# Kelly Financial Services LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2023336. Source: https://holderbook.com/funds/2023336-kelly-financial-services-llc/

- Reported value: $467.2M
- Positions: 141
- Weight of the ten largest: 53.1%
- Filed: 2026-07-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $70.8M | 94,579 | 15.2% | 30 |
| BLACKROCK ETF TRUST | [CORO](https://holderbook.com/stocks/CORO/) | $33.2M | 906,269 | 7.1% | 2 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $25.6M | 186,168 | 5.5% | 30 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $24.2M | 356,559 | 5.2% | 10 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $20.9M | 92,005 | 4.5% | 30 |
| BLACKROCK ETF TRUST II | [BINC](https://holderbook.com/stocks/BINC/) | $18.1M | 346,715 | 3.9% | 10 |
| ISHARES TR | [GOVT](https://holderbook.com/stocks/GOVT/) | $14.7M | 646,386 | 3.2% | 2 |
| BLACKROCK ETF TRUST | [BAI](https://holderbook.com/stocks/BAI/) | $14.2M | 268,572 | 3.0% | 5 |
| ISHARES TR | [TLH](https://holderbook.com/stocks/TLH/) | $13.2M | 131,731 | 2.8% | 20 |
| SCHWAB STRATEGIC TR | [SCHR](https://holderbook.com/stocks/SCHR/) | $13.0M | 527,022 | 2.8% | 8 |
| ISHARES TR | [MBB](https://holderbook.com/stocks/MBB/) | $12.1M | 127,863 | 2.6% | 30 |
| ISHARES TR | [IGEB](https://holderbook.com/stocks/IGEB/) | $11.4M | 253,415 | 2.4% | 5 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $11.2M | 135,016 | 2.4% | 6 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $11.1M | 32,473 | 2.4% | 7 |
| BLACKROCK ETF TRUST | [IALT](https://holderbook.com/stocks/IALT/) | $10.3M | 366,056 | 2.2% | 1 |
| BLACKROCK ETF TRUST | [THRO](https://holderbook.com/stocks/THRO/) | $9.8M | 227,677 | 2.1% | 6 |
| GLOBAL X FDS | [SHLD](https://holderbook.com/stocks/SHLD/) | $9.4M | 157,258 | 2.0% | 4 |
| BLACKROCK ETF TRUST II | [GGOV](https://holderbook.com/stocks/GGOV/) | $9.0M | 179,662 | 1.9% | 1 |
| BLACKROCK ETF TRUST | [BLCR](https://holderbook.com/stocks/BLCR/) | $8.2M | 163,282 | 1.8% | 2 |
| ISHARES TR | [LMUB](https://holderbook.com/stocks/LMUB/) | $6.7M | 131,465 | 1.4% | 2 |
| JANUS DETROIT STR TR | [JAAA](https://holderbook.com/stocks/JAAA/) | $6.5M | 129,226 | 1.4% | 8 |
| ISHARES TR | [SYSB](https://holderbook.com/stocks/SYSB/) | $6.0M | 67,728 | 1.3% | 3 |
| BLACKROCK ETF TRUST II | [SECU](https://holderbook.com/stocks/SECU/) | $5.9M | 117,403 | 1.3% | 1 |
| ISHARES TR | [OEF](https://holderbook.com/stocks/OEF/) | $5.5M | 14,938 | 1.2% | 18 |
| SHERWIN WILLIAMS CO | [SHW](https://holderbook.com/stocks/SHW/) | $4.8M | 13,945 | 1.0% | 30 |
| ISHARES TR | [LQDW](https://holderbook.com/stocks/LQDW/) | $4.3M | 180,681 | 0.9% | 2 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $4.3M | 14,919 | 0.9% | 30 |
| ISHARES GOLD TR | [IAU](https://holderbook.com/stocks/IAU/) | $4.0M | 53,485 | 0.9% | 7 |
| ISHARES INC | [EUHY](https://holderbook.com/stocks/EUHY/) | $3.6M | 67,238 | 0.8% | 2 |
| VANECK ETF TRUST | [EMLC](https://holderbook.com/stocks/EMLC/) | $3.5M | 138,426 | 0.8% | 3 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $3.4M | 44,238 | 0.7% | 22 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $3.4M | 20,518 | 0.7% | 19 |
| BLACKROCK ETF TRUST | [BALI](https://holderbook.com/stocks/BALI/) | $2.8M | 82,596 | 0.6% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $2.7M | 48,256 | 0.6% | 14 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $2.3M | 9,089 | 0.5% | 18 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $2.3M | 10,392 | 0.5% | 22 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $1.9M | 2,595 | 0.4% | 30 |
| FRANKLIN TEMPLETON ETF TR | [DIVI](https://holderbook.com/stocks/DIVI/) | $1.9M | 44,422 | 0.4% | 5 |
| INDEPENDENT BK CORP MASS | [INDB](https://holderbook.com/stocks/INDB/) | $1.7M | 20,771 | 0.4% | 19 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $1.7M | 36,806 | 0.4% | 22 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.6M | 4,306 | 0.3% | 30 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $1.6M | 2,199 | 0.3% | 3 |
| DIREXION SHARES ETF TRUST | [SPXL](https://holderbook.com/stocks/SPXL/) | $1.5M | 5,553 | 0.3% | 30 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $1.4M | 7,380 | 0.3% | 2 |
| INVESCO EXCH TRADED FD TR II | [PBTP](https://holderbook.com/stocks/PBTP/) | $1.3M | 50,618 | 0.3% | 6 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.2M | 5,005 | 0.3% | 30 |
| ISHARES TR | [LQD](https://holderbook.com/stocks/LQD/) | $929.9K | 8,526 | 0.2% | 7 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $913.2K | 3,027 | 0.2% | 6 |
| ISHARES TR | [ICVT](https://holderbook.com/stocks/ICVT/) | $885.1K | 7,271 | 0.2% | 20 |
| ISHARES TR | [QLTA](https://holderbook.com/stocks/QLTA/) | $833.3K | 17,536 | 0.2% | 11 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $811.0K | 4,053 | 0.2% | 30 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $789.4K | 5,774 | 0.2% | 30 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $753.8K | 2,109 | 0.2% | 30 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $745.4K | 12,129 | 0.2% | 14 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $731.9K | 2,882 | 0.2% | 30 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $724.3K | 9,297 | 0.2% | 21 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $671.2K | 1,903 | 0.1% | 30 |
| ISHARES TR | [IVLU](https://holderbook.com/stocks/IVLU/) | $653.0K | 15,614 | 0.1% | 19 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $647.4K | 1,271 | 0.1% | 30 |
| SSGA ACTIVE TR | [XLSR](https://holderbook.com/stocks/XLSR/) | $636.1K | 9,807 | 0.1% | 21 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $624.0K | 1,684 | 0.1% | 30 |
| J P MORGAN EXCHANGE TRADED F | [BBUS](https://holderbook.com/stocks/BBUS/) | $619.4K | 4,597 | 0.1% | 7 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $610.0K | 1,864 | 0.1% | 30 |
| ISHARES TR | [ILCV](https://holderbook.com/stocks/ILCV/) | $574.9K | 5,679 | 0.1% | 6 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $574.3K | 1,365 | 0.1% | 30 |
| DIREXION SHARES ETF TRUST | [TECL](https://holderbook.com/stocks/TECL/) | $567.7K | 2,460 | 0.1% | 5 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $557.1K | 3,361 | 0.1% | 30 |
| DIREXION SHARES ETF TRUST | [SOXL](https://holderbook.com/stocks/SOXL/) | $523.6K | 1,963 | 0.1% | 1 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $501.7K | 1,420 | 0.1% | 30 |
| ROCKWELL AUTOMATION INC | [ROK](https://holderbook.com/stocks/ROK/) | $493.1K | 996 | 0.1% | 30 |
| ISHARES TR | [SOXX](https://holderbook.com/stocks/SOXX/) | $484.5K | 756 | 0.1% | 15 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $470.6K | 3,783 | 0.1% | 2 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $468.1K | 9,040 | 0.1% | 24 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $466.4K | 3,078 | 0.1% | 6 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $464.4K | 5,391 | 0.1% | 24 |
| SPDR SERIES TRUST | [XAR](https://holderbook.com/stocks/XAR/) | $464.0K | 1,635 | 0.1% | 1 |
| ISHARES TR | [USIG](https://holderbook.com/stocks/USIG/) | $460.7K | 8,983 | 0.1% | 2 |
| SPDR SERIES TRUST | [SPSM](https://holderbook.com/stocks/SPSM/) | $453.8K | 7,868 | 0.1% | 1 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $447.9K | 6,287 | 0.1% | 23 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $440.8K | 4,570 | 0.1% | 29 |
| ISHARES TR | [IWX](https://holderbook.com/stocks/IWX/) | $427.2K | 4,063 | 0.1% | 3 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $425.4K | 2,903 | 0.1% | 30 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $423.0K | 3,539 | 0.1% | 6 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $421.3K | 3,587 | 0.1% | 6 |
| CONOCOPHILLIPS | [COP](https://holderbook.com/stocks/COP/) | $415.6K | 3,998 | 0.1% | 30 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $414.4K | 3,483 | 0.1% | 1 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $389.9K | 1,549 | 0.1% | 30 |
| ISHARES TR | [IWY](https://holderbook.com/stocks/IWY/) | $388.3K | 1,336 | 0.1% | 7 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $383.2K | 7,604 | 0.1% | 24 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $373.7K | 3,473 | 0.1% | 6 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $363.5K | 888 | 0.1% | 5 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $355.0K | 2,543 | 0.1% | 1 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $347.8K | 8,216 | 0.1% | 30 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $346.7K | 1,591 | 0.1% | 22 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $344.1K | 3,038 | 0.1% | 2 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $343.1K | 466 | 0.1% | 30 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $340.6K | 1,883 | 0.1% | 7 |
| ISHARES TR | [IGIB](https://holderbook.com/stocks/IGIB/) | $327.7K | 6,163 | 0.1% | 3 |
| SSGA ACTIVE TR | [FISR](https://holderbook.com/stocks/FISR/) | $326.7K | 12,737 | 0.1% | 21 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $326.5K | 886 | 0.1% | 30 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.8% | +14.8% | -4.0% | 100% |
| Q1 2026 | -1.8% | -4.6% | +2.8% | 100% |
| Q4 2025 | +1.5% | +2.4% | -0.9% | 100% |
| Q3 2025 | +6.5% | +7.8% | -1.4% | 100% |
| Q2 2025 | +7.9% | +10.5% | -2.6% | 100% |
| Q1 2025 | -2.2% | -4.6% | +2.3% | 100% |
| Q4 2024 | -1.3% | +2.1% | -3.4% | 100% |
| Q3 2024 | +5.1% | +5.4% | -0.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $467.2M | 141 |
| Q1 2026 | $413.9M | 128 |
| Q4 2025 | $399.0M | 123 |
| Q3 2025 | $386.2M | 114 |
| Q2 2025 | $339.4M | 116 |
| Q1 2025 | $287.7M | 113 |
| Q4 2024 | $277.3M | 114 |
| Q3 2024 | $272.7M | 112 |
| Q2 2024 | $279.7M | 801 |
| Q1 2024 | $261.4M | 802 |
| Q4 2023 | $247.2M | 784 |
| Q3 2023 | $217.9M | 766 |