR | [AVIG](https://holderbook.com/stocks/AVIG/) | $536.9K | 12,965 | 0.0% | 1 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $516.3K | 1,081 | 0.0% | 5 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $497.9K | 676 | 0.0% | 9 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $457.7K | 3,380 | 0.0% | 9 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $435.3K | 3,184 | 0.0% | 2 |
| COLGATE PALMOLIVE CO | [CL](https://holderbook.com/stocks/CL/) | $419.8K | 4,579 | 0.0% | 9 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $415.6K | 1,000 | 0.0% | 2 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $410.9K | 6,885 | 0.0% | 9 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $409.0K | 1,372 | 0.0% | 9 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $401.3K | 1,820 | 0.0% | 9 |
| RYDER SYS INC | [R](https://holderbook.com/stocks/R/) | $399.9K | 1,516 | 0.0% | 8 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $392.1K | 2,365 | 0.0% | 9 |
| DIMENSIONAL ETF TRUST | [DFAW](https://holderbook.com/stocks/DFAW/) | $391.2K | 4,725 | 0.0% | 2 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $389.1K | 1,236 | 0.0% | 9 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $384.2K | 1,043 | 0.0% | 3 |
| VANGUARD CALIF TAX FREE FDS | [VTEC](https://holderbook.com/stocks/VTEC/) | $378.5K | 3,762 | 0.0% | 4 |
| ALLEGION PLC | [ALLE](https://holderbook.com/stocks/ALLE/) | $365.9K | 1,538 | 0.0% | 2 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $353.0K | 4,022 | 0.0% | 2 |
| DIMENSIONAL ETF TRUST | [DUSB](https://holderbook.com/stocks/DUSB/) | $352.9K | 6,949 | 0.0% | 2 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $343.0K | 4,096 | 0.0% | 9 |
| AMETEK INC | [AME](https://holderbook.com/stocks/AME/) | $341.6K | 588 | 0.0% | 1 |
| SCHWAB STRATEGIC TR | [SCHH](https://holderbook.com/stocks/SCHH/) | $339.0K | 14,316 | 0.0% | 9 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $329.8K | 784 | 0.0% | 2 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $328.6K | 3,163 | 0.0% | 9 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $321.5K | 1,740 | 0.0% | 9 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $317.2K | 856 | 0.0% | 9 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +13.3% | +14.8% | -1.5% | 99% |
| Q1 2026 | -4.1% | -4.6% | +0.5% | 99% |
| Q4 2025 | +8.7% | +2.4% | +6.3% | 100% |
| Q3 2025 | +4.8% | +7.8% | -3.0% | 100% |
| Q2 2025 | +2.7% | +10.5% | -7.7% | 100% |
| Q1 2025 | +0.5% | -4.6% | +5.0% | 100% |
| Q4 2024 | -4.1% | +2.1% | -6.3% | 100% |
| Q3 2024 | +5.8% | +5.4% | +0.4% | 110% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $2.3B | 124 |
| Q1 2026 | $2.1B | 132 |
| Q4 2025 | $138.3M | 80 |
| Q3 2025 | $83.0M | 69 |
| Q2 2025 | $80.2M | 68 |
| Q1 2025 | $72.2M | 66 |
| Q4 2024 | $1.7B | 110 |
| Q3 2024 | $68.9M | 62 |
| Q2 2024 | $598.6M | 98 |