# UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2011649. Source: https://holderbook.com/funds/2011649-up-strategic-wealth-investment-advisors-llc/

- Reported value: $167.9M
- Positions: 104
- Weight of the ten largest: 63.2%
- Filed: 2026-08-07

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $30.8M | 425,817 | 18.3% | 11 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $23.6M | 778,611 | 14.1% | 11 |
| VANGUARD MALVERN FDS | [VCRB](https://holderbook.com/stocks/VCRB/) | $9.7M | 127,301 | 5.8% | 8 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $9.1M | 21,509 | 5.4% | 11 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $7.8M | 35,735 | 4.7% | 11 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $6.8M | 21,972 | 4.1% | 11 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $5.5M | 32,902 | 3.3% | 11 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $4.7M | 9,592 | 2.8% | 11 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $4.3M | 11,861 | 2.6% | 11 |
| DIMENSIONAL ETF TRUST | [DFVX](https://holderbook.com/stocks/DFVX/) | $3.8M | 44,209 | 2.3% | 11 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $3.7M | 13,447 | 2.2% | 11 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $2.3M | 6,494 | 1.4% | 11 |
| SCHWAB STRATEGIC TR | [SCHE](https://holderbook.com/stocks/SCHE/) | $2.0M | 55,104 | 1.2% | 6 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $2.0M | 2,189 | 1.2% | 2 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $1.8M | 46,304 | 1.1% | 3 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.7M | 4,121 | 1.0% | 8 |
| VANGUARD MUN BD FDS | [VCRM](https://holderbook.com/stocks/VCRM/) | $1.6M | 21,459 | 1.0% | 2 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $1.6M | 2,217 | 0.9% | 8 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $1.6M | 1,328 | 0.9% | 11 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.3M | 3,630 | 0.8% | 11 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.3M | 2,700 | 0.8% | 5 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $1.3M | 11,492 | 0.8% | 11 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.3M | 1,340 | 0.8% | 11 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $1.3M | 14,858 | 0.7% | 11 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $1.2M | 2,085 | 0.7% | 8 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $1.2M | 2,053 | 0.7% | 11 |
| STATE STR SPDR S&P MIDCAP 40 | [MDY](https://holderbook.com/stocks/MDY/) | $1.1M | 1,537 | 0.6% | 11 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.0M | 1,418 | 0.6% | 11 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $973.7K | 2,642 | 0.6% | 11 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $952.8K | 2,698 | 0.6% | 11 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $911.0K | 2,833 | 0.5% | 8 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $849.4K | 1,590 | 0.5% | 5 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $811.0K | 3,294 | 0.5% | 11 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $811.0K | 1,563 | 0.5% | 8 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $791.2K | 3,601 | 0.5% | 11 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $726.9K | 2,822 | 0.4% | 11 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $726.2K | 2,615 | 0.4% | 11 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $723.1K | 935 | 0.4% | 11 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $711.1K | 5,853 | 0.4% | 7 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $684.9K | 11,809 | 0.4% | 11 |
| ISHARES TR | [IDEV](https://holderbook.com/stocks/IDEV/) | $671.9K | 7,276 | 0.4% | 4 |
| INVESCO EXCH TRD SLF IDX FD | [OMFL](https://holderbook.com/stocks/OMFL/) | $658.8K | 9,300 | 0.4% | 11 |
| GILEAD SCIENCES INC | [GILD](https://holderbook.com/stocks/GILD/) | $619.3K | 4,700 | 0.4% | 8 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $616.7K | 708 | 0.4% | 7 |
| INVESCO EXCH TRADED FD TR II | [EQAL](https://holderbook.com/stocks/EQAL/) | $589.9K | 9,757 | 0.4% | 11 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $587.5K | 1,960 | 0.3% | 11 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $585.7K | 761 | 0.3% | 10 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $572.1K | 1,386 | 0.3% | 11 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $566.4K | 1,492 | 0.3% | 11 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $541.1K | 2,434 | 0.3% | 9 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $520.2K | 5,991 | 0.3% | 9 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $512.1K | 3,488 | 0.3% | 11 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $512.0K | 5,066 | 0.3% | 3 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $487.5K | 5,042 | 0.3% | 11 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $473.6K | 4,408 | 0.3% | 11 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $467.4K | 1,706 | 0.3% | 11 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $466.4K | 3,076 | 0.3% | 3 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $455.9K | 2,446 | 0.3% | 8 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $440.5K | 4,078 | 0.3% | 11 |
| WELLS FARGO & CO | [WFC](https://holderbook.com/stocks/WFC/) | $432.5K | 4,850 | 0.3% | 6 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $430.4K | 5,800 | 0.3% | 8 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $417.9K | 3,256 | 0.2% | 4 |
| SNOWFLAKE INC | [SNOW](https://holderbook.com/stocks/SNOW/) | $400.5K | 1,264 | 0.2% | 1 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $395.9K | 1,814 | 0.2% | 4 |
| VANGUARD ADMIRAL FDS INC | [VIOO](https://holderbook.com/stocks/VIOO/) | $391.6K | 2,837 | 0.2% | 11 |
| M & T BK CORP | [MTB](https://holderbook.com/stocks/MTB/) | $380.7K | 1,511 | 0.2% | 3 |
| THERMO FISHER SCIENTIFIC INC | [TMO](https://holderbook.com/stocks/TMO/) | $360.6K | 624 | 0.2% | 11 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $352.8K | 5,578 | 0.2% | 7 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $339.6K | 3,953 | 0.2% | 6 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $339.1K | 890 | 0.2% | 5 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $337.1K | 14,620 | 0.2% | 9 |
| MARVELL TECHNOLOGY INC | [MRVL](https://holderbook.com/stocks/MRVL/) | $333.6K | 1,581 | 0.2% | 2 |
| ANALOG DEVICES INC | [ADI](https://holderbook.com/stocks/ADI/) | $330.5K | 875 | 0.2% | 5 |
| WASTE MGMT INC DEL | [WM](https://holderbook.com/stocks/WM/) | $325.0K | 1,449 | 0.2% | 11 |
| BANK OF NY MELLON CORP | [BNY](https://holderbook.com/stocks/BNY/) | $321.0K | 2,022 | 0.2% | 2 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $304.0K | 871 | 0.2% | 7 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $296.5K | 3,451 | 0.2% | 11 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $286.8K | 1,810 | 0.2% | 2 |
| AMPHENOL CORP | [APH](https://holderbook.com/stocks/APH/) | $281.3K | 1,633 | 0.2% | 4 |
| BLACKROCK INC | [BLK](https://holderbook.com/stocks/BLK/) | $269.8K | 238 | 0.2% | 7 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $267.8K | 906 | 0.2% | 11 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $266.2K | 4,050 | 0.2% | 6 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $262.6K | 644 | 0.2% | 3 |
| LAM RESEARCH CORP | [LRCX](https://holderbook.com/stocks/LRCX/) | $261.9K | 852 | 0.2% | 2 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $258.0K | 1,787 | 0.2% | 8 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $248.2K | 1,052 | 0.1% | 5 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $243.0K | 2,452 | 0.1% | 2 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $240.5K | 1,273 | 0.1% | 1 |
| SERVICENOW INC | [NOW](https://holderbook.com/stocks/NOW/) | $239.8K | 2,046 | 0.1% | 1 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $223.7K | 211 | 0.1% | 1 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $222.5K | 1,796 | 0.1% | 2 |
| VISTRA CORP | [VST](https://holderbook.com/stocks/VST/) | $221.6K | 1,576 | 0.1% | 8 |
| CENCORA INC | [COR](https://holderbook.com/stocks/COR/) | $221.1K | 697 | 0.1% | 8 |
| PNC FINL SVCS GROUP INC | [PNC](https://holderbook.com/stocks/PNC/) | $211.4K | 828 | 0.1% | 1 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $209.4K | 7,467 | 0.1% | 2 |
| PROGRESSIVE CORP | [PGR](https://holderbook.com/stocks/PGR/) | $209.1K | 983 | 0.1% | 1 |
| ZIONS BANCORPORATION NATL AS | [ZION](https://holderbook.com/stocks/ZION/) | $208.4K | 2,906 | 0.1% | 1 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $208.2K | 574 | 0.1% | 1 |
| PROLOGIS INC. | [PLD](https://holderbook.com/stocks/PLD/) | $207.3K | 1,473 | 0.1% | 2 |
| CHUBB LIMITED | [CB](https://holderbook.com/stocks/CB/) | $203.1K | 576 | 0.1% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +13.9% | +14.8% | -1.0% | 90% |
| Q1 2026 | -2.8% | -4.6% | +1.8% | 97% |
| Q4 2025 | +2.7% | +2.4% | +0.3% | 100% |
| Q3 2025 | +7.8% | +7.8% | -0.0% | 100% |
| Q2 2025 | +10.2% | +10.5% | -0.3% | 100% |
| Q1 2025 | -3.5% | -4.6% | +1.1% | 100% |
| Q4 2024 | +0.6% | +2.1% | -1.6% | 99% |
| Q3 2024 | +5.2% | +5.4% | -0.2% | 98% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $167.9M | 104 |
| Q1 2026 | $158.8M | 98 |
| Q4 2025 | $137.7M | 87 |
| Q3 2025 | $133.4M | 87 |
| Q2 2025 | $128.2M | 95 |
| Q1 2025 | $112.5M | 86 |
| Q4 2024 | $100.0M | 79 |
| Q3 2024 | $89.3M | 79 |
| Q2 2024 | $66.0M | 60 |
| Q1 2024 | $61.1M | 60 |
| Q4 2023 | $54.8M | 58 |